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WH Smith PLC (SMWH.L)
GBp404.20
+6.20 (+1.56%)
GB LSE Consumer Cyclical Specialty Retail
Address
Greenbridge Road SN3 3RX
Swindon, GB
Swindon, GB
CEO
Andrew Acquaah Harrison
Website
whsmithplc.co.uk
IPO
2004-06-18
ISIN GB00B2PDGW16
Also trades on
London Stock Exchange · SMWH.L (GBp)
Other OTC · WHTPF (USD)
Description
WH Smith PLC functions as a retail enterprise with a presence across the United Kingdom and globally. The company's operations are divided into two primary divisions: Travel and High Street. The Travel segment caters to customers on the move, offering a selection of news, books, and convenience products. By August 31, 2021, this segment managed 1,166 locations, predominantly situated in transportation hubs like airports, railway stations, and motorway service areas, as well as in hospitals and workplaces. The High Street segment, conversely, provides a diverse range of goods. It sells stationery items, which include greeting cards, general office supplies, art and craft materials, and gifts. Additionally, it stocks everyday essentials and impulse purchases such as newspapers, magazines, confectionery, and beverages, alongside various books. This division comprised 544 physical stores. Extending its reach online, the High Street segment also sells stationery, books, magazines, and gifts through whsmith.co.uk; personalized greeting cards and gifts are available via funkypigeon.com; pens are offered through cultpens.com; and personalized stationery products can be purchased from treeofhearts.co.uk and dottyaboutpaper.co.uk. Established in 1792, WH Smith PLC's corporate base is located in Swindon, United Kingdom.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
GBp404.20
+6.20 (+1.56%)
Loading historical data…
Volume Profile
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Liquidity & share structure
Average Volume
773.8K
Beta
0.92
Float Shares
121.85M
Free Float %
97.8%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -1.10% | -1.88% | -3.04% | -28.00% | -27.84% | -22.54% | -51.94% | -68.47% | -72.04% | -71.73% | +36.74% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
404.20
DCF (Unlevered)
15,791.99
+3,807.0%
DCF (Levered)
26,682.48
+6,501.3%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
42% Bullish
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 2 | 0 |
| Buy | 3 | -1 |
| Hold | 7 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
2.53
Grey zone
Piotroski F-Score
4 / 9
Average
MOAT Score
1 / 10
No MOAT
Composite Rating
C
Overall Score
2 / 5
Medium
DCF Score
5 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
1 / 5
Low
Operational MOAT
✗ Below peers
-
Revenue growth Specialty Retail: +6.4%-19.0% Q1'26: -19.2% (vs Q1'24)
-
EPS growth Specialty Retail: +20.6%-321.6% Q1'26: -269.2% (vs Q1'24)
-
FCF margin FCF growth · Specialty Retail: +29.3%+8.1% ★ Q1'26: -6.7% (vs Q1'24)
-
EBIT margin Specialty Retail: +5.4%+3.2% Q1'26: +3.5% (vs Q1'24)
-
ROIC Specialty Retail: +6.5%+2.0% Q1'26: +7.5% (vs Q1'24)
-
Share dilution Specialty Retail: +0.1%-3.1% ★ Q1'26: -4.6% (vs Q1'24)
-
Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×7.54× Q1'26: 2.81× (vs Q1'24)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Aug 2001 actual |
Aug 2002 actual |
Aug 2003 actual |
Aug 2004 actual |
Aug 2005 actual |
Aug 2006 actual |
Aug 2007 actual |
Aug 2008 actual |
Aug 2009 actual |
Aug 2010 actual |
Aug 2011 actual |
Aug 2012 actual |
Aug 2013 actual |
Aug 2014 actual |
Aug 2015 actual |
Aug 2016 actual |
Aug 2017 actual |
Aug 2018 actual |
Aug 2019 actual |
Aug 2020 actual |
Aug 2021 actual |
Aug 2022 actual |
Aug 2023 actual |
Aug 2024 actual |
Aug 2025 actual |
Aug 2026 10 Rev. Ana. 8 EPS Ana. |
Aug 2027 10 Rev. Ana. 8 EPS Ana. |
Aug 2028 2 Rev. Ana. 7 EPS Ana. |
Aug 2029 1 Rev. Ana. 6 EPS Ana. |
Aug 2030 1 Rev. Ana. 6 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
2.78B
est.
|
3.02B
est.
|
2.97B
est.
|
2.87B
est.
|
1.42B
est: 2.57B (-44.7%)
|
1.34B
est: 1.38B (-3.1%)
|
1.30B
est: 1.30B (+0.0%)
|
1.35B
est: 1.33B (+1.3%)
|
1.34B
est: 1.37B (-2.1%)
|
1.31B
est: 1.34B (-1.8%)
|
1.27B
est: 1.30B (-1.7%)
|
1.24B
est: 1.27B (-1.8%)
|
1.19B
est: 1.22B (-2.7%)
|
1.16B
est: 1.18B (-1.3%)
|
1.18B
est: 1.16B (+1.2%)
|
1.21B
est: 1.21B (+0.3%)
|
1.23B
est: 1.23B (0.0%)
|
1.26B
est: 1.25B (+0.6%)
|
1.40B
est: 1.40B (-0.2%)
|
1.02B
est: 991.17M (+3.0%)
|
886.00M
est: 910.98M (-2.7%)
|
1.40B
est: 1.37B (+1.9%)
|
1.79B
est: 1.79B (+0.1%)
|
1.92B
est: 1.92B (0.0%)
|
1.55B
est: 1.58B (-1.4%)
|
1.60B
1.57B – 1.62B
+1.5% YoY
|
1.65B
1.62B – 1.68B
+3.2% YoY
|
1.73B
1.68B – 1.78B
+4.8% YoY
|
1.84B
1.80B – 1.87B
+6.2% YoY
|
1.97B
1.93B – 2.00B
+7.1% YoY
|
| EBITDA |
203.61M
est.
|
179.87M
est.
|
143.71M
est.
|
100.52M
est.
|
90.00M
est: -78.02M (+215.4%)
|
86.00M
est: 54.78M (+57.0%)
|
118.00M
est: 64.79M (+82.1%)
|
118.00M
est: 119.25M (-1.0%)
|
127.00M
est: 121.45M (+4.6%)
|
126.00M
est: 116.15M (+8.5%)
|
129.00M
est: 122.12M (+5.6%)
|
137.00M
est: 126.02M (+8.7%)
|
138.00M
est: 129.98M (+6.2%)
|
141.00M
est: 139.95M (+0.8%)
|
152.00M
est: 145.56M (+4.4%)
|
171.00M
est: 162.40M (+5.3%)
|
183.00M
est: 172.06M (+6.4%)
|
185.00M
est: 181.24M (+2.1%)
|
190.00M
est: 194.89M (-2.5%)
|
-95.00M
est: 123.87M (-176.7%)
|
42.00M
est: 139.32M (-69.9%)
|
228.00M
est: 166.85M (+36.7%)
|
316.00M
est: 190.14M (+66.2%)
|
334.00M
est: 261.57M (+27.7%)
|
183.00M
est: 213.79M (-14.4%)
|
216.93M
213.60M – 219.70M
+1.5% YoY
|
223.91M
219.56M – 228.07M
+3.2% YoY
|
234.70M
227.35M – 242.06M
+4.8% YoY
|
249.16M
244.82M – 253.08M
+6.2% YoY
|
266.78M
262.13M – 270.97M
+7.1% YoY
|
| EBIT |
145.43M
est.
|
120.28M
est.
|
87.60M
est.
|
47.36M
est.
|
49.00M
est: -27.80M (+276.3%)
|
54.00M
est: 42.97M (+25.7%)
|
80.00M
est: 49.77M (+60.7%)
|
78.00M
est: 79.16M (-1.5%)
|
84.00M
est: 76.16M (+10.3%)
|
90.00M
est: 81.02M (+11.1%)
|
93.00M
est: 86.26M (+7.8%)
|
103.00M
est: 90.85M (+13.4%)
|
106.00M
est: 98.21M (+7.9%)
|
112.00M
est: 103.27M (+8.4%)
|
124.00M
est: 117.45M (+5.6%)
|
130.00M
est: 129.09M (+0.7%)
|
138.00M
est: 136.21M (+1.3%)
|
149.00M
est: 143.78M (+3.6%)
|
159.00M
est: 151.45M (+5.0%)
|
-260.00M
est: 97.42M (-366.9%)
|
-92.00M
est: 109.58M (-184.0%)
|
97.00M
est: 131.23M (-26.1%)
|
155.00M
est: 149.55M (+3.6%)
|
158.00M
est: 64.14M (+146.3%)
|
49.00M
est: 52.43M (-6.5%)
|
53.20M
52.38M – 53.88M
+1.5% YoY
|
54.91M
53.84M – 55.93M
+3.2% YoY
|
57.56M
55.75M – 59.36M
+4.8% YoY
|
61.10M
60.04M – 62.06M
+6.2% YoY
|
65.42M
64.28M – 66.45M
+7.1% YoY
|
| Net Income |
107.73M
est.
|
84.52M
est.
|
51.18M
est.
|
22.23M
est.
|
22.00M
est: -132.73M (+116.6%)
|
32.00M
est: 24.71M (+29.5%)
|
60.00M
est: 30.05M (+99.7%)
|
59.00M
est: 61.68M (-4.3%)
|
63.00M
est: 60.72M (+3.7%)
|
69.00M
est: 61.49M (+12.2%)
|
73.00M
est: 66.88M (+9.2%)
|
80.00M
est: 71.31M (+12.2%)
|
87.00M
est: 80.88M (+7.6%)
|
92.00M
est: 83.97M (+9.6%)
|
101.00M
est: 92.36M (+9.4%)
|
108.00M
est: 105.15M (+2.7%)
|
116.00M
est: 110.61M (+4.9%)
|
108.00M
est: 117.45M (-8.0%)
|
106.00M
est: 120.27M (-11.9%)
|
-239.00M
est: 73.76M (-424.0%)
|
-82.00M
est: 82.96M (-198.8%)
|
47.00M
est: 99.36M (-52.7%)
|
79.00M
est: 79.00M (+0.0%)
|
67.00M
est: 109.62M (-38.9%)
|
-144.00M
est: 77.91M (-284.8%)
|
60.66M
56.13M – 65.19M
-22.1% YoY
|
66.45M
58.62M – 74.28M
+9.5% YoY
|
74.51M
72.91M – 76.12M
+12.1% YoY
|
86.30M
84.34M – 88.06M
+15.8% YoY
|
95.11M
92.96M – 97.05M
+10.2% YoY
|
| SGA |
323.19M
est.
|
351.08M
est.
|
326.79M
est.
|
331.53M
est.
|
—
est: 750.63M (-100.0%)
|
2.10M
est: 340.51M (-99.4%)
|
—
est: 678.92M (-100.0%)
|
500.0K
est: 543.83M (-99.9%)
|
—
est: 579.44M (-100.0%)
|
492.00M
est: 560.27M (-12.2%)
|
488.00M
est: 554.41M (-12.0%)
|
562.00M
est: 557.79M (+0.8%)
|
552.00M
est: 545.92M (+1.1%)
|
547.00M
est: 531.81M (+2.9%)
|
558.00M
est: 547.11M (+2.0%)
|
579.00M
est: 578.83M (+0.0%)
|
595.00M
est: 591.96M (+0.5%)
|
618.00M
est: 602.44M (+2.6%)
|
691.00M
est: 688.22M (+0.4%)
|
630.00M
est: 480.85M (+31.0%)
|
559.00M
est: 540.83M (+3.4%)
|
749.00M
est: 647.70M (+15.6%)
|
943.00M
est: 738.14M (+27.8%)
|
1.01B
est: 960.62M (+4.7%)
|
743.00M
est: 849.14M (-12.5%)
|
861.61M
848.40M – 872.60M
+1.5% YoY
|
889.35M
872.04M – 905.86M
+3.2% YoY
|
932.20M
902.99M – 961.40M
+4.8% YoY
|
989.63M
972.38M – 1.01B
+6.2% YoY
|
1.06B
1.04B – 1.08B
+7.1% YoY
|
| EPS |
0.60
est.
|
0.46
est.
|
0.31
est.
|
0.24
est.
|
0.14
est: 0.33 (-57.8%)
|
0.21
est: 0.26 (-19.7%)
|
0.38
est: 0.31 (+23.4%)
|
0.36
est: 0.34 (+5.8%)
|
0.42
est: 0.41 (+2.3%)
|
0.48
est: 0.45 (+5.9%)
|
0.52
est: 0.52 (-0.2%)
|
0.65
est: 0.62 (+4.6%)
|
0.66
est: 0.71 (-7.4%)
|
0.77
est: 0.77 (+0.1%)
|
0.87
est: 0.86 (+0.8%)
|
0.96
est: 0.95 (+0.7%)
|
1.05
est: 1.03 (+1.8%)
|
0.99
est: 1.09 (-9.2%)
|
0.98
est: 1.16 (-15.7%)
|
-1.99
est: -0.54 (-266.7%)
|
-0.63
est: -0.40 (-55.8%)
|
0.36
est: 0.44 (-17.9%)
|
0.61
est: 0.81 (-24.3%)
|
0.52
est: 0.88 (-40.7%)
|
-1.13
est: 0.58 (-295.1%)
|
0.48
0.44 – 0.51
-17.2% YoY
|
0.53
0.46 – 0.58
+10.4% YoY
|
0.59
0.57 – 0.60
+11.0% YoY
|
0.68
0.66 – 0.69
+15.7% YoY
|
0.75
0.73 – 0.76
+10.2% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-28 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-27 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-26 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-22 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-21 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-20 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-19 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-18 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-15 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-14 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-13 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-12 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-11 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-08 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-07 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-06 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-05 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-01 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-30 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-29 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-28 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-27 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-24 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-23 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-22 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-21 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-20 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-17 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-16 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
208.05M
OE per share TTM
1.56
Owner's Yield
33.62%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
41.4%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
Held by 91 ETFs in our universe
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Amundi Prime UK Mid & Small Cap UCITS ETF DR - GBP (D) PRUK.L | 0.26% | 1.13M | 0.05% |
| 2 | Vanguard FTSE 250 UCITS ETF (GBP) Distributing VMID.DE | 0.21% | 5.44M | 0.10% |
| 3 | Vanguard FTSE 250 UCITS ETF VMIG.MI | 0.21% | 5.44M | 0.10% |
| 4 | iShares MSCI United Kingdom Small-Cap ETF EWUS | 0.18% | 71.3K | 0.59% |
| 5 | Invesco FTSE 250 UCITS ETF S250.L | 0.17% | 60.7K | 0.12% |
| 6 | iShares FTSE 250 UCITS ETF MIDD.L | 0.17% | 1.43M | 0.40% |
| 7 | HSBC FTSE 250 UCITS ETF HMCX.L | 0.16% | 110.0K | 0.09% |
| 8 | Xtrackers FTSE 250 UCITS ETF 1D XMCX.L | 0.16% | 62.6K | 0.15% |
| 9 | iShares MSCI UK Small Cap UCITS ETF CUKS.L | 0.15% | 191.6K | 0.58% |
| 10 | Amundi MSCI Europe Small Cap ESG Broad Transition UCITS ETF Acc CEM.PA | 0.14% | 480.1K | 0.23% |
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
3.4K
Shares Outstanding
124.56M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Maxwell Leslie James Izzard | Chief Operating Officer, Chief Financial Officer & Director | 351.0K | male |
| Andrew Acquaah Harrison | Interim Group Chief Executive Officer | — | male |
| Andrew David Harrison | Interim Group Chief Executive Officer | — | male |
| Ian Houghton | Legal Director & Company Secretary | — | male |
ESG Score History
No data available for this company.
Senate Trading Activity
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House Trading Activity
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Market share among peers
Peer comparison — filtered group (TTM)
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Community Opinion for SMWH.L
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
