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YouGov plc (YUGVF)
London, GB
YouGov plc is a company specializing in online market intelligence, operating across various global regions including the United Kingdom, the United States, Germany, the Nordic nations, the Middle East, broader Europe, and the Asia Pacific. Its operations are structured into three distinct segments: Data Products, Data Services, and Custom Research. The Data Products segment delivers pre-packaged datasets, accessible to clients through a subscription model. The Data Services division provides its clientele with solutions designed for rapid delivery. Meanwhile, the Custom Research segment undertakes a variety of quantitative and qualitative studies. Additionally, the company is involved in software development. YouGov plc was founded in 1998 and maintains its principal office in London, United Kingdom.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.00% | +7.52% | +10.00% | -8.63% | -23.32% | -15.88% | -31.25% | -73.32% | -82.66% | +53.76% | +172.38% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
-
Revenue growth Advertising Agencies: +8.1%+15.2% ★ Q1'26: +36.1% (vs Q1'24)
-
EPS growth Advertising Agencies: +38.8%+100.0% ★ Q1'26: +55.1% (vs Q1'24)
-
FCF margin FCF growth · Advertising Agencies: +39.2%+11.2% ★ Q1'26: +4.1% (vs Q1'24)
-
EBIT margin Advertising Agencies: +7.9%+7.8% Q1'26: +9.8% (vs Q1'24)
-
ROIC Advertising Agencies: +6.8%+6.1% Q1'26: +16.3% (vs Q1'24)
-
Share dilution Advertising Agencies: +0.0%-0.3% ★ Q1'26: +0.4% (vs Q1'24)
-
Debt / EBITDA Net debt/EBITDA · Advertising Agencies: -1.31×3.00× Q1'26: 1.20× (vs Q1'24)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Jul 2015 actual |
Jul 2016 actual |
Jul 2017 actual |
Jul 2018 actual |
Jul 2019 actual |
Jul 2020 actual |
Jul 2021 actual |
Jul 2022 actual |
Jul 2023 actual |
Jul 2024 actual |
Jul 2025 actual |
Jul 2026 7 Rev. Ana. 1 EPS Ana. |
Jul 2027 7 Rev. Ana. 1 EPS Ana. |
Jul 2028 2 Rev. Ana. 1 EPS Ana. |
Jul 2029 6 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
76.11M
est: 116.52M (-34.7%)
|
88.20M
est: 116.77M (-24.5%)
|
107.05M
est: 141.00M (-24.1%)
|
116.56M
est: 153.30M (-24.0%)
|
136.49M
est: 167.82M (-18.7%)
|
152.44M
est: 196.54M (-22.4%)
|
169.00M
est: 234.97M (-28.1%)
|
221.10M
est: 262.43M (-15.7%)
|
258.30M
est: 330.78M (-21.9%)
|
335.30M
est: 329.10M (+1.9%)
|
386.19M
est: 381.21M (+1.3%)
|
399.49M
395.43M – 402.96M
+4.8% YoY
|
410.49M
403.29M – 415.70M
+2.8% YoY
|
425.70M
419.78M – 430.26M
+3.7% YoY
|
456.24M
449.89M – 461.13M
+7.2% YoY
|
| EBITDA |
8.20M
est: 25.17M (-67.4%)
|
11.94M
est: 25.23M (-52.7%)
|
15.62M
est: 30.46M (-48.7%)
|
20.11M
est: 33.12M (-39.3%)
|
33.11M
est: 36.25M (-8.7%)
|
30.80M
est: 42.46M (-27.5%)
|
39.80M
est: 50.76M (-21.6%)
|
51.60M
est: 56.70M (-9.0%)
|
70.70M
est: 71.46M (-1.1%)
|
49.40M
est: 71.10M (-30.5%)
|
73.48M
est: 82.36M (-10.8%)
|
86.31M
85.43M – 87.06M
+4.8% YoY
|
88.68M
87.13M – 89.81M
+2.8% YoY
|
91.97M
90.69M – 92.95M
+3.7% YoY
|
98.57M
97.19M – 99.62M
+7.2% YoY
|
| EBIT |
2.73M
est: 12.24M (-77.7%)
|
5.56M
est: 12.27M (-54.7%)
|
7.94M
est: 14.81M (-46.4%)
|
11.85M
est: 16.11M (-26.4%)
|
19.91M
est: 17.63M (+12.9%)
|
15.60M
est: 20.65M (-24.4%)
|
19.40M
est: 24.69M (-21.4%)
|
26.30M
est: 27.57M (-4.6%)
|
45.40M
est: 34.75M (+30.6%)
|
12.70M
est: 34.57M (-63.3%)
|
30.09M
est: 40.05M (-24.9%)
|
41.97M
41.54M – 42.34M
+4.8% YoY
|
43.13M
42.37M – 43.67M
+2.8% YoY
|
44.72M
44.10M – 45.20M
+3.7% YoY
|
47.93M
47.27M – 48.45M
+7.2% YoY
|
| Net Income |
3.24M
est: 7.97M (-59.3%)
|
3.40M
est: 9.89M (-65.6%)
|
4.67M
est: 12.71M (-63.2%)
|
8.16M
est: 17.65M (-53.8%)
|
14.87M
est: 14.97M (-0.7%)
|
9.60M
est: 18.86M (-49.1%)
|
12.50M
est: 22.72M (-45.0%)
|
17.10M
est: 31.83M (-46.3%)
|
34.50M
est: 45.91M (-24.9%)
|
-2.40M
est: 32.10M (-107.5%)
|
13.31M
est: 37.69M (-64.7%)
|
32.68M
32.09M – 33.14M
-13.3% YoY
|
40.04M
39.31M – 40.59M
+22.5% YoY
|
45.95M
45.12M – 46.59M
+14.8% YoY
|
63.77M
62.62M – 64.66M
+38.8% YoY
|
| SGA |
50.07M
est: 79.27M (-36.8%)
|
57.81M
est: 79.44M (-27.2%)
|
71.18M
est: 95.92M (-25.8%)
|
75.38M
est: 104.29M (-27.7%)
|
84.47M
est: 114.16M (-26.0%)
|
113.87M
est: 133.70M (-14.8%)
|
123.80M
est: 159.85M (-22.6%)
|
157.40M
est: 178.53M (-11.8%)
|
173.30M
est: 225.03M (-23.0%)
|
225.70M
est: 223.88M (+0.8%)
|
236.74M
est: 259.34M (-8.7%)
|
271.77M
269.01M – 274.14M
+4.8% YoY
|
279.26M
274.36M – 282.80M
+2.8% YoY
|
289.60M
285.58M – 292.71M
+3.7% YoY
|
310.38M
306.06M – 313.71M
+7.2% YoY
|
| EPS |
0.03
est: 0.07 (-52.5%)
|
0.03
est: 0.08 (-60.5%)
|
0.04
est: 0.11 (-59.0%)
|
0.07
est: 0.15 (-51.4%)
|
0.14
est: 0.13 (+10.6%)
|
0.09
est: 0.16 (-43.8%)
|
0.11
est: 0.19 (-42.7%)
|
0.16
est: 0.27 (-40.5%)
|
0.31
est: 0.39 (-20.1%)
|
-0.02
est: 0.27 (-107.7%)
|
—
est: 0.32 (-100.0%)
|
0.28
0.27 – 0.28
-13.3% YoY
|
0.34
0.33 – 0.34
+22.5% YoY
|
0.39
0.38 – 0.39
+14.8% YoY
|
0.54
0.53 – 0.55
+38.8% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-28 | B+ | 3/5 | 5/5 | 3/5 | 3/5 | 2/5 | 2/5 | 3/5 |
| 2026-05-18 | B+ | 3/5 | 5/5 | 3/5 | 3/5 | 2/5 | 2/5 | 3/5 |
| 2026-05-06 | B | 3/5 | 5/5 | 3/5 | 3/5 | 1/5 | 2/5 | 3/5 |
| 2026-05-01 | B | 3/5 | 5/5 | 3/5 | 3/5 | 1/5 | 2/5 | 3/5 |
| 2026-04-27 | B | 3/5 | 5/5 | 3/5 | 3/5 | 1/5 | 2/5 | 3/5 |
| 2026-04-21 | B+ | 3/5 | 5/5 | 3/5 | 4/5 | 1/5 | 2/5 | 3/5 |
| 2026-04-20 | B+ | 3/5 | 5/5 | 3/5 | 4/5 | 1/5 | 2/5 | 3/5 |
| 2026-04-17 | B+ | 3/5 | 5/5 | 3/5 | 4/5 | 1/5 | 2/5 | 3/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
This company is not held by any ETF in our universe.
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Richard Douglas Rivers | Chief Scientist | 521.4K | — |
| Stephan Shakespeare | Co-Founder, Chief Executive Officer & Executive Director | 407.6K | male |
| James R. Davies | Chief Financial Officer | — | male |
| Jonathan Van Parys | Chief Platform Officer | — | male |
| Laura Robbie | CEO of APAC & MENAI | — | female |
| Lynda Vivian | Chief Operating Officer | — | female |
| Matthias Gross | CEO of ROOF | — | — |
| Mike Woods | Chief Marketing Officer | — | male |
| Ray Martin | CEO of Americas | — | male |
| Russell Feldman | Head of Client Services | — | male |
| Tilly Heald | Chief Governance & Compliance Officer and Company Secretary | — | female |
| Tom Fisher | Chief Commercial Officer | — | — |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for YUGVF
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
