Español 
Deutsch 
Français 
MSCI World Index (MSC)
NASDAQ Composite (NASDAQ)
FTSE China A50 Index (FGI)
STOXX Europe 600 (SIX)
Nikkei 300 (OSA)
NIFTY 50 (NSE)
DAX Performance Index (XETRA)
FTSE 100 (FGI)
CAC 40 (EURONEXT)
Haypp Group AB (publ) (HAYPP.ST)
Stockholm, SE
Haypp Group AB (publ) operates as an online vendor, specializing in the sale of snus and tobacco-free nicotine pouches. Its commercial activities extend across Sweden, Norway, various other European countries, and the United States. The company distributes its products through a comprehensive network of e-commerce platforms and proprietary brands, including prominent sites like haypp.com, nicokick.com, snusbolaget.se, and northerner.com, alongside snushjem.no, snus.com, snusmarkt.ch, snuslageret.no, snusnetto.com, and nettotobak.com. Founded in 2009, the enterprise was initially incorporated as Snusbolaget Norden Holding AB before adopting its current name, Haypp Group AB, in September 2019. The company's main offices are situated in Stockholm, Sweden.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -3.02% | +1.66% | +4.66% | +10.49% | -9.29% | -6.78% | +18.87% | +321.25% | +104.24% | +104.24% | +104.24% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 1 | 0 |
| Buy | 1 | 0 |
| Hold | 2 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Tobacco: +5.3%+4.6% Q1'26: +19.6% (vs Q1'25)
-
EPS growth Tobacco: +18.8%-6.9% Q1'26: -85.7% (vs Q1'25)
-
FCF margin FCF growth · Tobacco: +9.5%+4.7% ★ Q1'26: +13.3% (vs Q1'25)
-
EBIT margin Tobacco: +20.5%+2.8% Q1'26: +1.6% (vs Q1'25)
-
ROIC Tobacco: +16.0%+11.9% Q1'26: +5.7% (vs Q1'25)
-
Share dilution Tobacco: +0.0%+1.5% Q1'26: +1.2% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Tobacco: 0.25×1.00× Q1'26: 0.81× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 2 Rev. Ana. 2 EPS Ana. |
Dec 2027 2 Rev. Ana. 2 EPS Ana. |
Dec 2028 3 Rev. Ana. 2 EPS Ana. |
Dec 2029 2 Rev. Ana. 1 EPS Ana. |
Dec 2030 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
2.27B
est: 2.29B (-0.8%)
|
2.60B
est: 2.55B (+2.0%)
|
3.17B
est: 3.46B (-8.6%)
|
3.68B
est: 3.69B (-0.2%)
|
3.85B
est: 3.83B (+0.4%)
|
4.79B
4.67B – 4.91B
+24.9% YoY
|
5.81B
5.58B – 6.05B
+21.4% YoY
|
6.98B
6.92B – 7.04B
+20.0% YoY
|
8.47B
8.19B – 8.75B
+21.4% YoY
|
9.79B
9.47B – 10.11B
+15.6% YoY
|
| EBITDA |
37.27M
est: 70.08M (-46.8%)
|
86.94M
est: 78.08M (+11.3%)
|
116.15M
est: 397.81M (-70.8%)
|
203.29M
est: 423.26M (-52.0%)
|
237.11M
est: 440.32M (-46.2%)
|
550.00M
536.41M – 563.58M
+24.9% YoY
|
667.73M
641.12M – 694.34M
+21.4% YoY
|
801.30M
794.50M – 808.09M
+20.0% YoY
|
972.77M
940.67M – 1.00B
+21.4% YoY
|
1.12B
1.09B – 1.16B
+15.6% YoY
|
| EBIT |
-21.12M
est: 7.29M (-389.9%)
|
24.75M
est: 8.12M (+204.9%)
|
19.78M
est: 247.61M (-92.0%)
|
87.23M
est: 263.45M (-66.9%)
|
109.41M
est: 274.07M (-60.1%)
|
342.33M
333.88M – 350.79M
+24.9% YoY
|
415.62M
399.05M – 432.18M
+21.4% YoY
|
498.75M
494.52M – 502.98M
+20.0% YoY
|
605.48M
585.50M – 625.45M
+21.4% YoY
|
699.68M
676.60M – 722.76M
+15.6% YoY
|
| Net Income |
-27.63M
est: 35.50M (-177.8%)
|
20.08M
est: 53.09M (-62.2%)
|
5.04M
est: 16.92M (-70.2%)
|
44.98M
est: 112.10M (-59.9%)
|
42.49M
est: 131.96M (-67.8%)
|
81.00M
64.63M – 116.67M
-38.6% YoY
|
193.37M
178.15M – 208.59M
+138.7% YoY
|
306.46M
299.06M – 313.86M
+58.5% YoY
|
418.64M
400.69M – 436.60M
+36.6% YoY
|
550.18M
526.58M – 573.77M
+31.4% YoY
|
| SGA |
115.15M
est: 149.38M (-22.9%)
|
109.32M
est: 166.44M (-34.3%)
|
375.60M
est: 179.94M (+108.7%)
|
177.43M
est: 191.45M (-7.3%)
|
—
est: 199.16M (-100.0%)
|
248.77M
242.63M – 254.92M
+24.9% YoY
|
302.03M
289.99M – 314.06M
+21.4% YoY
|
362.44M
359.37M – 365.52M
+20.0% YoY
|
440.00M
425.49M – 454.52M
+21.4% YoY
|
508.46M
491.69M – 525.23M
+15.6% YoY
|
| EPS |
-1.19
est: 1.15 (-203.5%)
|
0.69
est: 1.72 (-59.9%)
|
0.17
est: 0.54 (-68.5%)
|
1.51
est: 3.58 (-57.8%)
|
1.39
est: 4.21 (-67.0%)
|
3.14
2.06 – 3.72
-25.4% YoY
|
6.33
5.68 – 6.65
+101.4% YoY
|
9.78
9.54 – 10.01
+54.5% YoY
|
13.36
12.78 – 13.93
+36.6% YoY
|
17.55
16.80 – 18.31
+31.4% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-08 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-07 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-06 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-05 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-05-04 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-30 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-29 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-28 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-27 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-24 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-23 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-22 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-21 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-20 | B- | 2/5 | 4/5 | 2/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-17 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-16 | B- | 3/5 | 4/5 | 3/5 | 4/5 | 2/5 | 1/5 | 1/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | State Street SPDR S&P International Small Cap ETF GWX | 0.02% | 194.0K | 0.40% |
| 2 | Avantis International Small Cap Equity ETF AVDS | 0.01% | 39.2K | 0.30% |
| 3 | Avantis International Small Cap Value ETF AVDV | 0.01% | 1.11M | 0.36% |
| 4 | Avantis Responsible International Equity ETF AVSD | 0.00% | 16.9K | 0.23% |
| 5 | Avantis Global Small Cap Value UCITS ETF AVGS.L | 0.00% | 31.6K | 0.39% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Gavin O'Dowd | President & Chief Executive Officer | 5M | male |
| Erik Arnold Bloomquist | Head of Investor Relations | — | male |
| Gabriel De Prado | President of the US Business | — | male |
| Hans Strömblad van Eijk | Chief Marketing Officer | — | male |
| Johan Hansson | Chief Partnerships Officer | — | male |
| Jonas Kolehmainen | Chief Operating Officer & Deputy Chief Executive Officer | — | male |
| Markus Lindblad | Global Head of Legal & External Affairs | — | male |
| Peter Deli | Chief Financial Officer | — | male |
| Aaron Carmichael | Chief People & Culture Officer | — | male |
| Svante Andersson | President of the UK Business & Deputy CEO | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for HAYPP.ST
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
