Kogan.com Ltd (KGN.AX)
Melbourne, VIC, AU
Kogan.com Ltd is a prominent Australian e-commerce company, established in Melbourne in 2006. The business primarily functions as an online retailer, offering a diverse selection of goods across categories like electronics, appliances, homewares, hardware, and toys. They market both products from renowned third-party brands, such as Apple, Canon, and Samsung, and items from their own extensive portfolio of 20 private labels, which includes names like Kogan, Ovela, and Fortis. Beyond its core retail operations, Kogan.com has significantly diversified its service offerings. These include pre-paid mobile phone plans, NBN internet services, and various general insurance products (covering home, contents, car, travel, pet, and life). The company also provides home loans, superannuation funds, credit cards, and directly sourced holiday packages and travel bookings. Furthermore, Kogan.com is involved in telecommunications, power, and gas services, and facilitates car trading.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +1.95% | +19.37% | +13.55% | -0.24% | +22.87% | +14.17% | +7.16% | -9.70% | -58.92% | +179.33% | +179.33% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 1 | 0 |
| Buy | 2 | 0 |
| Hold | 1 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 1 | 0 |
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Revenue growth Specialty Retail: +6.4%+6.2% Q4'25: +16.1% (vs Q4'23)
-
EPS growth Specialty Retail: +20.6%-48,850.0% Q4'25: +5.7% (vs Q4'23)
-
FCF margin FCF growth · Specialty Retail: +29.3%+5.5% ★ Q4'25: +16.3% (vs Q4'23)
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EBIT margin Specialty Retail: +5.4%+3.2% Q4'25: +5.3% (vs Q4'23)
-
ROIC Specialty Retail: +6.5%+44.8% ★ Q4'25: +172.7% (vs Q4'23)
-
Share dilution Specialty Retail: +0.1%-2.7% ★ Q4'25: -10.0% (vs Q4'23)
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Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×0.53× ★ Q4'25: 0.37× (vs Q4'23)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Jun 2016 actual |
Jun 2017 actual |
Jun 2018 actual |
Jun 2019 actual |
Jun 2020 actual |
Jun 2021 actual |
Jun 2022 actual |
Jun 2023 actual |
Jun 2024 actual |
Jun 2025 actual |
Jun 2026 4 Rev. Ana. 3 EPS Ana. |
Jun 2027 5 Rev. Ana. 4 EPS Ana. |
Jun 2028 5 Rev. Ana. 4 EPS Ana. |
Jun 2029 2 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
211.16M
est: 201.10M (+5.0%)
|
289.52M
est: 282.90M (+2.3%)
|
412.31M
est: 410.19M (+0.5%)
|
438.70M
est: 451.07M (-2.7%)
|
495.74M
est: 497.90M (-0.4%)
|
779.39M
est: 780.94M (-0.2%)
|
717.60M
est: 741.35M (-3.2%)
|
488.38M
est: 504.61M (-3.2%)
|
459.70M
est: 459.70M (+0.0%)
|
488.11M
est: 484.98M (+0.6%)
|
512.97M
502.14M – 518.11M
+5.8% YoY
|
560.63M
552.17M – 574.59M
+9.3% YoY
|
603.67M
603.09M – 604.24M
+7.7% YoY
|
633.69M
622.31M – 644.97M
+5.0% YoY
|
| EBITDA |
4.08M
est: 4.36M (-6.4%)
|
10.11M
est: 1.72M (+486.1%)
|
24.41M
est: 8.49M (+187.4%)
|
30.61M
est: 23.75M (+28.9%)
|
47.07M
est: 25.92M (+81.6%)
|
23.15M
est: 48.67M (-52.4%)
|
-21.43M
est: 53.90M (-139.8%)
|
-19.12M
est: 69.90M (-127.4%)
|
38.09M
est: 85.49M (-55.4%)
|
31.68M
est: 73.35M (-56.8%)
|
76.73M
75.11M – 77.50M
+4.6% YoY
|
83.86M
82.60M – 85.95M
+9.3% YoY
|
90.30M
90.22M – 90.39M
+7.7% YoY
|
94.79M
93.09M – 96.48M
+5.0% YoY
|
| EBIT |
1.67M
est: -1.28M (+230.1%)
|
6.51M
est: 2.30M (+182.6%)
|
19.98M
est: 9.62M (+107.6%)
|
23.99M
est: 21.54M (+11.4%)
|
39.65M
est: 27.25M (+45.5%)
|
12.21M
est: 54.48M (-77.6%)
|
-40.64M
est: 60.33M (-167.4%)
|
-36.35M
est: 78.23M (-146.5%)
|
23.04M
est: 95.69M (-75.9%)
|
15.64M
est: 47.81M (-67.3%)
|
50.01M
48.95M – 50.51M
+4.6% YoY
|
54.65M
53.83M – 56.02M
+9.3% YoY
|
58.85M
58.79M – 58.91M
+7.7% YoY
|
61.78M
60.67M – 62.88M
+5.0% YoY
|
| Net Income |
809.1K
est: 404.8K (+99.9%)
|
3.74M
est: 1.14M (+228.6%)
|
14.11M
est: 5.53M (+155.1%)
|
17.20M
est: 15.21M (+13.1%)
|
26.82M
est: 19.54M (+37.3%)
|
3.54M
est: 35.60M (-90.1%)
|
-35.46M
est: 39.43M (-189.9%)
|
-25.85M
est: -25.85M (+0.0%)
|
83.0K
est: 83.0K (+0.0%)
|
-39.47M
est: 14.23M (-377.3%)
|
16.68M
16.08M – 23.08M
+17.2% YoY
|
23.78M
19.14M – 29.47M
+42.6% YoY
|
29.58M
20.79M – 33.38M
+24.4% YoY
|
33.16M
32.39M – 33.93M
+12.1% YoY
|
| SGA |
30.65M
est: 63.48M (-51.7%)
|
44.19M
est: 38.20M (+15.7%)
|
59.39M
est: 65.37M (-9.2%)
|
65.04M
est: 64.01M (+1.6%)
|
83.46M
est: 73.88M (+13.0%)
|
190.00M
est: 110.78M (+71.5%)
|
225.47M
est: 122.69M (+83.8%)
|
170.84M
est: 159.09M (+7.4%)
|
146.04M
est: 194.60M (-25.0%)
|
172.20M
est: 154.79M (+11.2%)
|
161.92M
158.50M – 163.54M
+4.6% YoY
|
176.97M
174.30M – 181.37M
+9.3% YoY
|
190.55M
190.37M – 190.73M
+7.7% YoY
|
200.03M
196.43M – 203.59M
+5.0% YoY
|
| EPS |
0.01
est: 0.00 (+117.5%)
|
0.04
est: 0.08 (-47.5%)
|
0.15
est: 0.17 (-10.2%)
|
0.18
est: 0.18 (-2.3%)
|
0.29
est: 0.28 (+2.4%)
|
0.03
est: 0.33 (-89.8%)
|
-0.33
est: 0.00 (-19,875.8%)
|
-0.24
est: -0.07 (-234.6%)
|
0.00
est: 0.16 (-99.5%)
|
-0.39
est: 0.15 (-364.3%)
|
0.19
0.16 – 0.23
+31.5% YoY
|
0.24
0.19 – 0.29
+24.1% YoY
|
0.28
0.21 – 0.33
+16.9% YoY
|
0.33
0.32 – 0.34
+16.5% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-28 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-27 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-26 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-25 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-22 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-21 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-20 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-19 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-18 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-15 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-14 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-13 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-12 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-11 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-08 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-07 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-06 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-05 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-04 | C | 2/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-01 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-30 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-29 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-28 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-27 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-24 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-23 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-22 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-21 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-20 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-17 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-16 | C | 2/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | iShares International Small-Cap Equity Factor ETF ISCF | 0.08% | 506.9K | 0.24% |
| 2 | WisdomTree Dynamic International SmallCap Equity ETF DDLS | 0.06% | 247.2K | 0.48% |
| 3 | WisdomTree International SmallCap Dividend Fund DLS | 0.05% | 513.6K | 0.58% |
| 4 | State Street SPDR S&P International Small Cap ETF GWX | 0.03% | 230.7K | 0.40% |
| 5 | Avantis International Small Cap Value ETF AVDV | 0.01% | 2.71M | 0.36% |
| 6 | Avantis International Small Cap Equity ETF AVDS | 0.01% | 27.9K | 0.30% |
| 7 | Schwab International Small-Cap Equity ETF SCHC | 0.01% | 452.5K | 0.06% |
| 8 | Dimensional - International Small Cap ETF DFIS | 0.00% | 285.5K | 0.39% |
| 9 | Avantis Responsible International Equity ETF AVSD | 0.00% | 18.6K | 0.23% |
| 10 | Avantis International Equity ETF AVDE | 0.00% | 504.6K | 0.23% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Ruslan Kogan | Founder, Chief Executive Officer, MD & Executive Director | 905.3K | male |
| David Matthew Shafer | Chief Financial Officer, Chief Operating Officer & Executive Director | 651.0K | male |
| Belinda Ann Cleminson BEd | Company Secretary | — | female |
| Goran Stefkovski | Chief Technology Officer | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for KGN.AX
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

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