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BHG Group AB (publ) (BHG.ST)
Malmö, SE
BHG Group AB (publ) is a prominent e-commerce company catering to consumers, with extensive operations spanning Sweden, Finland, Denmark, Norway, and extending into other European and international markets. The enterprise's business model is structured around two core areas: Do-It-Yourself (DIY) products and Home Furnishing. Through a diverse portfolio of brands, it offers an immense selection of approximately 1.5 million products, including DIY supplies, leisure items, and a broad array of furniture and home decor. The company manages a substantial digital presence with around 100 online platforms, such as bygghemma.se, trademax.se, chilli.se, nordicnest.se, and furniturebox.se, complemented by about 70 physical showrooms. Established in 2006, the entity was formerly known as Bygghemma Group First AB (publ) until it officially adopted its current name, BHG Group AB (publ), in May 2020. Its corporate headquarters are situated in Malmö, Sweden.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.31% | +1.51% | +10.86% | -1.77% | -17.52% | -19.44% | +2.90% | +110.39% | -84.34% | -39.24% | -39.24% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 2 | 0 |
| Hold | 1 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Specialty Retail: +6.4%+6.2% Q1'26: +1.9% (vs Q1'25)
-
EPS growth Specialty Retail: +20.6%+121.4% ★ Q1'26: -190.9% (vs Q1'25)
-
FCF margin FCF growth · Specialty Retail: +29.3%+3.9% Q1'26: -2.2% (vs Q1'25)
-
EBIT margin Specialty Retail: +5.4%+3.7% Q1'26: +1.0% (vs Q1'25)
-
ROIC Specialty Retail: +6.5%+3.9% Q1'26: +1.1% (vs Q1'25)
-
Share dilution Specialty Retail: +0.1%+0.3% Q1'26: +0.2% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×2.57× Q1'26: 4.19× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 3 Rev. Ana. 3 EPS Ana. |
Dec 2027 3 Rev. Ana. 3 EPS Ana. |
Dec 2028 3 Rev. Ana. 3 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
4.97B
est: 4.98B (-0.2%)
|
6.21B
est: 6.16B (+0.8%)
|
8.97B
est: 8.74B (+2.6%)
|
12.67B
est: 12.18B (+4.0%)
|
13.43B
est: 13.48B (-0.4%)
|
11.79B
est: 10.42B (+13.2%)
|
9.96B
est: 9.77B (+1.9%)
|
10.58B
est: 10.58B (+0.0%)
|
11.17B
11.01B – 11.29B
+5.5% YoY
|
11.90B
11.69B – 12.01B
+6.5% YoY
|
12.62B
12.57B – 12.66B
+6.0% YoY
|
| EBITDA |
139.60M
est: 190.70M (-26.8%)
|
420.80M
est: 235.89M (+78.4%)
|
833.60M
est: 334.45M (+149.2%)
|
1.01B
est: 466.25M (+115.7%)
|
635.10M
est: 516.17M (+23.0%)
|
-867.60M
est: 365.37M (-337.5%)
|
452.00M
est: 342.88M (+31.8%)
|
814.40M
est: 371.19M (+119.4%)
|
391.78M
386.41M – 396.16M
+5.5% YoY
|
417.41M
410.05M – 421.44M
+6.5% YoY
|
442.61M
441.04M – 444.17M
+6.0% YoY
|
| EBIT |
124.20M
est: -27.66M (+549.0%)
|
264.00M
est: -34.21M (+871.6%)
|
590.70M
est: -48.51M (+1,317.7%)
|
691.80M
est: -67.63M (+1,123.0%)
|
86.60M
est: -74.87M (+215.7%)
|
-1.36B
est: -118.43M (-1,050.3%)
|
-451.00M
est: -111.14M (-305.8%)
|
386.70M
est: -120.31M (+421.4%)
|
-126.99M
-128.41M – -125.25M
-5.5% YoY
|
-135.29M
-136.60M – -132.91M
-6.5% YoY
|
-143.46M
-143.97M – -142.96M
-6.0% YoY
|
| Net Income |
49.90M
est: 197.12M (-74.7%)
|
176.20M
est: 357.50M (-50.7%)
|
415.10M
est: 781.25M (-46.9%)
|
480.90M
est: 714.11M (-32.7%)
|
45.80M
est: 336.30M (-86.4%)
|
-1.56B
est: -1.64B (+4.5%)
|
-678.80M
est: -261.07M (-160.0%)
|
145.30M
est: 201.44M (-27.9%)
|
214.00M
176.68M – 338.17M
+6.2% YoY
|
300.67M
230.81M – 461.62M
+40.5% YoY
|
370.00M
339.17M – 584.25M
+23.1% YoY
|
| SGA |
469.60M
est: 412.50M (+13.8%)
|
525.50M
est: 510.26M (+3.0%)
|
775.00M
est: 723.45M (+7.1%)
|
1.30B
est: 1.01B (+29.3%)
|
1.48B
est: 1.12B (+32.5%)
|
1.35B
est: 682.40M (+97.9%)
|
—
est: 640.40M (-100.0%)
|
—
est: 693.26M (-100.0%)
|
731.73M
721.69M – 739.91M
+5.5% YoY
|
779.59M
765.85M – 787.12M
+6.5% YoY
|
826.65M
823.73M – 829.56M
+6.0% YoY
|
| EPS |
0.52
est: 1.10 (-52.7%)
|
1.64
est: 2.00 (-17.8%)
|
3.87
est: 4.36 (-11.2%)
|
3.97
est: 3.99 (-0.4%)
|
0.33
est: 1.88 (-82.4%)
|
-8.73
est: -9.14 (+4.5%)
|
-3.79
est: -1.46 (-160.1%)
|
0.81
est: 1.12 (-28.0%)
|
1.55
0.98 – 1.88
+37.8% YoY
|
2.09
1.28 – 2.57
+34.5% YoY
|
2.51
1.89 – 3.25
+20.3% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | B | 3/5 | 4/5 | 2/5 | 3/5 | 3/5 | 1/5 | 4/5 |
| 2026-05-28 | B | 3/5 | 4/5 | 2/5 | 3/5 | 3/5 | 1/5 | 4/5 |
| 2026-05-27 | B | 3/5 | 4/5 | 2/5 | 3/5 | 3/5 | 1/5 | 4/5 |
| 2026-05-26 | B | 3/5 | 4/5 | 2/5 | 3/5 | 3/5 | 1/5 | 4/5 |
| 2026-05-25 | B | 3/5 | 4/5 | 2/5 | 3/5 | 3/5 | 1/5 | 4/5 |
| 2026-05-22 | B | 3/5 | 4/5 | 2/5 | 3/5 | 3/5 | 1/5 | 4/5 |
| 2026-05-21 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-20 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-19 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-18 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-15 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-13 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-12 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-11 | B | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-08 | B+ | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-07 | B+ | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-06 | B+ | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-05 | B+ | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-04 | B+ | 3/5 | 4/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-30 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-29 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-28 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-27 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 2/5 | 2/5 | 4/5 |
| 2026-04-24 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 2/5 | 2/5 | 4/5 |
| 2026-04-23 | B | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 2/5 | 4/5 |
| 2026-04-22 | B | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 2/5 | 4/5 |
| 2026-04-21 | B | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 2/5 | 4/5 |
| 2026-04-20 | B | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 2/5 | 4/5 |
| 2026-04-17 | B | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 2/5 | 4/5 |
| 2026-04-16 | B | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 2/5 | 4/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Dimensional - International Small Cap Value ETF DISV | 0.02% | 790.4K | 0.42% |
| 2 | State Street SPDR S&P International Small Cap ETF GWX | 0.01% | 122.1K | 0.40% |
| 3 | Dimensional - International Small Cap ETF DFIS | 0.01% | 575.6K | 0.39% |
| 4 | Dimensional - International Vector Equity ETF DXIV | 0.01% | 18.1K | 0.53% |
| 5 | Dimensional - International Core Equity 2 ETF DFIC | 0.00% | 578.7K | 0.22% |
| 6 | Dimensional International Sustainability Core 1 ETF DFSI | 0.00% | 44.6K | 0.24% |
| 7 | Dimensional World ex U.S. Core Equity 2 ETF DFAX | 0.00% | 325.2K | 0.28% |
| 8 | Dimensional - International Core Equity Market ETF DFAI | 0.00% | 341.2K | 0.18% |
| 9 | State Street SPDR Portfolio Developed World ex-US ETF SPDW | 0.00% | 562.0K | 0.03% |
| 10 | State Street SPDR Portfolio Europe ETF SPEU | 0.00% | 9.3K | 0.07% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Gustaf Ohrn | Chief Executive Officer & President | 15M | male |
| Martin Edblad | Head of M&A | 2M | male |
| Jesper Flemme | Group Chief Financial Officer | — | male |
| Johan Engström | Head of Value Home Segment | — | male |
| Josefine Colliander | Head of Legal | — | female |
| Martin Leo | Group Chief Technology Officer & Head of Sustainability | — | male |
| Mikael Hagman | Deputy Chief Executive Officer & Head of the Home Improvement Segment | — | male |
| Bank Bergstrom | Head of the Premium Living Segment | — | male |
| Peter Rosvall | Head of New Operations | — | male |
| Jakob Nylin | Head of Investor Relations | — | — |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for BHG.ST
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
