Subscribe

Hugo Boss AG (BOSS.DE)

EUR37.94 +0.10 (+0.26%)
DE XETRA Consumer Cyclical Apparel - Manufacturers
Address Dieselstrasse 12 72555
Metzingen, DE
CEO Daniel Grieder
Website hugoboss.com
IPO 1999-01-28
ISIN DE000A1PHFF7

Explore sections of this company profile

Also trades on Deutsche Börse · BOSS.DE (EUR) Other OTC · BOSSY (USD) Other OTC · HUGPF (USD) Swiss Exchange · BOSS.SW (EUR)
Description

Hugo Boss AG, through its various subsidiaries, is engaged globally in the creation, promotion, and sale of apparel, footwear, and fashion accessories for both male and female consumers. Its extensive product portfolio encompasses business, casual, athleisure, and evening wear, alongside shoes and other accoutrements. The company also offers licensed products, including perfumes, spectacles, watches, and children's fashion lines. Operating under the well-known BOSS and HUGO labels, Hugo Boss distributes its merchandise via online platforms, standalone retail stores, department store concessions (shop-in-shops), and factory outlets. As of December 31, 2021, the company managed a total of 1,228 retail points of sale. Established in 1924, its corporate headquarters are located in Metzingen, Germany.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
Loading outlook…
Loading forecast...
Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
Loading risk profile…
Price Chart
Averages
Trend
Price
Levels
Draw
EUR37.94 +0.10 (+0.26%)
Loading historical data…
Volume Profile
Loading…
Liquidity & share structure
Average Volume
511.7K
Beta
0.66
Float Shares
40.30M
Free Float %
58.4%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+0.17% -1.48% -2.67% -2.23% -3.51% -0.74% -14.46% -45.56% -13.10% -35.34% +181.41%
Rolling Volatility
Loading…
Drawdown
Loading…
Relative Strength
Loading…
Monthly Returns Heatmap
From To
Loading…
Annual Monthly Returns
Loading…
Daily Returns Distribution
vs.
Loading histogram data…

Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Analyst Consensus (2 ratings, all time) Buy
Price Targets & DCF
Current price
37.94
DCF (Unlevered) 167.96 +342.7%
DCF (Levered) 135.27 +256.5%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 14% Bullish
Rating 2026-05 Change
Strong Buy 1 0
Buy 1 0
Hold 10 0
Sell 0 0
Strong Sell 2 0
Quality scores
Altman Z-Score
2.69
Grey zone
Piotroski F-Score
7 / 9
Strong
MOAT Score
5 / 10
Developing
Composite Rating
A
Overall Score
4 / 5
High
DCF Score
5 / 5
High
ROE Score
4 / 5
High
ROA Score
5 / 5
High
D/E Score
1 / 5
Low
P/E Score
4 / 5
High
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
  • ✗
    Revenue growth Apparel - Manufacturers: +3.9%
    -0.9% Q1'26: -9.4% (vs Q1'25)
  • ✓
    EPS growth Apparel - Manufacturers: +10.5%
    +16.8% ★ Q1'26: -51.0% (vs Q1'25)
  • ✓
    FCF margin FCF growth · Apparel - Manufacturers: +37.5%
    +10.8% Q1'26: +13.9% (vs Q1'25)
  • ✗
    EBIT margin Apparel - Manufacturers: +8.0%
    +9.8% ★ Q1'26: +4.0% (vs Q1'25)
  • ✗
    ROIC Apparel - Manufacturers: +6.0%
    +13.2% ★ Q1'26: +4.2% (vs Q1'25)
  • ✗
    Share dilution Apparel - Manufacturers: +0.0%
    +0.0% Q1'26: +0.6% (vs Q1'25)
  • ✓
    Debt / EBITDA Net debt/EBITDA · Apparel - Manufacturers: 0.02×
    1.51× Q1'26: 2.33× (vs Q1'25)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
▶ WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.71) × ERP
WACC = 68% × Ke + 32% × Kd (4.2%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
—
Intrinsic value (base): 169.93 Current price: 37.94
Enterprise Value: — Equity Value: — Terminal Value: — TV as % of EV: —

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2009
actual 		Dec 2010
actual 		Dec 2012
actual 		Dec 2013
actual 		Dec 2014
actual 		Dec 2015
actual 		Dec 2016
actual 		Dec 2017
actual 		Dec 2018
actual 		Dec 2019
actual 		Dec 2020
actual 		Dec 2021
actual 		Dec 2022
actual 		Dec 2023
actual 		Dec 2024
actual 		Dec 2025
actual 		Dec 2026
14 Rev. Ana.
10 EPS Ana. 		Dec 2027
14 Rev. Ana.
12 EPS Ana. 		Dec 2028
12 Rev. Ana.
10 EPS Ana. 		Dec 2029
11 Rev. Ana.
4 EPS Ana.
Revenue
1.56B
est: 1.59B (-1.5%)
1.73B
est: 1.68B (+2.6%)
2.35B
est: 2.33B (+0.5%)
2.43B
est: 2.48B (-2.0%)
2.57B
est: 2.63B (-2.0%)
2.81B
est: 2.81B (0.0%)
2.69B
est: 2.69B (0.0%)
2.73B
est: 2.73B (0.0%)
2.80B
est: 2.80B (0.0%)
2.88B
est: 2.88B (+0.0%)
1.95B
est: 1.96B (-0.5%)
2.79B
est: 2.77B (+0.6%)
3.65B
est: 3.65B (+0.0%)
4.20B
est: 4.23B (-0.9%)
4.31B
est: 4.25B (+1.3%)
4.27B
est: 4.19B (+1.8%)
3.93B
3.86B – 4.00B
-6.3% YoY
4.02B
3.94B – 4.21B
+2.2% YoY
4.15B
4.13B – 4.17B
+3.4% YoY
4.48B
4.40B – 4.63B
+7.9% YoY
EBITDA
224.56M
est: 255.26M (-12.0%)
334.86M
est: 271.27M (+23.4%)
520.81M
est: 270.04M (+92.9%)
555.15M
est: 509.13M (+9.0%)
566.05M
est: 540.86M (+4.7%)
569.16M
est: 589.55M (-3.5%)
428.54M
est: 531.85M (-19.4%)
494.43M
est: 423.26M (+16.8%)
471.58M
est: 487.24M (-3.2%)
701.13M
est: 466.06M (+50.4%)
220.54M
est: 486.63M (-54.7%)
525.35M
est: 549.29M (-4.4%)
636.67M
est: 587.54M (+8.4%)
744.43M
est: 754.33M (-1.3%)
721.81M
est: 756.43M (-4.6%)
781.63M
est: 747.01M (+4.6%)
699.85M
688.31M – 713.21M
-6.3% YoY
715.53M
701.96M – 749.37M
+2.2% YoY
739.55M
736.02M – 743.08M
+3.4% YoY
798.19M
784.02M – 824.84M
+7.9% YoY
EBIT
160.70M
est: 66.94M (+140.1%)
263.94M
est: 71.14M (+271.0%)
428.87M
est: 233.23M (+83.9%)
449.89M
est: 460.64M (-2.3%)
443.29M
est: 482.48M (-8.1%)
427.07M
est: 481.44M (-11.3%)
257.45M
est: 441.54M (-41.7%)
332.85M
est: 267.11M (+24.6%)
341.90M
est: 345.78M (-1.1%)
338.67M
est: 355.89M (-4.8%)
-245.84M
est: 266.37M (-192.3%)
218.01M
est: 300.67M (-27.5%)
309.15M
est: 321.61M (-3.9%)
402.73M
est: 494.45M (-18.6%)
354.42M
est: 495.83M (-28.5%)
419.79M
est: 489.65M (-14.3%)
458.74M
451.18M – 467.50M
-6.3% YoY
469.02M
460.13M – 491.20M
+2.2% YoY
484.77M
482.45M – 487.08M
+3.4% YoY
523.20M
513.92M – 540.67M
+7.9% YoY
Net Income
104.00M
est: 104.85M (-0.8%)
185.90M
est: 163.73M (+13.5%)
307.39M
est: 153.13M (+100.7%)
328.97M
est: 326.87M (+0.6%)
333.26M
est: 347.95M (-4.2%)
319.36M
est: 357.56M (-10.7%)
193.51M
est: 314.96M (-38.6%)
231.15M
est: 196.17M (+17.8%)
236.15M
est: 234.35M (+0.8%)
205.11M
est: 242.33M (-15.4%)
-219.18M
est: 158.60M (-238.2%)
137.34M
est: 179.02M (-23.3%)
209.50M
est: 191.49M (+9.4%)
258.37M
est: 223.37M (+15.7%)
213.47M
est: 212.70M (+0.4%)
249.48M
est: 231.48M (+7.8%)
179.98M
176.12M – 197.43M
-22.2% YoY
216.14M
199.33M – 258.27M
+20.1% YoY
242.03M
215.10M – 282.44M
+12.0% YoY
276.75M
270.37M – 288.77M
+14.3% YoY
SGA
691.69M
est: 855.40M (-19.1%)
763.24M
est: 909.07M (-16.0%)
995.40M
est: 947.93M (+5.0%)
1.10B
est: 1.01B (+8.8%)
1.21B
est: 1.12B (+7.7%)
1.34B
est: 1.25B (+6.5%)
1.38B
est: 1.32B (+5.0%)
1.41B
est: 1.40B (+0.8%)
1.41B
est: 1.43B (-1.4%)
1.47B
est: 1.44B (+2.0%)
1.36B
est: 1.13B (+20.4%)
1.44B
est: 1.28B (+12.2%)
1.84B
est: 1.37B (+34.5%)
2.10B
est: 2.09B (+0.5%)
2.29B
est: 1.62B (+41.0%)
1.77B
est: 2.07B (-14.4%)
1.94B
1.90B – 1.97B
-6.3% YoY
1.98B
1.94B – 2.07B
+2.2% YoY
2.05B
2.04B – 2.06B
+3.4% YoY
2.21B
2.17B – 2.28B
+7.9% YoY
EPS
1.51
est: 1.41 (+7.3%)
2.69
est: 2.38 (+12.9%)
4.44
est: 4.63 (-4.1%)
4.77
est: 4.97 (-4.0%)
4.83
est: 5.24 (-7.7%)
4.63
est: 4.71 (-1.8%)
2.80
est: 2.85 (-1.6%)
3.35
est: 3.55 (-5.7%)
3.42
est: 3.51 (-2.7%)
2.97
est: 3.21 (-7.4%)
-3.18
est: -2.67 (-19.1%)
1.99
est: 1.85 (+7.6%)
3.04
est: 3.03 (+0.3%)
3.74
est: 3.24 (+15.6%)
3.09
est: 3.05 (+1.3%)
3.61
est: 3.33 (+8.5%)
2.69
2.55 – 2.86
-19.2% YoY
3.15
2.89 – 3.74
+17.2% YoY
3.62
3.12 – 4.09
+14.7% YoY
4.01
3.92 – 4.18
+10.9% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-12 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-11 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-08 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-05-07 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-05-06 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-05-05 A 4/5 5/5 5/5 5/5 1/5 4/5 3/5
2026-05-04 A 4/5 5/5 5/5 5/5 1/5 4/5 3/5
2026-04-30 A 4/5 5/5 5/5 5/5 1/5 4/5 3/5
2026-04-29 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-28 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-27 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-24 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-23 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-22 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-21 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-20 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-17 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-16 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
456.11M
OE per share TTM
6.60
Owner's Yield
18.01%
Maintenance CapEx ratio
119.85%
Maint CapEx / Avg PPE
38.1%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 112 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 Amundi MDAX ESG UCITS ETF Dist C007.DE 1.28% 2.87M 0.30%
2 Amundi MDAX ESG II UCITS ETF Dist E907.DE 1.28% 1.44M 0.30%
3 Xtrackers MDAX ESG Screened UCITS ETF 1D XDGM.DE 1.21% 1.27M 0.40%
4 Amundi MDAX UCITS ETF Dist MD4X.DE 1.03% 2.60M 0.20%
5 iShares MDAX UCITS ETF (DE) EXS3.DE 1.02% 18.07M 0.51%
6 iShares MDAX UCITS ETF (DE) EXID.DE 1.02% 411.9K 0.51%
7 Invesco MDAX UCITS ETF DEAM.DE 1.02% 8.78M 0.19%
8 Tweedy, Browne International Insider + Value ETF ICPY 0.96% 661.6K 0.80%
9 Tweedy, Browne Insider + Value ETF COPY 0.68% 2.12M 0.89%
10 Sparkline International Intangible Value ETF DTAN 0.34% 49.3K 0.55%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
22.8K
Shares Outstanding
69.02M

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Daniel Grieder Chairman of the Managing Board & Chief Executive Officer 3M male
Oliver Timm Chief Sales Officer, Deputy CEO & Member of Managing Board 2M male
Yves Muller Chief Financial Officer, Chief Operating Officer, Director of Labor Relations & Member of Managing Board 2M male
Ivica Maric Executive Vice President of Business Operations — male
Dietmar Knoess Senior Vice President Global Human Resources — male
Christian Stohr Senior Vice President of Investor Relations — male
Carolin Westermann Senior Vice President Global Corporate Communications — —
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

Share your view on this stock and instantly see how the community has voted over the last 6 months.

These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits

Related companies

Largest companies in Apparel - Manufacturers