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AO World plc (AO.L)
GBp91.30
+0.30 (+0.33%)
GB LSE Consumer Cyclical Specialty Retail
Address
AO, 5A The Parklands BL6 4SD
Bolton, GB
Bolton, GB
CEO
John Roberts
Website
ao-world.com
IPO
2014-05-07
ISIN GB00BJTNFH41
Also trades on
London Stock Exchange · AO.L (GBp)
Other OTC · AOWDF (USD)
Description
Operating across the United Kingdom and Europe, AO World plc functions as an online retail giant for a diverse range of domestic appliances and consumer electronics. Its extensive product catalog includes major white goods such as refrigerators, freezers, ovens, and washing machines, alongside audiovisual equipment, computing devices, mobile phones, and gaming products. Beyond sales, the company also offers logistics and transportation services. AO World plc is further engaged in investment activities and undertakes the recycling of Waste Electrical and Electronic Equipment (WEEE). Customers can purchase its offerings directly through its own proprietary websites or via various third-party online platforms. Established in 2000, the company's headquarters are located in Bolton, UK.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
GBp91.30
+0.30 (+0.33%)
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Volume Profile
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Liquidity & share structure
Average Volume
625.0K
Beta
1.22
Float Shares
304.61M
Free Float %
54.8%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -2.09% | +0.34% | +1.60% | +1.02% | -18.65% | -21.38% | -6.51% | +5.08% | -63.82% | -43.71% | -62.13% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
91.30
DCF (Unlevered)
41.53
-54.5%
DCF (Levered)
48.87
-46.5%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
100% Bullish
| Rating | 2026-06 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 3 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
6.67
Safe zone
Piotroski F-Score
9 / 9
Strong
MOAT Score
3 / 10
No MOAT
Composite Rating
A-
Overall Score
4 / 5
High
DCF Score
3 / 5
Medium
ROE Score
5 / 5
High
ROA Score
5 / 5
High
D/E Score
3 / 5
Medium
P/E Score
3 / 5
Medium
P/Book Score
2 / 5
Medium
Operational MOAT
✗ Below peers
-
Revenue growth Specialty Retail: +6.4%+11.3% ★ Q1'26: +22.1% (vs Q1'24)
-
EPS growth Specialty Retail: +20.6%+245.2% ★ Q1'26: +63.8% (vs Q1'24)
-
FCF margin FCF growth · Specialty Retail: +29.3%+5.9% ★ Q1'26: +3.3% (vs Q1'24)
-
EBIT margin Specialty Retail: +5.4%+3.9% Q1'26: +4.7% (vs Q1'24)
-
ROIC Specialty Retail: +6.5%+22.1% ★ Q1'26: +57.4% (vs Q1'24)
-
Share dilution Specialty Retail: +0.1%-1.0% ★ Q1'26: -7.1% (vs Q1'24)
-
Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×0.82× ★ Q1'26: 0.35× (vs Q1'24)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Mar 2015 actual |
Mar 2016 actual |
Mar 2017 actual |
Mar 2018 actual |
Mar 2019 actual |
Mar 2020 actual |
Mar 2021 actual |
Mar 2022 actual |
Mar 2023 actual |
Mar 2024 actual |
Mar 2025 actual |
Mar 2026 4 Rev. Ana. 4 EPS Ana. |
Mar 2027 3 Rev. Ana. 3 EPS Ana. |
Mar 2028 3 Rev. Ana. 3 EPS Ana. |
Mar 2029 2 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
476.66M
est: 476.66M (+0.0%)
|
599.20M
est: 598.80M (+0.1%)
|
701.20M
est: 705.79M (-0.6%)
|
796.80M
est: 792.78M (+0.5%)
|
902.60M
est: 896.08M (+0.7%)
|
1.05B
est: 1.08B (-3.3%)
|
1.66B
est: 1.66B (+0.1%)
|
1.56B
est: 1.56B (0.0%)
|
1.14B
est: 1.13B (+0.8%)
|
1.04B
est: 1.04B (0.0%)
|
1.14B
est: 1.12B (+1.5%)
|
1.27B
1.25B – 1.29B
+13.1% YoY
|
1.35B
1.35B – 1.36B
+6.8% YoY
|
1.44B
1.43B – 1.45B
+6.3% YoY
|
1.50B
1.49B – 1.51B
+4.1% YoY
|
| EBITDA |
1.50M
est: 18.11M (-91.7%)
|
-1.60M
est: 22.75M (-107.0%)
|
100.0K
est: 26.82M (-99.6%)
|
-4.90M
est: 30.12M (-116.3%)
|
3.00M
est: 34.05M (-91.2%)
|
26.90M
est: 41.12M (-34.6%)
|
49.30M
est: 63.08M (-21.8%)
|
23.70M
est: 59.18M (-60.0%)
|
44.50M
est: 42.93M (+3.7%)
|
63.30M
est: 39.51M (+60.2%)
|
51.30M
est: 49.88M (+2.8%)
|
56.41M
55.70M – 57.57M
+13.1% YoY
|
60.26M
60.18M – 60.37M
+6.8% YoY
|
64.07M
63.81M – 64.50M
+6.3% YoY
|
66.70M
66.52M – 66.99M
+4.1% YoY
|
| EBIT |
-2.44M
est: 8.01M (-130.4%)
|
-6.40M
est: 10.07M (-163.6%)
|
-5.90M
est: 11.86M (-149.7%)
|
-13.00M
est: 13.33M (-197.6%)
|
-15.60M
est: 15.06M (-203.6%)
|
5.20M
est: 18.19M (-71.4%)
|
24.70M
est: 27.90M (-11.5%)
|
-5.60M
est: 26.18M (-121.4%)
|
15.40M
est: 18.99M (-18.9%)
|
39.00M
est: 17.48M (+123.1%)
|
24.20M
est: 24.25M (-0.2%)
|
27.42M
27.08M – 27.99M
+13.1% YoY
|
29.29M
29.26M – 29.35M
+6.8% YoY
|
31.15M
31.02M – 31.36M
+6.3% YoY
|
32.43M
32.34M – 32.57M
+4.1% YoY
|
| Net Income |
-2.52M
est: -3.56M (+29.3%)
|
-6.00M
est: -12.45M (+51.8%)
|
-6.60M
est: -6.47M (-2.1%)
|
-13.40M
est: -15.54M (+13.8%)
|
-17.50M
est: -8.46M (-106.8%)
|
1.70M
est: -865.7K (+296.4%)
|
17.70M
est: 39.49M (-55.2%)
|
-30.40M
est: -24.57M (-23.7%)
|
-2.60M
est: 7.67M (-133.9%)
|
24.70M
est: 25.48M (-3.1%)
|
10.50M
est: 32.35M (-67.5%)
|
36.85M
35.24M – 39.35M
+13.9% YoY
|
42.22M
39.47M – 44.09M
+14.6% YoY
|
47.73M
45.91M – 48.94M
+13.0% YoY
|
52.26M
52.07M – 52.56M
+9.5% YoY
|
| SGA |
89.80M
est: 88.40M (+1.6%)
|
116.50M
est: 111.05M (+4.9%)
|
142.40M
est: 130.89M (+8.8%)
|
159.80M
est: 147.02M (+8.7%)
|
159.70M
est: 166.18M (-3.9%)
|
174.00M
est: 200.68M (-13.3%)
|
248.20M
est: 307.85M (-19.4%)
|
272.70M
est: 288.85M (-5.6%)
|
226.40M
est: 209.51M (+8.1%)
|
207.70M
est: 192.83M (+7.7%)
|
232.10M
est: 221.56M (+4.8%)
|
250.56M
247.42M – 255.72M
+13.1% YoY
|
267.65M
267.31M – 268.15M
+6.8% YoY
|
284.59M
283.42M – 286.52M
+6.3% YoY
|
296.27M
295.46M – 297.57M
+4.1% YoY
|
| EPS |
-0.01
est: -0.01 (+0.0%)
|
-0.01
est: -0.02 (+31.4%)
|
-0.02
est: -0.01 (-44.0%)
|
-0.03
est: -0.03 (-11.5%)
|
-0.04
est: -0.01 (-165.0%)
|
0.00
est: 0.00 (+346.7%)
|
0.04
est: 0.07 (-44.0%)
|
-0.06
est: -0.04 (-53.3%)
|
0.00
est: 0.01 (-136.3%)
|
0.04
est: 0.04 (-0.3%)
|
0.02
est: 0.06 (-66.6%)
|
0.06
0.06 – 0.07
+13.9% YoY
|
0.07
0.07 – 0.08
+14.6% YoY
|
0.08
0.08 – 0.08
+13.0% YoY
|
0.09
0.09 – 0.09
+9.5% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-06-17 | A- | 4/5 | 3/5 | 5/5 | 5/5 | 3/5 | 3/5 | 2/5 |
| 2026-06-16 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-15 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-12 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-11 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-10 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-09 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-08 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-05 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-04 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-03 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-02 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-06-01 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-05-29 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-05-28 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-05-27 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-05-26 | B | 3/5 | 3/5 | 3/5 | 4/5 | 3/5 | 1/5 | 2/5 |
| 2026-05-22 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-21 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-20 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-19 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-18 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-15 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-14 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-13 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-12 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-11 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-08 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-07 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-06 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-05 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-05-01 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-04-30 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-04-29 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-04-28 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-04-27 | B- | 3/5 | 3/5 | 3/5 | 4/5 | 2/5 | 1/5 | 2/5 |
| 2026-04-24 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
| 2026-04-23 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
| 2026-04-22 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
| 2026-04-21 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
| 2026-04-20 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
| 2026-04-17 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
| 2026-04-16 | B- | 2/5 | 3/5 | 3/5 | 4/5 | 1/5 | 1/5 | 2/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
140.41M
OE per share TTM
0.24
Owner's Yield
27.40%
Maintenance CapEx ratio
44.90%
Maint CapEx / Avg PPE
7.0%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
Held by 64 ETFs in our universe
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | HSBC FTSE 250 UCITS ETF HMCX.L | 0.10% | 64.5K | 0.09% |
| 2 | Xtrackers FTSE 250 UCITS ETF 1D XMCX.L | 0.09% | 35.7K | 0.15% |
| 3 | Vanguard FTSE 250 UCITS ETF VMIG.MI | 0.09% | 2.45M | 0.10% |
| 4 | Vanguard FTSE 250 UCITS ETF (GBP) Distributing VMID.DE | 0.09% | 2.45M | 0.10% |
| 5 | Invesco FTSE 250 UCITS ETF S250.L | 0.09% | 32.6K | 0.12% |
| 6 | iShares FTSE 250 UCITS ETF MIDD.L | 0.09% | 765.8K | 0.40% |
| 7 | iShares MSCI United Kingdom Small-Cap ETF EWUS | 0.08% | 32.0K | 0.59% |
| 8 | iShares MSCI UK Small Cap UCITS ETF CUKS.L | 0.08% | 99.9K | 0.58% |
| 9 | UBS MSCI United Kingdom IMI Socially Responsible UCITS ETF GBP dis UKSR.L | 0.03% | 287.9K | 0.23% |
| 10 | State Street SPDR MSCI Europe Small Cap Value Weighted UCITS ETF EUR Acc ZPRX.DE | 0.03% | 212.3K | 0.30% |
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
17.4K
Shares Outstanding
555.60M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| John Roberts | Founder, Chief Executive Officer & Executive Director | 1M | male |
| Mark Higgins | Group Chief Financial Officer, Chief Operating Officer & Executive Director | 1M | male |
| David Ashwell | Managing Director of Expert Logistics | — | male |
| Julie Angela Louise Finnemore | Director of Group Legal & Company Secretary | — | female |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for AO.L
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
