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WPP plc (WPP.L)
GBp278.00
-4.90 (-1.73%)
GB LSE Communication Services Advertising Agencies
Address
Sea Containers SE1 9GL
London, GB
London, GB
CEO
Cindy Rose Quackenbush
Website
wpp.com
IPO
1995-03-24
ISIN JE00B8KF9B49
Also trades on
London Stock Exchange · WPP.L (GBp)
New York Stock Exchange · WPP (USD)
Other OTC · WPPGF (USD)
Description
WPP plc operates as a global creative transformation leader, offering a comprehensive suite of communications, experience, commerce, and technology solutions. The company's extensive international reach covers North America, the United Kingdom, Western Continental Europe, Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. Its operational framework is structured around three core divisions: Global Integrated Agencies, Public Relations, and Specialist Agencies. Through these segments, WPP is involved in the development and execution of marketing and branding strategies, the creation and production of advertising content across diverse media, and the provision of advanced media buying services. These services encompass strategic planning, business growth, media investment management, data and technology applications, and content creation. Additionally, WPP offers specialized public relations advisory to clients, facilitating effective communication with a broad spectrum of stakeholders, including consumers, governments, and the business and financial communities. The company also delivers a range of niche services via its specialist agencies. WPP plc was founded in 1985 and is headquartered in London, United Kingdom.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
GBp278.00
-4.90 (-1.73%)
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Volume Profile
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Liquidity & share structure
Average Volume
5M
Beta
0.68
Float Shares
1.08B
Free Float %
99.9%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.79% | +0.97% | +5.43% | +2.44% | -7.27% | -16.53% | -51.61% | -67.01% | -72.12% | -82.31% | +170.87% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Analyst Consensus (11 ratings, all time)
Hold
Price Targets & DCF
Current price
278.00
DCF (Unlevered)
4,575.54
+1,545.9%
DCF (Levered)
5,412.87
+1,847.1%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
21% Bullish
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 1 | 0 |
| Buy | 2 | +1 |
| Hold | 8 | 0 |
| Sell | 2 | 0 |
| Strong Sell | 1 | 0 |
Quality scores
Altman Z-Score
1.64
Distress
Piotroski F-Score
6 / 9
Average
MOAT Score
2 / 10
No MOAT
Composite Rating
C+
Overall Score
2 / 5
Medium
DCF Score
5 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
-
Revenue growth Advertising Agencies: +8.1%-8.1% Q4'25: -9.7% (vs Q4'23)
-
EPS growth Advertising Agencies: +38.8%-140.8% Q4'25: -15,900.0% (vs Q4'23)
-
FCF margin FCF growth · Advertising Agencies: +39.2%+4.6% Q4'25: +24.8% (vs Q4'23)
-
EBIT margin Advertising Agencies: +7.9%+9.0% ★ Q4'25: +13.9% (vs Q4'23)
-
ROIC Advertising Agencies: +6.8%+8.5% ★ Q4'25: +26.8% (vs Q4'23)
-
Share dilution Advertising Agencies: +0.0%-2.0% ★ Q4'25: +0.3% (vs Q4'23)
-
Debt / EBITDA Net debt/EBITDA · Advertising Agencies: -1.31×5.11× Q4'25: 1.82× (vs Q4'23)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2000 actual |
Dec 2001 actual |
Dec 2002 actual |
Dec 2003 actual |
Dec 2004 actual |
Dec 2005 actual |
Dec 2006 actual |
Dec 2007 actual |
Dec 2008 actual |
Dec 2009 actual |
Dec 2010 actual |
Dec 2011 actual |
Dec 2012 actual |
Dec 2013 actual |
Dec 2014 actual |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 8 Rev. Ana. 9 EPS Ana. |
Dec 2027 7 Rev. Ana. 9 EPS Ana. |
Dec 2028 4 Rev. Ana. 4 EPS Ana. |
Dec 2029 3 Rev. Ana. 3 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
2.80B
est.
|
4.07B
est.
|
4.02B
est.
|
4.09B
est.
|
4.30B
est: 4.36B (-1.3%)
|
5.37B
est: 5.36B (+0.2%)
|
5.91B
est: 5.97B (-1.1%)
|
6.19B
est: 6.22B (-0.5%)
|
7.48B
est: 7.27B (+2.9%)
|
8.68B
est: 8.85B (-1.9%)
|
9.33B
est: 9.36B (-0.3%)
|
10.02B
est: 10.10B (-0.7%)
|
10.37B
est: 10.55B (-1.7%)
|
11.02B
est: 11.25B (-2.1%)
|
11.53B
est: 11.18B (+3.2%)
|
12.24B
est: 11.31B (+8.2%)
|
14.89B
est: 13.18B (+13.0%)
|
13.15B
est: 14.10B (-6.7%)
|
13.05B
est: 13.55B (-3.7%)
|
13.23B
est: 13.50B (-2.0%)
|
12.00B
est: 9.80B (+22.5%)
|
12.80B
est: 10.44B (+22.7%)
|
14.43B
est: 11.89B (+21.3%)
|
14.84B
est: 14.85B (0.0%)
|
14.74B
est: 11.45B (+28.7%)
|
13.55B
est: 10.14B (+33.6%)
|
9.60B
9.51B – 9.76B
-5.4% YoY
|
9.57B
9.39B – 9.74B
-0.2% YoY
|
9.74B
9.61B – 9.91B
+1.8% YoY
|
12.49B
12.31B – 12.70B
+28.2% YoY
|
| EBITDA |
344.99M
est.
|
581.78M
est.
|
451.72M
est.
|
240.84M
est.
|
625.80M
est: 435.01M (+43.9%)
|
846.90M
est: 590.21M (+43.5%)
|
998.10M
est: 754.70M (+32.3%)
|
1.08B
est: 800.70M (+34.8%)
|
1.23B
est: 906.67M (+35.8%)
|
1.31B
est: 978.56M (+34.1%)
|
1.41B
est: 952.60M (+47.6%)
|
1.58B
est: 1.14B (+38.9%)
|
1.68B
est: 1.19B (+40.4%)
|
1.84B
est: 1.37B (+34.4%)
|
2.02B
est: 1.53B (+31.6%)
|
1.99B
est: 1.73B (+15.3%)
|
2.48B
est: 1.89B (+31.6%)
|
2.03B
est: 2.10B (-3.7%)
|
1.69B
est: 2.86B (-40.9%)
|
1.61B
est: 1.83B (-12.1%)
|
-1.85B
est: 1.01B (-282.9%)
|
1.78B
est: 1.10B (+61.1%)
|
2.03B
est: 1.14B (+78.7%)
|
1.91B
est: 1.96B (-2.5%)
|
1.90B
est: 1.37B (+38.5%)
|
1.67B
est: 1.34B (+24.4%)
|
1.27B
1.26B – 1.29B
-5.4% YoY
|
1.26B
1.24B – 1.29B
-0.2% YoY
|
1.29B
1.27B – 1.31B
+1.8% YoY
|
1.65B
1.62B – 1.68B
+28.2% YoY
|
| EBIT |
372.93M
est.
|
605.21M
est.
|
470.61M
est.
|
282.11M
est.
|
522.40M
est: 457.22M (+14.3%)
|
699.50M
est: 645.12M (+8.4%)
|
812.20M
est: 728.59M (+11.5%)
|
894.30M
est: 772.69M (+15.7%)
|
979.70M
est: 942.08M (+4.0%)
|
913.60M
est: 1.07B (-14.4%)
|
1.03B
est: 792.62M (+29.3%)
|
1.19B
est: 1.05B (+13.8%)
|
1.28B
est: 1.25B (+2.5%)
|
1.43B
est: 1.32B (+8.0%)
|
1.64B
est: 1.39B (+18.1%)
|
1.62B
est: 1.65B (-1.4%)
|
2.05B
est: 1.82B (+12.9%)
|
1.57B
est: 2.08B (-24.6%)
|
1.24B
est: 1.89B (-34.5%)
|
1.29B
est: 1.13B (+13.9%)
|
-2.48B
est: 950.08M (-360.9%)
|
1.23B
est: 1.04B (+19.0%)
|
1.52B
est: 1.07B (+42.0%)
|
735.30M
est: 1.30B (-43.3%)
|
1.40B
est: 1.01B (+38.8%)
|
1.22B
est: 884.75M (+37.7%)
|
837.25M
829.93M – 851.13M
-5.4% YoY
|
835.34M
818.91M – 849.84M
-0.2% YoY
|
850.19M
838.12M – 864.62M
+1.8% YoY
|
1.09B
1.07B – 1.11B
+28.2% YoY
|
| Net Income |
221.71M
est.
|
356.43M
est.
|
267.93M
est.
|
87.72M
est.
|
273.00M
est: 225.36M (+21.1%)
|
363.90M
est: 359.49M (+1.2%)
|
435.80M
est: 406.14M (+7.3%)
|
465.90M
est: 454.03M (+2.6%)
|
439.10M
est: 544.68M (-19.4%)
|
437.70M
est: 534.71M (-18.1%)
|
586.00M
est: 456.80M (+28.3%)
|
840.10M
est: 631.89M (+33.0%)
|
822.70M
est: 877.88M (-6.3%)
|
936.50M
est: 877.82M (+6.7%)
|
1.08B
est: 930.56M (+15.8%)
|
1.16B
est: 1.13B (+2.7%)
|
1.40B
est: 1.31B (+6.8%)
|
1.96B
est: 1.42B (+38.0%)
|
824.60M
est: 1.80B (-54.2%)
|
844.10M
est: 1.00B (-16.0%)
|
-2.97B
est: 475.08M (-724.1%)
|
637.70M
est: 518.69M (+22.9%)
|
682.70M
est: 536.80M (+27.2%)
|
110.40M
est: 203.40M (-45.7%)
|
542.00M
est: 937.41M (-42.2%)
|
-215.00M
est: 650.40M (-133.1%)
|
461.07M
385.71M – 780.79M
-29.1% YoY
|
505.82M
413.89M – 896.57M
+9.7% YoY
|
621.27M
609.80M – 634.98M
+22.8% YoY
|
670.36M
657.99M – 685.14M
+7.9% YoY
|
| SGA |
1.60B
est.
|
2.67B
est.
|
2.55B
est.
|
2.55B
est.
|
3.44B
est: 2.91B (+18.0%)
|
4.29B
est: 3.48B (+23.1%)
|
4.65B
est: 3.99B (+16.5%)
|
4.82B
est: 4.35B (+10.8%)
|
5.79B
est: 5.05B (+14.6%)
|
6.79B
est: 6.36B (+6.8%)
|
7.17B
est: 6.54B (+9.7%)
|
7.67B
est: 7.05B (+8.7%)
|
7.83B
est: 7.26B (+7.9%)
|
7.22B
est: 7.69B (-6.1%)
|
7.16B
est: 7.62B (-6.0%)
|
903.90M
est: 7.96B (-88.6%)
|
987.10M
est: 1.01B (-2.3%)
|
1.10B
est: 993.79M (+10.2%)
|
1.25B
est: 1.25B (-0.4%)
|
1.12B
est: 1.18B (-5.2%)
|
4.29B
est: 847.31M (+406.7%)
|
974.60M
est: 925.10M (+5.4%)
|
1.18B
est: 954.34M (+23.7%)
|
2.00B
est: 1.10B (+82.0%)
|
1.14B
est: 856.07M (+32.7%)
|
—
est: 749.62M (-100.0%)
|
709.37M
703.17M – 721.14M
-5.4% YoY
|
707.76M
693.83M – 720.04M
-0.2% YoY
|
720.34M
710.11M – 732.56M
+1.8% YoY
|
923.33M
910.22M – 939.00M
+28.2% YoY
|
| EPS |
0.28
est.
|
0.29
est.
|
0.24
est.
|
0.24
est.
|
0.25
est: 0.27 (-8.0%)
|
0.30
est: 0.35 (-14.2%)
|
0.36
est: 0.42 (-13.6%)
|
0.40
est: 0.46 (-12.3%)
|
0.38
est: 0.54 (-29.3%)
|
0.36
est: 0.45 (-19.6%)
|
0.50
est: 0.58 (-14.2%)
|
0.70
est: 0.67 (+4.2%)
|
0.68
est: 0.75 (-9.1%)
|
0.72
est: 0.84 (-14.5%)
|
0.82
est: 0.85 (-4.0%)
|
0.90
est: 0.93 (-2.7%)
|
1.10
est: 1.12 (-1.6%)
|
1.37
est: 1.20 (+13.9%)
|
0.47
est: 1.07 (-55.9%)
|
0.68
est: 0.97 (-30.2%)
|
-2.42
est: 0.58 (-517.4%)
|
0.53
est: 0.78 (-31.9%)
|
0.62
est: 0.95 (-34.8%)
|
0.10
est: 0.19 (-47.2%)
|
0.50
est: 0.87 (-42.6%)
|
-0.20
est: 0.61 (-132.6%)
|
0.50
0.36 – 0.73
-18.5% YoY
|
0.53
0.39 – 0.83
+5.5% YoY
|
0.58
0.57 – 0.59
+9.6% YoY
|
0.62
0.61 – 0.64
+7.9% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-28 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-27 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-26 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-22 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-21 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-20 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-19 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-18 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-15 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-14 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-13 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-12 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-11 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-08 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-07 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-06 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-05 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-01 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-30 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-29 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-28 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-27 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-24 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-23 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-22 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-21 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-20 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-17 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-16 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-15 | C+ | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
1.68B
OE per share TTM
1.58
Owner's Yield
55.40%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
17.0%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
| # | Investor | Shares / Δ | Mkt value / Δ | Own% / Δ | Weight% / Δ | Avg px / Perf. | Hold / Status |
|---|---|---|---|---|---|---|---|
| 1 | OLD MISSION CAPITAL LLC | — -147.4K (-100.0%) | — -5.2M (-100.0%) | 0.00% -0.014 pp | 0.00% -0.086 pp | GBp— | 2 qtrs SOLD |
Ownership breakdown by holder
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
11.3K
Shares Outstanding
1.08B
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Cindy Rose Quackenbush | Group CEO & Director | 96.9K | female |
| Rosemary Joanne Wilson | Chief Financial Officer & Director | 1.1K | female |
| Joanne Wilson | Chief Financial Officer & Director | 1.1K | female |
| Devika Bulchandani | Chief Operating Officer | — | female |
| Dominic Shine | Chief Information Officer | — | male |
| Marie-Claire Barker | Chief People Officer | — | female |
| Mark Taylor | Chief People Officer | — | male |
| Michael Frohlich | Chief Marketing & Corporate Affairs Officer | — | male |
| Stephan Pretorius | Chief Technology Officer | — | male |
| Andrea Harris | Group Chief Counsel | — | female |
| Thomas A. Singlehurst | Group Investor Relations Director | — | male |
| Chris Wade | Director of Communications & Corporate Affairs | — | male |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for WPP.L
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
