Español 
Deutsch 
Français 
MSCI World Index (MSC)
NASDAQ Composite (NASDAQ)
FTSE China A50 Index (FGI)
STOXX Europe 600 (SIX)
Nikkei 300 (OSA)
NIFTY 50 (NSE)
DAX Performance Index (XETRA)
FTSE 100 (FGI)
CAC 40 (EURONEXT)
Baidu, Inc. (9888.HK)
Beijing, CN
Baidu, Inc. is a prominent Chinese technology company specializing in internet search services, structured into two main divisions: Baidu Core and iQIYI. The Baidu Core segment encompasses a comprehensive suite of products and services. Its mobile ecosystem features the Baidu App, offering search, personalized news feeds, and other functionalities; Baidu Search for web queries; and Baidu Feed, which customizes content timelines based on user demographics and interests. Additional mobile applications include Haokan, a short-form video platform, and Baidu Health, designed to assist users in finding medical professionals and facilities. The company also cultivates online communities and knowledge-sharing platforms such as Baidu Knows (a Q&A forum), Baidu Wiki, Baidu Experience, Baidu Post, and Baidu Wenku. For navigation and travel, Baidu Maps provides a voice-enabled mobile application. Other offerings include Baidu Drive, Baijiahao, and DuerOS, an artificial intelligence-powered smart assistant platform. Within Baidu Core, the company delivers extensive online marketing solutions. These include "pay for performance," an auction-style service where advertisers bid for prime placement of sponsored links to reach relevant users. Other marketing options range from display advertising to various performance-based online campaigns. Baidu also offers cloud computing services, spanning Platform as a Service (PaaS), Software as a Service (SaaS), and Infrastructure as a Service (IaaS). A key focus is on advanced self-driving technologies, including sophisticated maps, automated valet parking, navigation pilots, electric vehicles, and robotaxi fleets, complemented by its range of Xiaodu smart devices. The iQIYI segment operates as an online entertainment platform, providing a diverse library of original and licensed video content, various membership tiers, and revenue generation through online advertising. Baidu, Inc., originally known as Baidu.com, Inc. upon its incorporation in 2000, is headquartered in Beijing, China, and has a strategic partnership with Zhejiang Geely Holding Group.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| +0.00% | -7.07% | +12.14% | +5.97% | +22.93% | +3.95% | +58.13% | +13.92% | -26.51% | -45.75% | -45.75% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2026-05 | Change |
|---|---|---|
| Strong Buy | 3 | 0 |
| Buy | 17 | 0 |
| Hold | 1 | -2 |
| Sell | 0 | 0 |
| Strong Sell | 1 | 0 |
-
Revenue growth Internet Content & Information: +9.7%-5.6% Q1'26: -2.1% (vs Q1'25)
-
EPS growth Internet Content & Information: +26.9%-82.2% Q1'26: -55.6% (vs Q1'25)
-
FCF margin FCF growth · Internet Content & Information: +23.2%-27.7% Q1'26: +0.0% (vs Q1'25)
-
EBIT margin Internet Content & Information: +12.7%+8.0% Q1'26: +10.0% (vs Q1'25)
-
ROIC Internet Content & Information: +7.3%+3.0% Q1'26: +4.1% (vs Q1'25)
-
Share dilution Internet Content & Information: +0.3%-1.9% ★ Q1'26: +0.1% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Internet Content & Information: -1.09×5.69× Q1'26: 7.30× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2015 actual |
Dec 2016 actual |
Dec 2017 actual |
Dec 2018 actual |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 33 Rev. Ana. 4 EPS Ana. |
Dec 2027 35 Rev. Ana. 14 EPS Ana. |
Dec 2028 25 Rev. Ana. 7 EPS Ana. |
Dec 2029 17 Rev. Ana. 8 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
66.38B
est: 80.02B (-17.0%)
|
70.55B
est: 80.30B (-12.1%)
|
84.81B
est: 101.08B (-16.1%)
|
102.28B
est: 117.07B (-12.6%)
|
107.41B
est: 118.94B (-9.7%)
|
107.07B
est: 127.62B (-16.1%)
|
124.49B
est: 151.59B (-17.9%)
|
123.68B
est: 140.78B (-12.1%)
|
134.60B
est: 147.04B (-8.5%)
|
133.13B
est: 133.05B (+0.1%)
|
125.74B
est: 129.19B (-2.7%)
|
133.50B
127.34B – 139.17B
+3.3% YoY
|
142.85B
131.31B – 168.15B
+7.0% YoY
|
157.74B
147.63B – 175.44B
+10.4% YoY
|
183.05B
171.32B – 203.58B
+16.0% YoY
|
| EBITDA |
38.77B
est: 21.04B (+84.3%)
|
18.38B
est: 21.11B (-13.0%)
|
29.34B
est: 26.58B (+10.4%)
|
29.33B
est: 30.78B (-4.7%)
|
24.76B
est: 31.27B (-20.8%)
|
32.87B
est: 33.55B (-2.0%)
|
27.12B
est: 39.85B (-32.0%)
|
30.70B
est: 37.01B (-17.0%)
|
36.54B
est: 38.66B (-5.5%)
|
35.95B
est: 30.58B (+17.6%)
|
17.80B
est: 29.69B (-40.0%)
|
30.68B
29.27B – 31.98B
+3.3% YoY
|
32.83B
30.18B – 38.64B
+7.0% YoY
|
36.25B
33.93B – 40.32B
+10.4% YoY
|
42.07B
39.37B – 46.79B
+16.0% YoY
|
| EBIT |
11.67B
est: 10.79B (+8.2%)
|
15.67B
est: 10.83B (+44.7%)
|
17.59B
est: 13.63B (+29.0%)
|
29.21B
est: 15.79B (+85.0%)
|
2.62B
est: 16.04B (-83.7%)
|
14.69B
est: 17.21B (-14.6%)
|
10.68B
est: 20.44B (-47.8%)
|
15.91B
est: 18.99B (-16.2%)
|
21.86B
est: 19.83B (+10.2%)
|
21.27B
est: 16.43B (+29.5%)
|
10.10B
est: 15.95B (-36.7%)
|
16.49B
15.73B – 17.19B
+3.3% YoY
|
17.64B
16.22B – 20.76B
+7.0% YoY
|
19.48B
18.23B – 21.66B
+10.4% YoY
|
22.60B
21.16B – 25.14B
+16.0% YoY
|
| Net Income |
33.66B
est: 12.44B (+170.6%)
|
11.63B
est: 11.35B (+2.5%)
|
18.30B
est: 19.84B (-7.8%)
|
27.57B
est: 22.20B (+24.2%)
|
-2.29B
est: 14.40B (-115.9%)
|
22.47B
est: 21.33B (+5.4%)
|
10.23B
est: 18.06B (-43.4%)
|
7.56B
est: 19.99B (-62.2%)
|
20.32B
est: 26.17B (-22.4%)
|
23.76B
est: 24.72B (-3.9%)
|
5.44B
est: 18.64B (-70.8%)
|
18.79B
17.23B – 19.55B
+0.8% YoY
|
21.48B
16.93B – 25.28B
+14.3% YoY
|
25.90B
23.75B – 29.68B
+20.6% YoY
|
33.59B
30.79B – 38.49B
+29.7% YoY
|
| SGA |
17.08B
est: 14.17B (+20.5%)
|
15.07B
est: 14.22B (+6.0%)
|
13.13B
est: 17.90B (-26.7%)
|
19.23B
est: 20.73B (-7.2%)
|
19.91B
est: 21.06B (-5.5%)
|
18.06B
est: 22.60B (-20.1%)
|
24.72B
est: 26.84B (-7.9%)
|
20.51B
est: 24.93B (-17.7%)
|
23.52B
est: 26.04B (-9.7%)
|
23.62B
est: 24.40B (-3.2%)
|
25.17B
est: 23.69B (+6.3%)
|
24.48B
23.35B – 25.52B
+3.3% YoY
|
26.19B
24.08B – 30.83B
+7.0% YoY
|
28.92B
27.07B – 32.17B
+10.4% YoY
|
33.56B
31.41B – 37.33B
+16.0% YoY
|
| EPS |
14.86
est: 4.45 (+234.2%)
|
4.67
est: 4.06 (+15.2%)
|
7.60
est: 7.09 (+7.2%)
|
11.64
est: 7.93 (+46.7%)
|
0.79
est: 5.15 (-84.7%)
|
8.23
est: 7.62 (+8.0%)
|
3.58
est: 6.45 (-44.5%)
|
2.50
est: 7.14 (-65.0%)
|
8.58
est: 9.35 (-8.3%)
|
8.27
est: 9.01 (-8.2%)
|
1.99
est: 6.79 (-70.7%)
|
6.85
6.28 – 7.13
+0.8% YoY
|
7.83
6.17 – 9.21
+14.3% YoY
|
9.44
8.65 – 10.82
+20.6% YoY
|
12.24
11.22 – 14.03
+29.7% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-19 | B- | 3/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-18 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-15 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-14 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-13 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-12 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-11 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-08 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-07 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-06 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-05-05 | B- | 3/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-05-04 | B- | 3/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 4/5 |
| 2026-04-30 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-29 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-28 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-27 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-24 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-23 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-22 | B- | 2/5 | 3/5 | 2/5 | 3/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-21 | B- | 3/5 | 3/5 | 2/5 | 4/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-20 | B- | 3/5 | 3/5 | 2/5 | 4/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-17 | B- | 3/5 | 3/5 | 2/5 | 4/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-16 | B- | 3/5 | 3/5 | 2/5 | 4/5 | 2/5 | 1/5 | 3/5 |
| 2026-04-15 | B- | 3/5 | 3/5 | 2/5 | 4/5 | 2/5 | 1/5 | 3/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Dou Shen | Executive Vice President & President of Baidu AI Cloud Group | — | — |
| Haifeng Wang | Chief Technology Officer | — | — |
| Haijian He | Chief Financial Officer | — | male |
| Juan Lin | Director of Investor Relations | — | female |
| Junjie He | Senior Vice President of Human Resources & Administrative Functions | — | male |
| Rong Luo | Executive Vice President of Baidu Mobile Ecosystem Group | — | male |
| Yanhong Li | Co-Founder, Chairman & Chief Executive Officer | — | male |
| Zhenyu Li | Senior Vice President and GM of IDG | — | male |
| Zhixiang Liang | Senior Vice President & General Counsel | — | male |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
Share your view on this stock and instantly see how the community has voted over the last 6 months.
Community Opinion for 9888.HK
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
