WPP plc (WPPGF)
London, GB
WPP plc, a London, UK-headquartered creative transformation company founded in 1985, offers a comprehensive range of communications, customer experience, digital commerce, and technology services. Its operations span North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is structured into three primary segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. Within these segments, WPP develops and implements marketing and branding strategies, designs and produces advertisements for various platforms, and provides media purchasing services. These media services include strategic development, media investment management, data and technology integration, and content creation. Additionally, WPP delivers expert public relations counsel, enabling clients to communicate effectively with diverse stakeholders, from consumers to governmental bodies and financial communities. It also provides specialized agency solutions.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.00% | +0.00% | +1.15% | -6.37% | -15.75% | -22.42% | -55.65% | -68.95% | -74.59% | -84.66% | -54.74% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
-
Revenue growth Advertising Agencies: +8.1%-8.1% Q4'25: -9.7% (vs Q4'23)
-
EPS growth Advertising Agencies: +38.8%-140.8% Q4'25: -15,900.0% (vs Q4'23)
-
FCF margin FCF growth · Advertising Agencies: +39.2%+4.6% Q4'25: +24.8% (vs Q4'23)
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EBIT margin Advertising Agencies: +7.9%+9.0% ★ Q4'25: +3.0% (vs Q4'23)
-
ROIC Advertising Agencies: +6.8%+8.5% ★ Q4'25: +5.8% (vs Q4'23)
-
Share dilution Advertising Agencies: +0.0%-2.0% ★ Q4'25: +0.3% (vs Q4'23)
-
Debt / EBITDA Net debt/EBITDA · Advertising Agencies: -1.31×5.11× Q4'25: 5.08× (vs Q4'23)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 9 Rev. Ana. 1 EPS Ana. |
Dec 2027 9 Rev. Ana. 1 EPS Ana. |
Dec 2028 3 Rev. Ana. 1 EPS Ana. |
Dec 2029 4 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
12.24B
est: 16.67B (-26.6%)
|
14.89B
est: 16.28B (-8.6%)
|
13.15B
est: 19.07B (-31.1%)
|
13.05B
est: 17.25B (-24.4%)
|
13.23B
est: 17.89B (-26.0%)
|
12.00B
est: 13.40B (-10.4%)
|
12.80B
est: 14.11B (-9.3%)
|
14.43B
est: 14.38B (+0.3%)
|
14.84B
est: 15.10B (-1.7%)
|
14.74B
est: 11.45B (+28.8%)
|
13.55B
est: 10.14B (+33.6%)
|
9.57B
9.49B – 9.73B
-5.6% YoY
|
9.55B
9.36B – 9.72B
-0.2% YoY
|
9.72B
9.58B – 9.89B
+1.8% YoY
|
12.48B
12.31B – 12.70B
+28.4% YoY
|
| EBITDA |
1.99B
est: 1.28B (+55.9%)
|
2.48B
est: 1.25B (+99.0%)
|
2.03B
est: 1.46B (+38.7%)
|
1.69B
est: 1.32B (+28.1%)
|
1.61B
est: 1.37B (+17.4%)
|
-1.85B
est: 1.03B (-280.1%)
|
1.78B
est: 1.08B (+64.4%)
|
2.03B
est: 1.10B (+84.5%)
|
1.91B
est: 1.16B (+65.1%)
|
1.90B
est: 1.51B (+25.5%)
|
1.66B
est: 1.34B (+24.4%)
|
1.26B
1.25B – 1.28B
-5.6% YoY
|
1.26B
1.24B – 1.28B
-0.2% YoY
|
1.28B
1.26B – 1.30B
+1.8% YoY
|
1.65B
1.62B – 1.68B
+28.4% YoY
|
| EBIT |
1.62B
est: 466.31M (+247.9%)
|
2.05B
est: 455.40M (+351.0%)
|
1.57B
est: 533.37M (+194.2%)
|
1.24B
est: 482.58M (+156.6%)
|
1.29B
est: 500.32M (+157.5%)
|
-2.48B
est: 374.70M (-761.5%)
|
1.23B
est: 394.63M (+212.8%)
|
1.52B
est: 402.23M (+277.7%)
|
735.30M
est: 422.44M (+74.1%)
|
1.40B
est: 998.92M (+40.4%)
|
1.22B
est: 884.61M (+37.7%)
|
835.31M
828.01M – 849.16M
-5.6% YoY
|
833.41M
817.01M – 847.87M
-0.2% YoY
|
848.23M
836.18M – 862.62M
+1.8% YoY
|
1.09B
1.07B – 1.11B
+28.4% YoY
|
| Net Income |
1.16B
est: 1.01B (+14.6%)
|
1.40B
est: 1.23B (+13.4%)
|
1.96B
est: 1.35B (+46.0%)
|
824.60M
est: 1.11B (-25.6%)
|
844.10M
est: 1.10B (-23.4%)
|
-2.97B
est: 638.63M (-564.3%)
|
637.70M
est: 856.00M (-25.5%)
|
682.70M
est: 1.03B (-33.6%)
|
110.40M
est: 1.03B (-89.2%)
|
542.00M
est: 935.48M (-42.1%)
|
-214.97M
est: 659.54M (-132.6%)
|
536.45M
526.55M – 548.28M
-18.7% YoY
|
565.72M
555.28M – 578.20M
+5.5% YoY
|
619.83M
608.40M – 633.51M
+9.6% YoY
|
668.80M
656.46M – 683.55M
+7.9% YoY
|
| SGA |
903.90M
est: 2.42B (-62.7%)
|
987.10M
est: 2.37B (-58.3%)
|
1.10B
est: 2.77B (-60.5%)
|
1.25B
est: 2.51B (-50.2%)
|
1.12B
est: 2.60B (-56.9%)
|
4.29B
est: 1.95B (+120.3%)
|
974.60M
est: 2.05B (-52.5%)
|
1.18B
est: 2.09B (-43.6%)
|
2.00B
est: 2.20B (-9.0%)
|
1.14B
est: 846.35M (+34.2%)
|
—
est: 749.50M (-100.0%)
|
707.73M
701.54M – 719.47M
-5.6% YoY
|
706.12M
692.23M – 718.37M
-0.2% YoY
|
718.67M
708.47M – 730.87M
+1.8% YoY
|
922.83M
909.73M – 938.49M
+28.4% YoY
|
| EPS |
0.90
est: 0.92 (-2.5%)
|
1.10
est: 1.13 (-2.2%)
|
1.37
est: 1.23 (+11.7%)
|
0.47
est: 1.01 (-53.5%)
|
0.68
est: 1.00 (-32.3%)
|
-2.42
est: 0.58 (-515.7%)
|
0.53
est: 0.78 (-32.1%)
|
0.62
est: 0.94 (-33.8%)
|
0.10
est: 0.94 (-89.3%)
|
0.50
est: 0.87 (-42.5%)
|
-0.20
est: 0.61 (-132.6%)
|
0.50
0.49 – 0.51
-18.7% YoY
|
0.53
0.52 – 0.54
+5.5% YoY
|
0.58
0.57 – 0.59
+9.6% YoY
|
0.62
0.61 – 0.64
+7.9% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-11 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-04 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-01 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-28 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-21 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-17 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-16 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
| # | Reporting person | Amount owned | % of class | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Type | Citizenship | Filing date | SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Massachusetts Financial Services Company ("MFS") | 110.71M | 8.80% | 87.24M | — | 110.71M | — | IA | Delaware | 2009-02-11 | ↗ |
| 2 | 04-3276549 | 82.25M | 6.50% | 65.48M | — | 82.25M | — | CO | Delaware | 2020-02-14 | ↗ |
| 3 | Edward C. Johnson 3d | 69.53M | 5.50% | — | — | 69.53M | — | IN | United States of America | 2013-02-14 | ↗ |
| 4 | FMR LLC | 69.53M | 5.50% | 56.31M | — | 69.53M | — | HC | Delaware | 2013-02-14 | ↗ |
| 5 | BlackRock for purposes of Schedule 13G filings. | 63.73M | 5.08% | 63.73M | — | 63.73M | — | HC | Delaware | 2010-01-29 | ↗ |
| 6 | (1) BlackRock, Inc. | 62.92M | 4.99% | 62.92M | — | 62.92M | — | HC | Delaware | 2011-12-09 | ↗ |
| 7 | 2. | 37.71M | 12.00% | 29.08M | — | 37.71M | — | IA | US | 2022-02-11 | ↗ |
| 8 | S.À R.L. | 6.01M | 20.80% | — | 6.01M | — | 10.00 | OO | LUXEMBOURG | 2015-10-02 | ↗ |
| 9 | WPP PLC | 6.01M | 20.80% | — | 6.01M | — | 10.00 | CO | JERSEY | 2015-10-02 | ↗ |
| 10 | 04-2507163) | 40.0K | 1.32% | — | — | 40.0K | — | HC | Commonwealth of Massachusetts | 1996-11-12 | ↗ |
| 11 | Abigail P. Johnson | 40.0K | 1.32% | — | — | 40.0K | — | IN | United States of America | 1996-11-12 | ↗ |
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
This company is not held by any ETF in our universe.
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Cindy Rose Quackenbush | Group CEO & Director | 130.0K | female |
| Rosemary Joanne Wilson | Chief Financial Officer & Director | 1.4K | female |
| Joanne Wilson | Chief Financial Officer & Director | 1.4K | female |
| Devika Bulchandani | Chief Operating Officer | — | female |
| Dominic Shine | Chief Information Officer | — | male |
| Marie-Claire Barker | Chief People Officer | — | female |
| Mark Taylor | Chief People Officer | — | male |
| Michael Frohlich | Chief Marketing & Corporate Affairs Officer | — | male |
| Stephan Pretorius | Chief Technology Officer | — | male |
| Andrea Harris | Group Chief Counsel | — | female |
| Thomas A. Singlehurst | Group Investor Relations Director | — | male |
| Chris Wade | Director of Communications & Corporate Affairs | — | male |
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for WPPGF
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

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