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Lulu's Fashion Lounge Holdings, Inc. (LVLU)

USD8.84 -0.45 (-4.84%)
US NASDAQ Consumer Cyclical Apparel - Retail
Address 195 Humboldt Avenue 95928
Chico, CA, US
CEO Crystal Landsem
Website lulus.com
IPO 2021-11-11
CIK 1780201 ISIN US55003A2078

Explore sections of this company profile

Description

Lulu's Fashion Lounge Holdings, Inc. operates as an online retailer of women’s apparel, footwear, and accessories in the United State. It offers formals, casuals, prom, dresses, wedding guest dresses, tops, bottoms, clothing, spring dress, graduation dresses, shoes, and accessories, such as jewelry, bracelets, earrings, necklaces, rings, handbags and purses, hats, belts, sunglasses, scarves, and hair and beauty products under the Lulus brand. The company sells its products through owned media, which primarily consists of its website, mobile app, social media, email, in-person connections, and SMS; and earned and paid media, as well as social media platforms. It primarily serves Millennial and Gen Z women. Lulu's Fashion Lounge Holdings, Inc. was founded in 1996 and is headquartered in Chico, California.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
USD8.84 -0.45 (-4.84%)
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Volume Profile
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Liquidity & share structure
Average Volume
15.0K
Beta
0.37
Float Shares
932.2K
Free Float %
32.6%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
-6.06% -8.10% +4.26% -33.85% +90.18% +78.16% +44.19% -73.84% -95.25% -95.25% -95.25%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Analyst Consensus (9 ratings, all time) Hold
Price Targets & DCF
Current price
8.84
Low 2.00 -77.4%
Consensus 2.00 -77.4%
Median 2.00 -77.4%
High 2.00 -77.4%
DCF (Levered) 0.03 -99.6%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 0% Bullish
Rating 2025-08 Change
Strong Buy 0 0
Buy 0 0
Hold 1 0
Sell 0 0
Strong Sell 0 0
Price Target Summary
Period # Analysts Avg Target
Last Month
Last Quarter
Last Year
All Time 3
3.33
-62.3%
Quality scores
Altman Z-Score
-1.58
Distress
Piotroski F-Score
4 / 9
Average
MOAT Score
3 / 10
No MOAT
Composite Rating
D+
Overall Score
1 / 5
Low
DCF Score
2 / 5
Medium
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
1 / 5
Low
Operational MOAT
✗ Below peers
  • Revenue growth Apparel - Retail: +6.8%
    -10.6% Q1'26: -10.3% (vs Q1'25)
  • EPS growth Apparel - Retail: +22.0%
    -5,399.4% Q1'26: -11,238.6% (vs Q1'25)
  • FCF margin FCF growth · Apparel - Retail: +16.3%
    -2.8% Q1'26: +11.9% (vs Q1'25)
  • EBIT margin Apparel - Retail: +8.8%
    -3.9% Q1'26: +0.0% (vs Q1'25)
  • ROIC Apparel - Retail: +9.9%
    -64.5% Q1'26: +0.0% (vs Q1'25)
  • Share dilution Apparel - Retail: +0.1%
    +350.1% Q1'26: +351.7% (vs Q1'25)
  • Debt / EBITDA Net debt/EBITDA · Apparel - Retail: 0.27×
    -2.82× Q1'26: -1.14× (vs Q1'25)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.43) × ERP
WACC = 100% × Ke + 0% × Kd (14.7%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Current price: 8.84
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2021
actual
Dec 2022
actual
Dec 2023
actual
Dec 2023
actual
Dec 2024
actual
Dec 2025
actual
Dec 2026
1 Rev. Ana.
1 EPS Ana.
Revenue
371.48M
est.
375.63M
est: 430.74M (-12.8%)
439.65M
est: 327.30M (+34.3%)
355.18M
est: 327.30M (+8.5%)
315.89M
est: 318.37M (-0.8%)
282.28M
est: 285.19M (-1.0%)
292.39M
292.39M – 292.39M
+2.5% YoY
EBITDA
-6.80M
est.
23.93M
est: -7.89M (+403.3%)
16.27M
est: -7.03M (+331.5%)
-14.46M
est: -7.03M (-105.8%)
-46.20M
est: -6.83M (-576.0%)
-5.95M
est: -6.12M (+2.9%)
-6.28M
-6.28M – -6.28M
-2.5% YoY
EBIT
-11.89M
est.
21.03M
est: -13.78M (+252.6%)
8.88M
est: -11.84M (+174.9%)
-19.28M
est: -11.84M (-62.8%)
-51.68M
est: -11.52M (-348.7%)
-11.06M
est: -10.32M (-7.2%)
-10.58M
-10.58M – -10.58M
-2.5% YoY
Net Income
2.53B
est.
2.05M
est: 1.05B (-99.8%)
3.73M
est: -1.90B (+100.2%)
-19.33M
est: -1.90B (+99.0%)
-55.29M
est: -31.91B (+99.8%)
-13.34M
est: -15.54B (+99.9%)
-10.50B
-10.50B – -10.50B
+32.4% YoY
SGA
167.28M
est.
154.39M
est: 193.97M (-20.4%)
182.71M
est: 148.35M (+23.2%)
168.44M
est: 148.35M (+13.5%)
154.26M
est: 144.30M (+6.9%)
134.68M
est: 129.27M (+4.2%)
132.53M
132.53M – 132.53M
+2.5% YoY
EPS
4.08
est.
-0.21
est: 1.69 (-112.4%)
0.01
est: -0.68 (+101.0%)
-0.03
est: -0.68 (+95.3%)
-0.09
est: -11.48 (+99.2%)
-4.90
est: -5.55 (+11.7%)
-3.75
-3.75 – -3.75
+32.4% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-12 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-11 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-08 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-07 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-06 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-05 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-04 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-05-01 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-30 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-29 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-28 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-27 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-24 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-23 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-22 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-21 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-20 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-17 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5
2026-04-16 D+ 1/5 2/5 1/5 1/5 1/5 1/5 1/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
-1.56M
OE per share TTM
-0.01
Owner's Yield
-0.01%
Maintenance CapEx ratio
Maint CapEx / Avg PPE
5.3%

Ownership Overview

Ownership breakdown
At a glance
Institutional holders
1
Total invested
17.2K
Insider transactions (90d)
0
Beneficial owners (>5%)
6
Beneficial owners (>5%)
# Reporting person Amount owned % of class Sole voting Shared voting Sole dispositive Shared dispositive Type Citizenship Filing date SEC filing
1 Anthony Tamer 13.79M 35.90% 13.79M 13.79M IN United States 2022-02-14
2 H.I.G. Growth Partners – Lulu’s Intermediate, LLC 13.79M 35.90% 13.79M 13.79M OO Delaware 2022-02-14
3 H.I.G. Growth Partners – Lulu’s, L.P. 13.79M 35.90% 13.79M 13.79M PN Delaware 2022-02-14
4 H.I.G.-GPII, Inc. 13.79M 35.90% 13.79M 13.79M CO Delaware 2022-02-14
5 Sami Mnaymneh 13.79M 35.90% 13.79M 13.79M IN United States 2022-02-14
6 Canada Pension Plan Investment Board 7.50M 19.50% 7.50M FI : 2022-02-14

Institutional Activity (13F)

Institutional ownership trend From To
13F snapshot — 2025 Q3
Investors holding
1
-24 vs prev Q
New positions
0
Closed positions
23
Increased
0
Reduced
1
Put/Call ratio
0.00
Calls held
Puts held
Top institutional holders
# Investor Shares / Δ Mkt value / Δ Own% / Δ Weight% / Δ Avg px / Perf. Hold / Status
1 TURTLE CREEK ASSET MANAGEMENT INC. -3.7K (-100.0%) -17.2K (-100.0%) 0.00% 0.000 pp 0.00% -0.001 pp USD 12 qtrs SOLD
Ownership breakdown by holder

ETF Ownership

Top ETFs holding this stock Held by 12 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 iShares Micro-Cap ETF IWC 0.00% 32.0K 0.60%
2 Vanguard Extended Market ETF VXF 0.00% 106.1K 0.05%
3 Vanguard U.S. Total Market Shares Index ETF VTS.AX 0.00% 814.62 0.03%
4 Vanguard U.S. Total Market Index ETF VUN.TO 0.00% 2.2K 0.17%
5 Vanguard U.S. Total Market Index ETF (CAD-hedged) VUS.TO 0.00% 165.21 0.17%
6 Vanguard Total Stock Market ETF VTI 0.00% 382.3K 0.03%
7 Vanguard All-Equity ETF Portfolio VEQT.TO 0.00% 837.37 0.22%
8 Vanguard Growth ETF Portfolio VGRO.TO 0.00% 456.34 0.22%
9 Vanguard Balanced ETF Portfolio VBAL.TO 0.00% 184.37 0.22%
10 Vanguard Conservative ETF Portfolio VCNS.TO 0.00% 20.33 0.22%

Insider Activity

Insider Activity — Latest Quarter
Ratio by transactions
0.50
Neutral
Ratio by volume
3.00
Bullish
Buys
1
Sells
2
Shares acquired
34.8K
Shares disposed
9.6K
Cash buys
Cash sales
Net activity
+25,262
Insider buys vs sells (history) From To
Recent insider transactions From To
Date Person Role Transaction A/D Security Shares Price Value Owned after D/I Filing
2026-03-31 Landsem Crystal Director / Officer F-InKind D Common Stock 4,549 12.72 57.9K 123,871 D
2026-03-31 Crane Heidi Officer F-InKind D Common Stock 5,026 12.72 63.9K 29,811 D
2026-02-04 Crane Heidi Officer A-Award A Common Stock 34,837 0.00 34,837 D
2025-12-31 Vos Mark Officer F-InKind D Common Stock 4,014 5.22 21.0K 82,702 D
2025-12-31 Landsem Crystal Director / Officer F-InKind D Common Stock 4,412 5.22 23.0K 128,421 D
2025-10-13 Crane Heidi Officer 0 0.00 0
2025-09-30 Holt Laura Officer F-InKind D Common Stock 299 4.70 1.4K 10,418 D
2025-06-30 Vos Mark Officer F-InKind D Common Stock 55,751 0.30 16.7K 1,239,025 D
2025-06-30 Landsem Crystal Director / Officer F-InKind D Common Stock 61,659 0.30 18.5K 1,930,764 D
2025-06-30 Holt Laura Officer F-InKind D Common Stock 4,473 0.30 1.3K 160,792 D
2025-06-10 McCarthy Kelly Ann Director F-InKind D Common Stock 14,723 0.47 6.8K 164,242 D
2025-06-10 Bazzano Dara Director F-InKind D Common Stock 24,576 0.47 11.4K 124,156 D
2025-04-06 Smith Tiffany Rose Officer F-InKind D Common Stock 3,424 0.41 1.4K 291,031 D
2025-03-31 Vos Mark Officer F-InKind D Common Stock 57,563 0.40 23.0K 1,294,776 D
2025-03-31 Landsem Crystal Director / Officer F-InKind D Common Stock 63,456 0.40 25.4K 1,992,423 D
2025-03-31 Holt Laura Officer F-InKind D Common Stock 5,135 0.40 2.1K 165,265 D
2025-03-31 Bazzano Dara Director A-Award A Common Stock 20,694 0.00 148,732 D
2025-03-20 Vos Mark Officer A-Award A Common Stock 360,000 0.00 1,352,339 D
2025-03-20 Deady Laura Officer A-Award A Common Stock 50,000 0.00 170,400 D
2025-03-10 Smith Tiffany Rose Officer F-InKind D Common Stock 23,964 0.51 12.2K 294,455 D
2025-03-10 Deady Laura Officer F-InKind D Common Stock 14,005 0.51 7.1K 120,400 D
2025-03-07 Smith Tiffany Rose Officer F-InKind D Common Stock 22,228 0.54 12.0K 318,419 D
2024-12-31 Deady Laura Officer F-InKind D Common Stock 5,135 1.13 5.8K 134,405 D
2024-12-05 Smith Tiffany Rose Officer S-Sale D Common Stock 47 1.23 57.81 340,647 D
2024-12-04 Smith Tiffany Rose Officer S-Sale D Common Stock 200 1.24 247.00 340,694 D
2024-12-03 Smith Tiffany Rose Officer S-Sale D Common Stock 300 1.24 371.40 340,894 D
2024-12-02 Smith Tiffany Rose Officer S-Sale D Common Stock 225 1.23 276.75 341,194 D
2024-11-27 Smith Tiffany Rose Officer S-Sale D Common Stock 353 1.23 434.19 341,419 D
2024-11-26 Smith Tiffany Rose Officer S-Sale D Common Stock 600 1.24 744.00 341,772 D
2024-11-25 Smith Tiffany Rose Officer S-Sale D Common Stock 902 1.28 1.2K 342,372 D
2024-11-22 Smith Tiffany Rose Officer S-Sale D Common Stock 782 1.23 964.99 343,274 D
2024-11-21 Smith Tiffany Rose Officer S-Sale D Common Stock 900 1.24 1.1K 344,056 D
2024-11-20 Smith Tiffany Rose Officer S-Sale D Common Stock 1,200 1.26 1.5K 344,956 D
2024-09-30 Vos Mark Officer F-InKind D Common Stock 13,495 1.60 21.6K 1,040,918 D
2024-09-30 Landsem Crystal Director / Officer F-InKind D Common Stock 67,737 1.60 108.4K 2,055,879 D
2024-09-30 Deady Laura Officer F-InKind D Common Stock 4,460 1.60 7.1K 139,540 D
2024-09-04 Sheu Caroline Sio-Chin Director D-Return D Common Stock 75,187 0.00 136,696
2024-09-04 McCreight David W. Director D-Return D Common Stock 42,466 0.00 930,884
2024-09-04 MARDY MICHAEL J Director D-Return D Common Stock 45,513 0.00 106,384
2024-07-05 Sheu Caroline Sio-Chin Director A-Award A Common Stock 10,014 0.00 211,883
2024-06-30 Vos Mark Officer F-InKind D Common Stock 13,532 1.85 25.0K 1,103,126
2024-06-30 Landsem Crystal Director / Officer F-InKind D Common Stock 67,888 1.85 125.6K 2,123,616
2024-06-30 Deady Laura Officer F-InKind D Common Stock 4,461 1.85 8.3K 144,000
2024-06-11 Sheu Caroline Sio-Chin Director A-Award A Common Stock 55,556 0.00 201,869
2024-06-11 McCreight David W. Director A-Award A Common Stock 55,556 0.00 973,350
2024-06-11 McCarthy Kelly Ann Director A-Award A Common Stock 55,556 0.00 178,965
2024-06-11 MARDY MICHAEL J Director A-Award A Common Stock 55,556 0.00 151,897
2024-06-11 Kumar Anisa Director A-Award A Common Stock 55,556 0.00 139,641
2024-06-11 Black John Richard Director A-Award A Common Stock 55,556 0.00 149,603
2024-06-11 Bazzano Dara Director A-Award A Common Stock 55,556 0.00 128,038
2024-04-05 Sheu Caroline Sio-Chin Director A-Award A Common Stock 11,498 0.00 146,313
2024-03-31 Vos Mark Officer F-InKind D Common Stock 13,455 1.40 18.8K 1,165,095
2024-03-31 Smith Tiffany Rose Officer F-InKind D Common Stock 2,974 1.40 4.2K 346,156
2024-03-31 Landsem Crystal Director / Officer F-InKind D Common Stock 67,578 1.40 94.6K 2,191,504
2024-03-31 Deady Laura Officer F-InKind D Common Stock 3,812 1.40 5.3K 148,461
2024-03-15 MARDY MICHAEL J Director P-Purchase A Common Stock 1,000 1.64 1.6K 96,341
2024-03-08 Smith Tiffany Rose Officer F-InKind D Common Stock 20,422 1.72 35.0K 349,130
2024-03-06 McCreight David W. Director A-Award A Common Stock 13,151 0.00 917,794
2024-03-06 Black John Richard Director A-Award A Common Stock 5,978 0.00 94,047
2024-02-16 Smith Tiffany Rose Officer A-Award A Common Stock 175,000 0.00 369,552
2024-02-16 Deady Laura Officer A-Award A Common Stock 102,273 0.00 152,273
2024-01-15 Deady Laura Officer D No securities are beneficially owned 0 0.00 0
2024-01-09 Vos Mark Officer F-InKind D Common Stock 54,908 2.04 112.0K 1,178,550
2024-01-05 Sheu Caroline Sio-Chin Director A-Award A Common Stock 7,487 0.00 134,815
2024-01-01 McCreight David W. Director / Officer F-InKind D Common Stock 72,580 1.86 135.0K 905,346
2023-12-31 Vos Mark Officer F-InKind D Common Stock 35,797 1.86 66.6K 573,458
2023-12-31 Smith Tiffany Rose Officer F-InKind D Common Stock 626 1.86 1.2K 194,552
2023-12-31 Landsem Crystal Director / Officer F-InKind D Common Stock 89,371 1.86 166.2K 2,259,082
2023-10-06 Sheu Caroline Sio-Chin Director A-Award A Common Stock 6,912 0.00 127,328
2023-10-01 Vos Mark Officer F-InKind D Common Stock 33,268 2.01 66.9K 609,255
2023-10-01 Smith Tiffany Rose Officer F-InKind D Common Stock 527 2.01 1.1K 195,178
2023-10-01 McCreight David W. Director / Officer F-InKind D Common Stock 100,225 2.01 201.5K 977,926
2023-10-01 Landsem Crystal Director / Officer F-InKind D Common Stock 32,407 2.01 65.1K 2,348,453
2023-09-30 Landsem Crystal Director / Officer F-InKind D Common Stock 50,107 2.01 100.7K 2,380,860
2023-09-06 Institutional Venture Management XV, LLC 10% Owner J-Other A Common Stock 2,972 0.00 23,600
2023-08-23 MARDY MICHAEL J Director P-Purchase A Common Stock 10,000 2.10 21.0K 95,341
2023-08-18 McCarthy Kelly Ann Director A-Award A Common Stock 87,720 0.00 87,720
2023-07-07 Sheu Caroline Sio-Chin Director A-Award A Common Stock 4,839 0.00 120,416
2023-07-02 Vos Mark Officer F-InKind D Common Stock 21,125 2.53 53.4K 642,523
2023-07-02 Smith Tiffany Rose Officer F-InKind D Common Stock 527 2.53 1.3K 195,705
2023-07-02 Landsem Crystal Director / Officer F-InKind D Common Stock 21,125 2.53 53.4K 2,430,967
2023-07-01 McCreight David W. Director / Officer F-InKind D Common Stock 100,225 2.53 253.6K 1,078,151
2023-06-30 Landsem Crystal Director / Officer F-InKind D Common Stock 42,417 2.53 107.3K 2,452,092
2023-06-16 Institutional Venture Management XV, LLC 10% Owner J-Other A Common Stock 16,149 0.00 20,628
2023-06-13 Sheu Caroline Sio-Chin Director A-Award A Common Stock 40,323 0.00 115,577
2023-06-13 MARDY MICHAEL J Director A-Award A Common Stock 40,323 0.00 85,341
2023-06-13 Liaw Eric Director A-Award A Common Stock 5,944 0.00 43,789
2023-06-13 Kumar Anisa Benita Director A-Award A Common Stock 40,323 0.00 84,085
2023-06-13 Black John Richard Director A-Award A Common Stock 40,323 0.00 88,069
2023-06-13 Bazzano Dara Director A-Award A Common Stock 40,323 0.00 72,482
2023-05-31 McCreight David W. Director / Officer F-InKind D Common Stock 973 2.43 2.4K 1,178,376
2023-05-01 McCreight David W. Director / Officer F-InKind D Common Stock 973 2.25 2.2K 1,179,349
2023-04-30 Smith Tiffany Rose Officer A-Award A Common Stock 43,063 0.00 196,232
2023-04-30 McCreight David W. Director / Officer A-Award A Common Stock 223,704 0.00 1,180,322
2023-04-07 Sheu Caroline Sio-Chin Director A-Award A Common Stock 1,450 0.00 75,254
2023-04-07 Liaw Eric Director A-Award A Common Stock 7,881 0.00 37,845
2023-04-03 Vos Mark Officer F-InKind D Common Stock 21,125 2.38 50.3K 683,077
2023-04-03 Smith Tiffany Rose Officer F-InKind D Common Stock 4,021 2.38 9.6K 197,908
2023-04-03 McCreight David W. Director / Officer F-InKind D Common Stock 188,573 2.38 448.8K 1,180,322
2023-04-03 Landsem Crystal Director / Officer F-InKind D Common Stock 21,125 2.38 50.3K 2,494,509
2023-03-17 Smith Tiffany Rose Officer A-Award A Common Stock 161,088 0.00 201,929
2023-03-17 McCreight David W. Director / Officer A-Award A Common Stock 836,820 0.00 1,368,895
2023-03-17 MARDY MICHAEL J Director P-Purchase A Common Stock 10,000 2.79 27.9K 45,018
2023-03-17 Liaw Eric Director / 10% Owner J-Other D Common Stock 9,383 0.00 29,964
2023-03-17 Institutional Venture Management XV, LLC 10% Owner J-Other A Common Stock 9,383 0.00 13,863
2023-03-08 Sheu Caroline Sio-Chin Director A-Award A Common Stock 8,657 0.00 73,804
2023-03-06 Smith Tiffany Rose Officer D Common Stock 0 0.00 40,841
2023-03-06 Landsem Crystal Officer A-Award A Common Stock 1,811,572 0.00 2,515,634
2023-03-05 McCreight David W. Director / Officer A-Award A Common Stock 25,873 0.00 532,075
2023-02-13 McCreight David W. Director / Officer D-Return D Options 161,396 11.35 1.83M 161,397
2023-01-06 Liaw Eric Director A-Award A Common Stock 7,616 0.00 39,347
2022-12-16 Liaw Eric Director J-Other A Common Stock 1,219 0.00 4,479
2022-12-16 Institutional Venture Management XV, LLC Director J-Other A Common Stock 1,219 0.00 4,479
2022-11-11 Kumar Anisa Benita Director A-Award A Common Stock 9,921 0.00 43,762
2022-10-07 Liaw Eric Director A-Award A Common Stock 3,684 0.00 34,168
2022-09-16 Institutional Venture Management XV, LLC 10% Owner J-Other A Common Stock 3,262 0.00 3,262
2022-08-12 Black John Richard Director A-Award A Common Stock 32,574 0.00 32,574
2022-07-08 Liaw Eric Director A-Award A Common Stock 1,551 0.00 37,006
2022-07-02 Vos Mark Officer F-InKind D Common Stock 27,304 11.00 300.3K 704,202
2022-07-02 Landsem Crystal Officer F-InKind D Common Stock 27,442 11.00 301.9K 704,062
2022-06-14 MARDY MICHAEL J Director A-Award A Common Stock 5,650 0.00 35,018
2022-06-14 Liaw Eric Director A-Award A Common Stock 5,650 0.00 35,455
2022-06-14 Bazzano Dara Director A-Award A Common Stock 5,650 0.00 32,159
2022-05-23 MARDY MICHAEL J Director P-Purchase A Common Stock 2,000 11.96 23.9K 29,368
2022-04-08 Liaw Eric Director A-Award A Common Stock 2,437 0.00 29,805
2022-03-30 Yugay Kira Director 0 0.00 0
2022-01-31 MARDY MICHAEL J Director A-Award A Common Stock 4,971 0.00 27,368
2022-01-31 Liaw Eric Director A-Award A Common Stock 4,971 0.00 27,368
2022-01-31 Bazzano Dara Director A-Award A Common Stock 4,112 0.00 26,509
2022-01-04 Vos Mark Officer A-Award A Common Stock 488,724 0.00 731,506
2022-01-04 McCreight David W. Director / Officer A-Award A Common Stock 25,874 0.00 88,374
2022-01-04 Landsem Crystal Officer A-Award A Common Stock 488,722 0.00 731,504
2021-11-29 McCreight David W. Director / Officer A-Award A Common Stock 417,828 0.00 506,202
2021-11-15 McCreight David W. Director / Officer P-Purchase A Common Stock 62,500 16.00 1.00M 62,500
2021-11-15 Liaw Eric Director / 10% Owner C-Conversion D Series A Preferred Stock 782,408 0.00 0
2021-11-15 Institutional Venture Management XVI, LLC 10% Owner C-Conversion A Common Stock 3,749,997 0.00 3,749,997
2021-11-15 Institutional Venture Management XV, LLC 10% Owner C-Conversion D Series A Preferred Stock 782,408 0.00 0
2021-11-15 CANADA PENSION PLAN INVESTMENT BOARD 10% Owner C-Conversion D Series A Preferred Stock 1,564,817 0.00 0
2021-11-10 Vos Mark Officer D Common Stock 0 0.00 242,782
2021-11-10 QI Danielle Director 0 0.00 0
2021-11-10 McCreight David W. Director / Officer D Options 322,793 11.35 3.66M 0
2021-11-10 MARDY MICHAEL J Director 0 0.00 0
2021-11-10 Liaw Eric Director / 10% Owner I Series B Preferred Stock 0 0.00 1,102
2021-11-10 Landsem Crystal Officer D Common Stock 0 0.00 242,782
2021-11-10 Karp Evan Director 0 0.00 0
2021-11-10 Institutional Venture Management XVI, LLC 10% Owner I Series A Preferred Stock 3,749,998 0.00 0
2021-11-10 Institutional Venture Management XV, LLC 10% Owner I Series A Preferred Stock 3,749,998 0.00 0
2021-11-10 H.I.G. Growth Partners Lulu's, L.P. 10% Owner D Common Stock 0 0.00 13,791,895
2021-11-10 CANADA PENSION PLAN INVESTMENT BOARD 10% Owner D Series B Preferred Stock 0 0.00 416,667
2021-11-10 Black John Richard Director 0 0.00 0

Executive team

Top executives
EBIT / Employee
-20.6K
Shares Outstanding
2.86M

Executive compensation

Executive compensation (annual)
# Year Executive Salary Bonus Stock award Option award Incentive Other Total % Stock-
based
Filing
1 2025 Mark Vos President and Chief Information Officer 468.6K 260.2K 14.0K 742.7K 35.03%
2 2025 Crystal Landsem Chief Executive Officer and Former Interim Chief Financial Officer 498.5K 67.1K 565.6K 0.00%
3 2025 Laura Holt Former Chief Merchandising Officer ( 8 ) 390.5K 38.1K 74.9K 503.5K 7.56%
4 2025 Heidi Crane Chief Financial Officer and Former Fractional Chief Financial Officer 133.3K 133.3K 0.00%
5 2024 Mark Vos President and Chief Information Officer 521.3K 1.88M 13.8K 2.41M 77.82%
6 2024 Tiffany Smith Chief Financial Officer 431.6K 385.0K 13.4K 829.9K 46.39%
7 2024 Crystal Landsem Chief Executive Officer and Former Interim Chief Financial Officer 550.8K 72.9K 623.7K 0.00%
8 2024 Crystal Landsem Chief Executive Officer 550.8K 72.9K 623.7K 0.00%
9 2023 Crystal Landsem Chief Executive Officer; Former Co-President and Chief Financial Officer 496.9K 10.38M 13.2K 10.89M 95.32%
10 2023 Crystal Landsem Chief Executive Officer 496.9K 10.38M 13.2K 10.89M 95.32%
11 2023 Tiffany Smith Chief Financial Officer 378.4K 385.0K 12.2K 775.6K 49.64%
12 2023 David McCreight Former Executive Chairman and Former Chief Executive Officer 605.8K 81.5K 687.3K 11.86%
13 2023 Mark Vos President and Chief Information Officer 470.0K 13.2K 483.2K 0.00%
14 2023 Mark Vos President and Chief Information Officer; Former Co-President and Chief Information Officer 470.0K 13.2K 483.2K 0.00%
15 2022 Mark Vos President and Chief Information Officer 464.2K 5.00M 220.0K 12.2K 5.70M 87.77%
16 2022 Mark Vos President and Chief Information Officer; Former Co-President and Chief Information Officer 464.2K 5.00M 220.0K 12.2K 5.70M 87.77%
17 2022 Crystal Landsem Chief Executive Officer; Former Co-President and Chief Financial Officer 464.2K 5.00M 220.0K 12.2K 5.70M 87.77%
18 2022 David McCreight Former Executive Chairman and Former Chief Executive Officer 1.00M 1.00M 3.00M 5.00M 60.00%
19 2022 David McCreight Executive Chairman and Former Chief Executive Office r 1.00M 1.00M 3.00M 5.00M 60.00%
20 2022 Tiffany Smith Chief Financial Officer 319.4K 279.9K 90.0K 12.2K 701.6K 39.90%
21 2021 David McCreight Executive Chairman and Former Chief Executive Office r 673.1K 1.00M 6.00M 5.83M 13.50M 87.61%
22 2021 David McCreight Chief Executive Officer 673.1K 1.00M 11.83M 13.50M 87.61%
23 2021 Crystal Landsem Chief Executive Officer; Former Co-President and Chief Financial Officer 431.6K 220.0K 11.6K 663.2K 0.00%
24 2021 Mark Vos President and Chief Information Officer 431.6K 220.0K 11.6K 663.2K 0.00%
25 2021 Mark Vos Co-President and Chief Information Officer 431.6K 220.0K 11.6K 663.2K 0.00%
26 2021 Crystal Landsem Co-President and Chief Financial Officer 431.6K 220.0K 11.6K 663.2K 0.00%
27 2020 Mark Vos Co-President and Chief Information Officer 394.3K 3.38M 99.1K 3.87M 87.25%
28 2020 Crystal Landsem Co-President and Chief Financial Officer 394.3K 3.38M 99.1K 3.87M 87.25%
CEO compensation breakdown

Proxy statements

Proxy statements (DEF 14A)
Filing date Form type Filing
2026-04-23 DEFA14A
2026-04-23 DEF 14A
2026-04-13 PRE 14A
2025-04-24 DEFA14A
2025-04-24 DEF 14A
2025-04-14 PRE 14A
2024-04-23 DEFA14A
2024-04-23 DEF 14A

Recent SEC filings

Recent SEC filings
Filing date Form type Filing
2026-04-23 DEFA14A
2026-04-23 DEF 14A
2026-04-23 ARS
2026-04-13 PRE 14A
2026-04-06 SC 13D/A
2026-04-02 4
2026-04-02 4
2026-03-30 8-K
2026-03-30 10-K
2026-02-05 8-K

Executive team

NameTitleCompensationGender
Heidi Crane Chief Financial Officer 661.3K female
Crystal Landsem Chief Executive Officer & Director 565.6K female
Mark Vos President & Chief Information Officer 482.6K male
Naomi Beckman-Straus General Counsel & Corporate Secretary female
ESG Rating
B-
APPAREL - RETAIL
Rank: 29 out of 32
2025
E (Environmental)
52.8 / 63.0
Company / Sector avg.
S (Social)
59.8 / 64.8
Company / Sector avg.
G (Governance)
57.7 / 69.1
Company / Sector avg.
ESG Total
56.8 / 65.6
Company / Sector avg.
ESG Score History APPAREL - RETAIL
Benchmark vs Sector
Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend history

Earnings history

Earnings reports

Stock splits