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PUMA Se (PUM.DE)
EUR28.88
+0.54 (+1.91%)
DE XETRA Consumer Cyclical Apparel - Footwear & Accessories
Address
PUMA WAY 1 91074
Herzogenaurach, DE
Herzogenaurach, DE
CEO
Arthur Hoeld
Website
puma.com
IPO
1998-03-17
ISIN DE0006969603
Also trades on
Deutsche Börse · PUM.DE (EUR)
Other OTC · PMMAF (USD)
Other OTC · PUMSY (USD)
Swiss Exchange · PUM.SW (CHF)
Description
PUMA SE, along with its subsidiary entities, specializes in the conception, production, sale, and promotion of footwear, apparel, and accessories. These offerings cater to men, women, and children across a wide global footprint, including Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific region. The company provides a comprehensive array of high-performance athletic gear and sport-influenced lifestyle products, encompassing categories such as football, cricket, handball, rugby, volleyball, running, training and fitness, golf, and motorsports. Furthermore, PUMA grants licenses to independent collaborators for the design, development, manufacturing, and distribution of associated goods like watches, eyewear, protective footwear, and gaming peripherals, exemplified by the Playseat. Its merchandise reaches consumers through PUMA's dedicated retail stores, factory outlets, and digital online storefronts. The principal brand names under which its products are sold are PUMA and Cobra Golf. Established in 1924, the company maintains its main corporate offices in Herzogenaurach, Germany.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
EUR28.88
+0.54 (+1.91%)
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Volume Profile
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Liquidity & share structure
Average Volume
819.6K
Beta
1.03
Float Shares
97.85M
Free Float %
66.5%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -1.87% | -1.48% | -0.28% | +7.87% | +46.21% | +10.47% | +2.70% | -52.28% | -72.33% | +20.63% | +2,064.91% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Analyst Consensus (1 ratings, all time)
Buy
Price Targets & DCF
Current price
28.88
DCF (Unlevered)
26.06
-9.8%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
29% Bullish
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 1 | 0 |
| Buy | 4 | 0 |
| Hold | 12 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
1.61
Distress
Piotroski F-Score
3 / 9
Average
MOAT Score
3 / 10
No MOAT
Composite Rating
C-
Overall Score
1 / 5
Low
DCF Score
1 / 5
Low
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
-
Revenue growth Apparel - Footwear & Accessories: +5.0%-17.3% Q1'26: -10.2% (vs Q1'25)
-
EPS growth Apparel - Footwear & Accessories: +5.0%-331.2% Q1'26: +5,194.1% (vs Q1'25)
-
FCF margin FCF growth · Apparel - Footwear & Accessories: +7.7%-14.7% Q1'26: +0.0% (vs Q1'25)
-
EBIT margin Apparel - Footwear & Accessories: +8.8%-4.9% Q1'26: +2.2% (vs Q1'25)
-
ROIC Apparel - Footwear & Accessories: +7.3%-8.8% Q1'26: +2.7% (vs Q1'25)
-
Share dilution Apparel - Footwear & Accessories: +0.0%-1.4% ★ Q1'26: -0.5% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Apparel - Footwear & Accessories: -0.25×-7.23× Q1'26: 17.90× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2011 actual |
Dec 2012 actual |
Dec 2013 actual |
Dec 2014 actual |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 15 Rev. Ana. 11 EPS Ana. |
Dec 2027 17 Rev. Ana. 13 EPS Ana. |
Dec 2028 13 Rev. Ana. 10 EPS Ana. |
Dec 2029 12 Rev. Ana. 4 EPS Ana. |
Dec 2030 6 Rev. Ana. 4 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
3.01B
est: 2.98B (+0.9%)
|
3.27B
est: 3.26B (+0.4%)
|
2.99B
est: 3.07B (-2.9%)
|
2.97B
est: 3.01B (-1.2%)
|
3.39B
est: 3.35B (+1.1%)
|
3.63B
est: 3.62B (+0.3%)
|
4.14B
est: 4.15B (-0.4%)
|
4.65B
est: 4.61B (+0.9%)
|
5.50B
est: 5.44B (+1.1%)
|
5.23B
est: 5.23B (+0.1%)
|
6.81B
est: 6.80B (+0.0%)
|
8.47B
est: 8.37B (+1.1%)
|
8.60B
est: 8.51B (+1.0%)
|
8.82B
est: 8.81B (+0.0%)
|
7.30B
est: 7.22B (+1.0%)
|
6.93B
6.74B – 7.18B
-4.0% YoY
|
7.34B
6.92B – 8.50B
+5.8% YoY
|
7.80B
7.79B – 7.81B
+6.3% YoY
|
8.49B
8.13B – 9.34B
+8.9% YoY
|
8.93B
8.55B – 9.82B
+5.2% YoY
|
| EBITDA |
394.90M
est: 410.64M (-3.8%)
|
195.80M
est: 409.13M (-52.1%)
|
115.30M
est: 169.60M (-32.0%)
|
177.50M
est: 81.66M (+117.4%)
|
153.00M
est: 165.44M (-7.5%)
|
186.90M
est: 115.99M (+61.1%)
|
314.40M
est: 165.03M (+90.5%)
|
411.50M
est: 285.04M (+44.4%)
|
711.80M
est: 386.22M (+84.3%)
|
499.50M
est: 549.79M (-9.1%)
|
837.00M
est: 647.45M (+29.3%)
|
952.30M
est: 723.23M (+31.7%)
|
934.00M
est: 691.24M (+35.1%)
|
977.60M
est: 715.65M (+36.6%)
|
-357.20M
est: 586.36M (-160.9%)
|
562.78M
547.21M – 583.21M
-4.0% YoY
|
595.66M
561.94M – 690.32M
+5.8% YoY
|
633.19M
632.36M – 634.03M
+6.3% YoY
|
689.39M
660.02M – 758.09M
+8.9% YoY
|
725.39M
694.48M – 797.67M
+5.2% YoY
|
| EBIT |
331.50M
est: 342.63M (-3.2%)
|
119.70M
est: 364.01M (-67.1%)
|
60.50M
est: 107.20M (-43.6%)
|
131.70M
est: 60.76M (+116.8%)
|
99.50M
est: 144.75M (-31.3%)
|
132.30M
est: 103.91M (+27.3%)
|
245.50M
est: 145.53M (+68.7%)
|
332.40M
est: 271.71M (+22.3%)
|
465.40M
est: 400.34M (+16.3%)
|
205.70M
est: 416.55M (-50.6%)
|
549.70M
est: 490.55M (+12.1%)
|
619.50M
est: 547.96M (+13.1%)
|
582.30M
est: 408.10M (+42.7%)
|
590.70M
est: 422.51M (+39.8%)
|
-357.20M
est: 346.18M (-203.2%)
|
332.26M
323.07M – 344.32M
-4.0% YoY
|
351.67M
331.76M – 407.55M
+5.8% YoY
|
373.83M
373.34M – 374.32M
+6.3% YoY
|
407.01M
389.67M – 447.56M
+8.9% YoY
|
428.26M
410.01M – 470.94M
+5.2% YoY
|
| Net Income |
230.40M
est: 225.81M (+2.0%)
|
70.20M
est: 251.38M (-72.1%)
|
5.30M
est: 66.48M (-92.0%)
|
64.10M
est: 5.15M (+1,144.0%)
|
37.10M
est: 72.37M (-48.7%)
|
62.40M
est: 40.03M (+55.9%)
|
135.80M
est: 71.17M (+90.8%)
|
187.40M
est: 150.74M (+24.3%)
|
262.40M
est: 222.36M (+18.0%)
|
78.90M
est: 248.30M (-68.2%)
|
309.60M
est: 292.41M (+5.9%)
|
353.50M
est: 326.64M (+8.2%)
|
304.90M
est: 261.90M (+16.4%)
|
281.60M
est: 291.97M (-3.6%)
|
-643.60M
est: -637.40M (-1.0%)
|
-226.52M
-362.35M – -165.12M
+64.5% YoY
|
57.75M
-6.03M – 81.31M
+125.5% YoY
|
174.69M
99.44M – 259.42M
+202.5% YoY
|
328.86M
310.64M – 371.46M
+88.2% YoY
|
412.10M
389.27M – 465.48M
+25.3% YoY
|
| SGA |
1.13B
est: 1.11B (+2.0%)
|
1.51B
est: 1.22B (+23.8%)
|
1.36B
est: 1.33B (+2.2%)
|
1.25B
est: 1.20B (+4.3%)
|
1.43B
est: 1.35B (+6.1%)
|
1.49B
est: 1.48B (+1.0%)
|
1.67B
est: 1.63B (+2.3%)
|
1.90B
est: 1.78B (+6.5%)
|
2.21B
est: 2.25B (-1.6%)
|
2.21B
est: 2.09B (+5.4%)
|
2.67B
est: 2.47B (+8.0%)
|
3.21B
est: 2.76B (+16.6%)
|
3.26B
est: 2.63B (+23.7%)
|
3.50B
est: 2.73B (+28.3%)
|
—
est: 2.23B (-100.0%)
|
2.14B
2.08B – 2.22B
-4.0% YoY
|
2.27B
2.14B – 2.63B
+5.8% YoY
|
2.41B
2.41B – 2.42B
+6.3% YoY
|
2.63B
2.51B – 2.89B
+8.9% YoY
|
2.76B
2.65B – 3.04B
+5.2% YoY
|
| EPS |
1.54
est: 1.54 (+0.1%)
|
0.47
est: 1.10 (-57.1%)
|
0.04
est: 0.91 (-96.0%)
|
0.43
est: 0.51 (-15.2%)
|
0.25
est: 0.26 (-4.3%)
|
0.42
est: 0.41 (+1.9%)
|
0.91
est: 0.94 (-3.1%)
|
1.25
est: 1.29 (-3.0%)
|
1.75
est: 1.74 (+0.3%)
|
0.53
est: 0.55 (-3.8%)
|
2.07
est: 2.21 (-6.2%)
|
2.36
est: 2.39 (-1.2%)
|
2.03
est: 1.75 (+16.1%)
|
1.89
est: 1.91 (-1.1%)
|
-4.37
est: -3.91 (-11.7%)
|
-1.66
-2.46 – -1.12
+57.5% YoY
|
0.29
-0.04 – 0.55
+117.2% YoY
|
1.16
0.68 – 1.76
+304.4% YoY
|
2.23
2.11 – 2.52
+92.8% YoY
|
2.80
2.64 – 3.16
+25.3% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-11 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-08 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-07 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-06 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-05 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-04 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-30 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-29 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-28 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-27 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-24 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-23 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-22 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-21 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-20 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-17 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-16 | C- | 1/5 | 2/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
44.9K
OE per share TTM
0.00
Owner's Yield
0.00%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
21.7%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
Held by 128 ETFs in our universe
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Amundi MDAX ESG UCITS ETF Dist C007.DE | 2.30% | 5.15M | 0.30% |
| 2 | Amundi MDAX ESG II UCITS ETF Dist E907.DE | 2.29% | 2.58M | 0.30% |
| 3 | Xtrackers MDAX ESG Screened UCITS ETF 1D XDGM.DE | 2.11% | 2.22M | 0.40% |
| 4 | iShares MDAX UCITS ETF (DE) EXS3.DE | 1.87% | 32.96M | 0.51% |
| 5 | iShares MDAX UCITS ETF (DE) EXID.DE | 1.87% | 751.4K | 0.51% |
| 6 | Invesco MDAX UCITS ETF DEAM.DE | 1.86% | 16.01M | 0.19% |
| 7 | Amundi MDAX UCITS ETF Dist MD4X.DE | 1.84% | 4.67M | 0.20% |
| 8 | iShares EURO STOXX Small UCITS ETF DJSC.L | 1.03% | 5.02M | 0.40% |
| 9 | Amundi Global Gender Equality UCITS ETF Acc ELLE.L | 0.78% | 330.8K | 0.20% |
| 10 | Tweedy, Browne International Insider + Value ETF ICPY | 0.78% | 538.1K | 0.80% |
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
-16.2K
Shares Outstanding
147.21M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Maria Valdes | Chief Brand Officer & Member of Management Board | 1M | female |
| Mark Alexander Langer | Chief Financial Officer & Member of Management Board | 288.0K | male |
| Markus Neubrand | Executive Officer | 288.0K | male |
| Johan-Philip Kuhlo | Managing Director of GCC | — | male |
| Kerstin Neuber | Senior Director Of Corporate Communications | — | — |
| Matthias Baeumer | Chief Commercial Officer & Member of Management Board | — | male |
| Raliza Koleva | Chief Compliance Officer | — | female |
| Andreas Hubert | Chief Operating Officer & Member of Management Board | — | male |
| Smita Balram | Head of Corporate Communications for India Business | — | female |
| Arthur Hoeld | Chief Executive Officer & Chairman of Management Board | — | male |
| Gottfried Hoppe | Director of Investor Relations & Finance Strategy | — | male |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for PUM.DE
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
