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MINISO Group Holding Ltd (9896.HK)
Guangzhou, CN
MINISO Group Holding Limited operates as an investment entity, primarily focused on the global retail and wholesale distribution of lifestyle items and popular toy products. Its expansive portfolio features a broad range of categories under the MINISO brand, including household decorations, compact electronics, textiles, fashion accessories, beauty tools, playthings, cosmetics, personal care products, snacks, fragrances, and stationery and gift selections. Furthermore, its TOP TOY brand specializes in trending collectibles like mystery boxes, building blocks, model figures, and collectible dolls, among other sought-after toys. The company also engages in brand licensing activities and manages a distinctive character-themed store in Vietnam. Established in 2013 and headquartered in Guangzhou, China, MINISO's market reach extends throughout China, other parts of Asia, the Americas, Europe, and Indonesia.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -1.48% | -9.57% | -18.70% | -33.41% | -38.74% | -34.07% | -31.03% | -20.92% | +79.37% | +79.37% | +79.37% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 3 | 0 |
| Buy | 10 | 0 |
| Hold | 1 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Specialty Retail: +6.4%+11.3% ★ Q2'26: -24.4% (vs Q2'25)
-
EPS growth Specialty Retail: +20.6%-4.6% Q2'26: -167.5% (vs Q2'25)
-
FCF margin FCF growth · Specialty Retail: +29.3%+20.5% Q2'26: +0.0% (vs Q2'25)
-
EBIT margin Specialty Retail: +5.4%+20.3% ★ Q2'26: -1.8% (vs Q2'25)
-
ROIC Specialty Retail: +6.5%— Q2'26: -1.7% (vs Q2'25)
-
Share dilution Specialty Retail: +0.1%-0.4% ★ Q2'26: -1.3% (vs Q2'25)
-
Debt / EBITDA Net debt/EBITDA · Specialty Retail: 0.14×— Q2'26: 2.58× (vs Q2'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Jun 2025 actual |
Jun 2026 18 Rev. Ana. 6 EPS Ana. |
|---|---|---|---|---|---|
| Revenue |
9.07B
est: 8.58B (+5.7%)
|
10.09B
est: 10.41B (-3.1%)
|
11.47B
est: 11.36B (+1.0%)
|
16.99B
est: 17.28B (-1.6%)
|
21.45B
21.31B – 21.58B
+24.2% YoY
|
| EBITDA |
-922.81M
est: 1.37B (-167.6%)
|
1.02B
est: 1.66B (-38.4%)
|
2.43B
est: 1.81B (+34.2%)
|
4.29B
est: 2.75B (+56.2%)
|
3.41B
3.39B – 3.43B
+24.2% YoY
|
| EBIT |
-1.19B
est: 1.12B (-206.1%)
|
940.21M
est: 1.36B (-30.8%)
|
2.37B
est: 1.48B (+59.7%)
|
3.44B
est: 2.26B (+52.5%)
|
2.80B
2.78B – 2.82B
+24.2% YoY
|
| Net Income |
-1.42B
est: 458.37M (-408.7%)
|
638.17M
est: 606.74M (+5.2%)
|
1.77B
est: 1.65B (+7.4%)
|
2.62B
est: 2.67B (-1.8%)
|
2.45B
2.35B – 2.56B
-8.0% YoY
|
| SGA |
2.02B
est: 1.98B (+1.9%)
|
2.26B
est: 2.40B (-6.0%)
|
2.35B
est: 2.62B (-10.3%)
|
4.45B
est: 3.69B (+20.7%)
|
4.58B
4.55B – 4.61B
+24.2% YoY
|
| EPS |
-1.18
est: 0.38 (-413.8%)
|
0.53
est: 0.50 (+6.5%)
|
1.42
est: 1.35 (+5.1%)
|
2.11
est: 2.19 (-3.5%)
|
2.01
1.92 – 2.10
-8.0% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-27 | A | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 3/5 | 2/5 |
| 2026-05-26 | A | 4/5 | 5/5 | 4/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-22 | A | 4/5 | 5/5 | 4/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-21 | A | 4/5 | 5/5 | 4/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-20 | A | 4/5 | 5/5 | 4/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-19 | A | 4/5 | 5/5 | 4/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-18 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-15 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-14 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-13 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-12 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-11 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-08 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-07 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-06 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-05 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-05-04 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-30 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-29 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-28 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-27 | B+ | 3/5 | 5/5 | 4/5 | 4/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-24 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-23 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-22 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-21 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-20 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-17 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
| 2026-04-16 | B+ | 3/5 | 5/5 | 4/5 | 5/5 | 1/5 | 2/5 | 2/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Global X - MSCI China Consumer Discretionary ETF CHIQ | 0.76% | 928.9K | 0.65% |
| 2 | Fidelity Emerging Markets Limited FEMI.L | 0.41% | 864.6K | 0.50% |
| 3 | Fidelity Emerging Markets Quality Income UCITS ETF INC-USD FEME.L | 0.41% | 864.6K | 0.50% |
| 4 | Amundi Index Solutions SICAV - MSCI China ESG Selection UCITS ETF DR Capitalisation CNEU.L | 0.11% | 230.7K | 0.35% |
| 5 | BMO Low Volatility Emerging Markets Equity ETF ZLE.TO | 0.08% | 59.8K | 0.51% |
| 6 | WisdomTree China ex-State-Owned Enterprises Fund CXSE | 0.08% | 392.6K | 0.32% |
| 7 | BMO MSCI China Selection Equity Index ETF ZCH.TO | 0.08% | 63.7K | 0.67% |
| 8 | HSBC MSCI AC Asia Pacific ex Japan Climate Paris Aligned UCITS ETF USD HPAJ.L | 0.07% | 11.8K | 0.25% |
| 9 | HSBC MSCI Emerging Markets Climate Paris Aligned UCITS ETF HPEM.L | 0.06% | 21.5K | 0.18% |
| 10 | iShares MSCI China UCITS ETF ICHN.AS | 0.06% | 1.38M | 0.28% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Guofu Ye | Founder, Chairman of the Board of Directors & Chief Executive Officer | 4M | male |
| Allis-Yueling Chen | Investor Relation Specialist | — | female |
| Hoi Ting Wong | Joint Company Secretary | — | female |
| Jingjing Zhang | Vice President, Chief Financial Officer & Joint Company Secretary | — | male |
| Yang Yunyun | Vice President | — | female |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for 9896.HK
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
