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Björn Borg AB (publ) (BORG.ST)
Solna, SE
Björn Borg AB (publ) oversees the full lifecycle of its branded goods, encompassing design, development, manufacturing, wholesale distribution, and direct retail sales. The company offers a diverse product range, including underwear, athletic apparel, footwear, bags, eyewear, and fragrances. Its business operations are structured into four segments: Wholesale, Consumer Direct, Distributors, and License. The company supplies underwear for men, women, and children, along with pajamas and socks, through a variety of channels. These include independent shops, major fashion and sports chains, department stores, its own Björn Borg retail outlets, and online platforms. Similarly, clothing collections for both genders are distributed via sports retailers, chain stores, department stores, company-owned stores, and e-commerce sites. Regarding footwear, which comprises casual and athletic shoes for men and women, sales are conducted through independent shoe stores, specialized shoe and sports chains, department stores, online vendors, Björn Borg stores, and its official website. Furthermore, the company provides a selection of accessories such as sports bags, backpacks, luggage, wallets, gloves, and belts. These items can be found in luggage and sporting goods stores, retail chains, department stores, shop-in-shops, Björn Borg stores, and through e-commerce. Eyewear, featuring both spectacle frames and sunglasses, is distributed via its licensee's networks, fashion boutiques, department stores, and Björn Borg's own retail presence. Björn Borg's products are sold across several international markets, including Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada. As of December 31, 2020, the company operated 32 Björn Borg stores, with 29 of these being group-owned. Established in 1984, its headquarters are located in Solna, Sweden.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.44% | +1.03% | -7.16% | +17.44% | +2.54% | +10.27% | +19.48% | +71.96% | +194.22% | +103.86% | +1,563.44% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | -1 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 1 | 0 |
-
Revenue growth Apparel - Manufacturers: +3.9%+5.5% ★ Q1'26: +7.3% (vs Q1'25)
-
EPS growth Apparel - Manufacturers: +10.5%+26.6% ★ Q1'26: +2.8% (vs Q1'25)
-
FCF margin FCF growth · Apparel - Manufacturers: +37.5%+4.2% Q1'26: -17.5% (vs Q1'25)
-
EBIT margin Apparel - Manufacturers: +8.0%+9.8% ★ Q1'26: +15.6% (vs Q1'25)
-
ROIC Apparel - Manufacturers: +6.0%+17.6% ★ Q1'26: +27.4% (vs Q1'25)
-
Share dilution Apparel - Manufacturers: +0.0%+0.0% Q1'26: +0.0% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Apparel - Manufacturers: 0.02×0.82× Q1'26: 0.75× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 2 Rev. Ana. 2 EPS Ana. |
Dec 2027 2 Rev. Ana. 2 EPS Ana. |
Dec 2028 2 Rev. Ana. 2 EPS Ana. |
Dec 2029 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
574.33M
est: 572.00M (+0.4%)
|
631.62M
est: 623.83M (+1.2%)
|
696.48M
est: 798.02M (-12.7%)
|
709.58M
est: 834.00M (-14.9%)
|
756.85M
est: 778.74M (-2.8%)
|
705.21M
est: 720.00M (-2.1%)
|
796.10M
est: 771.00M (+3.3%)
|
835.17M
est: 810.00M (+3.1%)
|
872.26M
est: 929.73M (-6.2%)
|
989.70M
est: 978.67M (+1.1%)
|
1.04B
est: 1.04B (+0.1%)
|
1.11B
1.11B – 1.11B
+6.3% YoY
|
1.17B
1.16B – 1.17B
+5.3% YoY
|
1.24B
1.23B – 1.24B
+6.0% YoY
|
1.35B
1.35B – 1.36B
+9.3% YoY
|
| EBITDA |
72.59M
est: 80.13M (-9.4%)
|
78.08M
est: 87.39M (-10.7%)
|
66.45M
est: 111.79M (-40.6%)
|
86.60M
est: 116.83M (-25.9%)
|
110.27M
est: 109.09M (+1.1%)
|
64.90M
est: 100.86M (-35.7%)
|
147.38M
est: 108.01M (+36.4%)
|
109.45M
est: 113.47M (-3.5%)
|
136.83M
est: 136.56M (+0.2%)
|
133.98M
est: 143.75M (-6.8%)
|
131.53M
est: 153.13M (-14.1%)
|
162.85M
162.49M – 163.22M
+6.3% YoY
|
171.49M
170.97M – 172.00M
+5.3% YoY
|
181.77M
181.29M – 182.25M
+6.0% YoY
|
198.73M
198.21M – 199.26M
+9.3% YoY
|
| EBIT |
65.84M
est: 55.60M (+18.4%)
|
71.59M
est: 60.64M (+18.1%)
|
56.41M
est: 77.57M (-27.3%)
|
77.67M
est: 81.07M (-4.2%)
|
56.89M
est: 75.70M (-24.8%)
|
24.06M
est: 69.99M (-65.6%)
|
111.87M
est: 74.94M (+49.3%)
|
74.71M
est: 78.73M (-5.1%)
|
103.81M
est: 102.28M (+1.5%)
|
101.85M
est: 107.67M (-5.4%)
|
102.46M
est: 114.69M (-10.7%)
|
121.98M
121.70M – 122.25M
+6.3% YoY
|
128.44M
128.05M – 128.82M
+5.3% YoY
|
136.14M
135.78M – 136.50M
+6.0% YoY
|
148.85M
148.45M – 149.24M
+9.3% YoY
|
| Net Income |
45.06M
est: 33.57M (+34.2%)
|
47.36M
est: 31.30M (+51.3%)
|
37.10M
est: 42.49M (-12.7%)
|
60.13M
est: 80.96M (-25.7%)
|
38.95M
est: 44.33M (-12.1%)
|
18.83M
est: 24.36M (-22.7%)
|
86.03M
est: 70.78M (+21.5%)
|
50.87M
est: 42.87M (+18.7%)
|
75.97M
est: 74.73M (+1.7%)
|
72.67M
est: 79.09M (-8.1%)
|
92.06M
est: 89.52M (+2.8%)
|
101.00M
100.05M – 102.31M
+12.8% YoY
|
108.85M
105.65M – 112.44M
+7.8% YoY
|
118.50M
115.48M – 121.52M
+8.9% YoY
|
126.57M
126.14M – 127.00M
+6.8% YoY
|
| SGA |
136.14M
est: 123.54M (+10.2%)
|
148.19M
est: 134.73M (+10.0%)
|
173.97M
est: 172.35M (+0.9%)
|
192.16M
est: 180.12M (+6.7%)
|
151.78M
est: 168.19M (-9.8%)
|
158.59M
est: 155.50M (+2.0%)
|
158.31M
est: 166.52M (-4.9%)
|
181.41M
est: 174.94M (+3.7%)
|
186.22M
est: 203.52M (-8.5%)
|
223.11M
est: 214.23M (+4.1%)
|
250.01M
est: 228.22M (+9.6%)
|
242.70M
242.16M – 243.25M
+6.3% YoY
|
255.57M
254.80M – 256.33M
+5.3% YoY
|
270.89M
270.17M – 271.60M
+6.0% YoY
|
296.17M
295.39M – 296.95M
+9.3% YoY
|
| EPS |
1.79
est: 1.33 (+34.1%)
|
1.88
est: 1.24 (+51.1%)
|
1.48
est: 1.69 (-12.4%)
|
2.39
est: 3.22 (-25.8%)
|
1.55
est: 1.76 (-12.1%)
|
0.75
est: 0.97 (-22.6%)
|
3.42
est: 2.81 (+21.5%)
|
2.02
est: 1.70 (+18.5%)
|
3.02
est: 2.97 (+1.6%)
|
2.89
est: 3.14 (-8.1%)
|
3.66
est: 3.56 (+2.8%)
|
4.02
3.98 – 4.07
+13.0% YoY
|
4.34
4.20 – 4.47
+7.8% YoY
|
4.71
4.59 – 4.83
+8.7% YoY
|
5.03
5.02 – 5.05
+6.8% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-11 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-05-08 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-05-07 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-05-06 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-05-05 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-05-04 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-30 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-29 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-28 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-27 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-24 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-23 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-22 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-21 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-20 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-17 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-04-16 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Dimensional International Sustainability Core 1 ETF DFSI | 0.00% | 11.1K | 0.24% |
| 2 | Dimensional - International Core Equity 2 ETF DFIC | 0.00% | 79.2K | 0.22% |
| 3 | Dimensional - International Small Cap ETF DFIS | 0.00% | 31.5K | 0.39% |
| 4 | Dimensional World ex U.S. Core Equity 2 ETF DFAX | 0.00% | 61.0K | 0.28% |
| 5 | Dimensional - International Vector Equity ETF DXIV | 0.00% | 213.93 | 0.53% |
| 6 | Avantis International Equity ETF AVDE | 0.00% | 1.2K | 0.23% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Daniel Grohman | Chief Operating Officer | — | male |
| Emma Bengtsson | Chief Marketing Officer | — | female |
| Henrik Bunge | Chief Executive Officer | — | male |
| Jens Nystrom | Chief Financial Officer | — | male |
| Johanna Sevonius Södergren | Chief Growth Officer | — | female |
| Jonas Bjerneling | General Counsel | — | — |
| Sofia Svensson | Head of Sustainability | — | — |
| Susanna Solberg | Head of Product and Sourcing | — | — |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for BORG.ST
Short-term intention
Target Price Distribution
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