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Haier Smart Home Co., Ltd. (600690.SS)

CNY21.02 +0.69 (+3.39%)
CN SHH Consumer Cyclical Furnishings, Fixtures & Appliances
Address Haier Information Industry Park 266101
Qingdao, CN
CEO Huagang Li
Website smart-home.haier.com
IPO 1993-11-19
ISIN CNE000000CG9

Explore sections of this company profile

Also trades on Deutsche Börse · 690D.DE (EUR) Hong Kong Stock Exchange · 6690.HK (HKD) Other OTC · HRSHF (USD) Other OTC · HSHCY (USD) Other OTC · QIHCF (USD) Shanghai Stock Exchange · 600690.SS (CNY)
Description

Haier Smart Home Co., Ltd., originally established in 1984 and based in Qingdao, China, is a global leader specializing in the research, development, manufacturing, and sales of intelligent household appliances. The company, which operated as Qingdao Haier Co., Ltd. until its name change in June 2019, boasts a significant international presence, serving markets across Asia, Europe, the Americas, Australia, and Africa. Its extensive operations are primarily structured into three key divisions: the Smart Home Business in China, the International Home Appliance and Smart Home Business, and a diverse "Other Business" segment. Haier's product catalog is comprehensive, featuring a wide array of major appliances like refrigerators, freezers, washing machines, air conditioners, water heaters, and dishwashers, in addition to kitchen appliances, smaller electronics, and complete smart home ecosystem solutions. Beyond manufacturing, the company provides a broad range of related services. These encompass consulting in environmental protection and artificial intelligence technologies, software and IoT solution development, technical support, and advertising design. Haier also ventures into asset management, equity investments, and hazardous waste handling. Furthermore, its capabilities extend to the development and assembly of plastic and electronic components, as well as advanced engineering for home appliance, communications, and network technologies, including the production of precision molds, sheet metal, and electronic products.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
CNY21.02 +0.69 (+3.39%)
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Volume Profile
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Liquidity & share structure
Average Volume
53M
Beta
0.51
Float Shares
5.56B
Free Float %
60.3%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+3.83% +2.65% -3.02% -18.75% -24.29% -19.97% -16.61% -3.78% -30.79% +138.36% +2,320.42%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
21.02
DCF (Unlevered) 104.09 +395.2%
DCF (Levered) 67.68 +222.0%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 100% Bullish
Rating 2024-11 Change
Strong Buy 7 0
Buy 11 0
Hold 0 0
Sell 0 0
Strong Sell 0 0
Quality scores
Altman Z-Score
2.43
Grey zone
Piotroski F-Score
5 / 9
Average
MOAT Score
4 / 10
Developing
Composite Rating
A
Overall Score
4 / 5
High
DCF Score
5 / 5
High
ROE Score
4 / 5
High
ROA Score
5 / 5
High
D/E Score
2 / 5
Medium
P/E Score
4 / 5
High
P/Book Score
3 / 5
Medium
Operational MOAT
✗ Below peers
  • ✓
    Revenue growth Furnishings, Fixtures & Appliances: +2.7%
    +5.7% ★ Q1'26: -6.9% (vs Q1'25)
  • ✓
    EPS growth Furnishings, Fixtures & Appliances: +4.0%
    +5.0% ★ Q1'26: -15.3% (vs Q1'25)
  • ✓
    FCF margin FCF growth · Furnishings, Fixtures & Appliances: +24.2%
    +5.0% Q1'26: -0.3% (vs Q1'25)
  • ✗
    EBIT margin Furnishings, Fixtures & Appliances: +6.9%
    +8.7% ★ Q1'26: +7.8% (vs Q1'25)
  • ✓
    ROIC Furnishings, Fixtures & Appliances: +6.4%
    +16.9% ★ Q1'26: +12.8% (vs Q1'25)
  • ✓
    Share dilution Furnishings, Fixtures & Appliances: +0.1%
    -0.6% ★ Q1'26: +0.0% (vs Q1'25)
  • ✓
    Debt / EBITDA Net debt/EBITDA · Furnishings, Fixtures & Appliances: -0.16×
    1.92× Q1'26: 3.11× (vs Q1'25)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
▶ WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.54) × ERP
WACC = 74% × Ke + 26% × Kd (4.3%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
—
Intrinsic value (base): 104.09 Current price: 21.02
Enterprise Value: — Equity Value: — Terminal Value: — TV as % of EV: —

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2015
actual 		Dec 2016
actual 		Dec 2017
actual 		Dec 2018
actual 		Dec 2019
actual 		Dec 2020
actual 		Dec 2021
actual 		Dec 2022
actual 		Dec 2023
actual 		Dec 2024
actual 		Dec 2025
actual 		Dec 2026
19 Rev. Ana.
23 EPS Ana. 		Dec 2027
25 Rev. Ana.
24 EPS Ana. 		Dec 2028
16 Rev. Ana.
16 EPS Ana. 		Dec 2029
15 Rev. Ana.
14 EPS Ana. 		Dec 2030
15 Rev. Ana.
14 EPS Ana.
Revenue
89.80B
est: 84.11B (+6.8%)
119.13B
est: 113.76B (+4.7%)
163.43B
est: 158.06B (+3.4%)
184.11B
est: 179.33B (+2.7%)
200.76B
est: 199.11B (+0.8%)
209.72B
est: 209.46B (+0.1%)
227.11B
est: 231.82B (-2.0%)
243.58B
est: 247.69B (-1.7%)
274.20B
est: 265.42B (+3.3%)
285.98B
est: 273.61B (+4.5%)
302.35B
est: 310.46B (-2.6%)
312.80B
298.62B – 323.90B
+0.8% YoY
328.78B
311.59B – 353.00B
+5.1% YoY
346.39B
343.47B – 349.32B
+5.4% YoY
384.94B
366.11B – 406.17B
+11.1% YoY
415.72B
395.39B – 438.66B
+8.0% YoY
EBITDA
5.73B
est: 6.93B (-17.3%)
8.52B
est: 9.37B (-9.0%)
12.70B
est: 13.01B (-2.4%)
13.58B
est: 14.77B (-8.0%)
13.94B
est: 16.39B (-15.0%)
15.69B
est: 17.25B (-9.0%)
18.23B
est: 19.09B (-4.5%)
19.68B
est: 20.39B (-3.5%)
23.67B
est: 40.27B (-41.2%)
25.60B
est: 41.52B (-38.3%)
34.65B
est: 47.11B (-26.4%)
47.46B
45.31B – 49.15B
+0.8% YoY
49.89B
47.28B – 53.56B
+5.1% YoY
52.56B
52.12B – 53.00B
+5.4% YoY
58.41B
55.55B – 61.63B
+11.1% YoY
63.08B
59.99B – 66.56B
+8.0% YoY
EBIT
4.72B
est: 5.21B (-9.5%)
6.13B
est: 7.05B (-13.1%)
9.63B
est: 9.80B (-1.7%)
10.46B
est: 11.12B (-5.9%)
9.39B
est: 12.34B (-24.0%)
10.78B
est: 12.99B (-17.0%)
13.42B
est: 14.37B (-6.6%)
14.93B
est: 15.36B (-2.7%)
18.14B
est: 31.37B (-42.2%)
20.59B
est: 32.34B (-36.3%)
26.16B
est: 36.69B (-28.7%)
36.97B
35.29B – 38.28B
+0.8% YoY
38.86B
36.83B – 41.72B
+5.1% YoY
40.94B
40.59B – 41.29B
+5.4% YoY
45.49B
43.27B – 48.00B
+11.1% YoY
49.13B
46.73B – 51.84B
+8.0% YoY
Net Income
4.30B
est: 6.38B (-32.6%)
5.04B
est: 7.40B (-31.9%)
6.91B
est: 10.64B (-35.1%)
7.48B
est: 11.41B (-34.4%)
8.21B
est: 12.97B (-36.7%)
8.88B
est: 10.42B (-14.8%)
13.08B
est: 13.02B (+0.5%)
14.71B
est: 15.11B (-2.6%)
16.60B
est: 18.05B (-8.1%)
18.74B
est: 18.94B (-1.0%)
19.55B
est: 21.03B (-7.0%)
19.80B
17.70B – 22.89B
-5.8% YoY
22.56B
19.08B – 25.70B
+13.9% YoY
23.66B
21.89B – 28.56B
+4.9% YoY
30.71B
28.76B – 32.92B
+29.8% YoY
34.03B
31.87B – 36.47B
+10.8% YoY
SGA
19.71B
est: 15.91B (+23.9%)
29.68B
est: 21.51B (+38.0%)
36.22B
est: 29.89B (+21.2%)
37.43B
est: 33.91B (+10.4%)
43.93B
est: 37.66B (+16.7%)
43.86B
est: 39.61B (+10.7%)
47.42B
est: 43.84B (+8.2%)
49.44B
est: 46.84B (+5.5%)
44.89B
est: 47.46B (-5.4%)
46.03B
est: 48.92B (-5.9%)
47.64B
est: 55.51B (-14.2%)
55.93B
53.39B – 57.91B
+0.8% YoY
58.78B
55.71B – 63.12B
+5.1% YoY
61.93B
61.41B – 62.46B
+5.4% YoY
68.83B
65.46B – 72.62B
+11.1% YoY
74.33B
70.70B – 78.43B
+8.0% YoY
EPS
0.71
est: 0.69 (+3.2%)
0.83
est: 0.80 (+4.1%)
1.13
est: 1.15 (-1.4%)
1.22
est: 1.23 (-0.8%)
1.29
est: 1.40 (-7.7%)
1.34
est: 1.12 (+19.3%)
1.41
est: 1.40 (+0.5%)
1.58
est: 1.63 (-3.0%)
1.79
est: 1.96 (-8.6%)
2.02
est: 2.05 (-1.2%)
2.12
est: 2.27 (-6.6%)
2.16
1.92 – 2.48
-4.9% YoY
2.36
2.07 – 2.79
+9.4% YoY
2.59
2.37 – 3.10
+9.7% YoY
3.33
3.12 – 3.57
+28.5% YoY
3.69
3.46 – 3.95
+10.8% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-29 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-28 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-27 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-26 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-25 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-22 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-21 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-20 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-19 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-18 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-15 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-14 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-13 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-12 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-11 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-08 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-07 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-05-06 A 4/5 5/5 4/5 5/5 2/5 4/5 3/5
2026-04-30 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-29 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-28 A- 4/5 4/5 4/5 5/5 1/5 4/5 3/5
2026-04-27 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-24 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-23 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-22 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-21 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-20 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-17 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5
2026-04-16 A 4/5 5/5 4/5 5/5 1/5 4/5 3/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
16.94B
OE per share TTM
1.83
Owner's Yield
8.72%
Maintenance CapEx ratio
65.82%
Maint CapEx / Avg PPE
15.0%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 146 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 SmartETFs Asia Pacific Dividend Builder ETF ADIV 2.47% 1.36M 1.95%
2 Kodex FTSE China A50 169950.KS 0.78% 119.0K 0.12%
3 Global X - MSCI China Consumer Discretionary ETF CHIQ 0.72% 873.6K 0.65%
4 JPMorgan ETFs (Ireland) ICAV - China A Research Enhanced Index Equity Active UCITS ETF JREC.L 0.44% 101.3K 0.40%
5 HSBC MSCI China A UCITS ETF HMCT.L 0.41% 552.0K 0.30%
6 Rayliant-ChinaAMC Transformative China Tech ETF CNQQ 0.31% 70.1K 0.75%
7 Xtrackers Harvest CSI 300 China A-Shares ETF ASHR 0.30% 4.06M 0.65%
8 Xtrackers Harvest CSI300 UCITS ETF 1D ASHR.L 0.29% 909.2K 0.65%
9 Samsung KODEX China CSI300 ETF 283580.KS 0.29% 572.9K 0.12%
10 Xtrackers Harvest CSI A500 UCITS ETF 1D AH50.L 0.25% 41.2K 0.65%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
213.1K
Shares Outstanding
9.22B

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Kevin Nolan VP & Non-Independent Director 20M male
Huagang Li Chairman of the Board, President & Chief Executive Officer 4M male
Danfeng Sun VP, Chief Digital Officer & Director 1M female
Ke Ying Head of Accounting Organization — —
Qun Liu VP & Chief Compliance Officer — male
Xiaomei Liu Secretary to the Board — female
Xiaowu Huang VP & Chief Sustainability Officer — male
Yanfeng Zhao Vice President & GM of the Refrigeration Business — male
Yang Li Vice President and GM of Washing Machine & the Internet of Clothing Platform — male
Yong Wu Vice President and GM of the Kitchen Appliances & the Internet of Food Platform — male
Chi Yin Ng Company Secretary — male
Yujun Song Vice President — male
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend yield history

Dividend history

Earnings history

Earnings reports

Stock splits

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