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AuGroup (2519.HK)
Shenzhen, CN
AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retail enterprise, offering a wide array of products across China, the United States, and Germany. The company specializes in furniture and home decor, providing items such as beds, bookcases, dressers, various storage chests, vanity tables and benches, food cabinets, sideboards, sofas, and outdoor furnishings. Beyond home goods, it also supplies electric tools like power screwdrivers, air pumps, car jump starters, and vehicle vacuums. Its inventory further extends to home appliances, including refrigerators and juicers; consumer electronics such as power banks, chargers, and cables; and health and fitness products like shiatsu neck/back massagers and treadmills. These offerings are distributed under proprietary brands, including ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK. Additionally, AuGroup provides logistics services. The company, founded in Shenzhen, China, in 2010, was formerly known as AuGroup Technology Co., Ltd. before officially changing its name in October 2024.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.87% | +1.30% | -2.92% | -8.98% | -14.34% | -23.23% | -50.74% | -66.28% | -66.28% | -66.28% | -66.28% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2025-03 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 1 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Furnishings, Fixtures & Appliances: +2.7%+24.6% ★
-
EPS growth Furnishings, Fixtures & Appliances: +4.0%-70.5%
-
FCF margin FCF growth · Furnishings, Fixtures & Appliances: +24.2%-1.2% Q4'25: +1.0%
-
EBIT margin Furnishings, Fixtures & Appliances: +6.9%+3.1% Q4'25: +2.3%
-
ROIC Furnishings, Fixtures & Appliances: +6.4%+5.7% Q4'25: +9.7%
-
Share dilution Furnishings, Fixtures & Appliances: +0.1%+5.7%
-
Debt / EBITDA Net debt/EBITDA · Furnishings, Fixtures & Appliances: -0.16×12.04× Q4'25: 6.84×
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 1 Rev. Ana. 1 EPS Ana. |
Dec 2027 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|
| Revenue |
10.71B
est: 11.51B (-7.0%)
|
13.34B
est: 14.36B (-7.0%)
|
16.72B
16.72B – 16.72B
+16.5% YoY
|
17.99B
17.99B – 17.99B
+7.6% YoY
|
| EBITDA |
1.06B
est: 537.96M (+97.7%)
|
416.21M
est: 670.81M (-38.0%)
|
781.35M
781.35M – 781.35M
+16.5% YoY
|
840.63M
840.63M – 840.63M
+7.6% YoY
|
| EBIT |
753.10M
est: 347.61M (+116.6%)
|
416.21M
est: 433.45M (-4.0%)
|
504.88M
504.88M – 504.88M
+16.5% YoY
|
543.18M
543.18M – 543.18M
+7.6% YoY
|
| Net Income |
504.30M
est: 561.44M (-10.2%)
|
156.97M
est: 220.14M (-28.7%)
|
551.29M
551.29M – 551.29M
+150.4% YoY
|
708.13M
708.13M – 708.13M
+28.4% YoY
|
| SGA |
2.46B
est: 2.55B (-3.6%)
|
2.90B
est: 3.19B (-8.9%)
|
3.71B
3.71B – 3.71B
+16.5% YoY
|
3.99B
3.99B – 3.99B
+7.6% YoY
|
| EPS |
1.29
est: 1.36 (-5.3%)
|
0.38
est: 0.53 (-28.9%)
|
1.34
1.34 – 1.34
+150.4% YoY
|
1.72
1.72 – 1.72
+28.4% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-28 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-27 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-26 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-22 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-21 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-20 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-18 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-15 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-14 | B+ | 3/5 | 4/5 | 3/5 | 3/5 | 1/5 | 3/5 | 4/5 |
| 2026-05-13 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-12 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-11 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-05-08 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-05-07 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-05-06 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-05-05 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-05-04 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-04-30 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-04-29 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 5/5 |
| 2026-04-28 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-04-27 | A- | 4/5 | 4/5 | 3/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-04-22 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-04-21 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-04-20 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-04-17 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 4/5 | 4/5 |
| 2026-04-16 | B+ | 3/5 | 4/5 | 2/5 | 4/5 | 1/5 | 4/5 | 4/5 |
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Kuaiyue Ze | Co-founder, Chief Financial Officer & Executive Vice Chairperson | 4M | male |
| Haizhuan Lu | Founder, Chief Executive Officer & Executive Chairperson | 4M | male |
| Zhuang Liyan | Joint Company Secretary, Board Secretary, Vice Chief Executive Officer & Executive Director | 2M | female |
| Fenglu Yu | Executive Director | 1M | male |
| Xinyong Fan | Deputy GM & Vice President | — | male |
| Kin Wai Li | Joint Company Secretary | — | male |
| Dianfeng Hu | Deputy General Manager | — | male |
| Can Wu | Deputy GM & Chief Operation Officer | — | female |
| Wei Sun | Deputy GM & Chairperson Assistant | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for 2519.HK
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
