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Pricer AB (publ) (PRIC-B.ST)
SEK3.45
-0.02 (-0.58%)
SE STO Technology Hardware, Equipment & Parts
Address
PO Box 215 101 24
Stockholm, SE
Stockholm, SE
CEO
Magnus Larsson
Website
pricer.com
IPO
2000-01-03
ISIN SE0000233934
Also trades on
London Stock Exchange · 0H38.L (SEK)
Other OTC · PCRBF (USD)
Stockholm Stock Exchange · PRIC-B.ST (SEK)
Description
Founded in 1991 and based in Stockholm, Sweden, Pricer AB (publ) specializes in the creation of electronic shelf labels (ESLs). The company operates internationally, with a significant presence in countries like Sweden, France, Italy, the United States, and Norway. Its product offerings include various digital pricing displays, such as graphic and segment tags, along with their necessary attachments. Pricer also provides sophisticated electronic shelf label platforms, notably "Pricer Plaza," a comprehensive cloud-based system for the scalable management, monitoring, and integration of digital in-store operations, as well as "The Pricer platform," another dedicated in-store digital solution. Pricer AB distributes its products through a combination of direct sales and a network of resellers.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
SEK3.45
-0.02 (-0.58%)
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Volume Profile
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Liquidity & share structure
Average Volume
423.2K
Beta
0.75
Float Shares
122.88M
Free Float %
75.2%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -4.38% | -0.27% | -2.37% | +22.44% | -3.13% | -15.68% | -36.36% | -43.45% | -87.02% | -48.76% | -88.31% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
3.45
DCF (Unlevered)
3.28
-5.0%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
2.05
Grey zone
Piotroski F-Score
5 / 9
Average
MOAT Score
3 / 10
No MOAT
Composite Rating
B-
Overall Score
3 / 5
Medium
DCF Score
1 / 5
Low
ROE Score
2 / 5
Medium
ROA Score
3 / 5
Medium
D/E Score
2 / 5
Medium
P/E Score
2 / 5
Medium
P/Book Score
5 / 5
High
Operational MOAT
✗ Below peers
-
Revenue growth Hardware, Equipment & Parts: +10.0%-16.0% Q1'26: -7.7% (vs Q1'25)
-
EPS growth Hardware, Equipment & Parts: +20.2%-99.0% Q1'26: +211.1% (vs Q1'25)
-
FCF margin FCF growth · Hardware, Equipment & Parts: +27.1%+5.3% Q1'26: +7.3% (vs Q1'25)
-
EBIT margin Hardware, Equipment & Parts: +8.7%+2.4% Q1'26: +2.5% (vs Q1'25)
-
ROIC Hardware, Equipment & Parts: +5.7%+2.7% Q1'26: +4.0% (vs Q1'25)
-
Share dilution Hardware, Equipment & Parts: +0.0%+0.2% Q1'26: +0.2% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Hardware, Equipment & Parts: -0.70×2.69× Q1'26: 2.51× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 1 Rev. Ana. 1 EPS Ana. |
Dec 2027 1 Rev. Ana. 1 EPS Ana. |
Dec 2028 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
870.59M
est: 881.00M (-1.2%)
|
757.64M
est: 758.00M (0.0%)
|
827.78M
est: 814.00M (+1.7%)
|
1.19B
est: 1.13B (+5.8%)
|
1.00B
est: 1.01B (-1.2%)
|
1.76B
est: 1.74B (+0.9%)
|
1.77B
est: 1.74B (+1.7%)
|
2.27B
est: 2.21B (+2.4%)
|
2.68B
est: 2.59B (+3.6%)
|
2.56B
est: 2.70B (-5.3%)
|
2.15B
est: 2.15B (-0.2%)
|
2.09B
2.09B – 2.09B
-3.0% YoY
|
2.17B
2.17B – 2.17B
+3.8% YoY
|
2.27B
2.27B – 2.27B
+5.0% YoY
|
| EBITDA |
67.58M
est: 63.77M (+6.0%)
|
89.37M
est: 54.87M (+62.9%)
|
66.52M
est: 58.92M (+12.9%)
|
97.28M
est: 81.71M (+19.1%)
|
138.53M
est: 73.45M (+88.6%)
|
180.46M
est: 126.23M (+43.0%)
|
156.72M
est: 125.68M (+24.7%)
|
86.27M
est: 160.25M (-46.2%)
|
73.54M
est: 187.32M (-60.7%)
|
268.90M
est: 173.04M (+55.4%)
|
131.00M
est: 137.82M (-4.9%)
|
133.71M
133.71M – 133.71M
-3.0% YoY
|
138.77M
138.77M – 138.77M
+3.8% YoY
|
145.69M
145.69M – 145.69M
+5.0% YoY
|
| EBIT |
49.45M
est: 39.74M (+24.4%)
|
77.01M
est: 34.20M (+125.2%)
|
51.98M
est: 36.72M (+41.5%)
|
88.77M
est: 50.93M (+74.3%)
|
102.57M
est: 45.78M (+124.1%)
|
134.92M
est: 78.68M (+71.5%)
|
100.00M
est: 78.33M (+27.7%)
|
23.15M
est: 99.88M (-76.8%)
|
13.27M
est: 116.75M (-88.6%)
|
197.20M
est: 93.20M (+111.6%)
|
50.80M
est: 74.23M (-31.6%)
|
72.01M
72.01M – 72.01M
-3.0% YoY
|
74.74M
74.74M – 74.74M
+3.8% YoY
|
78.47M
78.47M – 78.47M
+5.0% YoY
|
| Net Income |
36.96M
est: 49.46M (-25.3%)
|
57.29M
est: 84.38M (-32.1%)
|
38.68M
est: 52.37M (-26.2%)
|
87.28M
est: 94.51M (-7.7%)
|
97.74M
est: 132.73M (-26.4%)
|
127.48M
est: 202.22M (-37.0%)
|
79.13M
est: 107.10M (-26.1%)
|
4.80M
est: -1.45M (+429.8%)
|
-48.26M
est: -72.03M (+33.0%)
|
131.90M
est: 152.52M (-13.5%)
|
1.30M
est: 13.12M (-90.1%)
|
42.64M
42.64M – 42.64M
+225.0% YoY
|
51.00M
42.21M – 59.47M
+19.6% YoY
|
60.68M
60.68M – 60.68M
+19.0% YoY
|
| SGA |
122.94M
est: 117.41M (+4.7%)
|
129.27M
est: 101.02M (+28.0%)
|
136.62M
est: 108.48M (+25.9%)
|
162.61M
est: 150.45M (+8.1%)
|
191.45M
est: 135.23M (+41.6%)
|
226.72M
est: 232.42M (-2.5%)
|
227.33M
est: 231.41M (-1.8%)
|
310.89M
est: 295.06M (+5.4%)
|
379.34M
est: 344.90M (+10.0%)
|
333.00M
est: 383.38M (-13.1%)
|
369.90M
est: 305.34M (+21.1%)
|
296.23M
296.23M – 296.23M
-3.0% YoY
|
307.45M
307.45M – 307.45M
+3.8% YoY
|
322.78M
322.78M – 322.78M
+5.0% YoY
|
| EPS |
0.34
est: 0.30 (+12.5%)
|
0.52
est: 0.52 (+0.9%)
|
0.35
est: 0.32 (+9.4%)
|
0.79
est: 0.58 (+36.8%)
|
0.79
est: 0.81 (-2.6%)
|
1.03
est: 1.24 (-16.6%)
|
0.64
est: 0.65 (-2.2%)
|
0.04
est: -0.01 (+534.3%)
|
-0.29
est: -0.44 (+34.1%)
|
0.81
est: 0.93 (-12.9%)
|
0.01
est: 0.08 (-90.1%)
|
0.26
0.26 – 0.26
+225.0% YoY
|
0.31
0.26 – 0.36
+19.2% YoY
|
0.37
0.37 – 0.37
+19.4% YoY
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-28 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-27 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-26 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-25 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-22 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-21 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-20 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-19 | B | 3/5 | 1/5 | 3/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-18 | B | 3/5 | 1/5 | 3/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-15 | B- | 3/5 | 1/5 | 3/5 | 3/5 | 2/5 | 2/5 | 4/5 |
| 2026-05-13 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-12 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-11 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-08 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-07 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-06 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-05 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-05-04 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-30 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-29 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-28 | B- | 3/5 | 1/5 | 2/5 | 3/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-27 | B | 3/5 | 1/5 | 2/5 | 4/5 | 2/5 | 2/5 | 5/5 |
| 2026-04-24 | B- | 2/5 | 1/5 | 1/5 | 4/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-23 | B- | 2/5 | 1/5 | 1/5 | 4/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-22 | B- | 2/5 | 1/5 | 1/5 | 4/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-21 | B- | 3/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-20 | B- | 3/5 | 1/5 | 2/5 | 4/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-17 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-16 | B- | 2/5 | 1/5 | 2/5 | 4/5 | 1/5 | 1/5 | 5/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
15.40M
OE per share TTM
0.09
Owner's Yield
2.53%
Maintenance CapEx ratio
303.81%
Maint CapEx / Avg PPE
5.3%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
Held by 3 ETFs in our universe
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Dimensional - International Small Cap ETF DFIS | 0.00% | 59.1K | 0.39% |
| 2 | Dimensional World ex U.S. Core Equity 2 ETF DFAX | 0.00% | 18.3K | 0.28% |
| 3 | Dimensional - International Small Cap Value ETF DISV | 0.00% | 3.6K | 0.42% |
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
254.0K
Shares Outstanding
163.39M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Magnus Larsson | President & Chief Executive Officer | 7M | male |
| Chris Chalkitis | Chief Digital Officer | — | male |
| Claes Wenthzel | Chief Financial Officer | — | male |
| Finn Wikander | Chief Product Officer | — | male |
| Kajsa Blixth | Chief Commercial Officer | — | — |
| Ken Hansen | Chief Operating Officer | — | male |
| Cecilia Vinell | Senior Vice President of People & Communications | — | — |
| Mats Arnehall | Chief Growth Officer | — | male |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for PRIC-B.ST
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
