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Upsales Technology AB (publ) (UPSALE.ST)
Stockholm, SE
Upsales Technology AB (publ), founded in 2003 and based in Stockholm, Sweden, is a software-as-a-service (SaaS) provider. The company specializes in developing and distributing web-based business solutions with a core emphasis on enhancing sales, marketing efforts, and analytical capabilities for clients both domestically in Sweden and internationally. At the heart of its offerings is the Upsales platform, a comprehensive system designed to optimize business performance. This platform incorporates a robust database, leverages sales history to recommend strategic actions for securing more deals, and provides AI-driven recommendations for identifying new leads. It also assists users in uncovering untapped potential within their existing corporate networks. Key functionalities include setting precise, data-driven targets powered by artificial intelligence, delivering automated forecasts, and issuing alerts to monitor pipeline activity effectively. The platform further helps identify sales opportunities by recognizing customers across various boards, and it can analyze complex sales objectives such as revenue recognition, subscription ARR/MRR, and profit margins. Additionally, it generates alerts for potential upsell and cross-sell opportunities and facilitates the extraction of crucial sales data. The company also ensures seamless integration with third-party applications.
No mergers or acquisitions recorded for this company.
| Indicator | 1D | 1W | 2W | 3W | 1M |
|---|
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
| 1D | 5D | 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Max |
|---|---|---|---|---|---|---|---|---|---|---|
| -11.47% | -11.79% | -12.10% | +7.39% | -20.32% | -26.05% | -15.12% | -58.83% | -71.80% | -15.35% | -15.35% |
Revenue flow
Revenue by geography
Revenue by segment
Revenue composition
By product
By geography
Income Statement
Balance Sheet
Cash Flow Statement
Key Metrics
Financial Ratios
Employees
Financial Growth (CAGR)
Market Data
DCF figures are point estimates: small changes in growth or discount-rate assumptions move them materially. Read them as a reference, not a precise target.
| Rating | 2025-08 | Change |
|---|---|---|
| Strong Buy | 0 | 0 |
| Buy | 0 | 0 |
| Hold | 0 | 0 |
| Sell | 0 | 0 |
| Strong Sell | 0 | 0 |
-
Revenue growth Software - Application: +13.0%+5.0% Q1'26: +13.0% (vs Q1'25)
-
EPS growth Software - Application: +28.6%+20.9% Q1'26: -5.3% (vs Q1'25)
-
FCF margin FCF growth · Software - Application: +45.3%+20.9% Q1'26: +23.9% (vs Q1'25)
-
EBIT margin Software - Application: +9.4%+18.5% ★ Q1'26: +9.6% (vs Q1'25)
-
ROIC Software - Application: +7.5%— Q1'26: -62.0% (vs Q1'25)
-
Share dilution Software - Application: +0.0%+0.0% Q1'26: +0.0% (vs Q1'25)
-
Debt / EBITDA Net debt/EBITDA · Software - Application: -1.16×0.14× Q1'26: 0.09× (vs Q1'25)
* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.
| Metric |
Dec 2019 actual |
Dec 2020 actual |
Dec 2021 actual |
Dec 2022 actual |
Dec 2023 actual |
Dec 2024 actual |
Dec 2025 actual |
Dec 2026 1 Rev. Ana. 1 EPS Ana. |
Dec 2027 1 Rev. Ana. 1 EPS Ana. |
|---|---|---|---|---|---|---|---|---|---|
| Revenue |
67.69M
est: 70.92M (-4.6%)
|
75.21M
est: 77.90M (-3.5%)
|
93.14M
est: 91.00M (+2.3%)
|
129.58M
est: 129.00M (+0.4%)
|
152.14M
est: 153.00M (-0.6%)
|
144.77M
est: 148.50M (-2.5%)
|
152.03M
est: 150.60M (+1.0%)
|
167.90M
167.90M – 167.90M
+11.5% YoY
|
186.90M
186.90M – 186.90M
+11.3% YoY
|
| EBITDA |
7.11M
est: 17.57M (-59.5%)
|
18.27M
est: 19.30M (-5.4%)
|
19.83M
est: 22.55M (-12.0%)
|
35.71M
est: 31.96M (+11.7%)
|
43.21M
est: 37.91M (+14.0%)
|
32.35M
est: 39.68M (-18.5%)
|
38.56M
est: 40.24M (-4.2%)
|
44.86M
44.86M – 44.86M
+11.5% YoY
|
49.94M
49.94M – 49.94M
+11.3% YoY
|
| EBIT |
3.59M
est: 12.34M (-70.9%)
|
9.19M
est: 13.55M (-32.2%)
|
12.57M
est: 15.83M (-20.6%)
|
28.57M
est: 22.44M (+27.3%)
|
34.95M
est: 26.62M (+31.3%)
|
23.47M
est: 30.33M (-22.6%)
|
28.18M
est: 30.76M (-8.4%)
|
34.29M
34.29M – 34.29M
+11.5% YoY
|
38.17M
38.17M – 38.17M
+11.3% YoY
|
| Net Income |
2.59M
est: 3.42M (-24.4%)
|
6.64M
est: 8.59M (-22.7%)
|
9.72M
est: 8.08M (+20.2%)
|
22.50M
est: 21.05M (+6.9%)
|
27.55M
est: 25.26M (+9.1%)
|
18.48M
est: 19.53M (-5.4%)
|
22.46M
est: 21.16M (+6.1%)
|
25.55M
25.55M – 25.55M
+20.8% YoY
|
35.15M
35.15M – 35.15M
+37.6% YoY
|
| SGA |
27.76M
est: 26.26M (+5.7%)
|
29.20M
est: 28.84M (+1.2%)
|
31.74M
est: 33.69M (-5.8%)
|
50.46M
est: 47.76M (+5.7%)
|
52.52M
est: 56.64M (-7.3%)
|
56.10M
est: 43.45M (+29.1%)
|
—
est: 44.06M (-100.0%)
|
49.12M
49.12M – 49.12M
+11.5% YoY
|
54.68M
54.68M – 54.68M
+11.3% YoY
|
| EPS |
0.16
est: 0.20 (-21.3%)
|
0.40
est: 0.51 (-21.6%)
|
0.58
est: 0.48 (+20.8%)
|
1.34
est: 1.25 (+7.2%)
|
1.64
est: 1.50 (+9.3%)
|
1.10
est: 1.16 (-5.2%)
|
1.33
est: 1.26 (+5.9%)
|
1.52
1.52 – 1.52
+20.8% YoY
|
2.09
2.09 – 2.09
+37.6% YoY
|
| Date | Rating | Overall | DCF | ROE | ROA | D/E | P/E | P/B |
|---|---|---|---|---|---|---|---|---|
| 2026-05-29 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-28 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-27 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-26 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-25 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-22 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-21 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-20 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-19 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-18 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-15 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-13 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-12 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-11 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-08 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-07 | A | 4/5 | 5/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-06 | A | 4/5 | 5/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-05 | A | 4/5 | 5/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-05-04 | A | 4/5 | 5/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-04-30 | A | 4/5 | 5/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-04-29 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-04-28 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-04-27 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 3/5 | 3/5 | 1/5 |
| 2026-04-24 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 2/5 | 3/5 | 1/5 |
| 2026-04-23 | A- | 4/5 | 4/5 | 5/5 | 5/5 | 2/5 | 3/5 | 1/5 |
| 2026-04-22 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 2/5 | 1/5 |
| 2026-04-21 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 2/5 | 1/5 |
| 2026-04-20 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 2/5 | 1/5 |
| 2026-04-17 | B+ | 3/5 | 4/5 | 5/5 | 5/5 | 2/5 | 2/5 | 1/5 |
| 2026-04-16 | A- | 4/5 | 5/5 | 5/5 | 5/5 | 2/5 | 2/5 | 1/5 |
Owner Earnings
Ownership Overview
Ownership breakdown not available.
No beneficial ownership filings recorded.
Institutional Activity (13F)
Institutional history not available.
Top holders not available.
ETF Ownership
| # | ETF | Weight | Est. AUM exposure | TER |
|---|---|---|---|---|
| 1 | iShares International Small-Cap Equity Factor ETF ISCF | 0.01% | 53.9K | 0.24% |
Insider Activity
No insider activity available.
Insider history not available.
No recent insider transactions.
Executive team
Executive compensation
Executive compensation not available.
No CEO compensation history available.
Proxy statements
No proxy statements available for this company yet.
Recent SEC filings
No SEC filings available for this company yet.
Executive team
| Name | Title | Compensation | Gender |
|---|---|---|---|
| Daniel Wikberg | Founder, Chief Executive Officer & Director | 2M | male |
| Aleksandar Bjorkman | Head of New Sales | — | — |
| David Dernulf | CTO & Director | — | male |
| Dennis Lindell Schettini | Chief Operating Officer | — | male |
| Eli Lundberg | Chief of Staff | — | — |
| Fredrik Hoglin | CRO | — | male |
| Fredrik Seidl | Chief Technology Officer | — | — |
| Hanna Millegård | Financial Controller | — | — |
| Ida Spanberg | Financial Controller | — | — |
| Kristina Fridheimer | Chief Financial Officer | — | male |
| Adam Normelli | Head of Marketing | — | male |
| Niclas Malmhagen | Head of Project Management | — | — |
No data available for this company.
No Senate trading activity found for this company.
No House trading activity found for this company.
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Community Opinion for UPSALE.ST
Short-term intention
Target Price Distribution
These are community opinions and do not constitute buy or sell advice to act on. The results shown are based on aggregated opinions and are not an investment recommendation, nor do they intend to influence any investment decision.
