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Grupo Hotelero Santa Fe, S.A.B. de C.V. (HOTEL.MX)
MXN4.50
+0.00 (+0.00%)
MX MEX Consumer Cyclical Travel Lodging
Address
Juan Salvador Agraz No. 65 5348
Mexico City, DF, MX
Mexico City, DF, MX
CEO
Francisco Zinser Cieslik
Website
gsf-hotels.com
IPO
2014-09-12
ISIN MX01HO090008
Description
Grupo Hotelero Santa Fe SAB de CV is a holding company, which engages in the acquisition, development, and management of hotels and beach resorts. Its brands include Krystal Resorts, Krystal Grand, Krystal Beach and Krystal Urban, franchises and licensed brands, such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn. The firm operates through the following segments: Urban services, Resort services, and Operator & holding. The company was founded on February 26, 2010 and is headquartered in Mexico.
Market Cap & Enterprise Value
Merger & Acquisition History
No mergers or acquisitions recorded for this company.
Technical Outlook
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Signal Summary
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| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
MXN4.50
+0.00 (+0.00%)
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Volume Profile
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Liquidity & share structure
Average Volume
24.0K
Beta
0.10
Float Shares
291.08M
Free Float %
40.8%
Price Performance
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -0.61% | +5.87% | -2.60% | +20.25% | +29.87% | +22.36% | +24.87% | +26.49% | -6.35% | -43.04% | -49.27% |
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From
To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow
Revenue by geography
Revenue by segment
From
To
Revenue composition
From
To
By product
By geography
Financial Statements
Select metrics from the tables below to build your comparison.
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
Price Targets & DCF
Current price
4.50
DCF (Levered)
5.91
+31.3%
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
Ratings Trend (MoM)
50% Bullish
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 2 | 0 |
| Hold | 1 | +1 |
| Sell | 1 | 0 |
| Strong Sell | 0 | 0 |
Quality scores
Altman Z-Score
1.23
Distress
Piotroski F-Score
5 / 9
Average
MOAT Score
4 / 10
Developing
Composite Rating
B-
Overall Score
2 / 5
Medium
DCF Score
4 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
2 / 5
Medium
P/E Score
1 / 5
Low
P/Book Score
5 / 5
High
Operational MOAT
✗ Below peers
-
Revenue growth Travel Lodging: +6.0%+24.9% ★ Q1'26: -5.3% (vs Q1'25)
-
EPS growth Travel Lodging: +9.2%+154.6% ★ Q1'26: -22.2% (vs Q1'25)
-
FCF margin FCF growth · Travel Lodging: +22.6%+46.9% ★ Q1'26: +5.6% (vs Q1'25)
-
EBIT margin Travel Lodging: +18.3%+43.0% ★ Q1'26: +17.6% (vs Q1'25)
-
ROIC Travel Lodging: +5.5%+16.8% ★ Q1'26: +6.4% (vs Q1'25)
-
Share dilution Travel Lodging: +0.0%+0.2% Q1'26: -0.2% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Travel Lodging: 1.63×1.22× ★ Q1'26: 2.40× (vs Q1'25)
Valuation Multiples
From
To
Price Forecast (3Y)
From
To
Theoretical Return — If Invested Today
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
Consensus Estimates
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 2 Rev. Ana. 1 EPS Ana. |
Dec 2027 3 Rev. Ana. 2 EPS Ana. |
Dec 2028 1 Rev. Ana. 1 EPS Ana. |
Dec 2029 2 Rev. Ana. |
Dec 2030 1 Rev. Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
960.12M
est: 998.00M (-3.8%)
|
1.22B
est: 1.20B (+1.7%)
|
1.58B
est: 1.56B (+1.4%)
|
2.06B
est: 2.01B (+2.7%)
|
2.24B
est: 2.20B (+1.7%)
|
1.07B
est: 1.80B (-40.4%)
|
1.76B
est: 1.56B (+12.8%)
|
2.65B
est: 2.64B (+0.6%)
|
2.96B
est: 2.88B (+2.9%)
|
2.98B
est: 2.85B (+4.9%)
|
3.73B
est: 3.40B (+9.5%)
|
3.50B
3.45B – 3.55B
+2.9% YoY
|
3.68B
3.56B – 3.89B
+5.0% YoY
|
3.79B
3.70B – 3.93B
+3.1% YoY
|
3.98B
3.89B – 4.13B
+5.1% YoY
|
4.19B
4.09B – 4.34B
+5.1% YoY
|
| EBITDA |
138.61M
est: 171.49M (-19.2%)
|
342.50M
est: 206.28M (+66.0%)
|
499.68M
est: 268.06M (+86.4%)
|
674.35M
est: 345.38M (+95.2%)
|
694.40M
est: 378.11M (+83.6%)
|
-160.31M
est: 308.52M (-152.0%)
|
258.53M
est: 268.23M (-3.6%)
|
758.68M
est: 452.94M (+67.5%)
|
1.27B
est: 494.18M (+157.8%)
|
434.37M
est: 872.39M (-50.2%)
|
1.95B
est: 1.04B (+87.2%)
|
1.07B
1.06B – 1.09B
+2.9% YoY
|
1.13B
1.09B – 1.19B
+5.0% YoY
|
1.16B
1.14B – 1.20B
+3.1% YoY
|
1.22B
1.19B – 1.27B
+5.1% YoY
|
1.28B
1.25B – 1.33B
+5.1% YoY
|
| EBIT |
50.21M
est: 33.39M (+50.4%)
|
230.78M
est: 40.17M (+474.5%)
|
355.28M
est: 52.20M (+580.7%)
|
451.91M
est: 67.25M (+572.0%)
|
457.11M
est: 73.63M (+520.9%)
|
-396.76M
est: 60.07M (-760.5%)
|
-6.53M
est: 52.23M (-112.5%)
|
477.48M
est: 88.20M (+441.4%)
|
966.57M
est: 96.23M (+904.5%)
|
104.37M
est: 550.70M (-81.0%)
|
1.60B
est: 658.78M (+143.2%)
|
677.96M
668.22M – 687.71M
+2.9% YoY
|
711.63M
689.45M – 752.72M
+5.0% YoY
|
733.56M
716.62M – 760.61M
+3.1% YoY
|
770.91M
753.10M – 799.34M
+5.1% YoY
|
810.38M
791.67M – 840.27M
+5.1% YoY
|
| Net Income |
10.03M
est: 401.94M (-97.5%)
|
159.99M
est: 167.48M (-4.5%)
|
215.99M
est: 334.95M (-35.5%)
|
265.95M
est: 452.18M (-41.2%)
|
179.36M
est: 184.22M (-2.6%)
|
-398.91M
est: -239.25M (-66.7%)
|
-143.0K
est: -23.67M (+99.4%)
|
162.39M
est: 41.65M (+289.9%)
|
521.78M
est: 548.81M (-4.9%)
|
80.84M
est: 314.34M (-74.3%)
|
200.46M
est: 542.95M (-63.1%)
|
117.88M
114.34M – 123.53M
-78.3% YoY
|
128.59M
64.30M – 192.89M
+9.1% YoY
|
—
— – —
-100.0% YoY
|
—
— – —
|
—
— – —
|
| SGA |
266.70M
est: 264.44M (+0.9%)
|
339.69M
est: 318.10M (+6.8%)
|
427.96M
est: 413.35M (+3.5%)
|
493.19M
est: 532.59M (-7.4%)
|
571.94M
est: 583.07M (-1.9%)
|
409.62M
est: 475.76M (-13.9%)
|
474.26M
est: 413.62M (+14.7%)
|
615.67M
est: 698.46M (-11.9%)
|
684.81M
est: 762.06M (-10.1%)
|
624.73M
est: 661.99M (-5.6%)
|
823.39M
est: 791.90M (+4.0%)
|
814.97M
803.25M – 826.68M
+2.9% YoY
|
855.44M
828.77M – 904.83M
+5.0% YoY
|
881.80M
861.44M – 914.32M
+3.1% YoY
|
926.69M
905.29M – 960.87M
+5.1% YoY
|
974.14M
951.65M – 1.01B
+5.1% YoY
|
| EPS |
0.04
est: 0.56 (-93.4%)
|
0.41
est: 0.23 (+74.5%)
|
0.44
est: 0.47 (-6.4%)
|
0.55
est: 0.63 (-13.3%)
|
0.37
est: 0.26 (+43.2%)
|
-0.80
est: -0.34 (-138.3%)
|
0.00
est: -0.03 (+99.4%)
|
0.26
est: 0.06 (+345.0%)
|
0.73
est: 0.77 (-5.2%)
|
0.11
est: 0.44 (-75.0%)
|
0.28
est: 0.76 (-63.2%)
|
0.17
0.16 – 0.17
-78.3% YoY
|
0.18
0.09 – 0.27
+9.1% YoY
|
—
— – —
-100.0% YoY
|
—
— – —
|
—
— – —
|
Historical Ratings (3M)
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-28 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-27 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-26 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-25 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-22 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-21 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-20 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-18 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-15 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-13 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-11 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-07 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-05 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-05-04 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-30 | C | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-29 | C | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 1/5 |
| 2026-04-28 | B- | 2/5 | 4/5 | 1/5 | 1/5 | 2/5 | 1/5 | 5/5 |
| 2026-04-27 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-24 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-22 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-21 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-20 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-17 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
| 2026-04-16 | C+ | 2/5 | 4/5 | 1/5 | 1/5 | 1/5 | 1/5 | 5/5 |
Owner Earnings
Owner's Earnings (history)
From
To
Owner alignment
Owner's Earnings TTM
914.40M
OE per share TTM
1.28
Owner's Yield
26.30%
Maintenance CapEx ratio
220.16%
Maint CapEx / Avg PPE
347.0%
Ownership Overview
Ownership breakdown
Ownership breakdown not available.
At a glance
Institutional holders
—
Total invested
—
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional ownership trend
Institutional history not available.
Top institutional holders
Top holders not available.
ETF Ownership
Top ETFs holding this stock
Held by 2 ETFs in our universe
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | Dimensional - Emerging Markets ex China Core Equity ETF DEXC | 0.00% | 336.82 | 0.56% |
| 2 | Dimensional - Emerging Core Equity Market ETF DFAE | 0.00% | 155.18 | 0.29% |
Insider Activity
Insider Activity — Latest Quarter
No insider activity available.
Insider buys vs sells (history)
Insider history not available.
Recent insider transactions
No recent insider transactions.
Executive team
Top executives
EBIT / Employee
353.5K
Shares Outstanding
712.78M
Executive compensation
Executive compensation (annual)
Executive compensation not available.
CEO compensation breakdown
No CEO compensation history available.
Proxy statements
Proxy statements (DEF 14A)
No proxy statements available for this company yet.
Recent SEC filings
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Carlos Gerardo Ancira Elizondo | Executive Chairman of the Board | — | male |
| Enrique Gerardo Martínez Guerrero | Chief Financial Officer | — | male |
| Francisco Alejandro Zinser Cieslik | Executive Vice President | — | male |
| Francisco Medina Elizalde | Chief Executive Officer & General Director | — | male |
| Gabriela Ríos Palacios | Director of Operations | — | female |
| Jose Alberto Santana Cobian | Director of Administration | — | male |
| Juan Carlos Quijano | Human Resources Director | — | male |
| Juan Pablo del Río Benítez | Secretary of Board of Directors | — | male |
| Maximilian Zimmermann Canovas | Director of Investor Relations & Sustainability | — | male |
| Rene Delgado Chapman | Legal Director | — | male |
ESG Score History
No data available for this company.
Senate Trading Activity
No Senate trading activity found for this company.
House Trading Activity
No House trading activity found for this company.
Market share among peers
Peer comparison — filtered group (TTM)
Your opinion
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for HOTEL.MX
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
