H & M Hennes & Mauritz AB (publ) (HM-B.ST)
Stockholm, AB, SE
H&M Hennes & Mauritz AB (publ) functions as an international retail enterprise, offering an extensive selection of goods such as clothing, accessories, footwear, beauty products, and home furnishings. Its offerings are designed for a wide customer base, including women, men, teenagers, children, and infants worldwide. The company's product lines include sportswear, shoes, handbags, cosmetics, and ready-to-wear apparel, alongside interior items like bed linens, tableware, fabrics, furniture, and lighting. These products are marketed through a collection of brands, notably H&M, H&M HOME, COS, & Other Stories, Monki, Weekday, ARKET, Afound, Singular Society, Treadler, Creator Studio, and Sellpy. As of November 30, 2021, the firm had established an online presence in 54 markets and managed around 4,801 physical stores, including franchise outlets, across 75 markets globally. H&M Hennes & Mauritz AB (publ) was founded in 1947 and is headquartered in Stockholm, Sweden.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -0.39% | -0.52% | -0.27% | -14.82% | -4.17% | -11.32% | +19.56% | +19.40% | -22.52% | -37.11% | +9.43% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 2 | 0 |
| Hold | 12 | -1 |
| Sell | 6 | 0 |
| Strong Sell | 5 | 0 |
-
Revenue growth Apparel - Manufacturers: +3.9%-2.6% Q2'26: -3.3% (vs Q2'25)
-
EPS growth Apparel - Manufacturers: +10.5%+5.1% Q2'26: +0.8% (vs Q2'25)
-
FCF margin FCF growth · Apparel - Manufacturers: +37.5%+9.1% Q2'26: +16.5% (vs Q2'25)
-
EBIT margin Apparel - Manufacturers: +8.0%+8.3% ★ Q2'26: +11.0% (vs Q2'25)
-
ROIC Apparel - Manufacturers: +6.0%+9.8% ★ Q2'26: +25.1% (vs Q2'25)
-
Share dilution Apparel - Manufacturers: +0.0%-0.5% ★ Q2'26: -0.4% (vs Q2'25)
-
Debt / EBITDA Net debt/EBITDA · Apparel - Manufacturers: 0.02×3.11× Q2'26: 2.36× (vs Q2'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Nov 2015 actual |
Nov 2016 actual |
Nov 2017 actual |
Nov 2018 actual |
Nov 2019 actual |
Nov 2020 actual |
Nov 2021 actual |
Nov 2022 actual |
Nov 2023 actual |
Nov 2024 actual |
Nov 2025 actual |
Nov 2026 24 Rev. Ana. 23 EPS Ana. |
Nov 2027 25 Rev. Ana. 23 EPS Ana. |
Nov 2028 22 Rev. Ana. 17 EPS Ana. |
Nov 2029 11 Rev. Ana. 14 EPS Ana. |
Nov 2030 14 Rev. Ana. 7 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
180.86B
est: 180.86B (+0.0%)
|
192.27B
est: 192.29B (0.0%)
|
200.00B
est: 199.99B (+0.0%)
|
210.40B
est: 210.42B (0.0%)
|
232.76B
est: 232.76B (0.0%)
|
187.03B
est: 187.03B (+0.0%)
|
198.97B
est: 198.97B (+0.0%)
|
223.55B
est: 223.57B (0.0%)
|
236.04B
est: 234.83B (+0.5%)
|
234.48B
est: 235.84B (-0.6%)
|
228.29B
est: 228.56B (-0.1%)
|
221.81B
219.24B – 225.74B
-3.0% YoY
|
228.03B
221.93B – 234.87B
+2.8% YoY
|
233.60B
233.00B – 234.20B
+2.4% YoY
|
240.74B
236.10B – 246.50B
+3.1% YoY
|
247.96B
243.19B – 253.90B
+3.0% YoY
|
| EBITDA |
33.64B
est: 29.38B (+14.5%)
|
31.65B
est: 31.24B (+1.3%)
|
29.34B
est: 32.49B (-9.7%)
|
25.46B
est: 34.18B (-25.5%)
|
28.40B
est: 37.81B (-24.9%)
|
29.05B
est: 30.38B (-4.4%)
|
37.58B
est: 32.32B (+16.2%)
|
29.91B
est: 36.32B (-17.6%)
|
38.11B
est: 41.18B (-7.5%)
|
40.53B
est: 41.36B (-2.0%)
|
39.42B
est: 40.08B (-1.7%)
|
38.90B
38.45B – 39.59B
-3.0% YoY
|
39.99B
38.92B – 41.19B
+2.8% YoY
|
40.97B
40.86B – 41.07B
+2.4% YoY
|
42.22B
41.41B – 43.23B
+3.1% YoY
|
43.49B
42.65B – 44.53B
+3.0% YoY
|
| EBIT |
26.94B
est: 9.70B (+177.8%)
|
23.82B
est: 10.31B (+131.0%)
|
20.57B
est: 10.73B (+91.8%)
|
15.49B
est: 11.29B (+37.3%)
|
17.35B
est: 12.48B (+38.9%)
|
3.10B
est: 10.03B (-69.1%)
|
15.26B
est: 10.67B (+43.0%)
|
7.33B
est: 11.99B (-38.9%)
|
15.15B
est: 26.10B (-41.9%)
|
18.20B
est: 26.21B (-30.6%)
|
18.99B
est: 25.40B (-25.2%)
|
24.65B
24.37B – 25.09B
-3.0% YoY
|
25.34B
24.67B – 26.10B
+2.8% YoY
|
25.96B
25.90B – 26.03B
+2.4% YoY
|
26.76B
26.24B – 27.40B
+3.1% YoY
|
27.56B
27.03B – 28.22B
+3.0% YoY
|
| Net Income |
20.90B
est: 20.53B (+1.8%)
|
18.64B
est: 17.65B (+5.6%)
|
16.18B
est: 15.69B (+3.2%)
|
12.65B
est: 12.55B (+0.8%)
|
13.44B
est: 12.64B (+6.3%)
|
1.24B
est: 1.08B (+14.6%)
|
11.01B
est: 10.07B (+9.3%)
|
3.57B
est: 8.38B (-57.5%)
|
8.75B
est: 9.42B (-7.1%)
|
11.62B
est: 11.52B (+0.9%)
|
12.16B
est: 11.58B (+5.0%)
|
12.64B
10.94B – 13.85B
+9.2% YoY
|
13.46B
11.37B – 15.92B
+6.4% YoY
|
14.38B
10.90B – 16.62B
+6.9% YoY
|
15.25B
14.87B – 15.73B
+6.0% YoY
|
15.79B
15.39B – 16.28B
+3.5% YoY
|
| SGA |
76.23B
est: 76.35B (-0.2%)
|
82.35B
est: 81.18B (+1.4%)
|
87.52B
est: 84.43B (+3.7%)
|
95.39B
est: 88.83B (+7.4%)
|
105.11B
est: 98.27B (+7.0%)
|
66.44B
est: 78.96B (-15.9%)
|
89.75B
est: 84.00B (+6.8%)
|
106.11B
est: 94.38B (+12.4%)
|
107.33B
est: 103.71B (+3.5%)
|
87.97B
est: 104.15B (-15.5%)
|
103.29B
est: 100.94B (+2.3%)
|
97.96B
96.82B – 99.69B
-3.0% YoY
|
100.70B
98.01B – 103.72B
+2.8% YoY
|
103.16B
102.90B – 103.43B
+2.4% YoY
|
106.31B
104.27B – 108.86B
+3.1% YoY
|
109.51B
107.40B – 112.13B
+3.0% YoY
|
| EPS |
12.63
est: 12.74 (-0.9%)
|
11.26
est: 10.95 (+2.8%)
|
9.78
est: 9.73 (+0.5%)
|
7.64
est: 7.79 (-1.9%)
|
8.12
est: 7.85 (+3.5%)
|
0.75
est: 0.67 (+11.5%)
|
6.65
est: 6.25 (+6.4%)
|
2.16
est: 5.20 (-58.5%)
|
5.37
est: 5.79 (-7.3%)
|
7.21
est: 7.16 (+0.7%)
|
7.58
est: 7.20 (+5.3%)
|
7.95
6.82 – 8.64
+10.5% YoY
|
8.56
7.09 – 9.92
+7.7% YoY
|
9.12
6.79 – 10.36
+6.6% YoY
|
9.51
9.27 – 9.80
+4.2% YoY
|
9.84
9.60 – 10.15
+3.5% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-28 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-27 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-26 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-25 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-22 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-21 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-20 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-19 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-18 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-15 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-13 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-12 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-11 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-08 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-07 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-06 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-05 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-05-04 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-30 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-29 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-28 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-27 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-24 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-23 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-22 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-21 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-20 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-17 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-16 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
| 2026-04-15 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 2/5 | 1/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | iShares STOXX Europe 600 Retail UCITS ETF (DE) EXH8.DE | 9.30% | 1.16M | 0.46% |
| 2 | iShares MSCI Sweden ETF EWD | 1.10% | 5.62M | 0.51% |
| 3 | iShares OMX Stockholm Capped UCITS ETF OM3X.DE | 0.86% | 1.84M | 0.10% |
| 4 | iShares MSCI Europe Consumer Discretionary Sector UCITS ETF ESIC.L | 0.81% | 882.6K | 0.18% |
| 5 | State Street SPDR MSCI Europe Consumer Discretionary UCITS ETF CDIS.L | 0.80% | 1.04M | 0.18% |
| 6 | HSBC EUROPE EX UK SCREENED EQUITY UCITS ETF HSXE.L | 0.68% | 475.4K | 0.15% |
| 7 | HSBC Europe Screened Equity UCITS ETF HSEP.L | 0.53% | 115.2K | 0.15% |
| 8 | Xtrackers MSCI Nordic UCITS ETF 1D XDN0.L | 0.49% | 6.24M | 0.30% |
| 9 | Amundi MSCI Nordic UCITS ETF - EUR (C) CN1G.DE | 0.46% | 1.64M | 0.25% |
| 10 | iShares STOXX Europe Mid 200 UCITS ETF (DE) EXSD.DE | 0.43% | 2.86M | 0.20% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Daniel Erver | Chief Executive Officer & President | 16M | male |
| Anna Birgitta Attemark | Chief Executive Officer of Portfolio Brands | — | female |
| Asa Ageback | Chief HR Officer | — | female |
| Cenneth Cederholm | Head of Security | — | — |
| Fredrik Björkstedt | Head of Legal & Security | — | — |
| Hendrik Alpen | Communications Director | — | — |
| John Ehrnst | Acting Chief Marketing Officer | — | male |
| Joseph Ahlberg | Head of Investor Relations | — | male |
| Adam Karlsson | Chief Financial Officer | — | male |
| Mehmet Arisoy | Chief Sales Officer | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for HM-B.ST
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

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