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mixi, Inc. (2121.T)

JPY2,938.00 -6.00 (-0.20%)
JP JPX Technology Electronic Gaming & Multimedia
Address Shibuya Scramble Square 150-6136
Tokyo, JP
CEO Koki Kimura
Website mixi.co.jp
IPO 2006-09-14
ISIN JP3882750007

Explore sections of this company profile

Also trades on Other OTC · MIXIF (USD) Tokyo Stock Exchange · 2121.T (JPY)
Description

Tokyo-based mixi, Inc., initially founded as eMecury Co., Ltd. in 1999 before its rebranding in February 2006, is a diverse Japanese enterprise focused on entertainment and lifestyle services. The company boasts a robust digital portfolio, encompassing popular gaming applications like Monster Strike, Kotodaman, and Monster Strike Stadium. Expanding its online engagement, mixi also manages betting platforms such as the freemium TIPSTAR and Chariloto, which facilitates ticket sales for keirin and auto races. Its commitment to sports extends further, as it oversees the professional Chiba Jets Funabashi team and provides comprehensive resources for enthusiasts through platforms like the national horse racing site netkeiba.com and the baseball information hub, Weekly Baseball Online. Within the lifestyle and social domain, mixi offers an array of applications designed to enrich daily life. These include FamilyAlbum for sharing cherished family photos and videos, minimo for booking salon artists, the established mixi social networking service for fostering friendly communication, and KARASTA, a community for karaoke video sharing. Additionally, it supports career development with Find Job!, an IT and web recruitment platform, and enables thoughtful gifting via OKURU, a personalized photo gift service. Beyond its widespread digital offerings, mixi, Inc. also operates physical XFLAG stores selling game merchandise, organizes diverse events, and produces a variety of goods. The company actively manages professional sports teams and participates in ventures associated with publicly operated competitions, while also contributing to society by creating employment opportunities for people with disabilities.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
JPY2,938.00 -6.00 (-0.20%)
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Volume Profile
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Liquidity & share structure
Average Volume
280.0K
Beta
0.30
Float Shares
28.14M
Free Float %
43.2%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
-0.49% +1.61% +0.15% +0.84% -9.09% -2.36% -20.21% -9.44% -0.30% -34.59% -15.90%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
2,938.00
DCF (Unlevered) 6,665.28 +126.9%
DCF (Levered) 8,325.34 +183.4%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 0% Bullish
Rating 2026-05 Change
Strong Buy 0 0
Buy 0 0
Hold 1 0
Sell 0 0
Strong Sell 0 0
Quality scores
Altman Z-Score
3.50
Safe zone
Piotroski F-Score
5 / 9
Average
MOAT Score
6 / 10
Developing
Composite Rating
A
Overall Score
4 / 5
High
DCF Score
5 / 5
High
ROE Score
4 / 5
High
ROA Score
4 / 5
High
D/E Score
2 / 5
Medium
P/E Score
4 / 5
High
P/Book Score
4 / 5
High
Operational MOAT
✗ Below peers
  • Revenue growth Electronic Gaming & Multimedia: +4.1%
    +10.7% Q1'26: +23.5% (vs Q1'25)
  • EPS growth Electronic Gaming & Multimedia: +20.0%
    +2.2% Q1'26: -3.4% (vs Q1'25)
  • FCF margin FCF growth · Electronic Gaming & Multimedia: +41.4%
    +7.5% Q1'26: +35.0% (vs Q1'25)
  • EBIT margin Electronic Gaming & Multimedia: +10.3%
    +13.4% Q1'26: +16.5% (vs Q1'25)
  • ROIC Electronic Gaming & Multimedia: +6.6%
    +17.3% Q1'26: +26.1% (vs Q1'25)
  • Share dilution Electronic Gaming & Multimedia: +0.0%
    -4.0% Q1'26: -2.1% (vs Q1'25)
  • Debt / EBITDA Net debt/EBITDA · Electronic Gaming & Multimedia: -1.53×
    1.42× Q1'26: 0.85× (vs Q1'25)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.28) × ERP
WACC = 80% × Ke + 20% × Kd (4.3%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Intrinsic value (base): 6,668.42 Current price: 2,938.00
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Mar 2015
actual
Mar 2016
actual
Mar 2017
actual
Mar 2018
actual
Mar 2019
actual
Mar 2020
actual
Mar 2021
actual
Mar 2022
actual
Mar 2023
actual
Mar 2024
actual
Mar 2025
actual
Mar 2026
3 Rev. Ana.
3 EPS Ana.
Mar 2027
3 Rev. Ana.
2 EPS Ana.
Mar 2028
2 Rev. Ana.
2 EPS Ana.
Revenue
112.92B
est: 110.68B (+2.0%)
208.80B
est: 198.82B (+5.0%)
207.16B
est: 205.69B (+0.7%)
189.09B
est: 193.90B (-2.5%)
144.03B
est: 148.94B (-3.3%)
112.17B
est: 106.06B (+5.8%)
119.32B
est: 119.92B (-0.5%)
118.10B
est: 113.53B (+4.0%)
146.87B
est: 140.98B (+4.2%)
146.87B
est: 147.75B (-0.6%)
154.85B
est: 150.46B (+2.9%)
168.89B
160.77B – 174.36B
+12.2% YoY
177.58B
168.29B – 186.92B
+5.1% YoY
179.40B
163.00B – 195.79B
+1.0% YoY
EBITDA
52.82B
est: 18.45B (+186.3%)
97.49B
est: 33.15B (+194.1%)
89.48B
est: 34.29B (+161.0%)
74.39B
est: 32.33B (+130.1%)
40.12B
est: 24.83B (+61.6%)
18.91B
est: 17.68B (+6.9%)
27.41B
est: 19.99B (+37.1%)
20.36B
est: 18.93B (+7.6%)
15.97B
est: 23.50B (-32.0%)
17.01B
est: 23.34B (-27.1%)
32.03B
est: 23.77B (+34.8%)
26.68B
25.39B – 27.54B
+12.2% YoY
28.05B
26.58B – 29.53B
+5.1% YoY
28.34B
25.75B – 30.93B
+1.0% YoY
EBIT
52.34B
est: 14.74B (+255.2%)
93.35B
est: 26.47B (+252.6%)
87.43B
est: 27.39B (+219.2%)
64.92B
est: 25.82B (+151.4%)
39.06B
est: 19.83B (+97.0%)
16.00B
est: 14.12B (+13.3%)
23.23B
est: 15.97B (+45.5%)
16.10B
est: 15.12B (+6.5%)
11.31B
est: 18.77B (-39.7%)
12.69B
est: 17.88B (-29.0%)
26.54B
est: 18.21B (+45.8%)
20.44B
19.45B – 21.10B
+12.2% YoY
21.49B
20.36B – 22.62B
+5.1% YoY
21.71B
19.72B – 23.69B
+1.0% YoY
Net Income
32.97B
est: 27.54B (+19.7%)
61.02B
est: 49.37B (+23.6%)
59.87B
est: 47.55B (+25.9%)
41.79B
est: 35.28B (+18.4%)
26.52B
est: 23.56B (+12.6%)
10.72B
est: 6.32B (+69.6%)
15.69B
est: 13.31B (+17.9%)
10.26B
est: 8.60B (+19.3%)
5.16B
est: 8.24B (-37.3%)
7.08B
est: 8.00B (-11.5%)
17.60B
est: 16.78B (+4.9%)
14.87B
13.36B – 16.06B
-11.4% YoY
14.55B
12.47B – 15.19B
-2.2% YoY
12.94B
12.03B – 13.77B
-11.0% YoY
SGA
49.22B
est: 62.67B (-21.5%)
89.02B
est: 112.58B (-20.9%)
94.00B
est: 116.47B (-19.3%)
93.68B
est: 109.79B (-14.7%)
82.77B
est: 84.33B (-1.8%)
73.71B
est: 60.05B (+22.7%)
70.38B
est: 67.90B (+3.7%)
72.51B
est: 64.28B (+12.8%)
80.30B
est: 79.83B (+0.6%)
83.45B
est: 81.86B (+1.9%)
79.37B
est: 83.37B (-4.8%)
93.58B
89.08B – 96.61B
+12.2% YoY
98.39B
93.25B – 103.57B
+5.1% YoY
99.40B
90.32B – 108.48B
+1.0% YoY
EPS
409.61
est: 395.00 (+3.7%)
734.59
est: 708.05 (+3.7%)
730.85
est: 681.89 (+7.2%)
533.48
est: 505.99 (+5.4%)
350.26
est: 337.89 (+3.7%)
142.32
est: 90.70 (+56.9%)
208.23
est: 190.90 (+9.1%)
139.84
est: 123.40 (+13.3%)
70.86
est: 116.86 (-39.4%)
99.70
est: 113.64 (-12.3%)
255.42
est: 231.17 (+10.5%)
220.85
199.60 – 239.93
-4.5% YoY
205.70
186.31 – 226.87
-6.9% YoY
192.70
179.68 – 205.72
-6.3% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-15 A 4/5 5/5 4/5 4/5 2/5 4/5 4/5
2026-05-14 A 4/5 5/5 4/5 4/5 2/5 4/5 4/5
2026-05-13 A 4/5 5/5 4/5 4/5 2/5 4/5 4/5
2026-05-12 A 4/5 5/5 4/5 4/5 2/5 4/5 4/5
2026-05-11 A 4/5 5/5 4/5 4/5 2/5 4/5 4/5
2026-05-08 A+ 4/5 5/5 4/5 4/5 2/5 4/5 5/5
2026-05-07 A+ 4/5 5/5 4/5 4/5 2/5 4/5 5/5
2026-05-01 A 4/5 5/5 3/5 4/5 2/5 4/5 5/5
2026-04-30 A 4/5 5/5 3/5 4/5 2/5 4/5 5/5
2026-04-28 A 4/5 5/5 3/5 4/5 2/5 4/5 5/5
2026-04-27 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-24 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-23 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-22 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-21 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-20 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-17 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-16 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5
2026-04-15 A 4/5 5/5 3/5 4/5 2/5 4/5 4/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
12.41B
OE per share TTM
192.04
Owner's Yield
7.10%
Maintenance CapEx ratio
3.36%
Maint CapEx / Avg PPE
12.0%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
Total invested
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 73 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 Roundhill Video Games ETF NERD 0.96% 139.6K 0.50%
2 Global X - Social Media ETF SOCL 0.25% 226.6K 0.65%
3 iShares Digital Entertainment and Education UCITS ETF USD PLAY.AS 0.07% 50.7K 0.40%
4 iShares International Developed Small Cap Value Factor ETF ISVL 0.07% 225.1K 0.31%
5 Goldman Sachs Innovate Equity ETF GINN 0.06% 133.5K 0.50%
6 State Street SPDR S&P International Small Cap ETF GWX 0.06% 498.1K 0.40%
7 iShares MSCI Japan Small-Cap ETF SCJ 0.05% 131.1K 0.50%
8 iShares MSCI Japan Small Cap UCITS ETF IDJP.L 0.04% 239.2K 0.58%
9 Schwab Fundamental International Small Company Index ETF FNDC 0.04% 1.11M 0.39%
10 iShares $ Treasury Bond 3-7yr UCITS ETF CBUG.DE 0.03% 153.1K 0.10%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
13.95M
Shares Outstanding
65.11M

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Koki Kimura President, Chief Executive Officer, Senior Corporate Officer & Representative Director 119M male
Tatsuma Murase Senior Corporate Officer & Director 99M male
Jyoti Chauhan Investment Manager at MIXI Global Investments female
Kanji Kobayashi Senior Corporate Officer of CS Department & Compliance Department male
Kenji Kasahara Founder, MD of Vantage Studio, Senior Corporate Officer & Director male
Kohei Shimamura Chief Financial Officer, Senior Corporate Officer & Director male
Naoki Kameyama CISO & Corporation Officer of Security Division
Sadaaki Kaneyoshi Senior Corporate Officer of Digital Entertainment Publishing Dept. & Entertainment Creation Dept. male
Sho Okuyama Senior Corporate Officer male
Gohshi Araki Head of Corporate Development, Investment and M&A male
Yoshiyuki Yokoyama CDO & Corporate Officer of Design Department
Junpei Yoshino Chief Technology Officer & Corporate Officer of Development Department
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits