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Baozun Inc. (9991.HK)
Shanghai, CN
Baozun Inc., operating through its subsidiaries, provides comprehensive e-commerce services to brand collaborators throughout the People's Republic of China. Their offerings span a wide range, including the development and integration of IT systems, creation and setup of online stores, management of daily operations for these digital storefronts, visual merchandising, marketing initiatives, customer assistance, and efficient warehousing and delivery of orders. The company supports partners across numerous product categories, such as clothing and accessories, various appliances, electronics, household furnishings, food and health items, beauty and cosmetic products, fast-moving consumer goods, mother and infant supplies, and automobiles. Established in 2007, the company was formerly known as Baozun Cayman Inc. before rebranding as Baozun Inc. in March 2015, and it is headquartered in Shanghai, People's Republic of China.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.00% | -6.71% | -11.36% | -14.55% | -13.16% | -5.88% | -18.78% | -37.62% | -93.19% | -92.38% | -92.38% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 1 | 0 |
| Hold | 1 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Specialty Retail: +6.4%+2.8% Q1'26: +14.3% (vs Q1'25)
-
EPS growth Specialty Retail: +20.6%+56.0% ★ Q1'26: +96.0% (vs Q1'25)
-
FCF margin FCF growth · Specialty Retail: +29.3%+1.5% Q1'26: +0.0% (vs Q1'25)
-
EBIT margin Specialty Retail: +5.4%0.0% Q1'26: -0.6% (vs Q1'25)
-
ROIC Specialty Retail: +6.5%-0.1% Q1'26: -0.8% (vs Q1'25)
-
Share dilution Specialty Retail: +0.1%+189.7% Q1'26: +191.0% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×10.64× ★ Q1'26: -73.31× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 6 Rev. Ana. 1 EPS Ana. |
Dec 2027 7 Rev. Ana. 1 EPS Ana. |
Dec 2028 4 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
2.60B
est: 3.04B (-14.5%)
|
3.39B
est: 3.81B (-11.0%)
|
4.15B
est: 4.94B (-15.9%)
|
5.39B
est: 6.20B (-13.0%)
|
7.28B
est: 8.06B (-9.7%)
|
8.85B
est: 10.62B (-16.6%)
|
9.40B
est: 11.51B (-18.4%)
|
8.40B
est: 9.63B (-12.7%)
|
8.81B
est: 9.68B (-8.9%)
|
9.42B
est: 9.41B (+0.1%)
|
9.69B
est: 9.77B (-0.8%)
|
10.63B
10.48B – 10.74B
+8.8% YoY
|
11.35B
10.96B – 12.14B
+6.7% YoY
|
12.15B
11.86B – 12.65B
+7.1% YoY
|
| EBITDA |
31.60M
est: 43.83M (-27.9%)
|
125.95M
est: 54.99M (+129.0%)
|
306.95M
est: 71.22M (+331.0%)
|
420.95M
est: 89.48M (+370.5%)
|
529.68M
est: 116.34M (+355.3%)
|
669.29M
est: 153.19M (+336.9%)
|
109.78M
est: 166.09M (-33.9%)
|
-326.85M
est: 138.93M (-335.3%)
|
75.95M
est: 139.63M (-45.6%)
|
142.71M
est: 544.16M (-73.8%)
|
213.71M
est: 564.91M (-62.2%)
|
614.87M
606.24M – 621.18M
+8.8% YoY
|
656.35M
633.84M – 702.24M
+6.7% YoY
|
702.99M
685.77M – 731.84M
+7.1% YoY
|
| EBIT |
26.84M
est: -27.61M (+197.2%)
|
102.26M
est: -34.64M (+395.2%)
|
268.90M
est: -44.86M (+699.5%)
|
348.78M
est: -56.35M (+718.9%)
|
409.58M
est: -73.27M (+659.0%)
|
518.59M
est: -96.48M (+637.5%)
|
-97.16M
est: -104.61M (+7.1%)
|
-523.39M
est: -87.50M (-498.1%)
|
-175.68M
est: -87.95M (-99.8%)
|
-107.89M
est: 317.62M (-134.0%)
|
-2.29M
est: 329.73M (-100.7%)
|
358.89M
353.85M – 362.57M
+8.8% YoY
|
383.10M
369.96M – 409.89M
+6.7% YoY
|
410.32M
400.27M – 427.17M
+7.1% YoY
|
| Net Income |
22.62M
est: 13.57M (+66.7%)
|
86.63M
est: 34.00M (+154.8%)
|
208.87M
est: 72.98M (+186.2%)
|
269.71M
est: 107.42M (+151.1%)
|
281.30M
est: 115.51M (+143.5%)
|
425.99M
est: 145.73M (+192.3%)
|
-219.83M
est: 44.59M (-593.1%)
|
-653.29M
est: -65.48M (-897.7%)
|
-278.42M
est: -87.49M (-218.2%)
|
-185.20M
est: -60.47M (-206.3%)
|
-235.83M
est: 46.51M (-607.0%)
|
157.72M
152.70M – 166.14M
+239.1% YoY
|
250.22M
242.25M – 263.57M
+58.6% YoY
|
339.33M
328.53M – 357.44M
+35.6% YoY
|
| SGA |
477.20M
est: 1.10B (-56.6%)
|
747.09M
est: 1.38B (-45.8%)
|
1.03B
est: 1.79B (-42.5%)
|
1.49B
est: 2.24B (-33.4%)
|
2.03B
est: 2.92B (-30.4%)
|
2.35B
est: 3.84B (-38.7%)
|
3.08B
est: 4.16B (-26.1%)
|
3.05B
est: 3.48B (-12.6%)
|
3.68B
est: 3.50B (+5.2%)
|
4.10B
est: 3.80B (+8.0%)
|
4.60B
est: 3.94B (+16.7%)
|
4.29B
4.23B – 4.33B
+8.8% YoY
|
4.58B
4.42B – 4.90B
+6.7% YoY
|
4.91B
4.79B – 5.11B
+7.1% YoY
|
| EPS |
0.15
est: 0.23 (-33.8%)
|
0.58
est: 0.57 (+2.2%)
|
1.29
est: 1.22 (+5.9%)
|
1.50
est: 1.79 (-16.4%)
|
1.62
est: 1.93 (-16.0%)
|
2.27
est: 2.43 (-6.7%)
|
-1.02
est: 0.74 (-237.0%)
|
-3.56
est: -1.09 (-225.6%)
|
-1.56
est: -1.46 (-6.8%)
|
-3.09
est: -0.35 (-786.5%)
|
-1.36
est: 0.27 (-607.2%)
|
0.91
0.88 – 0.96
+239.1% YoY
|
1.44
1.40 – 1.52
+58.6% YoY
|
1.96
1.89 – 2.06
+35.6% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-26 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-21 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-20 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-19 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-18 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-14 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-13 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-12 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-11 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-08 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-07 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-06 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-05 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-04 | C+ | 2/5 | 2/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-30 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-29 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-28 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-27 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-24 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-23 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-22 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-21 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-20 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-17 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-16 | C | 2/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Dimensional - Emerging Markets Core Equity 2 ETF DFEM | 0.00% | 23.9K | 0.39% |
| 2 | Dimensional World ex U.S. Core Equity 2 ETF DFAX | 0.00% | 23.1K | 0.28% |
| 3 | Dimensional - Emerging Core Equity Market ETF DFAE | 0.00% | 5.9K | 0.29% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Wenbin Qiu | Co-Founder, Chairman of the Board & Chief Executive Officer | 14M | male |
| Junhua Wu | Co-Founder, Chief Strategy Officer & Director | 420.9K | male |
| Ken Huang | Chief Financial Officer of Baozun Brand Management | — | male |
| Suzanne Eleonore Agar Zerbib | President of Baozun Brand Management | — | female |
| Tao Liang | Senior Vice President | — | male |
| Wendy Sun | Joint Company Secretary and Senior Director of Corporate Development & Investor Relations | — | female |
| Yanjie Zhu | Chief Financial Officer | — | female |
| Feng Li | Vice President | — | female |
| Yuen Lung Kwok | Senior Vice President | — | male |
| Ka Man So | Joint Company Secretary | — | female |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for 9991.HK
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
