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adidas AG (ADS.DE)
EUR181.90
-1.70 (-0.93%)
DE XETRA Consumer Cyclical Apparel - Footwear & Accessories
Address
Adi-Dassler-Strasse 1 91074
Herzogenaurach, DE
Herzogenaurach, DE
CEO
Bjorn Gulden
Website
adidas-group.com
IPO
1998-06-24
ISIN DE000A1EWWW0
Also trades on
Deutsche Börse · ADS.DE (EUR)
Frankfurt Stock Exchange · ADS.F (EUR)
Other OTC · ADDDF (USD)
Other OTC · ADDYY (USD)
Description
Globally, adidas AG is involved in the creation, development, distribution, and marketing of athletic and sports-inspired lifestyle merchandise. Under the well-known adidas brand, the company's offerings include footwear, apparel, and a variety of accessories such as bags and balls. These products are made available to consumers through a multifaceted retail network, encompassing approximately 2,200 company-owned stores, dedicated franchise outlets, shop-in-shops, wholesale partnerships, and direct e-commerce channels. Originally founded in 1920 and based in Herzogenaurach, Germany, the entity was formerly named adidas-Salomon AG before adopting its current name in June 2006.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
EUR181.90
-1.70 (-0.93%)
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Volume Profile
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Liquidity & share structure
Average Volume
667.4K
Beta
1.20
Float Shares
165.11M
Free Float %
92.4%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +1.06% | -4.47% | +3.92% | -6.74% | -13.11% | -14.79% | -33.98% | -13.13% | -50.03% | +26.28% | +245.81% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Analyst Consensus (10 ratings, all time)
Buy
Price Targets & DCF
Current price
181.90
DCF (Unlevered)
119.09
-34.5%
DCF (Levered)
157.28
-13.5%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
76% Bullish
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 6 | 0 |
| Buy | 16 | 0 |
| Hold | 6 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 1 | 0 |
Quality scores
Altman Z-Score
3.28
Safe zone
Piotroski F-Score
5 / 9
Average
MOAT Score
6 / 10
Developing
Composite Rating
B+
Overall Score
3 / 5
Medium
DCF Score
3 / 5
Medium
ROE Score
5 / 5
High
ROA Score
5 / 5
High
D/E Score
1 / 5
Low
P/E Score
3 / 5
Medium
P/Book Score
2 / 5
Medium
Operational MOAT
✗ Below peers
-
Revenue growth Apparel - Footwear & Accessories: +5.0%+4.8% Q1'26: +7.1% (vs Q1'25)
-
EPS growth Apparel - Footwear & Accessories: +5.0%+75.2% ★ Q1'26: +12.5% (vs Q1'25)
-
FCF margin FCF growth · Apparel - Footwear & Accessories: +7.7%-0.4% Q1'26: -6.4% (vs Q1'25)
-
EBIT margin Apparel - Footwear & Accessories: +8.8%+7.9% Q1'26: +10.4% (vs Q1'25)
-
ROIC Apparel - Footwear & Accessories: +7.3%+14.9% ★ Q1'26: +18.0% (vs Q1'25)
-
Share dilution Apparel - Footwear & Accessories: +0.0%+0.0% Q1'26: +0.1% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Apparel - Footwear & Accessories: -0.25×1.80× Q1'26: 2.17× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2011 actual |
Dec 2012 actual |
Dec 2013 actual |
Dec 2014 actual |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 25 Rev. Ana. 17 EPS Ana. |
Dec 2027 26 Rev. Ana. 15 EPS Ana. |
Dec 2028 19 Rev. Ana. 12 EPS Ana. |
Dec 2029 10 Rev. Ana. 10 EPS Ana. |
Dec 2030 16 Rev. Ana. 5 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
13.34B
est: 13.39B (-0.3%)
|
14.88B
est: 15.15B (-1.8%)
|
14.49B
est: 14.68B (-1.2%)
|
14.53B
est: 14.92B (-2.6%)
|
16.92B
est: 16.81B (+0.6%)
|
19.29B
est: 19.26B (+0.2%)
|
21.22B
est: 21.34B (-0.6%)
|
21.92B
est: 21.94B (-0.1%)
|
23.64B
est: 23.68B (-0.2%)
|
19.84B
est: 19.77B (+0.4%)
|
21.23B
est: 21.29B (-0.2%)
|
22.51B
est: 22.84B (-1.4%)
|
21.43B
est: 22.09B (-3.0%)
|
23.68B
est: 23.68B (+0.0%)
|
24.81B
est: 24.91B (-0.4%)
|
26.53B
26.20B – 26.88B
+6.5% YoY
|
28.46B
27.67B – 29.80B
+7.3% YoY
|
30.68B
30.65B – 30.70B
+7.8% YoY
|
32.55B
31.90B – 33.56B
+6.1% YoY
|
34.98B
34.28B – 36.06B
+7.5% YoY
|
| EBITDA |
1.23B
est: 1.11B (+10.3%)
|
1.21B
est: 1.24B (-2.3%)
|
1.53B
est: 1.28B (+19.1%)
|
1.30B
est: 1.43B (-9.2%)
|
1.44B
est: 1.26B (+14.6%)
|
1.98B
est: 1.57B (+25.9%)
|
2.60B
est: 2.00B (+30.1%)
|
2.90B
est: 2.28B (+26.8%)
|
3.88B
est: 3.11B (+24.9%)
|
1.98B
est: 3.12B (-36.6%)
|
3.11B
est: 3.65B (-14.8%)
|
1.75B
est: 4.04B (-56.7%)
|
785.00M
est: 2.17B (-63.9%)
|
2.51B
est: 2.32B (+8.4%)
|
3.09B
est: 2.45B (+26.3%)
|
2.61B
2.58B – 2.64B
+6.5% YoY
|
2.80B
2.72B – 2.93B
+7.3% YoY
|
3.02B
3.01B – 3.02B
+7.8% YoY
|
3.20B
3.14B – 3.30B
+6.1% YoY
|
3.44B
3.37B – 3.55B
+7.5% YoY
|
| EBIT |
977.00M
est: 1.01B (-3.1%)
|
948.00M
est: 1.14B (-17.1%)
|
1.21B
est: 892.77M (+35.2%)
|
897.00M
est: 1.22B (-26.6%)
|
1.10B
est: 990.12M (+11.5%)
|
1.61B
est: 1.22B (+31.2%)
|
2.09B
est: 1.75B (+19.3%)
|
2.43B
est: 2.08B (+16.3%)
|
2.72B
est: 2.57B (+6.0%)
|
737.00M
est: 2.24B (-67.1%)
|
1.97B
est: 2.61B (-24.7%)
|
530.00M
est: 2.90B (-81.7%)
|
280.00M
est: 1.17B (-76.1%)
|
1.34B
est: 1.25B (+7.3%)
|
1.97B
est: 1.32B (+49.1%)
|
1.41B
1.39B – 1.43B
+6.5% YoY
|
1.51B
1.47B – 1.58B
+7.3% YoY
|
1.63B
1.63B – 1.63B
+7.8% YoY
|
1.73B
1.69B – 1.78B
+6.1% YoY
|
1.86B
1.82B – 1.91B
+7.5% YoY
|
| Net Income |
671.00M
est: 639.71M (+4.9%)
|
526.00M
est: 759.18M (-30.7%)
|
787.00M
est: 510.43M (+54.2%)
|
490.00M
est: 800.07M (-38.8%)
|
634.00M
est: 550.69M (+15.1%)
|
1.02B
est: 733.56M (+38.6%)
|
1.10B
est: 1.13B (-2.7%)
|
1.70B
est: 1.12B (+51.6%)
|
1.98B
est: 1.84B (+7.2%)
|
432.00M
est: 1.66B (-74.0%)
|
1.49B
est: 1.94B (-23.2%)
|
254.00M
est: -368.00M (+169.0%)
|
-75.00M
est: 196.00M (-138.3%)
|
764.00M
est: 753.57M (+1.4%)
|
1.34B
est: 1.38B (-2.6%)
|
1.63B
1.52B – 1.88B
+18.8% YoY
|
1.98B
1.76B – 2.25B
+21.5% YoY
|
2.31B
2.21B – 2.70B
+16.2% YoY
|
2.53B
2.46B – 2.63B
+9.6% YoY
|
2.74B
2.67B – 2.85B
+8.5% YoY
|
| SGA |
4.73B
est: 5.40B (-12.4%)
|
6.02B
est: 5.97B (+0.9%)
|
6.01B
est: 5.58B (+7.5%)
|
6.08B
est: 5.81B (+4.6%)
|
7.15B
est: 6.46B (+10.6%)
|
8.10B
est: 7.86B (+3.1%)
|
8.70B
est: 8.15B (+6.7%)
|
9.03B
est: 8.43B (+7.1%)
|
9.69B
est: 9.13B (+6.1%)
|
9.00B
est: 8.04B (+11.9%)
|
8.81B
est: 9.39B (-6.2%)
|
10.02B
est: 10.41B (-3.8%)
|
9.91B
est: 9.58B (+3.4%)
|
10.92B
est: 10.23B (+6.7%)
|
9.58B
est: 10.81B (-11.4%)
|
11.51B
11.37B – 11.66B
+6.5% YoY
|
12.35B
12.01B – 12.93B
+7.3% YoY
|
13.31B
13.30B – 13.32B
+7.8% YoY
|
14.12B
13.84B – 14.56B
+6.1% YoY
|
15.18B
14.87B – 15.65B
+7.5% YoY
|
| EPS |
2.93
est: 3.22 (-9.1%)
|
2.52
est: 3.86 (-34.6%)
|
3.76
est: 4.05 (-7.1%)
|
2.67
est: 3.07 (-12.9%)
|
3.15
est: 3.50 (-10.1%)
|
5.08
est: 4.88 (+4.1%)
|
5.42
est: 6.67 (-18.7%)
|
8.44
est: 8.37 (+0.8%)
|
10.00
est: 9.77 (+2.4%)
|
2.21
est: 2.18 (+1.3%)
|
7.68
est: 7.23 (+6.2%)
|
1.39
est: 1.78 (-22.1%)
|
-0.42
est: 1.10 (-138.3%)
|
4.28
est: 4.19 (+2.1%)
|
7.50
est: 7.56 (-0.8%)
|
9.48
8.52 – 10.53
+25.4% YoY
|
11.65
9.86 – 12.62
+22.9% YoY
|
13.65
12.37 – 15.12
+17.2% YoY
|
14.15
13.78 – 14.72
+3.7% YoY
|
15.35
14.95 – 15.96
+8.5% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-11 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-05-08 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-05-07 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-05-06 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-05-05 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-05-04 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-04-30 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 2/5 |
| 2026-04-29 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-28 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-27 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-24 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-23 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-22 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-21 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-20 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-17 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-16 | B+ | 3/5 | 3/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
| 2026-04-15 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 1/5 | 3/5 | 1/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
2.54B
OE per share TTM
14.23
Owner's Yield
10.04%
Maintenance CapEx ratio
201.60%
Maint CapEx / Avg PPE
21.4%
Ownership Overview
Ownership breakdown
At a glance
Institutional holders
2
Total invested
9.33M
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
From
To
13F snapshot — 2026 Q1
Investors holding
2
+1 vs prev Q
New positions
1
Closed positions
0
Increased
1
Reduced
0
Put/Call ratio
0.00
Calls held
—
Puts held
—
Top institutional holders
| # | Investor | Shares / Δ | Mkt value / Δ | Own% / Δ | Weight% / Δ | Avg px / Perf. | Hold / Status |
|---|---|---|---|---|---|---|---|
| 1 | WINCH ADVISORY SERVICES, LLC | 2.00 +— (+0.0%) | 391.00 -24.0 (-5.8%) | 0.00% +0.000 pp | 0.00% +0.000 pp | EUR179.00 -5.6% | 2 qtrs — |
Ownership breakdown by holder
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
42.8K
Shares Outstanding
178.67M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Bjorn Gulden | Chairman of Global Brands, CEO & Chairman of Executive Board | 7M | male |
| Harm Ohlmeyer | Chief Financial Officer & Member of Executive Board | 3M | male |
| Michelle Robertson | Global Head of HR, People & Culture and Member of Executive Board | 3M | female |
| Mathieu Sidokpohou | Member of Executive Board & Chief Commercial Officer | 1M | male |
| Gunter Weigl | Senior VP of Brand Partnerships & Employee Representative Member of Supervisory Board | 208.0K | male |
| Thomas Sapper | Employee Representative Member of Supervisory Board & Senior Director of Tech Project Management | 128.1K | male |
| Linda Evenhuis | Emp Rep Member of Supervisory Board, Sen Lead Prog & Facilitation - EMEA, GCA, APAC of Global HR | 96.9K | female |
| Markus Morent | Managing Director for Korea | — | male |
| Aimee Arana | Senior Vice President and GM of Global Product - Training, Running, Core Apparel & Accessories | — | female |
| Jan Heinemann | General Counsel | — | — |
| Sebastian Steffen | Senior Vice President of Investor Relations & Corporate Communications | — | male |
| Claudia Lange | Senior Director of Media Relations | — | female |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for ADS.DE
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
