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American Rebel Holdings, Inc. (AREB)
USD0.21
+0.05 (+32.26%)
US PNK Consumer Cyclical Apparel - Footwear & Accessories
Address
218 3rd Avenue North 37204
Nashville, TN, US
Nashville, TN, US
CEO
Charles A. Ross Jr.
IPO
2022-02-07
CIK 1648087 ISIN US02919L8853
Also trades on
NASDAQ Capital Market · AREB (USD)
NASDAQ Capital Market · AREBW (USD)
Description
American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women. In addition, it offers beer under the American Rebel Light Beer brand. Further, the company provides backpacks, jackets, and related accessories. The company markets its products through dealers; regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through its own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Tennessee.
News Sentiment (7d)
Based on only 1 article — low confidence
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
USD0.21
+0.05 (+32.26%)
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Volume Profile
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Liquidity & share structure
Average Volume
4M
Beta
0.14
Float Shares
162.0K
Free Float %
99.9%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -19.72% | -43.27% | +97.23% | -99.57% | -99.99% | -99.99% | -100.00% | -100.00% | -100.00% | -100.00% | -100.00% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Analyst Consensus (1 ratings, all time)
Buy
Price Targets & DCF
Current price
0.21
Low
4.80
+2,241.5%
Consensus
4.80
+2,241.5%
Median
4.80
+2,241.5%
High
4.80
+2,241.5%
Ratings Trend (MoM)
100% Bullish
| Rating | 2024-11 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 1 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Price Target Summary
| Period | # Analysts | Avg Target |
|---|---|---|
| Last Month | — | — |
| Last Quarter | — | — |
| Last Year | — | — |
| All Time | 1 |
4.80
+2,241.5%
|
Quality scores
Altman Z-Score
-9.04
Distress
Piotroski F-Score
2 / 9
Weak
MOAT Score
0 / 10
No MOAT
Composite Rating
B-
Overall Score
3 / 5
Medium
DCF Score
5 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
2 / 5
Medium
P/E Score
1 / 5
Low
P/Book Score
5 / 5
High
Operational MOAT
✗ Below peers
-
Revenue growth Apparel - Footwear & Accessories: +5.0%-16.6% Q1'26: -21.0% (vs Q1'25)
-
EPS growth Apparel - Footwear & Accessories: +5.0%+58.8% ★ Q1'26: +84.8% (vs Q1'25)
-
FCF margin FCF growth · Apparel - Footwear & Accessories: +7.7%-273.5% Q1'26: -51.7% (vs Q1'25)
-
EBIT margin Apparel - Footwear & Accessories: +8.8%-333.9% Q1'26: +0.0% (vs Q1'25)
-
ROIC Apparel - Footwear & Accessories: +7.3%-488.7% Q1'26: +0.0% (vs Q1'25)
-
Share dilution Apparel - Footwear & Accessories: +0.0%+373.4% Q1'26: -90.9% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Apparel - Footwear & Accessories: -0.25×-0.07× Q1'26: -0.07× (vs Q1'25)
Valuation Multiples
From
To
Consensus Estimates
| Metric |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
|---|---|---|---|---|
| Revenue |
986.8K
est: 1.40M (-29.5%)
|
7.95M
est: 10.10M (-21.3%)
|
16.00M
est: 15.40M (+3.9%)
|
11.42M
est: 20.00M (-42.9%)
|
| EBITDA |
-4.03M
est: -1.28M (-214.6%)
|
-9.83M
est: -9.25M (-6.3%)
|
-9.26M
est: -14.10M (+34.3%)
|
-13.40M
est: -18.32M (+26.9%)
|
| EBIT |
-4.04M
est: -1.28M (-214.4%)
|
-9.88M
est: -9.26M (-6.7%)
|
-9.37M
est: -14.12M (+33.7%)
|
-13.63M
est: -18.34M (+25.7%)
|
| Net Income |
-6.10M
est: -37.75M (+83.8%)
|
-10.09M
est: -3.90M (-158.3%)
|
-9.73M
est: 390.5K (-2,592.2%)
|
-17.60M
est: 13.46B (-100.1%)
|
| SGA |
3.15M
est: 2.18M (+44.3%)
|
6.40M
est: 15.75M (-59.4%)
|
10.33M
est: 24.03M (-57.0%)
|
11.57M
est: 28.61M (-59.6%)
|
| EPS |
-431,020.80
est: -326,250.00 (-32.1%)
|
-151,920.00
est: -33,750.00 (-350.1%)
|
-7,451.53
est: 3,375.00 (-320.8%)
|
-153,455.00
est: 24,750,000.00 (-100.6%)
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-12 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-11 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-08 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-07 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-06 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-05 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-04 | B- | 3/5 | 5/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-01 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-30 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-29 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-28 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-27 | C+ | 2/5 | 3/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
-10.86M
OE per share TTM
-5,648.41
Owner's Yield
-16,913.11%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
50.1%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
8
Beneficial owners (>5%)
| # | Reporting person | Amount owned | % of class | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Type | Citizenship | Filing date | SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Douglas Edward Grau | 2.00M | 8.45% | 2.00M | — | 2.00M | — | IN | United States | 2018-07-20 | ↗ |
| 2 | Building Inc. 26-1631644 | 1.15M | 13.57% | 1.15M | — | 1.15M | — | CO | USA | 2024-09-20 | ↗ |
| 3 | Armistice Capital, LLC | 436.0K | 7.42% | — | 436.0K | — | — | IA, OO | Delaware | 2024-02-14 | ↗ |
| 4 | Steven Boyd | 436.0K | 7.42% | — | 436.0K | — | — | HC, IN | Delaware | 2024-02-14 | ↗ |
| 5 | Robert R. Lucas | 400.0K | 6.60% | 1.18M | 400.0K | 1.18M | 400.0K | IN | United States | 2018-03-16 | ↗ |
| 6 | Moxy Capital LLC | 400.0K | 1.70% | — | 400.0K | — | 400.0K | OO | United States | 2018-03-16 | ↗ |
| 7 | Ronald A. Smith | 243.1K | 5.09% | 243.1K | — | 243.1K | — | IN | United States | 2022-02-18 | ↗ |
| 8 | s: Horberg Enterprises, LP | 19.8K | 0.42% | — | 19.8K | — | 19.8K | PN | USA | 2022-04-22 | ↗ |
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
This company is not held by any ETF in our universe.
Insider Activity
Insider Activity — Latest Quarter
Ratio by transactions
0.50
Neutral
Ratio by volume
0.80
Neutral
Buys
4
Sells
8
Shares acquired
690.0K
Shares disposed
866.1K
Cash buys
—
Cash sales
6.00
Net activity
-176,050
Insider buys vs sells (history)
From
To
Recent insider transactions
From
To
| Date | Person | Role | Transaction | A/D | Security | Shares | Price | Value | Owned after | D/I | Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-12-31 | Ross Charles Andrew JR | Director / Officer | A-Award | A | Series D Convertible Preferred Stock | 73,439 | 1.50 | 110.2K | 73,439 | D | ↗ |
| 2025-12-31 | LAMBRECHT COREY ALLEN | Director / Officer | A-Award | A | Series D Convertible Preferred Stock | 69,381 | 1.50 | 104.1K | 69,381 | D | ↗ |
| 2025-09-30 | Ross Charles Andrew JR | Director / Officer | S-Sale | D | Common Stock | 175,000 | 0.94 | 165.0K | 100 | D | ↗ |
| 2025-09-30 | LAMBRECHT COREY ALLEN | Director / Officer | S-Sale | D | Common Stock | 165,049 | 0.97 | 160.1K | 10,051 | D | ↗ |
| 2025-09-25 | Ross Charles Andrew JR | Director / Officer | M-Exempt | A | Common Stock | 175,000 | 0.00 | 175.00 | 175,100 | D | ↗ |
| 2025-09-25 | LAMBRECHT COREY ALLEN | Director / Officer | M-Exempt | A | Common Stock | 175,000 | 0.00 | 175.00 | 175,100 | D | ↗ |
| 2025-09-23 | LAMBRECHT COREY ALLEN | Director / Officer | S-Sale | D | Common Stock | 175,000 | 202,387.42 | 35.42B | 100 | D | ↗ |
| 2025-08-01 | LAMBRECHT COREY ALLEN | Director / Officer | A-Award | A | Common Stock | 175,000 | 0.00 | 175.00 | 175,100 | D | ↗ |
| 2025-04-14 | Kingdom Building, Inc. | 10% Owner | C-Conversion | A | Original Issue Discount Note | 14,333 | 7.50 | 107.5K | 17,456 | D | ↗ |
| 2025-04-07 | HRT FINANCIAL LP | 10% Owner | S-Sale | D | Class A Shares | 181,652 | 13.31 | 2.42M | 9,994 | D | ↗ |
| 2025-04-04 | HRT FINANCIAL LP | 10% Owner | P-Purchase | A | Class A Shares | 230,223 | 12.06 | 2.78M | 171,658 | D | ↗ |
| 2025-02-10 | Kingdom Building, Inc. | 10% Owner | C-Conversion | D | Series D Convertible Preferred Stock | 35,000 | 1.50 | 52.5K | 38,123 | D | ↗ |
| 2025-01-10 | Kingdom Building, Inc. | 10% Owner | J-Other | A | Series D Convertible Preferred Stock | 3,123 | 1.50 | 4.7K | 91,457 | D | ↗ |
| 2024-10-01 | Kingdom Building, Inc. | 10% Owner | P-Purchase | A | Series D Convertible Preferred Stock | 53,334 | 1.50 | 80.0K | 88,834 | D | ↗ |
| 2024-05-13 | Kingdom Building, Inc. | 10% Owner | — | — | Series D Convertible Preferred Stock | 666,670 | 1.50 | 1.00M | 0 | D | ↗ |
Executive team
Top executives
EBIT / Employee
-12.2K
Shares Outstanding
162.2K
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Charles A. Ross Jr. | Founder, CEO, Treasurer, Secretary & Executive Chairman | 614.8K | male |
| Corey A. Lambrecht | President, Chief Operating Officer & Director | 499.8K | male |
| Darin J. Fielding | Interim Principal Accounting Officer & Interim CFO | 282.1K | male |
| Douglas Edward Grau | President of American Rebel Productions, LLC | 130.0K | male |
| James Porter | President of American Rebel Beverages, LLC | — | male |
| Nathan Findley | President of American Rebel Safes | — | male |
| Thomas Mihalek | Chief Executive Officer of Champion Safe Co. | — | male |
ESG Rating
ESG Score History APPAREL - FOOTWEAR & ACCESSORIES
Benchmark vs Sector
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for AREB
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
