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Pineapple Financial Inc. (PAPL)

USD0.96 +0.02 (+2.01%)
CA AMEX Financial Services Financial - Mortgages
Address Unit 200 M2H 3R1
North York, ON, CA
CEO Shubha-Jeet Dasgupta
IPO 2023-11-01
CIK 1938109 ISIN CA72303K4054

Explore sections of this company profile

Description

Pineapple Financial Inc., headquartered in North York, Canada, is a Canadian enterprise specializing in mortgage technology and brokerage services. The company delivers comprehensive mortgage brokerage solutions alongside advanced technological tools. These offerings are designed for a wide array of Canadian mortgage professionals, including agents, brokers, sub-brokers, and entire brokerages, as well as direct consumers. Leveraging sophisticated data-driven systems and cloud-based platforms, its technology suite includes the MyPineapple platform, which empowers users to efficiently manage and execute their brokerage operations. Beyond its core offerings, Pineapple Financial provides extensive back-office support. This encompasses digital onboarding, streamlined loan packaging and processing, a client portal for document management, loan maintenance, and critical administrative functions such as payroll, lender communications, regulatory reporting, and business management. It also covers cloud services, expense collection, document preparation, compliance oversight, training programs, general administration, and marketing assistance. Additionally, the company delivers pre-underwriting assistance, covering crucial aspects like credit assessment, data verification, fraud detection and compliance checks, appraisal coordination and review, and comprehensive data analytics. Furthermore, Pineapple Financial diversifies its portfolio with an array of insurance products, including life, accident and disability, critical illness, and credit insurance. Founded in 2016, the company was initially known as 2487269 Ontario Ltd before rebranding to Pineapple Financial Inc. in June 2021.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
USD0.96 +0.02 (+2.01%)
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Volume Profile
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Liquidity & share structure
Average Volume
4M
Beta
5.79
Float Shares
1.00M
Free Float %
74.6%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+0.00% -1.83% -40.56% +53.65% -68.90% -24.11% +16.30% -97.62% -97.62% -97.62% -97.62%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
vs.
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Analyst Consensus (1 ratings, all time) Buy
Price Targets & DCF
Current price
0.96
Ratings Trend (MoM) 100% Bullish
Rating 2026-05 Change
Strong Buy 0 0
Buy 1 0
Hold 0 0
Sell 0 0
Strong Sell 0 0
Quality scores
Altman Z-Score
-2.47
Distress
Piotroski F-Score
4 / 9
Average
MOAT Score
0 / 10
No MOAT
Composite Rating
C
Overall Score
2 / 5
Medium
DCF Score
1 / 5
Low
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
2 / 5
Medium
P/E Score
1 / 5
Low
P/Book Score
5 / 5
High
Operational MOAT
✗ Below peers
  • Revenue growth Financial - Mortgages: +18.2%
    +11.1% Q1'26: +391.9% (vs Q1'25)
  • EPS growth Financial - Mortgages: +18.3%
    -857.9% Q1'26: -31,353.4% (vs Q1'25)
  • FCF margin FCF growth · Financial - Mortgages: +84.8%
    -91.8% Q1'26: -89.5% (vs Q1'25)
  • EBIT margin Financial - Mortgages: +34.8%
    -110.1% Q1'26: -445.9% (vs Q1'25)
  • ROIC Financial - Mortgages: +4.9%
    -2,776.7% Q1'26: -226.3% (vs Q1'25)
  • Share dilution Financial - Mortgages: 0.0%
    -90.7% Q1'26: -85.1% (vs Q1'25)
  • Debt / EBITDA Net debt/EBITDA · Financial - Mortgages: 7.44×
    -0.55× Q1'26: -0.31× (vs Q1'25)
Valuation Multiples From To
DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (6.41) × ERP
WACC = 35% × Ke + 65% × Kd (25.3%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Current price: 0.96
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Consensus Estimates
Metric Aug 2024
actual
Aug 2025
actual
Aug 2026
1 Rev. Ana.
1 EPS Ana.
Aug 2027
1 Rev. Ana.
1 EPS Ana.
Aug 2028
1 Rev. Ana.
1 EPS Ana.
Aug 2029
1 Rev. Ana.
1 EPS Ana.
Aug 2030
1 Rev. Ana.
1 EPS Ana.
Revenue
2.69M
est: 3.40M (-20.9%)
2.99M
est: 2.83M (+5.7%)
4.00M
4.00M – 4.00M
+41.6% YoY
7.00M
7.00M – 7.00M
+75.0% YoY
12.00M
12.00M – 12.00M
+71.4% YoY
19.00M
19.00M – 19.00M
+58.3% YoY
28.00M
28.00M – 28.00M
+47.4% YoY
EBITDA
-3.17M
est: -2.33M (-35.9%)
-2.43M
est: -1.94M (-25.1%)
-2.74M
-2.74M – -2.74M
-41.6% YoY
-4.80M
-4.80M – -4.80M
-75.0% YoY
-8.23M
-8.23M – -8.23M
-71.4% YoY
-13.03M
-13.03M – -13.03M
-58.3% YoY
-19.21M
-19.21M – -19.21M
-47.4% YoY
EBIT
-4.01M
est: -2.56M (-56.4%)
-3.29M
est: -2.13M (-54.4%)
-3.02M
-3.02M – -3.02M
-41.6% YoY
-5.28M
-5.28M – -5.28M
-75.0% YoY
-9.05M
-9.05M – -9.05M
-71.4% YoY
-14.32M
-14.32M – -14.32M
-58.3% YoY
-21.11M
-21.11M – -21.11M
-47.4% YoY
Net Income
-4.10M
est: -5.33M (+23.0%)
-3.64M
est: -5.33M (+31.7%)
-206.4K
-206.4K – -206.4K
+96.1% YoY
12.7K
12.7K – 12.7K
+106.2% YoY
47.1K
47.1K – 47.1K
+270.7% YoY
86.6K
86.6K – 86.6K
+83.6% YoY
133.2K
133.2K – 133.2K
+53.8% YoY
SGA
3.24M
est: 2.88M (+12.5%)
2.25M
est: 2.39M (-5.9%)
3.39M
3.39M – 3.39M
+41.6% YoY
5.93M
5.93M – 5.93M
+75.0% YoY
10.17M
10.17M – 10.17M
+71.4% YoY
16.11M
16.11M – 16.11M
+58.3% YoY
23.74M
23.74M – 23.74M
+47.4% YoY
EPS
-0.57
est: -8.00 (+92.9%)
-5.46
est: -8.00 (+31.8%)
-0.31
-0.31 – -0.31
+96.1% YoY
0.02
0.02 – 0.02
+106.2% YoY
0.07
0.07 – 0.07
+270.7% YoY
0.13
0.13 – 0.13
+83.6% YoY
0.20
0.20 – 0.20
+53.8% YoY
Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-28 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-27 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-26 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-22 C 2/5 1/5 1/5 1/5 2/5 1/5 4/5
2026-05-21 C 2/5 1/5 1/5 1/5 2/5 1/5 4/5
2026-05-20 C 2/5 1/5 1/5 1/5 2/5 1/5 4/5
2026-05-19 C 2/5 1/5 1/5 1/5 2/5 1/5 4/5
2026-05-18 C 2/5 1/5 1/5 1/5 2/5 1/5 4/5
2026-05-15 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-14 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-13 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-12 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-11 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-08 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-07 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-06 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-05 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-04 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-05-01 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-30 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-29 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-28 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-27 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-24 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-23 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-22 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-21 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-20 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-17 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5
2026-04-16 C 2/5 1/5 1/5 1/5 2/5 1/5 5/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
-3.24M
OE per share TTM
-2.88
Owner's Yield
-225.36%
Maintenance CapEx ratio
Maint CapEx / Avg PPE
13.7%

Ownership Overview

Ownership breakdown
At a glance
Institutional holders
7
Total invested
52.3K
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend From To
13F snapshot — 2026 Q1
Investors holding
7
+1 vs prev Q
New positions
4
Closed positions
3
Increased
4
Reduced
0
Put/Call ratio
0.00
Calls held
Puts held
Top institutional holders
# Investor Shares / Δ Mkt value / Δ Own% / Δ Weight% / Δ Avg px / Perf. Hold / Status
1 TWO SIGMA SECURITIES, LLC 27.4K +27.4K (+100.0%) 17.6K +17.6K (+100.0%) 2.04% +2.040 pp 0.00% +0.002 pp USD0.64 +0.0% 1 qtrs NEW
2 XTX TOPCO LTD 24.0K +24.0K (+100.0%) 15.4K +15.4K (+100.0%) 1.78% +1.784 pp 0.00% +0.000 pp USD0.64 +0.0% 1 qtrs NEW
3 STEWARD PARTNERS INVESTMENT ADVISORY, LLC 12.6K +— (+0.0%) 8.1K -9.7K (-54.6%) 0.94% +0.000 pp 0.00% 0.000 pp USD2.82 -77.3% 3 qtrs
4 GROUND SWELL CAPITAL, LLC 11.3K +11.3K (+100.0%) 7.2K +7.2K (+100.0%) 0.84% +0.838 pp 0.01% +0.014 pp USD0.64 +0.0% 1 qtrs NEW
5 UBS GROUP AG 4.5K +4.5K (+100.0%) 2.9K +2.9K (+100.0%) 0.34% +0.336 pp 0.00% +0.000 pp USD0.64 +0.0% 1 qtrs NEW
6 TD WATERHOUSE CANADA INC. 1.3K +— (+0.0%) 822.00 -1.0K (-55.0%) 0.10% +0.000 pp 0.00% +0.000 pp USD5.63 -88.6% 3 qtrs
7 MORGAN STANLEY 539.00 +— (+0.0%) 345.00 -415.0 (-54.6%) 0.04% +0.000 pp 0.00% +0.000 pp USD5.63 -88.6% 3 qtrs
8 POLAR ASSET MANAGEMENT PARTNERS INC. -131.6K (-100.0%) -185.5K (-100.0%) 0.00% -9.787 pp 0.00% -0.002 pp USD 3 qtrs SOLD
9 TOWER RESEARCH CAPITAL LLC (TRC) -99.0 (-100.0%) -140.0 (-100.0%) 0.00% -0.007 pp 0.00% +0.000 pp USD 2 qtrs SOLD
10 METEORA CAPITAL, LLC -1.0 (-100.0%) -1.0 (-100.0%) 0.00% 0.000 pp 0.00% +0.000 pp USD 2 qtrs SOLD
Ownership breakdown by holder

ETF Ownership

Top ETFs holding this stock

This company is not held by any ETF in our universe.

Insider Activity

Insider Activity — Latest Quarter
Ratio by transactions
0.00
Bearish
Buys
29
Sells
0
Shares acquired
234.7K
Shares disposed
Cash buys
19.00
Cash sales
Net activity
+234,735
Insider buys vs sells (history) From To
Recent insider transactions From To
Date Person Role Transaction A/D Security Shares Price Value Owned after D/I Filing
2026-01-06 Georgiades Anthony Director Common Shares 0 0.00 1,315,789 I
2025-12-30 Injective Foundation 10% Owner Common Shares 0 0.00 9,615,385 D
2025-07-16 Marin Kendall Leo Director / Officer / 10% Owner A-Award A Restricted Stock Units 12,638 0.00 12,638 D
2025-07-16 Habib Syed Sarfraz Officer A-Award A Restricted Stock Units 5,023 0.00 5,023 D
2025-07-16 Green Charles Andrew Director A-Award A Stock Option (right to buy) 10,000 1.30 13.0K 10,000 D
2025-07-16 Giannoukakis Tasis Anastasios Director A-Award A Stock Option (right to buy) 2,500 1.30 3.3K 2,500 D
2025-07-16 Dasgupta Shubha-Jeet Director / Officer / 10% Owner A-Award A Restricted Stock Units 12,638 0.00 12,638 D
2025-07-16 Baron Paul Robert Maurice Director A-Award A Stock Option (right to buy) 2,500 1.30 3.3K 2,500 D
2025-07-15 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 68,000 0.10 6.5K 2,380,923 D
2025-07-14 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 4,000 0.10 380.00 2,296,923 D
2025-07-11 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 1,000 0.10 100.00 2,292,923 D
2025-07-10 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 1,000 0.10 100.00 2,291,923 D
2025-07-08 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 2,000 0.10 200.00 2,286,823 D
2025-07-07 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 6,000 0.09 564.00 2,281,823 D
2025-07-03 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 2,000 0.10 198.00 2,275,823 D
2025-07-02 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 14,000 0.10 1.4K 2,272,823 D
2025-07-01 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 4,000 0.10 400.00 2,258,823 D
2025-06-30 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 18,000 0.09 1.7K 2,254,823 D
2025-06-27 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 19,500 0.10 1.9K 2,236,823 D
2025-06-26 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 2,000 0.08 159.60 2,217,323 D
2025-06-25 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 1,500 0.06 93.00 2,158,123 D
2025-06-24 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 725 0.05 35.53 2,078,523 D
2025-06-23 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 3,750 0.05 188.25 2,075,798 D
2025-06-16 Marin Kendall Leo Director / Officer / 10% Owner P-Purchase A Common Shares 1,999 0.04 84.36 2,069,048 D
2025-06-09 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 10,000 0.05 510.00 2,067,049 D
2025-06-09 Giannoukakis Tasis Anastasios Director P-Purchase A Common Shares 725 0.06 43.50 800,000 D
2025-06-06 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 3,584 0.06 197.84 2,057,049 D
2025-06-06 Giannoukakis Tasis Anastasios Director P-Purchase A Common Shares 9,099 0.06 545.94 799,275 D
2025-06-05 Giannoukakis Tasis Anastasios Director P-Purchase A Common Shares 199,920 0.06 12.0K 790,176 D
2025-06-04 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 1,100 0.04 45.10 2,053,465 D
2025-06-03 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 10,200 0.05 530.40 1,940,534 D
2025-05-30 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 40,634 0.04 1.7K 1,930,334 D
2025-05-29 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 15,595 0.04 623.80 1,889,700 D
2025-05-27 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 30,843 0.04 1.2K 1,874,105 D
2025-05-27 Giannoukakis Tasis Anastasios Director P-Purchase A Common Shares 300,000 0.06 18.0K 589,856 D
2025-05-22 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 1,451 0.05 65.30 1,843,262 D
2025-05-21 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 2,000 0.06 111.00 1,841,811 D
2025-05-21 Giannoukakis Tasis Anastasios Director P-Purchase A Common Shares 152,000 0.06 9.1K 289,856 D
2025-05-21 Dasgupta Shubha-Jeet Director / Officer / 10% Owner P-Purchase A Common Shares 33,000 0.06 2.0K 40,000 D
2025-05-20 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 22 0.04 0.77 1,482,075 D
2025-05-20 Giannoukakis Tasis Anastasios Director P-Purchase A Common Shares 25,012 0.03 725.35 137,856 D
2025-05-19 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 7,750 0.03 201.50 1,300,482 D
2025-05-16 Marin Kendall Leo Director / Officer P-Purchase A Common Shares 350,000 0.02 6.9K 1,204,154 D

Executive team

Top executives
EBIT / Employee
-59.8K
Shares Outstanding
1.35M

Executive compensation

Executive compensation (annual)
# Year Executive Salary Bonus Stock award Option award Incentive Other Total % Stock-
based
Filing
1 2025 Shubha Dasgupta, Chief Executive Officer 171.9K 16.4K 32.9K 10.3K 224.6K 21.94%
2 2025 Kendall Marin, President and Chief Operating Officer 171.9K 16.4K 32.9K 10.3K 224.6K 21.94%
3 2025 Sarfraz Habib Chief Financial Officer 129.0K 6.5K 13.1K 149.8K 13.07%
4 2024 Shubha Dasgupta, Chief Executive Officer 177.8K 10.7K 188.5K 0.00%
5 2024 Christa Mitchell, Chief Strategy Officer 177.8K 10.7K 188.5K 0.00%
6 2024 Kendall Marin, President and Chief Operating Officer 177.8K 10.7K 188.5K 0.00%
7 2024 Sarfraz Habib Chief Financial Officer 133.4K 133.4K 0.00%
8 2023 Christa Mitchell, Chief Strategy Officer 188.3K 11.4K 199.6K 0.00%
9 2023 Shubha Dasgupta, Chief Executive Officer 188.3K 11.4K 199.6K 0.00%
10 2023 Kendall Marin, President and Chief Operating Officer 188.3K 11.4K 199.6K 0.00%
11 2023 Rupen Shah , Chief Financial Officer 77.4K 1.5K 78.9K 0.00%
12 2023 Sarfraz Habib Chief Financial Officer 50.1K 50.1K 0.00%
CEO compensation breakdown

Proxy statements

Proxy statements (DEF 14A)
Filing date Form type Filing
2026-02-06 DEF 14A
2025-09-30 DEF 14A
2025-09-19 PRE 14A
2025-05-27 DEF 14A
2025-05-15 PRE 14A
2025-02-21 DEFA14A
2025-02-21 DEF 14A

Recent SEC filings

Recent SEC filings
Filing date Form type Filing
2026-04-22 8-K
2026-04-13 3
2026-04-13 10-Q
2026-03-18 8-K
2026-02-10 8-K
2026-02-06 DEF 14A
2026-01-21 S-8
2026-01-21 10-Q
2026-01-15 NT 10-Q
2026-01-05 SC 13D

Executive team

NameTitleCompensationGender
Kendall Marin Co-Founder, President, Chief Operating Officer & Director 182.3K male
Shubha-Jeet Dasgupta Co-Founder, Chief Executive Officer & Director 182.3K male
Syed Sarfraz Habib Chief Financial Officer 129.0K male
Charles Andrew Green Co-Founder & Independent Chairman male
Alex Shang Vice President of Technology male
Jack Perkins Senior Vice President of Investor Relations at KCSA Strategic Communications male
Allan Ng Director of Sales
Alma Aquino Senior Vice President of Service & Operations
ESG Rating
B
FINANCIAL - MORTGAGES
Rank: 4 out of 54
2026
E (Environmental)
73.1 / 63.9
Company / Sector avg.
S (Social)
68.9 / 69.0
Company / Sector avg.
G (Governance)
74.3 / 66.8
Company / Sector avg.
ESG Total
72.1 / 66.6
Company / Sector avg.
ESG Score History FINANCIAL - MORTGAGES
Benchmark vs Sector
Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend history

Earnings history

Earnings reports

Stock splits