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Baidu, Inc. (BAIDF)
Beijing, CN
Baidu, Inc. is a prominent Chinese technology company primarily recognized for its internet search services. Its operations are divided into two main segments: Baidu Core and iQIYI. The Baidu Core segment offers a wide array of products and services. This includes essential mobile applications such as the Baidu App, which provides search functionalities, personalized news feeds, and various utilities; Haokan for short video content; and Baidu Maps, a voice-enabled navigation system. It also manages numerous knowledge platforms like Baidu Wiki, Baidu Healthcare Wiki, and Baidu Scholar, alongside community-driven services like Baidu Knows. The segment further extends into artificial intelligence with the DuerOS smart assistant platform and Xiaodu smart devices, as well as cutting-edge autonomous driving technologies, encompassing automated valet parking, autonomous navigation, electric vehicles, and robotaxi fleets. Additionally, Baidu Core provides extensive online marketing solutions, including auction-based pay-for-performance advertising that allows clients to bid for priority placement of sponsored links, alongside display-based and other performance-driven marketing services. Cloud computing solutions (PaaS, SaaS, and IaaS) and a suite of mobile ecosystem applications, such as Baidu Post, are also part of this segment. The iQIYI segment operates a comprehensive online entertainment platform. It delivers a rich selection of original and licensed video content, offers membership subscriptions, and provides various online advertising opportunities. Baidu, Inc., originally known as Baidu.com, Inc., was founded in Beijing in 2000 and maintains a strategic partnership with Zhejiang Geely Holding Group.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -9.18% | -7.07% | +14.03% | +0.72% | +25.99% | -3.94% | +60.19% | +8.59% | -24.23% | -24.23% | -24.23% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 1 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Internet Content & Information: +9.7%-5.5% Q1'26: -2.1% (vs Q1'25)
-
EPS growth Internet Content & Information: +26.9%-82.2% Q1'26: -54.1% (vs Q1'25)
-
FCF margin FCF growth · Internet Content & Information: +23.2%-27.7% Q1'26: +0.0% (vs Q1'25)
-
EBIT margin Internet Content & Information: +12.7%+8.0% Q1'26: +10.0% (vs Q1'25)
-
ROIC Internet Content & Information: +7.3%+3.0% Q1'26: +4.1% (vs Q1'25)
-
Share dilution Internet Content & Information: +0.3%-1.9% ★ Q1'26: +0.1% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Internet Content & Information: -1.09×5.69× Q1'26: 7.30× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 33 Rev. Ana. 1 EPS Ana. |
Dec 2027 35 Rev. Ana. 1 EPS Ana. |
Dec 2028 25 Rev. Ana. 1 EPS Ana. |
Dec 2029 17 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
66.38B
est: 66.99B (-0.9%)
|
70.55B
est: 71.97B (-2.0%)
|
84.81B
est: 85.19B (-0.4%)
|
102.28B
est: 97.91B (+4.5%)
|
107.41B
est: 105.20B (+2.1%)
|
107.07B
est: 107.40B (-0.3%)
|
124.49B
est: 123.74B (+0.6%)
|
123.68B
est: 123.48B (+0.2%)
|
134.60B
est: 133.37B (+0.9%)
|
133.13B
est: 133.05B (+0.1%)
|
125.75B
est: 129.20B (-2.7%)
|
133.63B
127.47B – 139.31B
+3.4% YoY
|
142.99B
131.43B – 168.31B
+7.0% YoY
|
158.55B
148.39B – 176.34B
+10.9% YoY
|
183.09B
171.36B – 203.64B
+15.5% YoY
|
| EBITDA |
38.77B
est: 17.61B (+120.1%)
|
18.38B
est: 18.92B (-2.9%)
|
29.34B
est: 22.40B (+31.0%)
|
29.33B
est: 25.74B (+13.9%)
|
24.76B
est: 27.66B (-10.5%)
|
32.87B
est: 28.24B (+16.4%)
|
27.12B
est: 32.53B (-16.6%)
|
30.70B
est: 32.46B (-5.4%)
|
36.54B
est: 35.06B (+4.2%)
|
35.95B
est: 30.58B (+17.6%)
|
17.80B
est: 29.69B (-40.0%)
|
30.71B
29.30B – 32.02B
+3.4% YoY
|
32.86B
30.21B – 38.68B
+7.0% YoY
|
36.44B
34.10B – 40.53B
+10.9% YoY
|
42.08B
39.38B – 46.80B
+15.5% YoY
|
| EBIT |
11.67B
est: 9.03B (+29.2%)
|
15.67B
est: 9.71B (+61.4%)
|
17.59B
est: 11.49B (+53.1%)
|
29.21B
est: 13.20B (+121.2%)
|
2.62B
est: 14.19B (-81.5%)
|
14.69B
est: 14.48B (+1.4%)
|
10.68B
est: 16.69B (-36.0%)
|
15.91B
est: 16.65B (-4.5%)
|
21.86B
est: 17.99B (+21.5%)
|
21.27B
est: 16.43B (+29.5%)
|
10.10B
est: 15.95B (-36.7%)
|
16.50B
15.74B – 17.20B
+3.4% YoY
|
17.66B
16.23B – 20.78B
+7.0% YoY
|
19.58B
18.32B – 21.78B
+10.9% YoY
|
22.61B
21.16B – 25.15B
+15.5% YoY
|
| Net Income |
33.66B
est: 12.45B (+170.4%)
|
11.63B
est: 11.35B (+2.4%)
|
18.30B
est: 19.82B (-7.7%)
|
27.57B
est: 22.18B (+24.3%)
|
-2.29B
est: 14.46B (-115.8%)
|
22.47B
est: 21.34B (+5.3%)
|
10.23B
est: 18.06B (-43.4%)
|
7.56B
est: 19.96B (-62.1%)
|
20.32B
est: 26.21B (-22.5%)
|
23.76B
est: 24.72B (-3.9%)
|
4.54B
est: 18.64B (-75.6%)
|
18.39B
16.86B – 21.08B
-1.3% YoY
|
21.01B
19.26B – 24.08B
+14.2% YoY
|
25.68B
23.54B – 29.43B
+22.2% YoY
|
33.60B
30.80B – 38.50B
+30.8% YoY
|
| SGA |
17.08B
est: 11.86B (+44.0%)
|
15.07B
est: 12.74B (+18.3%)
|
13.13B
est: 15.08B (-13.0%)
|
19.23B
est: 17.34B (+10.9%)
|
19.91B
est: 18.63B (+6.9%)
|
18.06B
est: 19.02B (-5.0%)
|
24.72B
est: 21.91B (+12.8%)
|
20.51B
est: 21.86B (-6.2%)
|
23.52B
est: 23.61B (-0.4%)
|
23.62B
est: 24.40B (-3.2%)
|
25.18B
est: 23.69B (+6.3%)
|
24.50B
23.37B – 25.55B
+3.4% YoY
|
26.22B
24.10B – 30.86B
+7.0% YoY
|
29.07B
27.21B – 32.33B
+10.9% YoY
|
33.57B
31.42B – 37.34B
+15.5% YoY
|
| EPS |
121.64
est: 4.45 (+2,634.3%)
|
4.67
est: 4.06 (+15.0%)
|
7.60
est: 7.09 (+7.3%)
|
11.64
est: 7.93 (+46.9%)
|
0.81
est: 5.17 (-84.3%)
|
9.21
est: 7.63 (+20.8%)
|
3.58
est: 6.46 (-44.5%)
|
2.50
est: 7.13 (-65.0%)
|
9.51
est: 9.37 (+1.5%)
|
8.31
est: 9.01 (-7.8%)
|
1.68
est: 6.79 (-75.3%)
|
6.70
6.14 – 7.68
-1.3% YoY
|
7.66
7.02 – 8.77
+14.2% YoY
|
9.36
8.58 – 10.73
+22.2% YoY
|
12.24
11.22 – 14.03
+30.8% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-19 | B- | 3/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-18 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-14 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-13 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-11 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-08 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-07 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-06 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-27 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-23 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-15 | B- | 3/5 | 3/5 | 2/5 | 4/5 | 2/5 | 1/5 | 3/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
| # | Reporting person | Amount owned | % of class | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Type | Citizenship | Filing date | SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Baidu (Hong Kong) Limited | 22.37M | 6.60% | 22.37M | — | 22.37M | — | CO | Hong Kong | 2023-02-14 | ↗ |
| 2 | Baidu, Inc. | 22.37M | 6.60% | 22.37M | — | 22.37M | — | CO | Cayman Islands | 2023-02-14 | ↗ |
| 3 | Baidu Holdings Limited | 5.95M | 9.60% | 5.95M | — | 5.95M | — | CO | People’s Republic of China | 2024-02-01 | ↗ |
| 4 | Baidu Online Network Technology (Beijing) Co., Ltd. | 5.95M | 9.60% | 5.95M | — | 5.95M | — | CO | People’s Republic of China | 2024-02-01 | ↗ |
| 5 | Baidu, Inc. | 5.95M | 9.60% | 5.95M | — | 5.95M | — | CO | People’s Republic of China | 2024-02-01 | ↗ |
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Dou Shen | Executive Vice President & President of Baidu AI Cloud Group | — | — |
| Haifeng Wang | Chief Technology Officer | — | — |
| Haijian He | Chief Financial Officer | — | male |
| Juan Lin | Director of Investor Relations | — | female |
| Junjie He | Senior Vice President of Human Resources & Administrative Functions | — | male |
| Rong Luo | Executive Vice President of Baidu Mobile Ecosystem Group | — | male |
| Yanhong Li | Co-Founder, Chairman & Chief Executive Officer | — | male |
| Zhenyu Li | Senior Vice President and GM of IDG | — | male |
| Zhixiang Liang | Senior Vice President & General Counsel | — | male |
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for BAIDF
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
