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Blue Moon Group Holdings Limited (6993.HK)

HKD2.98 +0.08 (+2.76%)
CN HKSE Consumer Defensive Household & Personal Products
Address Yun Pu Industrial Zone 510760
Guangzhou, CN
CEO Qiuping Luo
IPO 2020-12-16
ISIN KYG1193D1097

Explore sections of this company profile

Also trades on Hong Kong Stock Exchange · 6993.HK (HKD) Other OTC · BLUMY (USD)
Description

Blue Moon Group Holdings Limited is a Chinese enterprise dedicated to the research, design, development, manufacturing, and distribution of personal care, household cleaning, and fabric laundry products. Their extensive fabric care portfolio includes detergents for various washing methods (machine, hand, delicates like underwear), pre-wash treatments, stain removal solutions, fabric softeners, and specialized baby laundry liquids. Personal hygiene offerings currently consist of liquid soaps. The home care segment is broad, covering essentials like toilet and bathroom cleaners, along with general household solutions such as anti-mould and washing machine cleaners, floor care products, bleaches, glass and multi-surface cleaners, rust removers, and antiseptic disinfectants. Additionally, they produce kitchen cleaning solutions, ranging from dishwashing liquids for utensils, fruits, and vegetables to specialized range hood cleaners. These products are marketed under prominent brands including Blue Moon, Supreme, Jingxiang, and Tianlu. Distribution channels encompass a mix of online platforms (e-commerce sites and proprietary online stores), large retail formats (hypermarkets, supermarkets), and a network of traditional offline distributors. Established in 1992, the company's headquarters are located in Guangzhou, China.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
HKD2.98 +0.08 (+2.76%)
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Volume Profile
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Liquidity & share structure
Average Volume
3M
Beta
0.36
Float Shares
1.15B
Free Float %
19.8%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+3.86% +1.89% +1.89% +12.54% +15.77% +20.07% -19.45% -23.82% -71.62% -78.29% -78.29%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
2.98
DCF (Unlevered) 2.22 -25.5%
DCF (Levered) 1.44 -51.6%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 33% Bullish
Rating 2026-05 Change
Strong Buy 0 0
Buy 1 0
Hold 1 0
Sell 1 0
Strong Sell 0 0
Quality scores
Altman Z-Score
8.10
Safe zone
Piotroski F-Score
2 / 9
Weak
MOAT Score
3 / 10
No MOAT
Composite Rating
C+
Overall Score
2 / 5
Medium
DCF Score
3 / 5
Medium
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
4 / 5
High
P/E Score
1 / 5
Low
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
  • Revenue growth Household & Personal Products: +3.3%
    -1.7% Q4'25: +5.3% (vs Q4'23)
  • EPS growth Household & Personal Products: +8.8%
    +55.5% Q4'25: -76.0% (vs Q4'23)
  • FCF margin FCF growth · Household & Personal Products: +44.8%
    -10.1% Q4'25: -3.3% (vs Q4'23)
  • EBIT margin Household & Personal Products: +9.9%
    -4.9% Q4'25: +3.1% (vs Q4'23)
  • ROIC Household & Personal Products: +8.2%
    -10.7% Q4'25: +10.4% (vs Q4'23)
  • Share dilution Household & Personal Products: +0.2%
    -3.2% Q4'25: -10.0% (vs Q4'23)
  • Debt / EBITDA Net debt/EBITDA · Household & Personal Products: -0.51×
    -0.32× Q4'25: 0.09× (vs Q4'23)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.37) × ERP
WACC = 100% × Ke + 0% × Kd (4.1%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Intrinsic value (base): 2.22 Current price: 2.98
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2020
actual
Dec 2021
actual
Dec 2022
actual
Dec 2023
actual
Dec 2024
actual
Dec 2025
actual
Dec 2026
2 Rev. Ana.
1 EPS Ana.
Dec 2027
2 Rev. Ana.
1 EPS Ana.
Dec 2028
2 Rev. Ana.
1 EPS Ana.
Revenue
7.00B
est: 7.40B (-5.5%)
7.60B
est: 7.65B (-0.7%)
7.95B
est: 8.28B (-4.0%)
7.32B
est: 8.23B (-11.0%)
8.56B
est: 8.50B (+0.6%)
8.41B
est: 8.77B (-4.1%)
8.73B
8.32B – 9.13B
-0.5% YoY
9.13B
8.49B – 9.76B
+4.6% YoY
9.56B
9.42B – 9.69B
+4.7% YoY
EBITDA
1.94B
est: 949.94M (+104.1%)
1.52B
est: 981.52M (+55.0%)
1.10B
est: 1.06B (+3.6%)
656.38M
est: 547.88M (+19.8%)
-545.60M
est: 565.92M (-196.4%)
-267.30M
est: 583.67M (-145.8%)
580.75M
553.68M – 607.82M
-0.5% YoY
607.35M
564.99M – 649.71M
+4.6% YoY
635.94M
626.97M – 644.91M
+4.7% YoY
EBIT
1.76B
est: 727.79M (+141.4%)
1.29B
est: 751.99M (+71.8%)
847.64M
est: 813.98M (+4.1%)
402.62M
est: 314.55M (+28.0%)
-780.36M
est: 324.91M (-340.2%)
-415.40M
est: 335.10M (-224.0%)
333.42M
317.88M – 348.97M
-0.5% YoY
348.70M
324.38M – 373.02M
+4.6% YoY
365.11M
359.96M – 370.26M
+4.7% YoY
Net Income
1.31B
est: 1.38B (-4.9%)
1.01B
est: 956.17M (+6.1%)
611.37M
est: 754.51M (-19.0%)
325.31M
est: -170.97M (+290.3%)
-749.31M
est: -633.74M (-18.2%)
-328.93M
est: -106.01M (-210.3%)
-10.70M
-11.52M – -9.89M
+89.9% YoY
145.77M
134.72M – 156.82M
+1,461.7% YoY
218.07M
201.53M – 234.61M
+49.6% YoY
SGA
2.84B
est: 3.90B (-27.3%)
3.37B
est: 4.03B (-16.4%)
3.76B
est: 4.37B (-13.9%)
4.36B
est: 4.74B (-8.0%)
6.15B
est: 4.89B (+25.7%)
5.44B
est: 5.05B (+7.7%)
5.02B
4.79B – 5.26B
-0.5% YoY
5.25B
4.89B – 5.62B
+4.6% YoY
5.50B
5.42B – 5.58B
+4.7% YoY
EPS
0.26
est: 0.25 (+3.0%)
0.17
est: 0.18 (-3.0%)
0.11
est: 0.14 (-20.8%)
0.06
est: -0.03 (+289.6%)
-0.14
est: -0.12 (-16.7%)
-0.06
est: -0.02 (-210.4%)
0.00
0.00 – 0.00
+89.9% YoY
0.03
0.03 – 0.03
+1,461.7% YoY
0.04
0.04 – 0.04
+49.6% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-29 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-28 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-27 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-26 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-22 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-21 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-20 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-19 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-18 C+ 2/5 3/5 1/5 1/5 4/5 1/5 3/5
2026-05-15 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-05-14 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-05-13 C 2/5 2/5 1/5 1/5 3/5 1/5 3/5
2026-05-12 C 2/5 2/5 1/5 1/5 3/5 1/5 3/5
2026-05-11 C 2/5 2/5 1/5 1/5 3/5 1/5 3/5
2026-05-08 C 2/5 2/5 1/5 1/5 3/5 1/5 3/5
2026-05-07 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-05-06 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-05-05 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-05-04 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-30 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-29 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-28 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-27 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-24 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-23 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-22 C+ 2/5 3/5 1/5 1/5 3/5 1/5 3/5
2026-04-21 C 2/5 3/5 1/5 1/5 2/5 1/5 3/5
2026-04-20 C 2/5 3/5 1/5 1/5 2/5 1/5 3/5
2026-04-17 C 2/5 3/5 1/5 1/5 2/5 1/5 3/5
2026-04-16 C 2/5 3/5 1/5 1/5 2/5 1/5 3/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
-1.20B
OE per share TTM
-0.22
Owner's Yield
-7.04%
Maintenance CapEx ratio
53.68%
Maint CapEx / Avg PPE
22.2%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
Total invested
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 54 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 iShares MSCI China Small-Cap ETF ECNS 0.23% 151.6K 0.59%
2 iShares MSCI AC Far East ex-Japan Small Cap UCITS ETF ISFE.L 0.04% 26.1K 0.74%
3 iShares MSCI Emerging Markets Small-Cap ETF EEMS 0.03% 101.1K 0.72%
4 Franklin FTSE China ETF FLCH 0.02% 60.2K 0.19%
5 iShares MSCI EM Small Cap UCITS ETF IEMS.L 0.02% 72.6K 0.74%
6 Franklin FTSE China UCITS ETF FLXC.L 0.02% 305.3K 0.19%
7 State Street SPDR MSCI Emerging Markets Small Cap UCITS ETF EMSD.L 0.02% 101.4K 0.55%
8 State Street SPDR S&P China ETF GXC 0.01% 51.3K 0.59%
9 Avantis Responsible Emerging Markets Equity ETF AVSE 0.01% 21.2K 0.33%
10 Dimensional Emerging Markets Sustainability Core 1 ETF DFSE 0.01% 47.3K 0.44%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
-56.1K
Shares Outstanding
5.83B

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Dong Luo Chief Supply Officer & Executive Director 11M female
Qiuping Luo Chief Executive Officer & Executive Director 8M male
Kwok Leung Poon Executive Director, Chief Financial Officer & Company Secretary 4M male
Haishan Xiao Chief Operating Officer & Executive Director 3M female
Dong Pan Chairman of the Board & Chief Technology Officer 618.0K female
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits