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TruGolf Holdings, Inc. (TRUG)
USD1.24
-0.02 (-1.59%)
US NASDAQ Technology Electronic Gaming & Multimedia
Address
60 North 1400 West 84014
Centerville, UT, US
Centerville, UT, US
CEO
Christopher Jones
Website
trugolf.com
IPO
2021-12-02
CIK 1857086 ISIN US2437335084
Also trades on
NASDAQ Global Market · DMAQ (USD)
NASDAQ Global Market · DMAQR (USD)
NASDAQ Global Market · TRUG (USD)
Description
TruGolf Holdings, Inc., operating primarily in the United States through its subsidiary, focuses on the design, manufacturing, and sale of indoor golf simulator equipment. These hardware solutions, marketed under the TruGolf Nevada brand, are supplied to both residential customers and commercial venues. Additionally, the company provides its E6 Connect software, which is engineered to function with golf simulation systems developed by other manufacturers. The firm was established in 1982 and has its corporate headquarters situated in Centerville, Utah.
News Sentiment (7d)
Based on only 2 articles — low confidence
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
USD1.24
-0.02 (-1.59%)
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Volume Profile
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Liquidity & share structure
Average Volume
149.8K
Beta
-1.10
Float Shares
454.9K
Free Float %
84.9%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -2.65% | -16.95% | -38.49% | -80.63% | -85.06% | -79.72% | -98.63% | -99.97% | -99.97% | -99.97% | -99.97% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
1.24
DCF (Levered)
1.66
+33.7%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
100% Bullish
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 1 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
-4.32
Distress
Piotroski F-Score
2 / 9
Weak
MOAT Score
1 / 10
No MOAT
Composite Rating
C+
Overall Score
2 / 5
Medium
DCF Score
4 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
4 / 5
High
Operational MOAT
✗ Below peers
-
Revenue growth Electronic Gaming & Multimedia: +4.1%-13.6% Q1'26: -6.8% (vs Q1'25)
-
EPS growth Electronic Gaming & Multimedia: +20.0%-100.7% Q1'26: +64.6% (vs Q1'25)
-
FCF margin FCF growth · Electronic Gaming & Multimedia: +41.4%-76.2% Q1'26: -4.0% (vs Q1'25)
-
EBIT margin Electronic Gaming & Multimedia: +10.3%-63.4% Q1'26: +0.0% (vs Q1'25)
-
ROIC Electronic Gaming & Multimedia: +6.6%— Q1'26: +0.0% (vs Q1'25)
-
Share dilution Electronic Gaming & Multimedia: +0.0%-13.9% ★ Q1'26: +53.2% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Electronic Gaming & Multimedia: -1.53×-0.56× Q1'26: -1.06× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 1 Rev. Ana. 1 EPS Ana. |
Dec 2027 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|
| Revenue |
21.86M
est: 22.61M (-3.3%)
|
18.88M
est: 18.31M (+3.1%)
|
21.50M
21.50M – 21.50M
+17.4% YoY
|
26.00M
26.00M – 26.00M
+20.9% YoY
|
| EBITDA |
-1.22M
est: -3.10M (+60.5%)
|
-10.47M
est: -2.51M (-317.0%)
|
-2.95M
-2.95M – -2.95M
-17.4% YoY
|
-3.56M
-3.56M – -3.56M
-20.9% YoY
|
| EBIT |
-1.86M
est: -3.67M (+49.2%)
|
-11.97M
est: -2.97M (-302.8%)
|
-3.49M
-3.49M – -3.49M
-17.4% YoY
|
-4.22M
-4.22M – -4.22M
-20.9% YoY
|
| Net Income |
-8.80M
est: -37.04M (+76.3%)
|
-15.23M
est: -32.65M (+53.4%)
|
-894.9K
-894.9K – -894.9K
+97.3% YoY
|
-80.0K
-80.0K – -80.0K
+91.1% YoY
|
| SGA |
15.98M
est: 14.18M (+12.7%)
|
15.62M
est: 11.48M (+36.0%)
|
13.49M
13.49M – 13.49M
+17.4% YoY
|
16.31M
16.31M – 16.31M
+20.9% YoY
|
| EPS |
-25.60
est: -125.00 (+79.5%)
|
-51.39
est: -110.20 (+53.4%)
|
-3.02
-3.02 – -3.02
+97.3% YoY
|
-0.27
-0.27 – -0.27
+91.1% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-20 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 4/5 |
| 2026-05-19 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-18 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-15 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 4/5 |
| 2026-05-14 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 4/5 |
| 2026-05-13 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 4/5 |
| 2026-05-12 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 4/5 |
| 2026-05-11 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-08 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-07 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-06 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-05 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-04 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-01 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-30 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-29 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-28 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-27 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-24 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-23 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-22 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-21 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-20 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-17 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-16 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
-5.26M
OE per share TTM
-16.65
Owner's Yield
-1,075.66%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
4.2%
Ownership Overview
Ownership breakdown
At a glance
Institutional holders
7
Total invested
83.7K
Insider transactions (90d)
0
Beneficial owners (>5%)
1
Beneficial owners (>5%)
| # | Reporting person | Amount owned | % of class | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Type | Citizenship | Filing date | SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Greentree Financial Group, Inc. | 1.16M | 9.99% | 1.16M | — | 1.16M | — | CO | Florida, United States of America | 2024-09-27 | ↗ |
Institutional Activity (13F)
Institutional ownership trend
From
To
13F snapshot — 2026 Q1
Investors holding
7
+0 vs prev Q
New positions
3
Closed positions
3
Increased
4
Reduced
3
Put/Call ratio
0.00
Calls held
—
Puts held
—
Top institutional holders
| # | Investor | Shares / Δ | Mkt value / Δ | Own% / Δ | Weight% / Δ | Avg px / Perf. | Hold / Status |
|---|---|---|---|---|---|---|---|
| 1 | INTERNATIONAL ASSETS INVESTMENT MANAGEMENT, LLC | 200.00 +200.0 (+100.0%) | 824.00 +824.0 (+100.0%) | 0.07% +0.068 pp | 0.00% +0.000 pp | USD4.80 +0.0% | 1 qtrs NEW |
| 2 | MORGAN STANLEY | 1.00 +1.0 (+100.0%) | 5.00 +5.0 (+100.0%) | 0.00% +0.000 pp | 0.00% +0.000 pp | USD4.00 +20.0% | 1 qtrs NEW |
| 3 | SBI SECURITIES CO., LTD. | 1.00 +1.0 (+100.0%) | 5.00 +5.0 (+100.0%) | 0.00% +0.000 pp | 0.00% +0.000 pp | USD4.00 +20.0% | 1 qtrs NEW |
| 4 | SRS CAPITAL ADVISORS, INC. | — -7.0 (-100.0%) | — -6.0 (-100.0%) | 0.00% 0.000 pp | 0.00% +0.000 pp | USD— | 3 qtrs SOLD |
| 5 | TOWER RESEARCH CAPITAL LLC (TRC) | — -3.4K (-100.0%) | — -2.5K (-100.0%) | 0.00% -0.115 pp | 0.00% 0.000 pp | USD— | 3 qtrs SOLD |
| 6 | BANK OF AMERICA CORP /DE/ | — -5.0 (-100.0%) | — -4.0 (-100.0%) | 0.00% 0.000 pp | 0.00% +0.000 pp | USD— | 4 qtrs SOLD |
| 7 | UBS GROUP AG | — -2.0K (-100.0%) | — -1.5K (-100.0%) | 0.00% -0.068 pp | 0.00% +0.000 pp | USD— | 4 qtrs SOLD |
| 8 | BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | — -34.0 (-100.0%) | — -25.0 (-100.0%) | 0.00% -0.001 pp | 0.00% +0.000 pp | USD— | 4 qtrs SOLD |
| 9 | EWA, LLC | — -14.7K (-100.0%) | — -10.7K (-100.0%) | 0.00% -0.497 pp | 0.00% -0.003 pp | USD— | 2 qtrs SOLD |
Ownership breakdown by holder
ETF Ownership
Top ETFs holding this stock
This company is not held by any ETF in our universe.
Insider Activity
Insider Activity — Latest Quarter
Ratio by transactions
0.00
Bearish
Ratio by volume
0.00
Bearish
Buys
0
Sells
1
Shares acquired
—
Shares disposed
2.5K
Cash buys
—
Cash sales
1.00
Net activity
-2,500
Insider buys vs sells (history)
From
To
Recent insider transactions
From
To
| Date | Person | Role | Transaction | A/D | Security | Shares | Price | Value | Owned after | D/I | Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-07-14 | POLANEN HUMPHREY P | Director | S-Sale | D | Common Stock | 2,500 | 5.03 | 12.6K | 500 | D | ↗ |
| 2025-04-21 | Jones Christopher Jon | Director / Officer / 10% Owner | A-Award | A | Class A Common Stock | 1,812,417 | 0.00 | — | 3,744,400 | D | ↗ |
| 2025-04-21 | Johnson Steve Rolfe | Officer / 10% Owner | A-Award | A | Class A Common Stock | 870,116 | 0.00 | — | 1,286,942 | D | ↗ |
| 2024-01-31 | Russell Riley | Director | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2024-01-31 | Redmer A.J. | Director | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2024-01-31 | Larsen Nathan E | Officer | — | D | Class A Common Stock | 0 | 0.00 | — | 71,832 | — | ↗ |
| 2024-01-31 | Jones Lindsay | Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2024-01-31 | Jones Christopher Jon | Director / Officer / 10% Owner | — | D | Class B Common Stock | 0 | 0.00 | — | 860,082 | — | ↗ |
| 2024-01-31 | Johnson Steve Rolfe | Officer / 10% Owner | — | D | Class B Common Stock | 0 | 0.00 | — | 416,826 | — | ↗ |
| 2024-01-31 | Adams Brenner | Officer | — | D | Class A Common Stock | 0 | 0.00 | — | 71,832 | — | ↗ |
Executive team
Top executives
EBIT / Employee
-168.6K
Shares Outstanding
535.6K
Executive compensation
Executive compensation (annual)
| # | Year | Executive | Salary | Bonus | Stock award | Option award | Incentive | Other | Total | % Stock- based |
Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2024 | Nathan Larsen Chief Experience Officer | 163.0K | — | — | 57.1K | — | — | 220.1K | 25.93% | ↗ |
| 2 | 2024 | Brenner Adams Chief Growth Officer | 84.0K | — | — | 57.1K | — | 79.0K | 220.1K | 25.93% | ↗ |
| 3 | 2024 | Lindsay Jones Former Chief Financial Officer | 82.0K | 10.0K | 120.0K | — | — | — | 212.0K | 56.60% | ↗ |
| 4 | 2024 | Christopher Jones Chief Executive Officer | 72.0K | — | — | 95.1K | — | — | 167.1K | 56.91% | ↗ |
| 5 | 2023 | Brenner Adams Chief Growth Officer | 168.0K | — | 690.0K | — | — | — | 858.0K | 80.42% | ↗ |
| 6 | 2023 | Nathan Larsen Chief Experience Officer | 163.0K | — | 690.0K | — | — | — | 853.0K | 80.89% | ↗ |
| 7 | 2023 | Christopher Jones Chief Executive Officer | 150.0K | — | — | — | — | — | 150.0K | 0.00% | ↗ |
| 8 | 2023 | Lindsay Jones Former Chief Financial Officer | 24.9K | — | — | — | — | — | 24.9K | 0.00% | ↗ |
CEO compensation breakdown
Proxy statements
Proxy statements (DEF 14A)
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Brenner Adams | Chief Growth Officer | 163.0K | male |
| Nathan E. Larsen | Chief Experience Officer | 163.0K | male |
| Christopher Jones | CEO, President, Interim CFO & Director | 72.0K | male |
| Doug Bybee | Chief Revenue Officer | — | male |
| Shaun Limbers | Director & Executive Vice President | — | male |
| Steven R. Johnson | Chief Hardware Officer | — | male |
ESG Rating
ESG Score History ELECTRONIC GAMING & MULTIMEDIA
Benchmark vs Sector
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for TRUG
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
