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WPP plc (WPPGF)

USD3.70 +0.01 (+0.32%)
GB OTC Communication Services Advertising Agencies
Address Sea Containers SE1 9GL
London, GB
CEO Cindy Rose Quackenbush
Website wpp.com
IPO 2012-09-25
CIK 806968 ISIN JE00B8KF9B49

Explore sections of this company profile

Also trades on London Stock Exchange · WPP.L (GBp) New York Stock Exchange · WPP (USD) Other OTC · WPPGF (USD)
Description

WPP plc, a London, UK-headquartered creative transformation company founded in 1985, offers a comprehensive range of communications, customer experience, digital commerce, and technology services. Its operations span North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company is structured into three primary segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. Within these segments, WPP develops and implements marketing and branding strategies, designs and produces advertisements for various platforms, and provides media purchasing services. These media services include strategic development, media investment management, data and technology integration, and content creation. Additionally, WPP delivers expert public relations counsel, enabling clients to communicate effectively with diverse stakeholders, from consumers to governmental bodies and financial communities. It also provides specialized agency solutions.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
USD3.70 +0.01 (+0.32%)
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Volume Profile
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Liquidity & share structure
Average Volume
503
Beta
0.68
Float Shares
1.08B
Free Float %
99.9%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+0.00% +0.00% +1.15% -6.37% -15.75% -22.42% -55.65% -68.95% -74.59% -84.66% -54.74%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Analyst Consensus (10 ratings, all time) Buy
Price Targets & DCF
Current price
3.70
DCF (Unlevered) 66.04 +1,684.7%
DCF (Levered) 77.86 +2,004.4%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Quality scores
Altman Z-Score
1.54
Distress
Piotroski F-Score
6 / 9
Average
MOAT Score
2 / 10
No MOAT
Operational MOAT
✗ Below peers
  • Revenue growth Advertising Agencies: +8.1%
    -8.1% Q4'25: -9.7% (vs Q4'23)
  • EPS growth Advertising Agencies: +38.8%
    -140.8% Q4'25: -15,900.0% (vs Q4'23)
  • FCF margin FCF growth · Advertising Agencies: +39.2%
    +4.6% Q4'25: +24.8% (vs Q4'23)
  • EBIT margin Advertising Agencies: +7.9%
    +9.0% Q4'25: +3.0% (vs Q4'23)
  • ROIC Advertising Agencies: +6.8%
    +8.5% Q4'25: +5.8% (vs Q4'23)
  • Share dilution Advertising Agencies: +0.0%
    -2.0% Q4'25: +0.3% (vs Q4'23)
  • Debt / EBITDA Net debt/EBITDA · Advertising Agencies: -1.31×
    5.11× Q4'25: 5.08× (vs Q4'23)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.65) × ERP
WACC = 25% × Ke + 75% × Kd (4.1%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Intrinsic value (base): 66.20 Current price: 3.70
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2015
actual
Dec 2016
actual
Dec 2017
actual
Dec 2018
actual
Dec 2019
actual
Dec 2020
actual
Dec 2021
actual
Dec 2022
actual
Dec 2023
actual
Dec 2024
actual
Dec 2025
actual
Dec 2026
9 Rev. Ana.
1 EPS Ana.
Dec 2027
9 Rev. Ana.
1 EPS Ana.
Dec 2028
3 Rev. Ana.
1 EPS Ana.
Dec 2029
4 Rev. Ana.
1 EPS Ana.
Revenue
12.24B
est: 16.67B (-26.6%)
14.89B
est: 16.28B (-8.6%)
13.15B
est: 19.07B (-31.1%)
13.05B
est: 17.25B (-24.4%)
13.23B
est: 17.89B (-26.0%)
12.00B
est: 13.40B (-10.4%)
12.80B
est: 14.11B (-9.3%)
14.43B
est: 14.38B (+0.3%)
14.84B
est: 15.10B (-1.7%)
14.74B
est: 11.45B (+28.8%)
13.55B
est: 10.14B (+33.6%)
9.57B
9.49B – 9.73B
-5.6% YoY
9.55B
9.36B – 9.72B
-0.2% YoY
9.72B
9.58B – 9.89B
+1.8% YoY
12.48B
12.31B – 12.70B
+28.4% YoY
EBITDA
1.99B
est: 1.28B (+55.9%)
2.48B
est: 1.25B (+99.0%)
2.03B
est: 1.46B (+38.7%)
1.69B
est: 1.32B (+28.1%)
1.61B
est: 1.37B (+17.4%)
-1.85B
est: 1.03B (-280.1%)
1.78B
est: 1.08B (+64.4%)
2.03B
est: 1.10B (+84.5%)
1.91B
est: 1.16B (+65.1%)
1.90B
est: 1.51B (+25.5%)
1.66B
est: 1.34B (+24.4%)
1.26B
1.25B – 1.28B
-5.6% YoY
1.26B
1.24B – 1.28B
-0.2% YoY
1.28B
1.26B – 1.30B
+1.8% YoY
1.65B
1.62B – 1.68B
+28.4% YoY
EBIT
1.62B
est: 466.31M (+247.9%)
2.05B
est: 455.40M (+351.0%)
1.57B
est: 533.37M (+194.2%)
1.24B
est: 482.58M (+156.6%)
1.29B
est: 500.32M (+157.5%)
-2.48B
est: 374.70M (-761.5%)
1.23B
est: 394.63M (+212.8%)
1.52B
est: 402.23M (+277.7%)
735.30M
est: 422.44M (+74.1%)
1.40B
est: 998.92M (+40.4%)
1.22B
est: 884.61M (+37.7%)
835.31M
828.01M – 849.16M
-5.6% YoY
833.41M
817.01M – 847.87M
-0.2% YoY
848.23M
836.18M – 862.62M
+1.8% YoY
1.09B
1.07B – 1.11B
+28.4% YoY
Net Income
1.16B
est: 1.01B (+14.6%)
1.40B
est: 1.23B (+13.4%)
1.96B
est: 1.35B (+46.0%)
824.60M
est: 1.11B (-25.6%)
844.10M
est: 1.10B (-23.4%)
-2.97B
est: 638.63M (-564.3%)
637.70M
est: 856.00M (-25.5%)
682.70M
est: 1.03B (-33.6%)
110.40M
est: 1.03B (-89.2%)
542.00M
est: 935.48M (-42.1%)
-214.97M
est: 659.54M (-132.6%)
536.45M
526.55M – 548.28M
-18.7% YoY
565.72M
555.28M – 578.20M
+5.5% YoY
619.83M
608.40M – 633.51M
+9.6% YoY
668.80M
656.46M – 683.55M
+7.9% YoY
SGA
903.90M
est: 2.42B (-62.7%)
987.10M
est: 2.37B (-58.3%)
1.10B
est: 2.77B (-60.5%)
1.25B
est: 2.51B (-50.2%)
1.12B
est: 2.60B (-56.9%)
4.29B
est: 1.95B (+120.3%)
974.60M
est: 2.05B (-52.5%)
1.18B
est: 2.09B (-43.6%)
2.00B
est: 2.20B (-9.0%)
1.14B
est: 846.35M (+34.2%)
est: 749.50M (-100.0%)
707.73M
701.54M – 719.47M
-5.6% YoY
706.12M
692.23M – 718.37M
-0.2% YoY
718.67M
708.47M – 730.87M
+1.8% YoY
922.83M
909.73M – 938.49M
+28.4% YoY
EPS
0.90
est: 0.92 (-2.5%)
1.10
est: 1.13 (-2.2%)
1.37
est: 1.23 (+11.7%)
0.47
est: 1.01 (-53.5%)
0.68
est: 1.00 (-32.3%)
-2.42
est: 0.58 (-515.7%)
0.53
est: 0.78 (-32.1%)
0.62
est: 0.94 (-33.8%)
0.10
est: 0.94 (-89.3%)
0.50
est: 0.87 (-42.5%)
-0.20
est: 0.61 (-132.6%)
0.50
0.49 – 0.51
-18.7% YoY
0.53
0.52 – 0.54
+5.5% YoY
0.58
0.57 – 0.59
+9.6% YoY
0.62
0.61 – 0.64
+7.9% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-11 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-04 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-01 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-04-28 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-04-21 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-04-17 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-04-16 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
1.68B
OE per share TTM
1.58
Owner's Yield
44.19%
Maintenance CapEx ratio
Maint CapEx / Avg PPE
17.0%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
Total invested
Insider transactions (90d)
0
Beneficial owners (>5%)
11
Beneficial owners (>5%)
# Reporting person Amount owned % of class Sole voting Shared voting Sole dispositive Shared dispositive Type Citizenship Filing date SEC filing
1 Massachusetts Financial Services Company ("MFS") 110.71M 8.80% 87.24M 110.71M IA Delaware 2009-02-11
2 04-3276549 82.25M 6.50% 65.48M 82.25M CO Delaware 2020-02-14
3 Edward C. Johnson 3d 69.53M 5.50% 69.53M IN United States of America 2013-02-14
4 FMR LLC 69.53M 5.50% 56.31M 69.53M HC Delaware 2013-02-14
5 BlackRock for purposes of Schedule 13G filings. 63.73M 5.08% 63.73M 63.73M HC Delaware 2010-01-29
6 (1) BlackRock, Inc. 62.92M 4.99% 62.92M 62.92M HC Delaware 2011-12-09
7 2. 37.71M 12.00% 29.08M 37.71M IA US 2022-02-11
8 S.À R.L. 6.01M 20.80% 6.01M 10.00 OO LUXEMBOURG 2015-10-02
9 WPP PLC 6.01M 20.80% 6.01M 10.00 CO JERSEY 2015-10-02
10 04-2507163) 40.0K 1.32% 40.0K HC Commonwealth of Massachusetts 1996-11-12
11 Abigail P. Johnson 40.0K 1.32% 40.0K IN United States of America 1996-11-12

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock

This company is not held by any ETF in our universe.

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
11.3K
Shares Outstanding
1.08B

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings
Filing date Form type Filing
2026-05-26 6-K
2026-05-22 4
2026-05-22 3
2026-05-21 6-K
2026-05-15 SC 13G
2026-05-12 6-K
2026-05-12 4
2026-05-12 4
2026-05-08 6-K
2026-05-06 SC 13D/A

Executive team

NameTitleCompensationGender
Cindy Rose Quackenbush Group CEO & Director 130.0K female
Rosemary Joanne Wilson Chief Financial Officer & Director 1.4K female
Joanne Wilson Chief Financial Officer & Director 1.4K female
Devika Bulchandani Chief Operating Officer female
Dominic Shine Chief Information Officer male
Marie-Claire Barker Chief People Officer female
Mark Taylor Chief People Officer male
Michael Frohlich Chief Marketing & Corporate Affairs Officer male
Stephan Pretorius Chief Technology Officer male
Andrea Harris Group Chief Counsel female
Thomas A. Singlehurst Group Investor Relations Director male
Chris Wade Director of Communications & Corporate Affairs male
ESG Rating
B+
ADVERTISING AGENCIES
2025
E (Environmental)
60.8 / 58.9
Company / Sector avg.
S (Social)
74.5 / 63.2
Company / Sector avg.
G (Governance)
66.9 / 63.3
Company / Sector avg.
ESG Total
67.4 / 61.8
Company / Sector avg.
ESG Score History ADVERTISING AGENCIES
Benchmark vs Sector
Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

Share your view on this stock and instantly see how the community has voted over the last 6 months.

These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits