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Baidu, Inc. (89888.HK)

CNY92.80 +1.20 (+1.31%)
CN HKSE Communication Services Internet Content & Information
Address Baidu Campus 100085
Beijing, CN
CEO Yanhong Li
IPO 2023-06-19
ISIN KYG070341048

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Also trades on Frankfurt Stock Exchange · B1C.F (EUR) Hong Kong Stock Exchange · 89888.HK (CNY) Hong Kong Stock Exchange · 9888.HK (HKD) NASDAQ Global Select · BIDU (USD) Other OTC · BAIDF (USD) Swiss Exchange · BIDU.SW (CNY)
Description

Baidu, Inc., a prominent technology firm in the People's Republic of China, leverages its internet platform to deliver a wide array of online marketing and other value-added digital services. The company's operations are organized into two main divisions: Baidu Core and iQIYI. The Baidu Core segment offers comprehensive online advertising solutions, including search-driven, feed-based, and other promotional services, alongside its cloud computing infrastructure and a broad spectrum of artificial intelligence (AI)-powered products and services. This segment features the Baidu App, a central mobile hub enabling users to access search functions, personalized feeds, and diverse content; it also includes Haokan, a dynamic short-form video platform showcasing both user-generated and professionally produced content. Additionally, Baidu Core curates an extensive suite of knowledge and information platforms, such as Baidu Wiki, a digital encyclopedia covering cultural heritage and historical records; Baidu Knows, a community-driven Q&A service; Baidu Experience, facilitating the sharing of practical daily knowledge; the advanced ERNIE Bot conversational AI; and Baidu Post, a social network where users can share text, images, audio, and video to engage in valuable discussions. Furthermore, this segment is at the forefront of innovation with its Baidu Apollo autonomous vehicle solutions, the Apollo Go autonomous ride-hailing service, the DuerOS smart assistant optimized for the Chinese language, the voice-enabled Baidu Maps for travel and navigation, and the development of specialized AI chips. The iQIYI segment operates as a leading online entertainment video platform, providing a rich and varied content library that includes original productions, professionally created content, and both professional and general user-generated videos. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, People's Republic of China.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
CNY92.80 +1.20 (+1.31%)
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Volume Profile
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Liquidity & share structure
Average Volume
14.7K
Beta
0.53
Float Shares
2.13B
Free Float %
78.2%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+1.45% -6.02% +12.09% +4.21% +17.18% +0.68% +48.75% -8.69% -8.69% -8.69% -8.69%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow

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Revenue by segment

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Financial Statements

Income Statement

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Key Metrics

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Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
92.80
DCF (Unlevered) 117.32 +26.4%
DCF (Levered) 64.42 -30.6%

DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.

Ratings Trend (MoM) 0% Bullish
Rating 2026-04 Change
Strong Buy 0 0
Buy 0 0
Hold 1 0
Sell 0 0
Strong Sell 0 0
Quality scores
MOAT Score
3 / 10
No MOAT
Operational MOAT
✗ Below peers
  • Revenue growth Internet Content & Information: +9.7%
    -5.6% Q1'26: -2.1% (vs Q1'25)
  • EPS growth Internet Content & Information: +26.9%
    -82.2% Q1'26: -55.6% (vs Q1'25)
  • FCF margin FCF growth · Internet Content & Information: +23.2%
    -27.7% Q1'26: +0.0% (vs Q1'25)
  • EBIT margin Internet Content & Information: +12.7%
    +8.0% Q1'26: +10.0% (vs Q1'25)
  • ROIC Internet Content & Information: +7.3%
    +3.0% Q1'26: +4.1% (vs Q1'25)
  • Share dilution Internet Content & Information: +0.3%
    -1.9% Q1'26: +0.1% (vs Q1'25)
  • Debt / EBITDA Net debt/EBITDA · Internet Content & Information: -1.09×
    5.69× Q1'26: 7.30× (vs Q1'25)
Valuation Multiples From To
Price Forecast (3Y) From To
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P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.52) × ERP
WACC = 76% × Ke + 24% × Kd (4.3%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Intrinsic value (base): 115.40 Current price: 92.80
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Ownership data is not available for this company yet.

Executive team

Top executives
EBIT / Employee
281.3K
Shares Outstanding
2.72B

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Dou Shen Executive Vice President & President of Baidu AI Cloud Group
Haifeng Wang Chief Technology Officer
Haijian He Chief Financial Officer male
Juan Lin Director of Investor Relations female
Junjie He Senior Vice President of Human Resources & Administrative Functions male
Rong Luo Executive Vice President of Baidu Mobile Ecosystem Group male
Yanhong Li Co-Founder, Chairman & Chief Executive Officer male
Zhenyu Li Senior Vice President and GM of IDG male
Zhixiang Liang Senior Vice President & General Counsel male
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend history

Earnings history

Earnings reports

Stock splits