mixi, Inc. (2121.T)
Tokyo, JP
Tokyo-based mixi, Inc., initially founded as eMecury Co., Ltd. in 1999 before its rebranding in February 2006, is a diverse Japanese enterprise focused on entertainment and lifestyle services. The company boasts a robust digital portfolio, encompassing popular gaming applications like Monster Strike, Kotodaman, and Monster Strike Stadium. Expanding its online engagement, mixi also manages betting platforms such as the freemium TIPSTAR and Chariloto, which facilitates ticket sales for keirin and auto races. Its commitment to sports extends further, as it oversees the professional Chiba Jets Funabashi team and provides comprehensive resources for enthusiasts through platforms like the national horse racing site netkeiba.com and the baseball information hub, Weekly Baseball Online. Within the lifestyle and social domain, mixi offers an array of applications designed to enrich daily life. These include FamilyAlbum for sharing cherished family photos and videos, minimo for booking salon artists, the established mixi social networking service for fostering friendly communication, and KARASTA, a community for karaoke video sharing. Additionally, it supports career development with Find Job!, an IT and web recruitment platform, and enables thoughtful gifting via OKURU, a personalized photo gift service. Beyond its widespread digital offerings, mixi, Inc. also operates physical XFLAG stores selling game merchandise, organizes diverse events, and produces a variety of goods. The company actively manages professional sports teams and participates in ventures associated with publicly operated competitions, while also contributing to society by creating employment opportunities for people with disabilities.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -0.49% | +1.61% | +0.15% | +0.84% | -9.09% | -2.36% | -20.21% | -9.44% | -0.30% | -34.59% | -15.90% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 1 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Electronic Gaming & Multimedia: +4.1%+10.7% ★ Q1'26: +23.5% (vs Q1'25)
-
EPS growth Electronic Gaming & Multimedia: +20.0%+2.2% Q1'26: -3.4% (vs Q1'25)
-
FCF margin FCF growth · Electronic Gaming & Multimedia: +41.4%+7.5% Q1'26: +35.0% (vs Q1'25)
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EBIT margin Electronic Gaming & Multimedia: +10.3%+13.4% ★ Q1'26: +16.5% (vs Q1'25)
-
ROIC Electronic Gaming & Multimedia: +6.6%+17.3% ★ Q1'26: +26.1% (vs Q1'25)
-
Share dilution Electronic Gaming & Multimedia: +0.0%-4.0% ★ Q1'26: -2.1% (vs Q1'25)
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Debt / EBITDA Net debt/EBITDA · Electronic Gaming & Multimedia: -1.53×1.42× ★ Q1'26: 0.85× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Mar 2015 actual |
Mar 2016 actual |
Mar 2017 actual |
Mar 2018 actual |
Mar 2019 actual |
Mar 2020 actual |
Mar 2021 actual |
Mar 2022 actual |
Mar 2023 actual |
Mar 2024 actual |
Mar 2025 actual |
Mar 2026 3 Rev. Ana. 3 EPS Ana. |
Mar 2027 3 Rev. Ana. 2 EPS Ana. |
Mar 2028 2 Rev. Ana. 2 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
112.92B
est: 110.68B (+2.0%)
|
208.80B
est: 198.82B (+5.0%)
|
207.16B
est: 205.69B (+0.7%)
|
189.09B
est: 193.90B (-2.5%)
|
144.03B
est: 148.94B (-3.3%)
|
112.17B
est: 106.06B (+5.8%)
|
119.32B
est: 119.92B (-0.5%)
|
118.10B
est: 113.53B (+4.0%)
|
146.87B
est: 140.98B (+4.2%)
|
146.87B
est: 147.75B (-0.6%)
|
154.85B
est: 150.46B (+2.9%)
|
168.89B
160.77B – 174.36B
+12.2% YoY
|
177.58B
168.29B – 186.92B
+5.1% YoY
|
179.40B
163.00B – 195.79B
+1.0% YoY
|
| EBITDA |
52.82B
est: 18.45B (+186.3%)
|
97.49B
est: 33.15B (+194.1%)
|
89.48B
est: 34.29B (+161.0%)
|
74.39B
est: 32.33B (+130.1%)
|
40.12B
est: 24.83B (+61.6%)
|
18.91B
est: 17.68B (+6.9%)
|
27.41B
est: 19.99B (+37.1%)
|
20.36B
est: 18.93B (+7.6%)
|
15.97B
est: 23.50B (-32.0%)
|
17.01B
est: 23.34B (-27.1%)
|
32.03B
est: 23.77B (+34.8%)
|
26.68B
25.39B – 27.54B
+12.2% YoY
|
28.05B
26.58B – 29.53B
+5.1% YoY
|
28.34B
25.75B – 30.93B
+1.0% YoY
|
| EBIT |
52.34B
est: 14.74B (+255.2%)
|
93.35B
est: 26.47B (+252.6%)
|
87.43B
est: 27.39B (+219.2%)
|
64.92B
est: 25.82B (+151.4%)
|
39.06B
est: 19.83B (+97.0%)
|
16.00B
est: 14.12B (+13.3%)
|
23.23B
est: 15.97B (+45.5%)
|
16.10B
est: 15.12B (+6.5%)
|
11.31B
est: 18.77B (-39.7%)
|
12.69B
est: 17.88B (-29.0%)
|
26.54B
est: 18.21B (+45.8%)
|
20.44B
19.45B – 21.10B
+12.2% YoY
|
21.49B
20.36B – 22.62B
+5.1% YoY
|
21.71B
19.72B – 23.69B
+1.0% YoY
|
| Net Income |
32.97B
est: 27.54B (+19.7%)
|
61.02B
est: 49.37B (+23.6%)
|
59.87B
est: 47.55B (+25.9%)
|
41.79B
est: 35.28B (+18.4%)
|
26.52B
est: 23.56B (+12.6%)
|
10.72B
est: 6.32B (+69.6%)
|
15.69B
est: 13.31B (+17.9%)
|
10.26B
est: 8.60B (+19.3%)
|
5.16B
est: 8.24B (-37.3%)
|
7.08B
est: 8.00B (-11.5%)
|
17.60B
est: 16.78B (+4.9%)
|
14.87B
13.36B – 16.06B
-11.4% YoY
|
14.55B
12.47B – 15.19B
-2.2% YoY
|
12.94B
12.03B – 13.77B
-11.0% YoY
|
| SGA |
49.22B
est: 62.67B (-21.5%)
|
89.02B
est: 112.58B (-20.9%)
|
94.00B
est: 116.47B (-19.3%)
|
93.68B
est: 109.79B (-14.7%)
|
82.77B
est: 84.33B (-1.8%)
|
73.71B
est: 60.05B (+22.7%)
|
70.38B
est: 67.90B (+3.7%)
|
72.51B
est: 64.28B (+12.8%)
|
80.30B
est: 79.83B (+0.6%)
|
83.45B
est: 81.86B (+1.9%)
|
79.37B
est: 83.37B (-4.8%)
|
93.58B
89.08B – 96.61B
+12.2% YoY
|
98.39B
93.25B – 103.57B
+5.1% YoY
|
99.40B
90.32B – 108.48B
+1.0% YoY
|
| EPS |
409.61
est: 395.00 (+3.7%)
|
734.59
est: 708.05 (+3.7%)
|
730.85
est: 681.89 (+7.2%)
|
533.48
est: 505.99 (+5.4%)
|
350.26
est: 337.89 (+3.7%)
|
142.32
est: 90.70 (+56.9%)
|
208.23
est: 190.90 (+9.1%)
|
139.84
est: 123.40 (+13.3%)
|
70.86
est: 116.86 (-39.4%)
|
99.70
est: 113.64 (-12.3%)
|
255.42
est: 231.17 (+10.5%)
|
220.85
199.60 – 239.93
-4.5% YoY
|
205.70
186.31 – 226.87
-6.9% YoY
|
192.70
179.68 – 205.72
-6.3% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-15 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-05-14 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-05-13 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-05-12 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-05-11 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-05-08 | A+ | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 5/5 |
| 2026-05-07 | A+ | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 5/5 |
| 2026-05-01 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 5/5 |
| 2026-04-30 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 5/5 |
| 2026-04-28 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 5/5 |
| 2026-04-27 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-24 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-23 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-22 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-21 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-20 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-17 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-16 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
| 2026-04-15 | A | 4/5 | 5/5 | 3/5 | 4/5 | 2/5 | 4/5 | 4/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Roundhill Video Games ETF NERD | 0.96% | 139.6K | 0.50% |
| 2 | Global X - Social Media ETF SOCL | 0.25% | 226.6K | 0.65% |
| 3 | iShares Digital Entertainment and Education UCITS ETF USD PLAY.AS | 0.07% | 50.7K | 0.40% |
| 4 | iShares International Developed Small Cap Value Factor ETF ISVL | 0.07% | 225.1K | 0.31% |
| 5 | Goldman Sachs Innovate Equity ETF GINN | 0.06% | 133.5K | 0.50% |
| 6 | State Street SPDR S&P International Small Cap ETF GWX | 0.06% | 498.1K | 0.40% |
| 7 | iShares MSCI Japan Small-Cap ETF SCJ | 0.05% | 131.1K | 0.50% |
| 8 | iShares MSCI Japan Small Cap UCITS ETF IDJP.L | 0.04% | 239.2K | 0.58% |
| 9 | Schwab Fundamental International Small Company Index ETF FNDC | 0.04% | 1.11M | 0.39% |
| 10 | iShares $ Treasury Bond 3-7yr UCITS ETF CBUG.DE | 0.03% | 153.1K | 0.10% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Koki Kimura | President, Chief Executive Officer, Senior Corporate Officer & Representative Director | 119M | male |
| Tatsuma Murase | Senior Corporate Officer & Director | 99M | male |
| Jyoti Chauhan | Investment Manager at MIXI Global Investments | — | female |
| Kanji Kobayashi | Senior Corporate Officer of CS Department & Compliance Department | — | male |
| Kenji Kasahara | Founder, MD of Vantage Studio, Senior Corporate Officer & Director | — | male |
| Kohei Shimamura | Chief Financial Officer, Senior Corporate Officer & Director | — | male |
| Naoki Kameyama | CISO & Corporation Officer of Security Division | — | — |
| Sadaaki Kaneyoshi | Senior Corporate Officer of Digital Entertainment Publishing Dept. & Entertainment Creation Dept. | — | male |
| Sho Okuyama | Senior Corporate Officer | — | male |
| Gohshi Araki | Head of Corporate Development, Investment and M&A | — | male |
| Yoshiyuki Yokoyama | CDO & Corporate Officer of Design Department | — | — |
| Junpei Yoshino | Chief Technology Officer & Corporate Officer of Development Department | — | — |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for 2121.T
Short-term intention
Target Price Distribution
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