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Nelly Group AB (NELLY.ST)
SEK32.26
-2.96 (-8.40%)
SE STO Consumer Cyclical Specialty Retail
Address
Lundbygatan 1 506 30
Borås, SE
Borås, SE
CEO
Helena Karlinder-Öman
Website
nellygroup.com
IPO
2010-12-17
ISIN SE0015245535
Description
Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, as well as lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand. It sells and markets its products through physical store, and online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was founded in 1936 and is based in Borås, Sweden.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
SEK32.26
-2.96 (-8.40%)
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Volume Profile
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Liquidity & share structure
Average Volume
434.1K
Beta
1.58
Float Shares
8.46M
Free Float %
28.1%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +2.42% | -1.22% | -1.88% | -40.90% | -61.97% | -68.29% | -24.43% | +668.83% | +20.28% | -56.10% | -38.89% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
32.26
DCF (Unlevered)
258.68
+701.9%
DCF (Levered)
181.06
+461.2%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
| Rating | 2024-11 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
3.22
Safe zone
Piotroski F-Score
6 / 9
Average
MOAT Score
6 / 10
Developing
Composite Rating
A
Overall Score
4 / 5
High
DCF Score
5 / 5
High
ROE Score
5 / 5
High
ROA Score
5 / 5
High
D/E Score
2 / 5
Medium
P/E Score
4 / 5
High
P/Book Score
2 / 5
Medium
Operational MOAT
✗ Below peers
-
Revenue growth Specialty Retail: +6.4%+15.5% ★ Q1'26: -1.8% (vs Q1'25)
-
EPS growth Specialty Retail: +20.6%+102.2% ★ Q1'26: -68.5% (vs Q1'25)
-
FCF margin FCF growth · Specialty Retail: +29.3%+8.3% Q1'26: -11.7% (vs Q1'25)
-
EBIT margin Specialty Retail: +5.4%+13.5% ★ Q1'26: +3.6% (vs Q1'25)
-
ROIC Specialty Retail: +6.5%+38.7% ★ Q1'26: +7.3% (vs Q1'25)
-
Share dilution Specialty Retail: +0.1%+0.0% Q1'26: +0.0% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×1.27× Q1'26: 7.97× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 1 Rev. Ana. 1 EPS Ana. |
Dec 2027 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
5.17B
est: 5.15B (+0.5%)
|
4.47B
est: 4.62B (-3.2%)
|
3.40B
est: 4.12B (-17.5%)
|
3.23B
est: 3.25B (-0.6%)
|
2.94B
est: 2.97B (-0.9%)
|
1.39B
est: 1.25B (+11.5%)
|
1.43B
est: 1.43B (+0.1%)
|
1.30B
est: 1.29B (+0.3%)
|
1.06B
est: 1.09B (-2.5%)
|
1.09B
est: 1.09B (+0.1%)
|
1.26B
est: 1.26B (+0.2%)
|
1.27B
1.27B – 1.27B
+0.3% YoY
|
1.32B
1.32B – 1.32B
+4.3% YoY
|
| EBITDA |
-82.50M
est: 149.73M (-155.1%)
|
-700.0K
est: 134.31M (-100.5%)
|
95.00M
est: 119.75M (-20.7%)
|
15.70M
est: 94.42M (-83.4%)
|
-44.00M
est: 86.26M (-151.0%)
|
-13.90M
est: 36.37M (-138.2%)
|
-29.10M
est: 41.50M (-170.1%)
|
-22.40M
est: 37.65M (-159.5%)
|
63.60M
est: 31.65M (+100.9%)
|
145.60M
est: 425.43M (-65.8%)
|
225.30M
est: 490.87M (-54.1%)
|
492.45M
492.45M – 492.45M
+0.3% YoY
|
513.46M
513.46M – 513.46M
+4.3% YoY
|
| EBIT |
-124.40M
est: -16.22M (-667.0%)
|
-74.50M
est: -14.55M (-412.1%)
|
25.70M
est: -12.97M (+298.1%)
|
-55.60M
est: -10.23M (-443.7%)
|
-63.40M
est: -9.34M (-578.5%)
|
-42.30M
est: -3.94M (-973.6%)
|
-40.50M
est: -4.50M (-800.9%)
|
-58.50M
est: -4.08M (-1,334.5%)
|
15.10M
est: -3.43M (+540.5%)
|
93.10M
est: 356.43M (-73.9%)
|
170.00M
est: 411.26M (-58.7%)
|
412.58M
412.58M – 412.58M
+0.3% YoY
|
430.19M
430.19M – 430.19M
+4.3% YoY
|
| Net Income |
-101.60M
est: -31.76M (-219.9%)
|
-185.70M
est: -38.91M (-377.3%)
|
-23.30M
est: 11.33M (-305.6%)
|
2.60M
est: -51.00M (+105.1%)
|
-110.20M
est: -28.71M (-283.8%)
|
-71.00M
est: -253.15M (+72.0%)
|
-47.80M
est: -44.85M (-6.6%)
|
-71.70M
est: -94.34M (+24.0%)
|
-1.50M
est: -5.10M (+70.6%)
|
83.40M
est: 73.80M (+13.0%)
|
168.50M
est: 160.50M (+5.0%)
|
129.90M
129.90M – 129.90M
-19.1% YoY
|
145.80M
145.80M – 145.80M
+12.2% YoY
|
| SGA |
823.10M
est: 2.41B (-65.9%)
|
872.80M
est: 2.17B (-59.7%)
|
767.30M
est: 1.93B (-60.3%)
|
835.40M
est: 1.52B (-45.1%)
|
872.70M
est: 1.39B (-37.2%)
|
663.00M
est: 586.34M (+13.1%)
|
678.50M
est: 668.99M (+1.4%)
|
621.80M
est: 606.90M (+2.5%)
|
497.10M
est: 510.19M (-2.6%)
|
488.30M
est: 498.48M (-2.0%)
|
519.60M
est: 575.15M (-9.7%)
|
577.01M
577.01M – 577.01M
+0.3% YoY
|
601.63M
601.63M – 601.63M
+4.3% YoY
|
| EPS |
-5.68
est: -1.06 (-436.5%)
|
-10.38
est: -1.30 (-700.3%)
|
-1.30
est: 0.38 (-444.1%)
|
0.15
est: -1.70 (+108.8%)
|
-6.14
est: -0.96 (-541.6%)
|
-3.70
est: -8.44 (+56.2%)
|
-2.21
est: -1.50 (-47.8%)
|
-3.32
est: -3.14 (-5.6%)
|
-0.06
est: -0.17 (+66.2%)
|
2.78
est: 2.46 (+13.0%)
|
5.62
est: 5.35 (+5.0%)
|
4.33
4.33 – 4.33
-19.1% YoY
|
4.86
4.86 – 4.86
+12.2% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-28 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-27 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-26 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-25 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-22 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-21 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-20 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-19 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-18 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-15 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-13 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-12 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-11 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-08 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-07 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-06 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 4/5 | 2/5 |
| 2026-05-05 | A | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 4/5 | 2/5 |
| 2026-05-04 | A | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 4/5 | 2/5 |
| 2026-04-30 | A | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 4/5 | 2/5 |
| 2026-04-29 | A- | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-28 | A- | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-27 | A- | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-24 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-23 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-22 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-21 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-20 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-17 | A- | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-16 | A- | 4/5 | 5/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
44.72M
OE per share TTM
1.49
Owner's Yield
4.20%
Maintenance CapEx ratio
3.25%
Maint CapEx / Avg PPE
15.3%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
Held by 4 ETFs in our universe
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Avantis International Small Cap Value ETF AVDV | 0.01% | 1.40M | 0.36% |
| 2 | Avantis International Small Cap Equity ETF AVDS | 0.00% | 6.7K | 0.30% |
| 3 | Avantis International Equity ETF AVDE | 0.00% | 60.3K | 0.23% |
| 4 | Dimensional World ex U.S. Core Equity 2 ETF DFAX | 0.00% | 26.8K | 0.28% |
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
1.01M
Shares Outstanding
30.09M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Helena Karlinder-Ostlundh | Chief People, Communications & Sustainability Officer and Chief Executive Officer | 5M | female |
| Josefin Dalum | Chief Financial Officer | — | female |
| Anders Hellberg | Chief Technology Officer | — | male |
| Madeleine Einarsson | Chief Sales & Marketing Officer | — | female |
| Niclas Lilja | Head of Investor Relations | — | male |
| Stefan Svensson | Chief Operations Officer | — | male |
| Lotta Fermen | Chief Assortment Officer | — | female |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for NELLY.ST
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
