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La Rosa Holdings Corp. (LRHC)
USD1.06
+0.01 (+0.48%)
US NASDAQ Real Estate Real Estate - Services
Address
1420 Celebration Boulevard 34747
Celebration, FL, US
Celebration, FL, US
CEO
Joseph La Rosa
Website
larosaholdings.com
IPO
2023-10-10
CIK 1879403 ISIN US50172T4004
Description
La Rosa Holdings Corp. (LRHC) primarily operates within the U.S. residential real estate sector, conducting its business through a network of subsidiaries. The company's activities are organized across six distinct business areas: residential and commercial real estate brokerage, agency franchising, coaching services, property management, and title settlement and insurance. Specifically, the firm offers comprehensive real estate brokerage for both homes and commercial properties, grants franchises to other real estate agencies, and provides training and support to its own and franchised agents. Additionally, La Rosa Holdings manages single-family residences for owners and furnishes essential title services related to real estate transactions. Established in 2004, La Rosa Holdings Corp. is headquartered in Celebration, Florida.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
USD1.06
+0.01 (+0.48%)
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Volume Profile
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Liquidity & share structure
Average Volume
794.5K
Beta
1.32
Float Shares
279.8K
Free Float %
94.3%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -4.55% | -20.45% | -41.67% | -89.60% | -99.39% | -98.34% | -99.90% | -99.79% | -99.79% | -99.79% | -99.79% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
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Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
1.06
Quality scores
Altman Z-Score
-6.60
Distress
Piotroski F-Score
5 / 9
Average
MOAT Score
1 / 10
No MOAT
Composite Rating
C
Overall Score
2 / 5
Medium
DCF Score
1 / 5
Low
ROE Score
5 / 5
High
ROA Score
1 / 5
Low
D/E Score
1 / 5
Low
P/E Score
1 / 5
Low
P/Book Score
1 / 5
Low
Operational MOAT
✗ Below peers
-
Revenue growth Real Estate - Services: +11.2%-1.4% Q4'25: -57.3% (vs Q4'24)
-
EPS growth Real Estate - Services: +25.9%-460.5% Q4'25: -134.3% (vs Q4'24)
-
FCF margin FCF growth · Real Estate - Services: +32.2%-24.8% Q4'25: -17.1% (vs Q4'24)
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EBIT margin Real Estate - Services: +23.7%-19.6% Q4'25: -17.3% (vs Q4'24)
-
ROIC Real Estate - Services: +4.3%— Q4'25: +292.4% (vs Q4'24)
-
Share dilution Real Estate - Services: +0.0%-63.2% ★ Q4'25: -23.2% (vs Q4'24)
-
Debt / EBITDA Net debt/EBITDA · Real Estate - Services: 1.88×-0.09× Q4'25: -0.22× (vs Q4'24)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-06-05 | C | 2/5 | 1/5 | 5/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-06-04 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-06-03 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-06-02 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-06-01 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-28 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-27 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-26 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-22 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-21 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-20 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-19 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-18 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-15 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-14 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-13 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-12 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-11 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-08 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-07 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-06 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-05 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-04 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-05-01 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-30 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-29 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-28 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-27 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-24 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-23 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-22 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-21 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-20 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-17 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| 2026-04-16 | D+ | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
-7.18M
OE per share TTM
-222.39
Owner's Yield
-32,632.18%
Maintenance CapEx ratio
—
Maint CapEx / Avg PPE
0.7%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
1
Beneficial owners (>5%)
| # | Reporting person | Amount owned | % of class | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Type | Citizenship | Filing date | SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Carlos G. Bonilla | 1.01M | 8.30% | 1.01M | — | 1.01M | — | IN | United States of America | 2024-01-17 | ↗ |
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
This company is not held by any ETF in our universe.
Insider Activity
Insider Activity — Latest Quarter
Ratio by transactions
0.50
Neutral
Ratio by volume
1.70
Bullish
Buys
1
Sells
2
Shares acquired
14.6K
Shares disposed
8.6K
Cash buys
1.00
Cash sales
1.00
Net activity
+6,016
Insider buys vs sells (history)
From
To
Recent insider transactions
From
To
| Date | Person | Role | Transaction | A/D | Security | Shares | Price | Value | Owned after | D/I | Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-03-02 | HRT FINANCIAL LP | 10% Owner | S-Sale | D | Class A Shares | 8,368 | 1.09 | 9.1K | 48,596 | D | ↗ |
| 2026-02-27 | HRT FINANCIAL LP | 10% Owner | P-Purchase | A | Class A Shares | 14,584 | 1.07 | 15.6K | 56,964 | D | ↗ |
| 2026-02-10 | Cosculluela Jaime Jose | Director | — | — | Common Stock | 0 | 0.00 | — | 500 | D | ↗ |
| 2026-01-08 | LA ROSA JOSEPH | Director / Officer / 10% Owner | D-Return | D | Series X Super Voting Preferred Stock | 200 | 1,000.00 | 200.0K | 1,800 | D | ↗ |
| 2025-12-29 | Adler Nicholas H | Director | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2025-11-06 | LA ROSA JOSEPH | Director / Officer / 10% Owner | J-Other | A | Common Stock | 255,272 | 0.00 | — | 255,272 | I | ↗ |
| 2025-08-11 | SIEGEL NED L | Director | A-Award | A | Common Stock | 600 | 0.00 | — | 600 | D | ↗ |
| 2025-08-11 | LA ROSA MICHAEL A | Director | A-Award | A | Common Stock | 600 | 0.00 | — | 600 | D | ↗ |
| 2025-08-11 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Common Stock | 75,000 | 0.00 | — | 255,272 | I | ↗ |
| 2025-08-11 | Felix Lourdes | Director | A-Award | A | Common Stock | 600 | 0.00 | — | 600 | D | ↗ |
| 2025-08-11 | ALAVI SIAMACK | Director | A-Award | A | Common Stock | 600 | 0.00 | — | 600 | D | ↗ |
| 2025-07-17 | LA ROSA JOSEPH | Director / Officer / 10% Owner | S-Sale | D | Warrant to Purchase Common Stock | 1,851,852 | 0.14 | 250.0K | 0 | I | ↗ |
| 2025-07-07 | LA ROSA JOSEPH | Director / Officer / 10% Owner | P-Purchase | A | Common Stock | 75,000 | 7.64 | 573.0K | 180,272 | I | ↗ |
| 2025-04-21 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Common Stock | 3,297,359 | 0.00 | — | 8,421,724 | I | ↗ |
| 2025-02-07 | SANTOS ALEX | Officer | S-Sale | D | Common Stock | 26 | 0.00 | — | 25 | D | ↗ |
| 2025-02-05 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Common Stock | 2,933,219 | 0.00 | — | 5,124,365 | I | ↗ |
| 2025-02-01 | SANTOS ALEX | Officer | M-Exempt | A | Common Stock | 4,000 | 0.00 | — | 4,000 | D | ↗ |
| 2025-01-02 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 200,000 | 0.84 | 168.9K | 200,000 | I | ↗ |
| 2024-12-04 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 600,000 | 0.67 | 401.9K | 600,000 | I | ↗ |
| 2024-10-04 | ALAVI SIAMACK | Director | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2024-09-13 | SANTOS ALEX | Officer | S-Sale | D | Common Stock | 9,611 | 0.89 | 8.6K | 0 | — | ↗ |
| 2024-08-21 | LA ROSA JOSEPH | Director / Officer / 10% Owner | J-Other | A | Common Stock | 153,718 | 1.05 | 161.4K | 2,191,146 | I | ↗ |
| 2024-08-06 | LA ROSA JOSEPH | Director / Officer / 10% Owner | J-Other | A | Common Stock | 3,800,000 | 0.00 | — | 3,800,000 | — | ↗ |
| 2024-06-18 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 200,000 | 1.04 | 208.0K | 200,000 | — | ↗ |
| 2024-06-18 | LA ROSA DEANA | Officer | A-Award | A | Stock Option (Right to Buy) | 200,000 | 1.04 | 208.0K | 200,000 | I | ↗ |
| 2024-04-19 | Felix Lourdes | Director | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2024-03-15 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 600,000 | 1.74 | 1.04M | 600,000 | — | ↗ |
| 2024-03-15 | LA ROSA DEANA | Officer | A-Award | A | Stock Option (Right to Buy) | 600,000 | 1.74 | 1.04M | 600,000 | I | ↗ |
| 2024-02-01 | SANTOS ALEX | Officer | A-Award | A | Common Stock | 2,813 | 0.00 | — | 9,611 | — | ↗ |
| 2024-02-01 | METZROTH KENT | Officer | A-Award | A | Stock Option (Right to Buy) | 359,120 | 1.73 | 622.4K | 359,120 | — | ↗ |
| 2024-02-01 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 300,000 | 1.73 | 520.0K | 300,000 | — | ↗ |
| 2024-02-01 | LA ROSA DEANA | Officer | — | — | Common Stock | 0 | 0.00 | — | 60,000 | I | ↗ |
| 2024-01-02 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 800,000 | 1.50 | 1.20M | 800,000 | — | ↗ |
| 2024-01-02 | LA ROSA DEANA | Officer | — | I | Stock Option (Right to Buy) | 800,000 | 1.50 | 1.20M | 0 | — | ↗ |
| 2023-12-07 | LA ROSA JOSEPH | Director / Officer / 10% Owner | A-Award | A | Stock Option (Right to Buy) | 900,000 | 2.09 | 1.88M | 900,000 | — | ↗ |
| 2023-12-07 | LA ROSA DEANA | Officer | — | I | Stock Option (Right to Buy) | 900,000 | 2.09 | 1.88M | 0 | — | ↗ |
| 2023-11-01 | WHITE JODI R | Director | A-Award | A | Stock Option (Right to Buy) | 107,050 | 1.28 | 137.0K | 107,050 | — | ↗ |
| 2023-11-01 | STRINGER THOMAS | Director | A-Award | A | Stock Option (Right to Buy) | 112,400 | 1.28 | 143.9K | 112,400 | — | ↗ |
| 2023-11-01 | SIEGEL NED L | Director | A-Award | A | Stock Option (Right to Buy) | 107,050 | 1.28 | 137.0K | 107,050 | — | ↗ |
| 2023-11-01 | LA ROSA MICHAEL A | Director | A-Award | A | Stock Option (Right to Buy) | 85,625 | 1.28 | 109.6K | 85,625 | — | ↗ |
| 2023-10-12 | METZROTH KENT | Officer | A-Award | A | Common Stock | 359,120 | 0.00 | — | 359,120 | — | ↗ |
| 2023-10-12 | LA ROSA JOSEPH | Director / Officer / 10% Owner | — | I | Series A Convertible Preferred Stock | 285 | 0.00 | — | 0 | — | ↗ |
| 2023-10-09 | SANTOS ALEX | Officer | M-Exempt | D | Restricted Stock Unit (RSU) | 5,316 | 5.00 | 26.6K | 0 | — | ↗ |
| 2023-10-09 | Bonilla Carlos J. | 10% Owner | J-Other | A | Common Stock | 114,328 | 5.00 | 571.6K | 239,412 | — | ↗ |
| 2023-10-04 | WHITE JODI R | Director | — | D | Stock Option (Right to Buy) | 20,000 | 5.00 | 100.0K | 0 | — | ↗ |
| 2023-10-04 | STRINGER THOMAS | Director | — | D | Stock Option (Right to Buy) | 20,000 | 5.00 | 100.0K | 0 | — | ↗ |
| 2023-10-04 | SIEGEL NED L | Director | — | D | Stock Option (Right to Buy) | 20,000 | 5.00 | 100.0K | 0 | — | ↗ |
| 2023-10-04 | SANTOS ALEX | Officer | — | D | Common Stock | 0 | 0.00 | — | 4,000 | — | ↗ |
| 2023-10-04 | METZROTH KENT | Officer | — | — | — | 0 | 0.00 | — | 0 | — | ↗ |
| 2023-10-04 | LA ROSA MICHAEL A | Director | — | D | Stock Option (Right to Buy) | 20,000 | 5.00 | 100.0K | 0 | — | ↗ |
| 2023-10-04 | LA ROSA JOSEPH | Director / Officer / 10% Owner | — | — | Common Stock | 0 | 0.00 | — | 5,400,000 | D | ↗ |
| 2023-10-04 | Bonilla Carlos J. | 10% Owner | — | I | Common Stock | 0 | 0.00 | — | 125,084 | — | ↗ |
| 2022-12-02 | LA ROSA JOSEPH | Director / Officer / 10% Owner | — | D | Warrant to Purchase Common Stock | 50,000 | 5.00 | 250.0K | 0 | — | ↗ |
| 2022-12-02 | LA ROSA DEANA | Officer | — | I | Warrant to Purchase Common Stock | 50,000 | 5.00 | 250.0K | 0 | — | ↗ |
Executive team
Top executives
EBIT / Employee
-344.2K
Shares Outstanding
296.6K
Executive compensation
Executive compensation (annual)
| # | Year | Executive | Salary | Bonus | Stock award | Option award | Incentive | Other | Total | % Stock- based |
Filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2024 | Founder, President and Chief Executive Officer (PEO), and Interim Chief Financial Officer Kent Metzroth, Executive Vice President and Deana La Rosa, Chief Operations Officer Alex Santos, Chief Technology Officer | 250.0K | — | — | 399.0K | — | — | 649.0K | 61.48% | ↗ |
| 2 | 2023 | Joseph La Rosa, | 500.0K | 45.4K | — | 1.40M | — | — | 1.94M | 71.89% | ↗ |
| 3 | 2023 | Founder, President and Chief Executive Officer (PEO), and Interim Chief Financial Officer Kent Metzroth, Executive Vice President and Deana La Rosa, Chief Operations Officer Alex Santos, Chief Technology Officer | 62.5K | — | — | — | — | — | 62.5K | 0.00% | ↗ |
| 4 | 2022 | Joseph La Rosa, Founder, President and | 461.5K | — | — | — | — | — | 461.5K | 0.00% | ↗ |
CEO compensation breakdown
Proxy statements
Proxy statements (DEF 14A)
| Filing date | Form type | Filing |
|---|---|---|
| 2025-10-28 | DEF 14A | ↗ |
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Joseph La Rosa | Founder, Interim CFO, President, CEO, PEO, Principal Fin & Acc Officer and Director | 549.8K | male |
| Deana La Rosa | Chief Operating Officer | 250.0K | female |
| Alex Santos | Chief Technology Officer | 196.0K | male |
| Korey Alberts | Corporate Controller | — | — |
ESG Rating
ESG Score History REAL ESTATE - SERVICES
Benchmark vs Sector
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for LRHC
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
