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Wirtualna Polska Holding S.A. (WPL.WA)

PLN57.70 +0.70 (+1.23%)
PL WSE Technology Software - Infrastructure
Address ul. Zwirki i Wigury 16 02-092
Warsaw, PL
CEO Jacek Swiderski
Website holding.wp.pl
IPO 2015-05-07
ISIN PLWRTPL00027

Explore sections of this company profile

Description

Wirtualna Polska Holding S.A., founded in Warsaw, Poland in 2012, is a prominent force in the nation's media, advertising, and e-commerce sectors. The company operates through its Online and TV divisions, offering an extensive and diverse array of services. Its online portfolio includes widely used general news and lifestyle portals like WP.pl, o2.pl, pudelek.pl, money.pl, abcZdrowie.pl, and eholiday.pl, alongside essential communication services such as WP Poczta and o2 poczta email. Specialized content platforms include praca.money.pl for job seekers, Vibez covering social and lifestyle topics, and the gaming hub Polygamia.pl. Beyond content, Wirtualna Polska plays a significant role in e-commerce, managing tourism booking sites (e.g., Wakacje.pl), fashion search engines (domodi.pl), home improvement and interior design platforms (Homebook.pl, Extradom.pl), financial service portals (direct.money.pl, totalmoney.pl), and a platform for car sales and financing (superauto.pl). To support these ventures, the company offers a comprehensive suite of modern advertising products, encompassing display, online video, email, and mobile advertising, often leveraging efficiency-based models. Its media footprint also extends to the Telewizja WP television station, the WP Pilot online TV service, and the OpenFM internet radio platform.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
PLN57.70 +0.70 (+1.23%)
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Volume Profile
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Liquidity & share structure
Average Volume
32.0K
Beta
0.22
Float Shares
18.45M
Free Float %
62.0%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+0.17% +0.51% +1.38% -3.45% +0.34% -7.26% -32.72% -49.57% -48.42% +25.64% +68.00%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
57.70
DCF (Unlevered) 1,081.45 +1,774.3%
DCF (Levered) 1,161.21 +1,912.5%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 67% Bullish
Rating 2026-05 Change
Strong Buy 0 0
Buy 4 0
Hold 1 0
Sell 1 0
Strong Sell 0 0
Quality scores
Altman Z-Score
1.37
Distress
Piotroski F-Score
3 / 9
Average
MOAT Score
4 / 10
Developing
Composite Rating
C+
Overall Score
2 / 5
Medium
DCF Score
5 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
  • ✓
    Revenue growth Software - Infrastructure: +13.7%
    +41.2% ★ Q1'26: +49.3% (vs Q1'25)
  • ✗
    EPS growth Software - Infrastructure: +28.7%
    -121.8% Q1'26: -267.6% (vs Q1'25)
  • ✓
    FCF margin FCF growth · Software - Infrastructure: +32.2%
    +15.1% Q1'26: +19.7% (vs Q1'25)
  • ✗
    EBIT margin Software - Infrastructure: +8.8%
    +14.3% ★ Q1'26: +4.2% (vs Q1'25)
  • ✗
    ROIC Software - Infrastructure: +6.6%
    +7.9% ★ Q1'26: +14.1% (vs Q1'25)
  • ✗
    Share dilution Software - Infrastructure: +0.0%
    +0.6% Q1'26: +0.1% (vs Q1'25)
  • ✗
    Debt / EBITDA Net debt/EBITDA · Software - Infrastructure: -1.06×
    3.31× Q1'26: 1.93× (vs Q1'25)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
▶ WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.24) × ERP
WACC = 48% × Ke + 52% × Kd (5.7%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
—
Intrinsic value (base): 1,081.45 Current price: 57.70
Enterprise Value: — Equity Value: — Terminal Value: — TV as % of EV: —

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2015
actual 		Dec 2016
actual 		Dec 2017
actual 		Dec 2018
actual 		Dec 2019
actual 		Dec 2020
actual 		Dec 2021
actual 		Dec 2022
actual 		Dec 2023
actual 		Dec 2024
actual 		Dec 2025
actual 		Dec 2026
2 Rev. Ana.
1 EPS Ana. 		Dec 2027
3 Rev. Ana.
2 EPS Ana. 		Dec 2028
2 Rev. Ana.
1 EPS Ana. 		Dec 2029
1 Rev. Ana.
1 EPS Ana.
Revenue
325.58M
est: 312.90M (+4.1%)
415.14M
est: 417.00M (-0.4%)
465.61M
est: 463.50M (+0.5%)
567.32M
est: 561.66M (+1.0%)
708.70M
est: 723.38M (-2.0%)
632.29M
est: 644.62M (-1.9%)
872.24M
est: 839.93M (+3.8%)
1.08B
est: 1.02B (+5.2%)
1.44B
est: 1.50B (-4.0%)
1.57B
est: 1.55B (+0.9%)
2.21B
est: 2.21B (+0.3%)
2.33B
2.23B – 2.43B
+5.7% YoY
2.48B
2.34B – 2.59B
+6.5% YoY
2.57B
2.50B – 2.65B
+3.7% YoY
2.74B
2.60B – 2.86B
+6.3% YoY
EBITDA
57.08M
est: 101.31M (-43.7%)
69.71M
est: 135.02M (-48.4%)
118.55M
est: 150.07M (-21.0%)
166.86M
est: 181.86M (-8.2%)
202.78M
est: 234.22M (-13.4%)
193.99M
est: 208.72M (-7.1%)
329.97M
est: 271.95M (+21.3%)
369.19M
est: 331.60M (+11.3%)
438.95M
est: 469.93M (-6.6%)
448.12M
est: 487.90M (-8.2%)
569.01M
est: 692.60M (-17.8%)
731.75M
699.45M – 764.05M
+5.7% YoY
779.09M
733.65M – 813.02M
+6.5% YoY
807.96M
785.32M – 830.60M
+3.7% YoY
859.05M
814.59M – 896.70M
+6.3% YoY
EBIT
25.92M
est: 67.13M (-61.4%)
26.36M
est: 89.47M (-70.5%)
63.85M
est: 99.45M (-35.8%)
107.39M
est: 120.51M (-10.9%)
118.34M
est: 155.21M (-23.8%)
108.71M
est: 138.31M (-21.4%)
242.57M
est: 180.21M (+34.6%)
263.01M
est: 219.74M (+19.7%)
286.25M
est: 312.58M (-8.4%)
280.99M
est: 324.53M (-13.4%)
316.29M
est: 460.69M (-31.3%)
486.74M
465.25M – 508.22M
+5.7% YoY
518.22M
488.00M – 540.79M
+6.5% YoY
537.43M
522.37M – 552.49M
+3.7% YoY
571.41M
541.84M – 596.45M
+6.3% YoY
Net Income
4.33M
est: 11.19M (-61.3%)
53.76M
est: 77.12M (-30.3%)
35.33M
est: 62.83M (-43.8%)
73.92M
est: 100.18M (-26.2%)
69.00M
est: 99.90M (-30.9%)
78.52M
est: 160.98M (-51.2%)
182.70M
est: 157.64M (+15.9%)
170.53M
est: 182.57M (-6.6%)
155.75M
est: 142.98M (+8.9%)
155.88M
est: 156.37M (-0.3%)
-34.12M
est: 127.07M (-126.8%)
89.72M
84.12M – 95.32M
-29.4% YoY
105.81M
44.77M – 166.86M
+17.9% YoY
116.52M
109.24M – 123.80M
+10.1% YoY
226.21M
210.99M – 239.10M
+94.1% YoY
SGA
114.71M
est: 33.05M (+247.1%)
147.44M
est: 44.05M (+234.7%)
177.73M
est: 48.96M (+263.0%)
211.58M
est: 59.33M (+256.6%)
238.09M
est: 76.41M (+211.6%)
156.95M
est: 68.09M (+130.5%)
226.02M
est: 88.72M (+154.8%)
10.27M
est: 108.18M (-90.5%)
—
est: 86.39M (-100.0%)
17.68M
est: 89.69M (-80.3%)
18.90M
est: 127.32M (-85.2%)
134.52M
128.58M – 140.46M
+5.7% YoY
143.22M
134.87M – 149.46M
+6.5% YoY
148.53M
144.37M – 152.69M
+3.7% YoY
157.92M
149.75M – 164.84M
+6.3% YoY
EPS
0.16
est: 0.38 (-57.7%)
1.90
est: 2.61 (-27.1%)
1.23
est: 2.12 (-42.1%)
2.56
est: 3.39 (-24.4%)
2.38
est: 3.38 (-29.5%)
2.70
est: 5.44 (-50.4%)
6.26
est: 5.33 (+17.5%)
5.83
est: 6.23 (-6.4%)
5.32
est: 4.88 (+9.1%)
5.29
est: 5.28 (+0.2%)
-1.15
est: 3.69 (-131.2%)
3.03
2.83 – 3.20
-17.9% YoY
3.56
1.50 – 5.61
+17.3% YoY
3.94
3.67 – 4.16
+10.7% YoY
7.60
7.09 – 8.03
+93.1% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-29 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-28 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-27 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-26 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-25 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-22 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-21 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-20 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-19 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-18 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-15 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-14 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-13 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-12 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-05-11 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-05-08 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-05-07 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-05-06 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-05-05 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-05-04 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-30 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-29 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-28 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-27 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-24 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-23 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-22 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-21 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-20 C+ 2/5 5/5 1/5 1/5 1/5 1/5 4/5
2026-04-17 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5
2026-04-16 C+ 2/5 5/5 1/5 1/5 1/5 1/5 3/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
300.88M
OE per share TTM
10.11
Owner's Yield
17.19%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
9.1%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 1 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 State Street SPDR Portfolio Europe ETF SPEU 0.00% 13.7K 0.07%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
154.8K
Shares Outstanding
29.78M

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Jacek Swiderski Chairman of Management Board & Chief Executive Officer 4M male
Krzysztof Sierota Member of Management Board & Chief Technology Officer 2M male
Michal Branski Member of Mngt. Board, Chief Strategy Officer & Chief Executive Officer of Audioteka Group 1M male
Elzbieta Bujniewicz-Belka Member of Management Board & Chief Financial Officer 1M female
Adam Rogalinski Vice President of Corporation Devel. & Member of Management Board — male
Malgorzata Zelazko Director of Investor Relations & Financial Analysis — female
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits

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