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Seera Holding Group (1810.SR)
Riyadh, Riyadh Province, SA
Seera Holding Group, along with its affiliated entities, delivers a comprehensive array of travel and tourism services to customers throughout the Kingdom of Saudi Arabia, the United Kingdom, and globally. Their primary offerings span detailed travel planning, encompassing airline bookings, hotel accommodations, and curated vacation packages. Beyond traditional travel, the company is actively involved in various complementary sectors, such as real estate and room leasing, vehicle rentals, event management, aircraft acquisition and rental, and sports-related activities. Furthermore, it supplies vital infrastructure and communication services, including call center support, information technology provisions, transport solutions, and digital messaging through SMS and multimedia. The group's extensive range of products and services is marketed under prominent brands like Discover Saudi, Almosafer, Mawasim, and Lumi. Established in 1979, the Riyadh, Saudi Arabia-based company operated under the name Al Tayyar Travel Group Holding Company until it officially adopted its current designation, Seera Holding Group, in April 2019.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.00% | +0.00% | -4.16% | -9.69% | -27.77% | -23.51% | -11.94% | -18.97% | -4.38% | -22.64% | +17.62% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 1 | 0 |
| Buy | 1 | -1 |
| Hold | 4 | +1 |
| Sell | 0 | 0 |
| Strong Sell | 0 | -1 |
-
Revenue growth Travel Services: +8.5%+14.8% ★ Q1'26: -1.4% (vs Q1'25)
-
EPS growth Travel Services: +10.2%+125.0% ★ Q1'26: +15.4% (vs Q1'25)
-
FCF margin FCF growth · Travel Services: +12.2%+8.4% ★ Q1'26: -21.8% (vs Q1'25)
-
EBIT margin Travel Services: +13.1%+6.1% Q1'26: +7.7% (vs Q1'25)
-
ROIC Travel Services: +10.4%+2.8% Q1'26: +3.8% (vs Q1'25)
-
Share dilution Travel Services: +0.3%+111.6% Q1'26: -2.4% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Travel Services: -0.25×2.67× Q1'26: 2.61× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 2 Rev. Ana. 2 EPS Ana. |
Dec 2027 4 Rev. Ana. 3 EPS Ana. |
Dec 2028 2 Rev. Ana. 1 EPS Ana. |
Dec 2029 1 Rev. Ana. 1 EPS Ana. |
Dec 2030 1 Rev. Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
8.63B
est: 8.77B (-1.5%)
|
8.04B
est: 8.05B (-0.1%)
|
2.11B
est: 2.04B (+3.2%)
|
1.95B
est: 2.05B (-4.9%)
|
2.19B
est: 1.99B (+10.2%)
|
904.59M
est: 910.73M (-0.7%)
|
1.33B
est: 1.25B (+6.1%)
|
2.27B
est: 2.45B (-7.5%)
|
3.29B
est: 3.92B (-16.1%)
|
4.11B
est: 4.13B (-0.7%)
|
4.72B
est: 4.89B (-3.5%)
|
4.61B
4.29B – 4.93B
-5.7% YoY
|
5.10B
4.78B – 5.37B
+10.6% YoY
|
5.45B
5.09B – 5.78B
+6.9% YoY
|
5.56B
5.20B – 5.90B
+2.1% YoY
|
5.86B
5.48B – 6.22B
+5.4% YoY
|
| EBITDA |
1.37B
est: 1.74B (-21.3%)
|
1.05B
est: 1.60B (-34.7%)
|
831.36M
est: 405.98M (+104.8%)
|
237.52M
est: 407.45M (-41.7%)
|
482.50M
est: 395.39M (+22.0%)
|
362.45M
est: 181.15M (+100.1%)
|
43.46M
est: 248.97M (-82.5%)
|
410.32M
est: 488.13M (-15.9%)
|
820.66M
est: 1.15B (-28.4%)
|
538.24M
est: 1.21B (-55.4%)
|
870.05M
est: 1.43B (-39.0%)
|
1.35B
1.25B – 1.44B
-5.7% YoY
|
1.49B
1.40B – 1.57B
+10.6% YoY
|
1.59B
1.49B – 1.69B
+6.9% YoY
|
1.62B
1.52B – 1.72B
+2.1% YoY
|
1.71B
1.60B – 1.82B
+5.4% YoY
|
| EBIT |
1.22B
est: 17.90M (+6,732.7%)
|
870.55M
est: 16.45M (+5,192.6%)
|
560.34M
est: 4.17M (+13,341.3%)
|
74.97M
est: 4.18M (+1,691.8%)
|
257.09M
est: 4.06M (+6,232.3%)
|
67.28M
est: 1.86M (+3,517.0%)
|
-283.51M
est: 2.56M (-11,189.6%)
|
3.45M
est: 5.01M (-31.2%)
|
412.41M
est: 1.06B (-61.2%)
|
31.30M
est: 1.12B (-97.2%)
|
287.41M
est: 1.33B (-78.3%)
|
1.25B
1.16B – 1.34B
-5.7% YoY
|
1.38B
1.30B – 1.46B
+10.6% YoY
|
1.48B
1.38B – 1.57B
+6.9% YoY
|
1.51B
1.41B – 1.60B
+2.1% YoY
|
1.59B
1.48B – 1.69B
+5.4% YoY
|
| Net Income |
1.16B
est: 1.29B (-10.2%)
|
826.25M
est: 892.95M (-7.5%)
|
496.80M
est: 687.03M (-27.7%)
|
-144.96M
est: 134.68M (-207.6%)
|
185.59M
est: 268.10M (-30.8%)
|
9.76M
est: 688.41M (-98.6%)
|
-377.72M
est: -275.95M (-36.9%)
|
-45.74M
est: -160.51M (+71.5%)
|
256.66M
est: 487.99M (-47.4%)
|
-198.98M
est: 389.72M (-151.1%)
|
46.40M
est: 320.77M (-85.5%)
|
172.85M
146.69M – 352.13M
-46.1% YoY
|
517.53M
353.88M – 681.17M
+199.4% YoY
|
615.94M
564.91M – 666.96M
+19.0% YoY
|
872.94M
798.87M – 943.19M
+41.7% YoY
|
—
— – —
-100.0% YoY
|
| SGA |
214.57M
est: 1.60B (-86.6%)
|
190.73M
est: 1.47B (-87.0%)
|
202.86M
est: 371.48M (-45.4%)
|
217.32M
est: 372.83M (-41.7%)
|
288.00M
est: 361.79M (-20.4%)
|
263.81M
est: 165.76M (+59.1%)
|
281.87M
est: 227.82M (+23.7%)
|
347.67M
est: 446.65M (-22.2%)
|
422.58M
est: 572.27M (-26.2%)
|
511.76M
est: 603.02M (-15.1%)
|
522.76M
est: 713.04M (-26.7%)
|
672.17M
625.20M – 719.14M
-5.7% YoY
|
743.13M
697.76M – 783.68M
+10.6% YoY
|
794.32M
742.47M – 843.49M
+6.9% YoY
|
810.95M
758.01M – 861.14M
+2.1% YoY
|
854.70M
798.91M – 907.61M
+5.4% YoY
|
| EPS |
4.15
est: 4.39 (-5.5%)
|
2.82
est: 3.03 (-7.0%)
|
1.69
est: 2.33 (-27.5%)
|
-0.49
est: 0.46 (-207.2%)
|
0.62
est: 0.91 (-31.9%)
|
0.03
est: 2.34 (-98.6%)
|
-1.29
est: -0.94 (-37.7%)
|
-0.15
est: -0.54 (+72.2%)
|
0.87
est: 0.78 (+10.9%)
|
-0.68
est: 0.63 (-208.6%)
|
0.17
est: 0.52 (-67.0%)
|
0.40
0.24 – 0.56
-22.4% YoY
|
0.83
0.57 – 1.09
+107.5% YoY
|
0.99
0.91 – 1.07
+19.3% YoY
|
1.40
1.28 – 1.51
+41.4% YoY
|
—
— – —
-100.0% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-21 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-20 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-19 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-18 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-17 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-14 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-13 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-12 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-11 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-10 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-07 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-06 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-05 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-04 | C+ | 2/5 | 1/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-03 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-30 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-29 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-28 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-27 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-26 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-23 | C+ | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 4/5 |
| 2026-04-22 | C+ | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 4/5 |
| 2026-04-21 | C+ | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 4/5 |
| 2026-04-20 | C+ | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 4/5 |
| 2026-04-19 | C+ | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 4/5 |
| 2026-04-16 | C+ | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 4/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | iShares MSCI Saudi Arabia ETF KSA | 0.27% | 1.77M | 0.75% |
| 2 | State Street SPDR MSCI Emerging Markets Small Cap UCITS ETF EMSD.L | 0.08% | 464.3K | 0.55% |
| 3 | Avantis Emerging Markets Small Cap Equity ETF AVEE | 0.05% | 65.5K | 0.42% |
| 4 | iShares MSCI Emerging Markets Small-Cap ETF EEMS | 0.05% | 186.6K | 0.72% |
| 5 | iShares MSCI EM Small Cap UCITS ETF IEMS.L | 0.05% | 170.6K | 0.74% |
| 6 | Dimensional - Emerging Markets Value ETF DFEV | 0.03% | 523.5K | 0.46% |
| 7 | Dimensional - Emerging Markets Core Equity 2 ETF DFEM | 0.02% | 1.80M | 0.39% |
| 8 | Dimensional - Emerging Markets ex China Core Equity ETF DEXC | 0.02% | 62.3K | 0.56% |
| 9 | Avantis Emerging Markets ex-China Equity ETF AVXC | 0.01% | 60.2K | 0.33% |
| 10 | Dimensional Emerging Markets Sustainability Core 1 ETF DFSE | 0.01% | 87.9K | 0.44% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Al Waleed Bin Abdulaziz Al-Nasser | Chief Executive Officer | — | male |
| Muhammad Khalid | Executive Vice President & Group Chief Financial Officer | — | male |
| Muzzammil Ahussain | Chief Executive Officer of ALMOSAFER | — | male |
| Redmond Walsh | Chief Executive Officer of Portman Travel Group | — | male |
| Ross McCauley | Vice President of Marketing & Communications | — | male |
| Shuja Zaidi | Executive Vice President & CHO | — | male |
| Syed Mohammed Azfar Shakeel | Chief Executive Officer of LUMI | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for 1810.SR
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
