British American Tobacco p.l.c. (BTAFF)
London, GB
British American Tobacco p.l.c. (BAT) operates as a global purveyor of tobacco and nicotine products. Its extensive product range encompasses both traditional offerings, such as combustible cigarettes and classic oral tobacco forms like snus and moist snuff, and a growing selection of next-generation nicotine products, including vapour devices, tobacco heating systems, and modern oral pouches. The company markets its diverse portfolio under prominent brand names like Kent, Dunhill, Lucky Strike, Pall Mall, Rothmans, Camel, Newport, and Natural American Spirit. Additionally, it features specific brands for its new categories, such as being Vapour, THP, and Modern Oral. These goods are distributed to consumers predominantly via retail outlets. Founded in 1902, British American Tobacco p.l.c. is centrally managed from its headquarters in London, United Kingdom.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -2.67% | -10.43% | +2.98% | -6.01% | +5.05% | +3.81% | +33.28% | +90.89% | +56.87% | +1.68% | +486.16% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2024-11 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Tobacco: +5.3%-1.0% Q4'25: -2.2% (vs Q4'23)
-
EPS growth Tobacco: +18.8%+156.6% ★ Q4'25: +117.6% (vs Q4'23)
-
FCF margin FCF growth · Tobacco: +9.5%+22.3% Q4'25: +21.8% (vs Q4'23)
-
EBIT margin Tobacco: +20.5%+45.6% ★ Q4'25: +37.1% (vs Q4'23)
-
ROIC Tobacco: +16.0%+11.5% Q4'25: +18.7% (vs Q4'23)
-
Share dilution Tobacco: +0.0%-1.2% ★ Q4'25: -1.8% (vs Q4'23)
-
Debt / EBITDA Net debt/EBITDA · Tobacco: 0.25×2.51× Q4'25: 1.40× (vs Q4'23)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 13 Rev. Ana. 1 EPS Ana. |
Dec 2027 13 Rev. Ana. 1 EPS Ana. |
Dec 2028 8 Rev. Ana. 2 EPS Ana. |
Dec 2029 12 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
13.10B
est: 19.02B (-31.1%)
|
14.75B
est: 18.39B (-19.8%)
|
20.29B
est: 27.85B (-27.2%)
|
24.49B
est: 31.02B (-21.1%)
|
25.88B
est: 33.97B (-23.8%)
|
25.78B
est: 35.11B (-26.6%)
|
25.68B
est: 34.65B (-25.9%)
|
27.66B
est: 33.87B (-18.3%)
|
27.28B
est: 35.20B (-22.5%)
|
25.87B
est: 26.02B (-0.6%)
|
25.61B
est: 25.58B (+0.1%)
|
26.27B
26.07B – 26.50B
+2.7% YoY
|
27.18B
26.95B – 27.77B
+3.4% YoY
|
28.20B
27.98B – 28.63B
+3.8% YoY
|
29.02B
28.79B – 29.46B
+2.9% YoY
|
| EBITDA |
6.86B
est: 7.59B (-9.5%)
|
7.52B
est: 7.33B (+2.6%)
|
31.55B
est: 11.11B (+184.0%)
|
11.02B
est: 12.37B (-10.9%)
|
10.63B
est: 13.55B (-21.5%)
|
11.90B
est: 14.00B (-15.0%)
|
11.81B
est: 13.82B (-14.5%)
|
12.45B
est: 13.51B (-7.9%)
|
8.83B
est: 14.04B (-37.1%)
|
7.74B
est: 15.28B (-49.4%)
|
14.23B
est: 15.02B (-5.3%)
|
15.42B
15.31B – 15.56B
+2.7% YoY
|
15.95B
15.82B – 16.30B
+3.4% YoY
|
16.55B
16.42B – 16.81B
+3.8% YoY
|
17.04B
16.90B – 17.30B
+2.9% YoY
|
| EBIT |
6.44B
est: 3.38B (+90.5%)
|
6.92B
est: 3.27B (+111.7%)
|
30.65B
est: 4.95B (+519.4%)
|
9.99B
est: 5.51B (+81.2%)
|
9.70B
est: 6.03B (+60.8%)
|
10.94B
est: 6.24B (+75.5%)
|
10.91B
est: 6.15B (+77.2%)
|
11.50B
est: 6.02B (+91.2%)
|
-15.17B
est: 6.25B (-342.7%)
|
4.64B
est: 4.79B (-3.1%)
|
11.68B
est: 4.71B (+148.2%)
|
4.83B
4.80B – 4.87B
+2.7% YoY
|
5.00B
4.96B – 5.11B
+3.4% YoY
|
5.19B
5.15B – 5.27B
+3.8% YoY
|
5.34B
5.30B – 5.42B
+2.9% YoY
|
| Net Income |
4.29B
est: 4.58B (-6.4%)
|
4.65B
est: 5.54B (-16.1%)
|
37.53B
est: 6.36B (+490.3%)
|
6.03B
est: 6.15B (-1.9%)
|
5.70B
est: 7.37B (-22.6%)
|
6.40B
est: 7.37B (-13.2%)
|
6.80B
est: 7.32B (-7.1%)
|
6.67B
est: 8.09B (-17.6%)
|
-14.37B
est: 8.43B (-270.5%)
|
3.07B
est: 8.00B (-61.7%)
|
7.76B
est: 7.52B (+3.3%)
|
7.94B
7.85B – 8.09B
+5.6% YoY
|
8.53B
8.45B – 8.70B
+7.5% YoY
|
9.19B
9.09B – 9.37B
+7.6% YoY
|
9.74B
9.64B – 9.94B
+6.1% YoY
|
| SGA |
12.60M
est: 1.26B (-99.0%)
|
11.40M
est: 1.22B (-99.1%)
|
47.70M
est: 1.85B (-97.4%)
|
25.40M
est: 2.06B (-98.8%)
|
25.30M
est: 2.26B (-98.9%)
|
1.12B
est: 2.33B (-51.8%)
|
1.27B
est: 2.30B (-44.8%)
|
1.19B
est: 2.25B (-47.1%)
|
1.18B
est: 2.34B (-49.5%)
|
3.95B
est: 1.50B (+163.2%)
|
—
est: 1.48B (-100.0%)
|
1.52B
1.50B – 1.53B
+2.7% YoY
|
1.57B
1.55B – 1.60B
+3.4% YoY
|
1.63B
1.61B – 1.65B
+3.8% YoY
|
1.67B
1.66B – 1.70B
+2.9% YoY
|
| EPS |
2.31
est: 2.06 (+12.2%)
|
2.50
est: 2.49 (+0.4%)
|
18.36
est: 2.86 (+542.5%)
|
2.64
est: 2.76 (-4.5%)
|
2.50
est: 3.31 (-24.5%)
|
2.80
est: 3.31 (-15.5%)
|
2.97
est: 3.29 (-9.7%)
|
2.93
est: 3.64 (-19.4%)
|
-6.49
est: 3.79 (-271.3%)
|
1.37
est: 3.64 (-62.4%)
|
3.51
est: 3.42 (+2.7%)
|
3.61
3.57 – 3.68
+5.6% YoY
|
3.88
3.84 – 3.96
+7.5% YoY
|
4.18
4.13 – 4.26
+7.6% YoY
|
4.43
4.39 – 4.52
+6.1% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-28 | A- | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-26 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-22 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-21 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-20 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-19 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-18 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 3/5 | 3/5 |
| 2026-05-15 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-14 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-13 | A- | 4/5 | 4/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-12 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-11 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-08 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-07 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-06 | A | 4/5 | 5/5 | 4/5 | 4/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-05 | A | 4/5 | 5/5 | 4/5 | 5/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-04 | A | 4/5 | 5/5 | 4/5 | 5/5 | 2/5 | 4/5 | 3/5 |
| 2026-05-01 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-30 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-29 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-28 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-27 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-24 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-23 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-22 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-21 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-20 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-17 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
| 2026-04-15 | A | 4/5 | 5/5 | 4/5 | 5/5 | 1/5 | 4/5 | 3/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
| # | Reporting person | Amount owned | % of class | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Type | Citizenship | Filing date | SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Capital Research Global Investors ** | 120.96M | 5.20% | 120.95M | — | 120.96M | — | IA | Delaware | 2020-02-14 | ↗ |
| 2 | KENNETH B. DART | 114.82M | 5.00% | — | 114.82M | — | 114.82M | IN | CAYMAN ISLANDS | 2021-01-22 | ↗ |
| 3 | PORTFOLIO SERVICES LTD | 114.82M | 5.00% | — | 114.82M | — | 114.82M | CO | CAYMAN ISLANDS | 2021-01-22 | ↗ |
| 4 | Capital World Investors ** | 66.92M | 2.90% | — | 66.88M | 66.92M | — | IA | Delaware | 2019-02-14 | ↗ |
| 5 | BARCLAYS GLOBAL INVESTORS, NA. | 2.37M | 4.89% | — | — | 147.65M | — | BK | Delaware | 2024-10-22 | ↗ |
| 6 | 95-1411037 | 13.00 | 5.10% | 114.78M | — | 115.11M | — | IA | Delaware | 2023-02-13 | ↗ |
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
Insider Activity
| Date | Person | Role | Transaction | A/D | Security | Shares | Price | Value | Owned after | D/I | Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022-11-14 | BT DE Investments Inc. | Director | — | D | Convertible Debenture | 37,670,540 | 0.00 | — | — | — | ↗ |
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Tadeu Luiz Marroco | Chief Executive Officer, Member of Management Board & Executive Director | 6M | male |
| James Barrett | Director of Business Development & Member of Management Board | — | male |
| James Murphy | Director of Research & Science and Member of Management Board | — | — |
| Johan Vandermeulen | Chief Operating Officer & Member of Management Board | — | male |
| Kingsley Wheaton | Chief Corporate Officer & Member of Management Board | — | male |
| Luciano Comin | Chief Marketing Officer & Member of Management Board | — | male |
| Paul McCrory | Director of Legal, General Counsel & Member of Management Board | — | male |
| Syed Javed Iqbal | Interim Chief Financial Officer, Director of Digital and Information & Member of Management Board | — | male |
| David Waterfield | Member of Management Board | — | male |
| Zafar Aslam Khan | Member of the Management Board & Director of Operations | — | male |
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for BTAFF
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.

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