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Rapala VMC Corporation (RAP1V.HE)
Helsinki, FI
Rapala VMC Corporation, founded in 1936 and headquartered in Helsinki, Finland, is a global enterprise specializing in the manufacturing, procurement, and distribution of fishing tackle products. The company's operations span across North America, the Nordic countries, the wider European continent, and various international markets. Its business is structured into two primary segments: Group Products and Third Party Products. Rapala VMC offers a comprehensive range of fishing gear, including diverse lures such as hard baits, hybrid baits, and both rigged and unrigged soft baits. Their selection also features specialized metal lures crafted for salmon, trout, and big game saltwater fishing, alongside an extensive array of braided, monofilament, and leader lines. Furthermore, they supply hooks for sport and commercial fishing, as well as terminal tackles. Beyond core fishing equipment, their portfolio extends to various fishing accessories, clothing, luggage, and eyewear. The company caters to specific angling needs with baits for carp, match, and coarse fishing. Additionally, Rapala VMC produces outdoor and kitchen essentials, including filleting, hunting, outdoor, and kitchen knives, as well as ice augers, auger blades, and cross-country skis. The company boasts a robust brand portfolio, encompassing well-known names such as Rapala, VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, Trigger, Marttiini, and Peltonen.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -2.04% | +0.84% | +17.65% | -0.83% | -4.00% | -4.00% | -4.00% | -69.85% | -86.05% | -71.56% | -75.31% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 1 | 0 |
-
Revenue growth Leisure: +7.6%+3.0% Q4'25: -1.6% (vs Q4'23)
-
EPS growth Leisure: +13.2%-2,333.0% Q4'25: -59.2% (vs Q4'23)
-
FCF margin FCF growth · Leisure: +30.4%+2.2% Q4'25: -3.1% (vs Q4'23)
-
EBIT margin Leisure: +11.0%+5.8% Q4'25: +3.9% (vs Q4'23)
-
ROIC Leisure: +6.9%+6.2% Q4'25: +6.4% (vs Q4'23)
-
Share dilution Leisure: +0.0%-0.5% ★ Q4'25: -1.2% (vs Q4'23)
-
Debt / EBITDA Net debt/EBITDA · Leisure: -0.39×4.73× Q4'25: 3.01× (vs Q4'23)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 1 Rev. Ana. 1 EPS Ana. |
Dec 2027 1 Rev. Ana. 1 EPS Ana. |
Dec 2028 1 Rev. Ana. 1 EPS Ana. |
Dec 2029 1 Rev. Ana. 1 EPS Ana. |
Dec 2030 1 Rev. Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
278.20M
est: 281.53M (-1.2%)
|
260.60M
est: 261.53M (-0.4%)
|
253.30M
est: 253.09M (+0.1%)
|
262.40M
est: 259.00M (+1.3%)
|
275.40M
est: 263.30M (+4.6%)
|
261.30M
est: 259.50M (+0.7%)
|
294.30M
est: 301.00M (-2.2%)
|
274.40M
est: 277.00M (-0.9%)
|
221.60M
est: 235.25M (-5.8%)
|
220.90M
est: 228.30M (-3.2%)
|
227.50M
est: 227.41M (+0.0%)
|
237.15M
237.15M – 237.15M
+4.3% YoY
|
243.07M
243.07M – 243.07M
+2.5% YoY
|
249.42M
249.42M – 249.42M
+2.6% YoY
|
255.99M
255.99M – 255.99M
+2.6% YoY
|
265.00M
265.00M – 265.00M
+3.5% YoY
|
| EBITDA |
24.20M
est: 28.57M (-15.3%)
|
14.10M
est: 26.54M (-46.9%)
|
17.60M
est: 25.68M (-31.5%)
|
22.50M
est: 26.28M (-14.4%)
|
24.90M
est: 26.72M (-6.8%)
|
26.70M
est: 26.33M (+1.4%)
|
40.60M
est: 30.54M (+32.9%)
|
24.20M
est: 28.11M (-13.9%)
|
17.80M
est: 23.87M (-25.4%)
|
21.80M
est: 23.46M (-7.1%)
|
24.70M
est: 23.37M (+5.7%)
|
24.37M
24.37M – 24.37M
+4.3% YoY
|
24.97M
24.97M – 24.97M
+2.5% YoY
|
25.63M
25.63M – 25.63M
+2.6% YoY
|
26.30M
26.30M – 26.30M
+2.6% YoY
|
27.23M
27.23M – 27.23M
+3.5% YoY
|
| EBIT |
17.10M
est: 14.88M (+14.9%)
|
6.40M
est: 13.82M (-53.7%)
|
7.80M
est: 13.38M (-41.7%)
|
14.60M
est: 13.69M (+6.7%)
|
12.30M
est: 13.92M (-11.6%)
|
11.20M
est: 13.72M (-18.3%)
|
30.70M
est: 15.91M (+93.0%)
|
12.90M
est: 14.64M (-11.9%)
|
6.20M
est: 12.43M (-50.1%)
|
9.30M
est: 12.74M (-27.0%)
|
13.10M
est: 12.69M (+3.2%)
|
13.23M
13.23M – 13.23M
+4.3% YoY
|
13.56M
13.56M – 13.56M
+2.5% YoY
|
13.92M
13.92M – 13.92M
+2.6% YoY
|
14.28M
14.28M – 14.28M
+2.6% YoY
|
14.79M
14.79M – 14.79M
+3.5% YoY
|
| Net Income |
6.70M
est: 8.81M (-23.9%)
|
-3.00M
est: 9.41M (-131.9%)
|
2.40M
est: 3.09M (-22.4%)
|
6.10M
est: 9.12M (-33.1%)
|
4.40M
est: 7.39M (-40.4%)
|
3.40M
est: 7.00M (-51.4%)
|
18.20M
est: 23.72M (-23.3%)
|
3.70M
est: 9.52M (-61.2%)
|
-7.30M
est: -3.30M (-120.9%)
|
400.0K
est: -2.13M (+118.8%)
|
-4.90M
est: -4.77M (-2.7%)
|
1.58M
1.58M – 1.58M
+133.2% YoY
|
2.65M
2.65M – 2.65M
+67.4% YoY
|
4.37M
4.37M – 4.37M
+65.1% YoY
|
5.78M
5.78M – 5.78M
+32.3% YoY
|
—
— – —
-100.0% YoY
|
| SGA |
25.10M
est: 28.54M (-12.1%)
|
24.20M
est: 26.52M (-8.7%)
|
23.20M
est: 25.66M (-9.6%)
|
23.30M
est: 26.26M (-11.3%)
|
24.80M
est: 26.70M (-7.1%)
|
19.90M
est: 26.31M (-24.4%)
|
24.00M
est: 30.52M (-21.4%)
|
27.00M
est: 28.08M (-3.9%)
|
28.20M
est: 23.85M (+18.2%)
|
27.30M
est: 27.42M (-0.4%)
|
38.60M
est: 27.31M (+41.3%)
|
28.48M
28.48M – 28.48M
+4.3% YoY
|
29.19M
29.19M – 29.19M
+2.5% YoY
|
29.95M
29.95M – 29.95M
+2.6% YoY
|
30.74M
30.74M – 30.74M
+2.6% YoY
|
31.82M
31.82M – 31.82M
+3.5% YoY
|
| EPS |
0.17
est: 0.23 (-25.0%)
|
-0.08
est: 0.24 (-132.4%)
|
0.05
est: 0.08 (-37.2%)
|
0.16
est: 0.23 (-31.8%)
|
0.10
est: 0.19 (-47.9%)
|
0.04
est: 0.18 (-75.5%)
|
0.45
est: 0.61 (-26.2%)
|
0.10
est: 0.25 (-61.2%)
|
-0.20
est: -0.09 (-135.3%)
|
0.01
est: -0.06 (+118.7%)
|
-0.23
est: -0.12 (-86.6%)
|
0.04
0.04 – 0.04
+133.2% YoY
|
0.07
0.07 – 0.07
+67.4% YoY
|
0.11
0.11 – 0.11
+65.1% YoY
|
0.15
0.15 – 0.15
+32.3% YoY
|
—
— – —
-100.0% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-28 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-27 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-26 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-25 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-22 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-21 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-20 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-19 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-18 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-15 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-13 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-12 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-11 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-08 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-07 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-06 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-05 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-05-04 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-30 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-29 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-28 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-27 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-24 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-23 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-22 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-21 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-20 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-17 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-16 | B- | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
This company is not held by any ETF in our universe.
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Cyrille Viellard | President & Chief Executive Officer | 412.0K | male |
| Jean-Philippe Nicolle | Chief Operating Officer | — | male |
| Marcus Twidale | Executive VP of Rapala Brand & Group Strategic Brand Management | — | male |
| Miikka Tarna | Chief Financial Officer | — | male |
| Travis Tuma | Executive VP & President of Rapala VMC - USA | — | male |
| Tuomas Akkanen | Executive VP and Head of Group Supply Chain & Winter Sports | — | male |
| Arto Nygren | Executive Vice President of Lure Manufacturing | — | male |
| Tuomo Leino | Executive Vice President, General Counsel, Head of Sustainability & Secretary of the Board | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for RAP1V.HE
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
