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Kogan.com Ltd (KGN.AX)

AUD4.19 +0.02 (+0.48%)
AU ASX Consumer Cyclical Specialty Retail
Address 139 Gladstone Street 3205
Melbourne, VIC, AU
CEO Ruslan Kogan
IPO 2016-07-07
ISIN AU000000KGN2

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Also trades on Australian Securities Exchange · KGN.AX (AUD) Other OTC · KGGNF (USD)
Description

Kogan.com Ltd is a prominent Australian e-commerce company, established in Melbourne in 2006. The business primarily functions as an online retailer, offering a diverse selection of goods across categories like electronics, appliances, homewares, hardware, and toys. They market both products from renowned third-party brands, such as Apple, Canon, and Samsung, and items from their own extensive portfolio of 20 private labels, which includes names like Kogan, Ovela, and Fortis. Beyond its core retail operations, Kogan.com has significantly diversified its service offerings. These include pre-paid mobile phone plans, NBN internet services, and various general insurance products (covering home, contents, car, travel, pet, and life). The company also provides home loans, superannuation funds, credit cards, and directly sourced holiday packages and travel bookings. Furthermore, Kogan.com is involved in telecommunications, power, and gas services, and facilitates car trading.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
AUD4.19 +0.02 (+0.48%)
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Volume Profile
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Liquidity & share structure
Average Volume
285.5K
Beta
1.99
Float Shares
75.45M
Free Float %
78.9%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+1.95% +19.37% +13.55% -0.24% +22.87% +14.17% +7.16% -9.70% -58.92% +179.33% +179.33%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
4.19
DCF (Unlevered) 5.80 +38.3%
DCF (Levered) 9.56 +128.0%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 60% Bullish
Rating 2026-05 Change
Strong Buy 1 0
Buy 2 0
Hold 1 0
Sell 0 0
Strong Sell 1 0
Quality scores
Altman Z-Score
4.69
Safe zone
Piotroski F-Score
5 / 9
Average
MOAT Score
3 / 10
No MOAT
Composite Rating
C
Overall Score
2 / 5
Medium
DCF Score
5 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
2 / 5
Medium
P/E Score
1 / 5
Low
P/Book Score
1 / 5
Low
Operational MOAT
✗ Below peers
  • Revenue growth Specialty Retail: +6.4%
    +6.2% Q4'25: +16.1% (vs Q4'23)
  • EPS growth Specialty Retail: +20.6%
    -48,850.0% Q4'25: +5.7% (vs Q4'23)
  • FCF margin FCF growth · Specialty Retail: +29.3%
    +5.5% Q4'25: +16.3% (vs Q4'23)
  • EBIT margin Specialty Retail: +5.4%
    +3.2% Q4'25: +5.3% (vs Q4'23)
  • ROIC Specialty Retail: +6.5%
    +44.8% Q4'25: +172.7% (vs Q4'23)
  • Share dilution Specialty Retail: +0.1%
    -2.7% Q4'25: -10.0% (vs Q4'23)
  • Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×
    0.53× Q4'25: 0.37× (vs Q4'23)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (1.95) × ERP
WACC = 96% × Ke + 4% × Kd (14.7%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Intrinsic value (base): 5.80 Current price: 4.19
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Jun 2016
actual
Jun 2017
actual
Jun 2018
actual
Jun 2019
actual
Jun 2020
actual
Jun 2021
actual
Jun 2022
actual
Jun 2023
actual
Jun 2024
actual
Jun 2025
actual
Jun 2026
4 Rev. Ana.
3 EPS Ana.
Jun 2027
5 Rev. Ana.
4 EPS Ana.
Jun 2028
5 Rev. Ana.
4 EPS Ana.
Jun 2029
2 Rev. Ana.
1 EPS Ana.
Revenue
211.16M
est: 201.10M (+5.0%)
289.52M
est: 282.90M (+2.3%)
412.31M
est: 410.19M (+0.5%)
438.70M
est: 451.07M (-2.7%)
495.74M
est: 497.90M (-0.4%)
779.39M
est: 780.94M (-0.2%)
717.60M
est: 741.35M (-3.2%)
488.38M
est: 504.61M (-3.2%)
459.70M
est: 459.70M (+0.0%)
488.11M
est: 484.98M (+0.6%)
512.97M
502.14M – 518.11M
+5.8% YoY
560.63M
552.17M – 574.59M
+9.3% YoY
603.67M
603.09M – 604.24M
+7.7% YoY
633.69M
622.31M – 644.97M
+5.0% YoY
EBITDA
4.08M
est: 4.36M (-6.4%)
10.11M
est: 1.72M (+486.1%)
24.41M
est: 8.49M (+187.4%)
30.61M
est: 23.75M (+28.9%)
47.07M
est: 25.92M (+81.6%)
23.15M
est: 48.67M (-52.4%)
-21.43M
est: 53.90M (-139.8%)
-19.12M
est: 69.90M (-127.4%)
38.09M
est: 85.49M (-55.4%)
31.68M
est: 73.35M (-56.8%)
76.73M
75.11M – 77.50M
+4.6% YoY
83.86M
82.60M – 85.95M
+9.3% YoY
90.30M
90.22M – 90.39M
+7.7% YoY
94.79M
93.09M – 96.48M
+5.0% YoY
EBIT
1.67M
est: -1.28M (+230.1%)
6.51M
est: 2.30M (+182.6%)
19.98M
est: 9.62M (+107.6%)
23.99M
est: 21.54M (+11.4%)
39.65M
est: 27.25M (+45.5%)
12.21M
est: 54.48M (-77.6%)
-40.64M
est: 60.33M (-167.4%)
-36.35M
est: 78.23M (-146.5%)
23.04M
est: 95.69M (-75.9%)
15.64M
est: 47.81M (-67.3%)
50.01M
48.95M – 50.51M
+4.6% YoY
54.65M
53.83M – 56.02M
+9.3% YoY
58.85M
58.79M – 58.91M
+7.7% YoY
61.78M
60.67M – 62.88M
+5.0% YoY
Net Income
809.1K
est: 404.8K (+99.9%)
3.74M
est: 1.14M (+228.6%)
14.11M
est: 5.53M (+155.1%)
17.20M
est: 15.21M (+13.1%)
26.82M
est: 19.54M (+37.3%)
3.54M
est: 35.60M (-90.1%)
-35.46M
est: 39.43M (-189.9%)
-25.85M
est: -25.85M (+0.0%)
83.0K
est: 83.0K (+0.0%)
-39.47M
est: 14.23M (-377.3%)
16.68M
16.08M – 23.08M
+17.2% YoY
23.78M
19.14M – 29.47M
+42.6% YoY
29.58M
20.79M – 33.38M
+24.4% YoY
33.16M
32.39M – 33.93M
+12.1% YoY
SGA
30.65M
est: 63.48M (-51.7%)
44.19M
est: 38.20M (+15.7%)
59.39M
est: 65.37M (-9.2%)
65.04M
est: 64.01M (+1.6%)
83.46M
est: 73.88M (+13.0%)
190.00M
est: 110.78M (+71.5%)
225.47M
est: 122.69M (+83.8%)
170.84M
est: 159.09M (+7.4%)
146.04M
est: 194.60M (-25.0%)
172.20M
est: 154.79M (+11.2%)
161.92M
158.50M – 163.54M
+4.6% YoY
176.97M
174.30M – 181.37M
+9.3% YoY
190.55M
190.37M – 190.73M
+7.7% YoY
200.03M
196.43M – 203.59M
+5.0% YoY
EPS
0.01
est: 0.00 (+117.5%)
0.04
est: 0.08 (-47.5%)
0.15
est: 0.17 (-10.2%)
0.18
est: 0.18 (-2.3%)
0.29
est: 0.28 (+2.4%)
0.03
est: 0.33 (-89.8%)
-0.33
est: 0.00 (-19,875.8%)
-0.24
est: -0.07 (-234.6%)
0.00
est: 0.16 (-99.5%)
-0.39
est: 0.15 (-364.3%)
0.19
0.16 – 0.23
+31.5% YoY
0.24
0.19 – 0.29
+24.1% YoY
0.28
0.21 – 0.33
+16.9% YoY
0.33
0.32 – 0.34
+16.5% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-29 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-28 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-27 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-26 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-25 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-22 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-21 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-20 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-19 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-18 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-15 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-14 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-13 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-12 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-11 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-08 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-07 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-06 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-05 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-04 C 2/5 5/5 1/5 1/5 2/5 1/5 1/5
2026-05-01 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-30 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-29 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-28 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-27 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-24 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-23 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-22 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-21 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-20 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-17 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5
2026-04-16 C 2/5 5/5 1/5 1/5 1/5 1/5 1/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
58.95M
OE per share TTM
0.59
Owner's Yield
14.14%
Maintenance CapEx ratio
12.41%
Maint CapEx / Avg PPE
2.7%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
Total invested
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 37 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 iShares International Small-Cap Equity Factor ETF ISCF 0.08% 506.9K 0.24%
2 WisdomTree Dynamic International SmallCap Equity ETF DDLS 0.06% 247.2K 0.48%
3 WisdomTree International SmallCap Dividend Fund DLS 0.05% 513.6K 0.58%
4 State Street SPDR S&P International Small Cap ETF GWX 0.03% 230.7K 0.40%
5 Avantis International Small Cap Value ETF AVDV 0.01% 2.71M 0.36%
6 Avantis International Small Cap Equity ETF AVDS 0.01% 27.9K 0.30%
7 Schwab International Small-Cap Equity ETF SCHC 0.01% 452.5K 0.06%
8 Dimensional - International Small Cap ETF DFIS 0.00% 285.5K 0.39%
9 Avantis Responsible International Equity ETF AVSD 0.00% 18.6K 0.23%
10 Avantis International Equity ETF AVDE 0.00% 504.6K 0.23%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
44.7K
Shares Outstanding
95.62M

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Ruslan Kogan Founder, Chief Executive Officer, MD & Executive Director 905.3K male
David Matthew Shafer Chief Financial Officer, Chief Operating Officer & Executive Director 651.0K male
Belinda Ann Cleminson BEd Company Secretary female
Goran Stefkovski Chief Technology Officer male
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

Share your view on this stock and instantly see how the community has voted over the last 6 months.

These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits