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Luvu Brands, Inc. (LUVU)
USD0.04
+0.00 (+0.00%)
US OTC Consumer Cyclical Furnishings, Fixtures & Appliances
Address
2745 Bankers Industrial Drive 30360
Atlanta, GA, US
Atlanta, GA, US
CEO
Louis S. Friedman
Website
luvubrands.com
IPO
2011-04-14
CIK 1374567 ISIN US55066U1088
Description
Luvu Brands, Inc. is a global enterprise that develops, produces, and sells a diverse range of items focused on well-being, everyday living, and relaxed seating. The company offers the Liberator line, which includes products designed to enhance sexual performance. Additionally, under its Avana brand, it provides therapeutic bedding solutions aimed at alleviating discomfort from conditions like acid reflux, post-surgery recovery, and persistent pain. The Jaxx brand features daybeds, couches, and beanbag chairs, all crafted using both new and recycled polyurethane foam. The company also manufactures medical isolation gowns and face masks. Beyond creating its own products, Luvu Brands engages in the purchase and resale of merchandise to various outlets, including traditional retailers, online stores, and independent shops. It further provides contract manufacturing and order fulfillment services. Its products reach consumers through its dedicated online platforms (liberator.com, jaxxliving.com, and avanacomfort.com), as well as via a broad network of distributors, retailers, and e-tailers. These channels span diverse market segments, such as adult, mass-market, pharmaceutical, and specialty accounts. Founded in 1999, the company was initially known as Liberator, Inc., officially changing its name to Luvu Brands, Inc. in November 2015. Its corporate headquarters are located in Atlanta, Georgia.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
USD0.04
+0.00 (+0.00%)
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Volume Profile
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Liquidity & share structure
Average Volume
30.6K
Beta
1.19
Float Shares
44.14M
Free Float %
57.4%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -13.58% | -13.58% | -23.67% | -23.67% | -42.75% | -24.35% | -45.15% | -80.92% | -87.28% | +14.50% | -86.53% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
0.04
DCF (Unlevered)
0.12
+210.3%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Quality scores
Altman Z-Score
1.89
Grey zone
Piotroski F-Score
4 / 9
Average
MOAT Score
3 / 10
No MOAT
Composite Rating
C-
Overall Score
1 / 5
Low
DCF Score
1 / 5
Low
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
-
Revenue growth Furnishings, Fixtures & Appliances: +2.7%+0.5% Q1'26: +12.0% (vs Q1'25)
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EPS growth Furnishings, Fixtures & Appliances: +4.0%-11.5% Q1'26: +309.1% (vs Q1'25)
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FCF margin FCF growth · Furnishings, Fixtures & Appliances: +24.2%-2.1% Q1'26: +4.0% (vs Q1'25)
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EBIT margin Furnishings, Fixtures & Appliances: +6.9%-0.3% Q1'26: +3.5% (vs Q1'25)
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ROIC Furnishings, Fixtures & Appliances: +6.4%-1.3% Q1'26: +13.9% (vs Q1'25)
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Share dilution Furnishings, Fixtures & Appliances: +0.1%+0.4% Q1'26: +0.0% (vs Q1'25)
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Debt / EBITDA Net debt/EBITDA · Furnishings, Fixtures & Appliances: -0.16×10.62× Q1'26: 4.91× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-11 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-08 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-07 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-06 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-05-04 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-29 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-28 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-27 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
| 2026-04-23 | C- | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 3/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
-510.9K
OE per share TTM
-0.01
Owner's Yield
-22.93%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
12.9%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
This company is not held by any ETF in our universe.
Insider Activity
Insider Activity — Latest Quarter
Ratio by transactions
0.00
Bearish
Ratio by volume
0.00
Bearish
Buys
0
Sells
2
Shares acquired
—
Shares disposed
125.0K
Cash buys
—
Cash sales
—
Net activity
-125,000
Insider buys vs sells (history)
From
To
Recent insider transactions
From
To
| Date | Person | Role | Transaction | A/D | Security | Shares | Price | Value | Owned after | D/I | Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-04-11 | Sannikov Alexander A. | Officer | — | D | Stock Options (right to buy) | 62,500 | 0.20 | 12.5K | 0 | — | ↗ |
| 2024-07-01 | Knauf Christopher Albert | Officer | A-Award | A | Stock Options (Right to Buy) | 200,000 | 0.08 | 16.0K | 200,000 | — | ↗ |
| 2024-01-15 | Knauf Christopher Albert | — | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2023-09-01 | Scott Martin P | Officer | A-Award | A | Stock Options (Right to Buy) | 200,000 | 0.08 | 16.2K | 200,000 | — | ↗ |
| 2022-11-28 | Vogelman Leslie | Director | M-Exempt | A | Common Stock | 125,000 | 0.03 | 3.5K | 596,428 | — | ↗ |
| 2022-11-28 | FRIEDMAN LOUIS S | Director | M-Exempt | A | Common Stock | 200,000 | 0.03 | 5.6K | 32,097,233 | — | ↗ |
| 2022-07-02 | Munoz Manuel | Officer | — | D | Stock Option (right to buy) | 50,000 | 0.05 | 2.3K | 0 | — | ↗ |
| 2022-04-26 | Scott Ronald P | Director | F-InKind | D | Common Stock | 20,161 | 0.17 | 3.5K | 871,783 | — | ↗ |
| 2022-02-10 | Vogelman Leslie | Officer | M-Exempt | A | Common Stock | 200,000 | 0.03 | 6.0K | 500,000 | — | ↗ |
| 2022-02-10 | Scott Ronald P | Director / Officer | F-InKind | D | Common Stock | 28,572 | 0.21 | 6.0K | 766,944 | — | ↗ |
| 2022-02-10 | FRIEDMAN LOUIS S | Director / Officer / 10% Owner | M-Exempt | A | Common Stock | 300,000 | 0.03 | 9.9K | 31,944,376 | — | ↗ |
| 2020-12-29 | Vogelman Leslie | Officer | M-Exempt | D | Common Stock Option | 300,000 | 0.01 | 3.8K | 0 | — | ↗ |
| 2020-12-29 | Scott Ronald P | Director / Officer | M-Exempt | A | Common Stock | 300,000 | 0.01 | 3.8K | 595,516 | — | ↗ |
| 2020-12-29 | FRIEDMAN LOUIS S | Director / Officer | M-Exempt | A | Common Stock Option | 500,000 | 0.01 | 6.9K | 0 | — | ↗ |
| 2019-03-20 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 15,000 | 0.04 | 525.00 | 295,516 | — | ↗ |
| 2018-11-26 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 10,000 | 0.04 | 353.00 | 280,516 | — | ↗ |
| 2018-07-23 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 10,000 | 0.04 | 443.00 | 270,516 | — | ↗ |
| 2018-04-12 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 10,000 | 0.05 | 500.00 | 260,516 | — | ↗ |
| 2018-02-16 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 10,000 | 0.03 | 300.00 | 250,516 | — | ↗ |
| 2017-12-14 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 20,000 | 0.05 | 1.0K | 240,516 | — | ↗ |
| 2017-12-11 | Vogelman Leslie | Officer | A-Award | A | Common Stock Option | 125,000 | 0.03 | 3.5K | 825,000 | — | ↗ |
| 2017-12-11 | Scott Ronald P | Director / Officer | A-Award | A | Common Stock Option | 125,000 | 0.03 | 3.5K | 825,000 | — | ↗ |
| 2017-12-11 | FRIEDMAN LOUIS S | Director / Officer | A-Award | A | Common Stock Option | 200,000 | 0.03 | 5.6K | 1,000,000 | — | ↗ |
| 2017-11-29 | Scott Ronald P | Director / Officer | P-Purchase | A | Common Stock | 10,000 | 0.03 | 300.00 | 220,516 | — | ↗ |
| 2017-10-12 | Vogelman Leslie | Officer | H-ExpireLong | D | Common Stock Option | 200,000 | 0.06 | 12.0K | 0 | — | ↗ |
| 2017-10-12 | Scott Ronald P | Director / Officer | H-ExpireLong | D | Common Stock Option | 400,000 | 0.06 | 24.0K | 0 | — | ↗ |
| 2017-02-13 | Vogelman Leslie | Officer | A-Award | A | Common Stock Option | 200,000 | 0.03 | 6.0K | 900,000 | — | ↗ |
| 2017-02-13 | Scott Ronald P | Director / Officer | A-Award | A | Common Stock Option | 200,000 | 0.03 | 6.0K | 1,100,000 | — | ↗ |
| 2017-02-13 | FRIEDMAN LOUIS S | Director / Officer | A-Award | A | Common Stock Option | 300,000 | 0.03 | 9.9K | 800,000 | — | ↗ |
| 2016-12-03 | Vogelman Leslie | Officer | H-ExpireLong | D | Common Stock Option | 100,000 | 0.18 | 18.0K | 0 | — | ↗ |
| 2016-12-03 | Scott Ronald P | Director / Officer | H-ExpireLong | D | Common Stock Option | 200,000 | 16.00 | 3.20M | 0 | — | ↗ |
| 2016-11-14 | FRIEDMAN LOUIS S | Director / Officer | J-Other | A | Common Stock | 2,000,000 | 0.05 | 100.0K | 31,144,376 | — | ↗ |
| 2016-06-13 | Hougham Sean | Officer | — | D | Common Stock Options (right to buy) (Note 1) | 62,500 | 0.20 | 12.5K | 0 | — | ↗ |
| 2015-12-29 | Vogelman Leslie | Officer | A-Award | A | Common Stock Option | 300,000 | 0.01 | 3.8K | 800,000 | — | ↗ |
| 2015-12-29 | Scott Ronald P | Director / Officer | A-Award | A | Common Stock Option | 300,000 | 0.01 | 3.8K | 1,100,000 | — | ↗ |
| 2015-12-29 | FRIEDMAN LOUIS S | Director / Officer | A-Award | A | Common Stock Option | 500,000 | 0.01 | 6.9K | 500,000 | — | ↗ |
| 2015-12-14 | Vogelman Leslie | Officer | H-ExpireLong | D | Common Stock Option | 100,000 | 0.15 | 15.0K | 500,000 | — | ↗ |
| 2015-12-03 | Kane Michael | Officer | — | D | Common Stock Options (right to buy) | 50,000 | 0.16 | 8.0K | 0 | — | ↗ |
| 2015-12-03 | BLANCHARD JAMES | Officer | — | D | Common Stock Options (right to buy) | 50,000 | 0.16 | 8.0K | 0 | — | ↗ |
| 2015-11-06 | FRIEDMAN LOUIS S | Director / Officer | J-Other | A | Common Stock | 750,000 | 0.10 | 75.0K | 29,144,376 | — | ↗ |
| 2015-06-30 | Scott Ronald P | Director / Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2014-12-15 | Kane Michael | Officer | — | D | Common Stock Options (right to buy) | 50,000 | 0.15 | 7.5K | 0 | — | ↗ |
| 2014-06-30 | Scott Ronald P | Director / Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2013-10-16 | Wirth David | Officer | — | D | Common Stock Options (right to buy) | 17,500 | 0.25 | 4.4K | 0 | — | ↗ |
| 2013-10-16 | Vogelman Leslie | Officer | — | D | Common Stock Options (right to buy) | 17,500 | 0.25 | 4.4K | 0 | — | ↗ |
| 2013-10-16 | Kane Michael | Officer | — | D | Common Stock Options (right to buy) | 50,000 | 0.25 | 12.5K | 0 | — | ↗ |
| 2013-08-10 | Vogelman Leslie | Officer | A-Award | A | Common Stock Option (right to buy) | 200,000 | 0.05 | 10.2K | 670,000 | — | ↗ |
| 2013-08-10 | Scott Ronald P | Director / Officer | A-Award | A | Common Stock Option (right to buy) | 200,000 | 0.05 | 10.2K | 800,000 | — | ↗ |
| 2013-05-31 | Kane Michael | Officer | J-Other | D | Common Stock Option (right to buy) | 800,000 | 0.16 | 128.0K | 0 | — | ↗ |
| 2012-10-12 | Vogelman Leslie | Officer | A-Award | A | Common Stock Option (right to buy) | 200,000 | 0.06 | 12.0K | 470,000 | — | ↗ |
| 2012-10-12 | Scott Ronald P | Director / Officer | A-Award | A | Common Stock Option (right to buy) | 400,000 | 0.06 | 24.0K | 600,000 | — | ↗ |
| 2012-10-12 | Kane Michael | Officer | A-Award | A | Common Stock Option (right to buy) | 200,000 | 0.06 | 12.0K | 0 | — | ↗ |
| 2012-07-12 | Hougham Sean | Officer | — | D | Common Stock, $.01 par value | 0 | 0.00 | — | 0 | — | ↗ |
| 2012-06-12 | Hougham Sean | Officer | J-Other | D | Common Stock Option (right to buy) | 250,000 | 0.20 | 50.0K | 0 | — | ↗ |
| 2012-03-23 | Cohen Donald | 10% Owner | S-Sale | D | Common Stock | 53 | 0.19 | 10.07 | 0 | — | ↗ |
| 2012-03-22 | Cohen Donald | 10% Owner | S-Sale | D | Common Stock | 2,031,736 | 0.17 | 345.4K | 53 | — | ↗ |
| 2012-03-21 | Cohen Donald | 10% Owner | S-Sale | D | Common Stock | 416,000 | 0.06 | 25.0K | 2,449,789 | — | ↗ |
| 2012-03-20 | Cohen Donald | 10% Owner | S-Sale | D | Common Stock | 1,000,000 | 0.06 | 60.0K | 5,281,789 | — | ↗ |
| 2012-03-19 | Cohen Donald | 10% Owner | S-Sale | D | Common Stock | 1,750,000 | 0.06 | 105.0K | 3,531,789 | — | ↗ |
| 2012-03-16 | Cohen Donald | 10% Owner | S-Sale | D | Common Stock | 2,245,169 | 0.04 | 98.8K | 0 | — | ↗ |
| 2012-02-22 | Kane Michael | Officer | — | D | Common Stock, $.01 par value | 0 | 0.00 | — | 0 | — | ↗ |
| 2012-02-22 | BLANCHARD JAMES | Officer | — | D | Common Stock, $.01 par value | 0 | 0.00 | — | 0 | — | ↗ |
| 2011-12-03 | Vogelman Leslie | Officer | A-Award | A | Stock Option (right to buy) | 100,000 | 0.16 | 16.0K | 270,000 | — | ↗ |
| 2011-12-03 | Scott Ronald P | Director / Officer | A-Award | A | Stock Option (right to buy) | 200,000 | 0.16 | 32.0K | 638,456 | — | ↗ |
| 2011-12-03 | BLANCHARD JAMES | Officer | J-Other | D | Common Stock Option (right to buy) | 200,000 | 0.16 | 32.0K | 0 | — | ↗ |
| 2011-11-15 | PETRENKO FYODOR | Director / Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2011-11-15 | Bulatova Rufina | Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2011-07-01 | FRIEDMAN LOUIS S | Director / Officer / 10% Owner | — | D | Series A Convertible Preferred Stock | 4,300,000 | 0.00 | — | 0 | — | ↗ |
| 2011-05-06 | Wirth David | Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2011-01-28 | PETRENKO FYODOR | Officer / 10% Owner | — | D | Common stock, par value $.01 | 0 | 0.00 | — | 25,394,400 | — | ↗ |
| 2011-01-28 | Bulatova Rufina | Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2010-12-15 | Wirth David | Officer | A-Award | A | Common Stock Options (right to buy) | 25,000 | 0.15 | 3.8K | 170,000 | — | ↗ |
| 2010-12-15 | Vogelman Leslie | Officer | A-Award | A | Common Stock Options (right to buy) | 25,000 | 0.15 | 3.8K | 170,000 | — | ↗ |
| 2009-10-19 | Wirth David | Officer | — | D | Common Stock, $.01 par value | 0 | 0.00 | — | 0 | — | ↗ |
| 2009-10-19 | Vogelman Leslie | Officer | — | I | Common Stock, $.01 par value | 0 | 0.00 | — | 0 | — | ↗ |
| 2009-10-19 | Scott Ronald P | Director / Officer | — | D | Stock Option (Right to Buy) | 0 | 0.00 | — | 0 | — | ↗ |
| 2009-10-19 | FRIEDMAN LOUIS S | Director / Officer / 10% Owner | — | D | Common Stock, $.01 par value | 0 | 0.00 | — | 28,394,376 | — | ↗ |
| 2009-10-19 | Cohen Donald | 10% Owner | — | D | Common Stock, $.01 par value | 0 | 0.00 | — | 13,022,127 | — | ↗ |
| 2009-09-02 | Belmont Partners, LLC | 10% Owner | S-Sale | D | Common Stock | 972,000 | 0.24 | 233.3K | 0 | — | ↗ |
| 2009-08-11 | Belmont Partners, LLC | 10% Owner | — | D | Common Stock | 0 | 0.00 | — | 972,000 | — | ↗ |
| 2008-10-01 | Scott Ronald P | Director / Officer | — | D | Stock Option (Right to Buy) | 438,456 | 0.23 | 100.0K | 0 | — | ↗ |
| 2007-10-01 | Scott Ronald P | Director / Officer | J-Other | D | Common Stock Option (right to buy) | 438,456 | 0.23 | 100.0K | 0 | — | ↗ |
Executive team
Top executives
EBIT / Employee
-359.00
Shares Outstanding
76.83M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Louis S. Friedman | Founder, Chairman, Chief Executive Officer & President | 160.0K | male |
| Christopher Knauf | Chief Financial Officer & Controller | 160.0K | male |
| Jason | Head Designer & Product Developer | — | male |
| John Robinson | Vice President of Sales | — | male |
| Jordan Friedman | Vice President of Sales | — | — |
| Leslie S. Vogelman | Treasurer | — | female |
| Manuel | Chief Information Officer | — | — |
| Patricia | HR Manager | — | — |
| Dan | Chief Operating Officer | — | male |
ESG Rating
ESG Score History FURNISHINGS, FIXTURES & APPLIANCES
Benchmark vs Sector
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for LUVU
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
