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SMG Swiss Marketplace Group Holding AG (SMG.SW)

CHF26.90 +0.25 (+0.94%)
CH SIX Communication Services Internet Content & Information
Address Thurgauerstrasse 36 8050
Zurich, CH
CEO Christoph Tonini
IPO 2025-09-18
ISIN CH1484953687

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Description

SMG Swiss Marketplace Group Holding AG, a digital and online marketplace firm established in 2021, is headquartered in Zurich, Switzerland. The company specializes in providing tools to facilitate decision-making across Switzerland, operating through distinct Real Estate, Automotive, and General Marketplaces segments. It also offers resources pertaining to finance and insurance. Its clientele is diverse, serving agencies, automotive and real estate businesses, and various other corporations. As of May 2, 2016, SMG Swiss Marketplace Group Holding AG has been a subsidiary of Schweizerische Mobiliar Versicherungsgesellschaft AG.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
CHF26.90 +0.25 (+0.94%)
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Volume Profile
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Liquidity & share structure
Average Volume
99.1K
Beta
-0.17
Float Shares
2.42M
Free Float %
2.5%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
-2.82% -4.26% -12.82% -12.52% -21.55% -29.76% -41.91% -41.91% -41.91% -41.91% -41.91%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
26.90
DCF (Unlevered) 32.46 +20.7%
DCF (Levered) 32.22 +19.8%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 75% Bullish
Rating 2026-06 Change
Strong Buy 4 0
Buy 2 0
Hold 2 0
Sell 0 0
Strong Sell 0 0
Quality scores
Altman Z-Score
5.24
Safe zone
Piotroski F-Score
6 / 9
Average
MOAT Score
7 / 10
Strong MOAT
Composite Rating
B
Overall Score
3 / 5
Medium
DCF Score
3 / 5
Medium
ROE Score
3 / 5
Medium
ROA Score
4 / 5
High
D/E Score
4 / 5
High
P/E Score
1 / 5
Low
P/Book Score
1 / 5
Low
Operational MOAT
✗ Below peers
  • Revenue growth Internet Content & Information: +9.7%
    +14.1% Q4'25: +1.4% (vs Q4'24)
  • EPS growth Internet Content & Information: +26.9%
    +9.5% Q4'25: -9.1% (vs Q4'24)
  • FCF margin FCF growth · Internet Content & Information: +23.2%
    +26.9% Q4'25: +62.3% (vs Q4'24)
  • EBIT margin Internet Content & Information: +12.7%
    +26.5% Q4'25: +28.4% (vs Q4'24)
  • ROIC Internet Content & Information: +7.3%
    +8.6% Q4'25: +10.1% (vs Q4'24)
  • Share dilution Internet Content & Information: +0.3%
    0.0% Q4'25: +0.0% (vs Q4'24)
  • Debt / EBITDA Net debt/EBITDA · Internet Content & Information: -1.09×
    0.08× Q4'25: 0.08× (vs Q4'24)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (-0.17) × ERP
WACC = 100% × Ke + 0% × Kd (31.4%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Intrinsic value (base): 32.46 Current price: 26.90
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Dec 2025
actual
Dec 2026
7 Rev. Ana.
6 EPS Ana.
Dec 2027
7 Rev. Ana.
6 EPS Ana.
Dec 2028
4 Rev. Ana.
3 EPS Ana.
Dec 2029
3 Rev. Ana.
4 EPS Ana.
Revenue
331.99M
est: 332.56M (-0.2%)
370.10M
367.13M – 374.01M
+11.3% YoY
410.63M
404.80M – 415.35M
+11.0% YoY
452.03M
446.94M – 457.03M
+10.1% YoY
485.00M
479.54M – 490.36M
+7.3% YoY
EBITDA
143.65M
est: 124.98M (+14.9%)
139.09M
137.98M – 140.56M
+11.3% YoY
154.32M
152.13M – 156.10M
+11.0% YoY
169.88M
167.97M – 171.76M
+10.1% YoY
182.27M
180.22M – 184.29M
+7.3% YoY
EBIT
88.08M
est: 47.16M (+86.8%)
52.49M
52.07M – 53.04M
+11.3% YoY
58.23M
57.41M – 58.90M
+11.0% YoY
64.11M
63.38M – 64.81M
+10.1% YoY
68.78M
68.01M – 69.54M
+7.3% YoY
Net Income
67.69M
est: 99.17M (-31.7%)
132.01M
127.92M – 134.50M
+33.1% YoY
160.41M
154.81M – 164.18M
+21.5% YoY
191.45M
188.64M – 194.20M
+19.3% YoY
220.76M
217.53M – 223.93M
+15.3% YoY
SGA
29.98M
est: 49.39M (-39.3%)
54.97M
54.53M – 55.55M
+11.3% YoY
60.99M
60.12M – 61.69M
+11.0% YoY
67.14M
66.38M – 67.88M
+10.1% YoY
72.03M
71.22M – 72.83M
+7.3% YoY
EPS
0.69
est: 1.01 (-31.7%)
1.35
1.30 – 1.37
+33.1% YoY
1.63
1.58 – 1.67
+21.5% YoY
1.95
1.92 – 1.98
+19.3% YoY
2.25
2.22 – 2.28
+15.3% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-06-12 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-11 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-10 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-09 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-08 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-05 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-04 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-03 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-02 B 3/5 3/5 3/5 4/5 4/5 1/5 1/5
2026-06-01 B- 2/5 1/5 3/5 4/5 4/5 1/5 1/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
261.82M
OE per share TTM
62.66
Owner's Yield
4.97%
Maintenance CapEx ratio
4.47%
Maint CapEx / Avg PPE
6.4%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
Total invested
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock Held by 47 ETFs in our universe
# ETF Weight Est. AUM exposure TER
1 Amplify Online Retail ETF IBUY 0.62% 678.2K 0.65%
2 Xtrackers MSCI Europe Small Cap UCITS ETF 1C XXSC.L 0.05% 1.70M 0.30%
3 iShares MSCI Europe Small-Cap ETF IEUS 0.05% 80.0K 0.41%
4 iShares Core SPI(R) ETF (CH) CHSPI.SW 0.03% 2.24M 0.10%
5 Amundi MSCI Europe Small Cap ESG Broad Transition UCITS ETF Dist X026.DE 0.03% 104.7K 0.23%
6 Amundi MSCI Europe Small Cap ESG Broad Transition UCITS ETF Acc CEM.PA 0.03% 104.7K 0.23%
7 iShares Digitalisation UCITS ETF DGTL.L 0.03% 226.1K 0.40%
8 Schwab International Small-Cap Equity ETF SCHC 0.03% 1.45M 0.06%
9 iShares Currency Hedged MSCI EAFE Small-Cap ETF HSCZ 0.02% 51.7K 0.83%
10 iShares MSCI EAFE Small-Cap ETF SCZ 0.02% 3.11M 0.40%

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
102.1K
Shares Outstanding
98.09M

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Christoph Tonini Chief Executive Officer 460.0K male
Boris Gussen Chief Financial Officer male
Francesco Vass Managing Director of General Marketplaces male
Jessica List Chief Corporate Officer female
Luka Janjis Director of Investor Relations male
Martin Waeber Managing Director of Real Estate male
Alberto Sanz de Lama Managing Director of Automotive male
Roswitha Brunner Head of Corporate Communication & Public Affairs female
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend history

Earnings history

Earnings reports

Stock splits