Pureprofile Ltd (PPL.AX)
Surry Hills, NSW, AU
Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, and publishers across Australia, Europe, and the United States. The company's operations are divided into three primary divisions: Data & Insights, Pure.amplify Media AU, and Pure.amplify Media UK. The Data & Insights division focuses on conducting market research and facilitating access to valuable insights and marketing campaigns through its exclusive self-service platform. Pure.amplify Media AU is dedicated to brokering online advertising inventory, acting as an intermediary for both advertisers and publishers. Meanwhile, Pure.amplify Media UK concentrates on generating high-quality leads for its clients by leveraging its extensive consumer database and a combination of proprietary and partner digital resources. Established in 2000, Pureprofile Ltd is headquartered in Surry Hills, Australia.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +6.25% | +9.68% | -2.86% | -22.73% | -29.17% | -30.61% | -10.53% | +13.33% | +13.33% | -91.54% | -90.61% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Advertising Agencies: +8.1%+19.0% ★ Q4'25: +38.8% (vs Q4'23)
-
EPS growth Advertising Agencies: +38.8%+1,100.0% ★
-
FCF margin FCF growth · Advertising Agencies: +39.2%+3.1% Q4'25: +5.4% (vs Q4'23)
-
EBIT margin Advertising Agencies: +7.9%+3.2% Q4'25: +6.5% (vs Q4'23)
-
ROIC Advertising Agencies: +6.8%+32.5% ★ Q4'25: +107.3% (vs Q4'23)
-
Share dilution Advertising Agencies: +0.0%+1.8% Q4'25: +4.5% (vs Q4'23)
-
Debt / EBITDA Net debt/EBITDA · Advertising Agencies: -1.31×0.87× Q4'25: 0.32× (vs Q4'23)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Jun 2016 actual |
Jun 2017 actual |
Jun 2018 actual |
Jun 2019 actual |
Jun 2020 actual |
Jun 2021 actual |
Jun 2022 actual |
Jun 2023 actual |
Jun 2024 actual |
Jun 2025 actual |
Jun 2026 1 Rev. Ana. 1 EPS Ana. |
Jun 2027 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
27.40M
est: 28.50M (-3.9%)
|
52.94M
est: 52.91M (+0.0%)
|
25.37M
est: 75.19M (-66.3%)
|
26.73M
est: 91.44M (-70.8%)
|
24.19M
est: 106.11M (-77.2%)
|
30.00M
est: 30.00M (+0.0%)
|
35.54M
est: 41.70M (-14.8%)
|
43.65M
est: 43.70M (-0.1%)
|
48.07M
est: 49.00M (-1.9%)
|
57.18M
est: 57.20M (0.0%)
|
66.00M
66.00M – 66.00M
+15.4% YoY
|
73.00M
73.00M – 73.00M
+10.6% YoY
|
| EBITDA |
-762.6K
est: 3.00M (-125.5%)
|
778.8K
est: -5.54M (+114.0%)
|
-4.85M
est: 7.91M (-161.4%)
|
-2.10M
est: 9.61M (-121.8%)
|
-1.42M
est: 11.16M (-112.7%)
|
9.31M
est: 3.15M (+195.2%)
|
889.1K
est: 4.38M (-79.7%)
|
1.89M
est: 4.59M (-58.9%)
|
3.11M
est: 5.15M (-39.6%)
|
4.71M
est: 6.01M (-21.7%)
|
6.94M
6.94M – 6.94M
+15.4% YoY
|
7.67M
7.67M – 7.67M
+10.6% YoY
|
| EBIT |
-2.15M
est: 811.0K (-365.0%)
|
-2.77M
est: -4.50M (+38.4%)
|
-5.21M
est: 2.14M (-343.4%)
|
-5.53M
est: 2.60M (-312.7%)
|
-5.77M
est: 3.02M (-291.0%)
|
5.56M
est: 853.7K (+551.6%)
|
-2.12M
est: 1.19M (-278.3%)
|
-1.06M
est: 1.24M (-185.6%)
|
415.1K
est: 1.39M (-70.2%)
|
1.84M
est: 1.63M (+12.9%)
|
1.88M
1.88M – 1.88M
+15.4% YoY
|
2.08M
2.08M – 2.08M
+10.6% YoY
|
| Net Income |
-2.15M
est: 27.73M (-107.7%)
|
-2.00M
est: -3.82M (+47.6%)
|
-7.39M
est: 26.99M (-127.4%)
|
-8.36M
est: 40.28M (-120.7%)
|
-9.83M
est: 59.42M (-116.5%)
|
2.81M
est: -13.57M (+120.7%)
|
-2.16M
est: 1.23M (-275.4%)
|
-2.16M
est: 863.5K (-350.0%)
|
94.4K
est: 1.11M (-91.5%)
|
1.54M
est: 1.54M (+0.0%)
|
3.58M
3.58M – 3.58M
+132.6% YoY
|
3.95M
3.95M – 3.95M
+10.3% YoY
|
| SGA |
3.16M
est: 6.42M (-50.8%)
|
4.39M
est: 22.87M (-80.8%)
|
4.03M
est: 16.93M (-76.2%)
|
4.05M
est: 20.59M (-80.3%)
|
4.01M
est: 23.89M (-83.2%)
|
5.26M
est: 6.75M (-22.1%)
|
2.83M
est: 9.39M (-69.8%)
|
4.43M
est: 9.84M (-54.9%)
|
18.64M
est: 11.03M (+69.0%)
|
21.80M
est: 12.88M (+69.2%)
|
14.86M
14.86M – 14.86M
+15.4% YoY
|
16.44M
16.44M – 16.44M
+10.6% YoY
|
| EPS |
-0.04
est: 0.02 (-258.8%)
|
-0.02
est: 0.01 (-318.1%)
|
-0.06
est: 0.02 (-388.9%)
|
-0.05
est: 0.03 (-255.9%)
|
-0.06
est: 0.05 (-225.8%)
|
0.00
est: -0.01 (+139.1%)
|
0.00
est: 0.00 (-300.0%)
|
0.00
est: 0.00 (-371.4%)
|
0.00
est: 0.00 (-88.9%)
|
0.00
est: 0.00 (+4.3%)
|
0.00
0.00 – 0.00
+132.6% YoY
|
0.00
0.00 – 0.00
+10.3% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-28 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-27 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-26 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-25 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-22 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-21 | B | 3/5 | 4/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-20 | B | 3/5 | 4/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-19 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-18 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-15 | B+ | 3/5 | 5/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-14 | B+ | 3/5 | 5/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-13 | B+ | 3/5 | 5/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-12 | B+ | 3/5 | 5/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-11 | B+ | 3/5 | 5/5 | 5/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-08 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-07 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-06 | B | 3/5 | 5/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-05 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 2/5 | 1/5 |
| 2026-05-04 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 2/5 | 1/5 |
| 2026-05-01 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-30 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-29 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-28 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-27 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-24 | B | 3/5 | 4/5 | 4/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-23 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-22 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-21 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-20 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-17 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-16 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 1/5 | 1/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
This company is not held by any ETF in our universe.
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Martin Filz | Chief Executive Officer, MD & Director | 845.7K | male |
| Melinda Sheppard | Chief Operating Officer & Chief Financial Officer | 641.0K | female |
| John Griffin | Chief Technology Officer | — | male |
| Lorrie Yeung | Head of Global Operations | — | female |
| Niamh Fitzpatrick | Chief Product & Technology Officer | — | female |
| Papaya Huang | Head of Acquisition, Panel Management & Partnership | — | female |
| Rebecca Mansley | Head of Operations - UK | — | female |
| Tim Potter | Managing Director - UK/EU/US | — | male |
| Becki Gonsalves | Head of Marketing | — | female |
| Young Ham | Global Head of Innovation & Partnerships | — | male |
| George Georgopoulos | Head of Engineering - Europe | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for PPL.AX
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

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