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Upsellon Brands Holdings Ltd (UPSL.TA)

ILA110.70 +0.00 (+0.00%)
IL TLV Technology Information Technology Services
Address The work 3 5126015
Ramat Gan, IL
CEO Ariel Dor
IPO 2002-08-12
ISIN IL0004560129

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Description

Upsellon Brands Holdings Ltd specializes in acquiring, promoting, and enhancing private label products, brands, and online storefronts, primarily operating within Amazon's e-commerce environment. The company also develops and provides a suite of software solutions and critical support services for Amazon sellers, alongside offering specialized consulting and account appeal services. Its private label portfolio includes items within the home and garden categories. Additionally, Upsellon manages an e-commerce presence that markets a private label line of household and kitchen goods across the United States, Mexico, and Canada, branded as Wayfair. A core part of its operations is an automated sourcing machine that systematically scans for products, leads, and keywords to establish and maintain a proprietary database. This sophisticated technology further identifies and cultivates new market opportunities by analyzing foundational and key product data. Established in 1993, the company was formerly known as Chiron Refineries Ltd until it officially adopted the name Upsellon Brands Holdings Ltd in January 2020. Its corporate headquarters are located in Ramat Gan, Israel.

Market Cap & Enterprise Value
Merger & Acquisition History

No mergers or acquisitions recorded for this company.

Technical Outlook
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Signal Summary Loading…
Indicator 1D1W2W3W1M
Each column is computed on that timeframe's candles (1D = daily, 1W ≈ weekly, 1M ≈ monthly), not on the same last day. ▲ bullish · ▼ bearish · — neutral. The Net row counts signals per column; hover any cell (or the indicator name) to see the exact rule behind it.
Day Score & sub-scores
Statistical fingerprint & regime detail
Conditional historical analysis
Customize analysis (advanced)
Indicative levels generated algorithmically. Not financial advice.
Risk Profile
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Price Chart
Averages
Trend
Price
Levels
Draw
ILA110.70 +0.00 (+0.00%)
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Volume Profile
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Liquidity & share structure
Average Volume
39.8K
Beta
0.57
Float Shares
4.21M
Free Float %
19.7%
Price Performance
1D5D1M3M6M YTD1Y3Y5Y10YMax
+1.28% -1.81% +9.32% +35.79% +83.63% +68.63% +70.02% +18.62% -93.71% -98.70% -99.99%
Rolling Volatility
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Drawdown
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Relative Strength
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Monthly Returns Heatmap
From To
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Annual Monthly Returns
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Daily Returns Distribution
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Revenue flow

Revenue by geography

Revenue by segment

From To

Revenue composition

From To

By product

By geography

Financial Statements

Income Statement

Balance Sheet

Cash Flow Statement

Key Metrics

Financial Ratios

Employees

Financial Growth (CAGR)

Market Data

Price Targets & DCF
Current price
110.70
Quality scores
Altman Z-Score
-25.81
Distress
Piotroski F-Score
3 / 9
Average
MOAT Score
2 / 10
No MOAT
Composite Rating
B-
Overall Score
2 / 5
Medium
DCF Score
5 / 5
High
ROE Score
1 / 5
Low
ROA Score
1 / 5
Low
D/E Score
2 / 5
Medium
P/E Score
1 / 5
Low
P/Book Score
4 / 5
High
Operational MOAT
✗ Below peers
  • Revenue growth Information Technology Services: +10.1%
    -7.7% Q4'25: +73.3% (vs Q3'24)
  • EPS growth Information Technology Services: +16.7%
    -10.0% Q4'25: -54.8% (vs Q3'24)
  • FCF margin FCF growth · Information Technology Services: +32.8%
    -0.7% Q4'25: -5.3% (vs Q3'24)
  • EBIT margin Information Technology Services: +9.0%
    -14.1% Q4'25: -16.1% (vs Q3'24)
  • ROIC Information Technology Services: +9.5%
    -43.7% Q4'25: -115.0% (vs Q3'24)
  • Share dilution Information Technology Services: +0.0%
    +0.6% Q4'25: -0.5% (vs Q3'24)
  • Debt / EBITDA Net debt/EBITDA · Information Technology Services: -0.83×
    -0.81× Q4'25: -0.26× (vs Q3'24)
Valuation Multiples From To
Price Forecast (3Y) From To
Model
Adjust
P/E
Theoretical Return — If Invested Today

* These projections are based on analyst consensus estimates and user-defined valuation multiples. This table is for informational purposes only and does not constitute a recommendation to buy or sell any security. Past performance is not indicative of future results.

DCF Interactive Model (UFCF)
Projection years:
Market assumptions
WACC components (optional)
Ke (Cost of Equity) = Rf + β (0.54) × ERP
WACC = 89% × Ke + 11% × Kd (26.5%) × (1−t)

Modifying these values recalculates WACC automatically.

Business assumptions
Current price: 110.70
Enterprise Value: Equity Value: Terminal Value: TV as % of EV:

Base values reflect the latest available data for this company and market conditions.

Historical Ratings (3M)
Date Rating Overall DCF ROE ROA D/E P/E P/B
2026-05-29 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-28 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-26 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-20 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-14 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-13 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-12 C+ 2/5 4/5 1/5 1/5 2/5 1/5 4/5
2026-05-11 C+ 2/5 4/5 1/5 1/5 2/5 1/5 4/5
2026-05-08 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-06 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-05 C+ 2/5 4/5 1/5 1/5 2/5 1/5 4/5
2026-05-04 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-05-01 C+ 2/5 4/5 1/5 1/5 2/5 1/5 4/5
2026-04-30 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-29 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-28 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-27 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-24 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-23 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-20 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-17 B- 2/5 5/5 1/5 1/5 2/5 1/5 4/5
2026-04-16 C+ 2/5 4/5 1/5 1/5 2/5 1/5 4/5

Owner Earnings

Owner's Earnings (history) From To
Owner alignment
Owner's Earnings TTM
-452.2K
OE per share TTM
-0.02
Owner's Yield
-2.05%
Maintenance CapEx ratio
Maint CapEx / Avg PPE
2.1%

Ownership Overview

Ownership breakdown

Ownership breakdown not available.

At a glance
Institutional holders
Total invested
Insider transactions (90d)
0
Beneficial owners (>5%)
0
Beneficial owners (>5%)

No beneficial ownership filings recorded.

Institutional Activity (13F)

Institutional ownership trend

Institutional history not available.

Top institutional holders

Top holders not available.

ETF Ownership

Top ETFs holding this stock

This company is not held by any ETF in our universe.

Insider Activity

Insider Activity — Latest Quarter

No insider activity available.

Insider buys vs sells (history)

Insider history not available.

Recent insider transactions

No recent insider transactions.

Executive team

Top executives
EBIT / Employee
-114.7K
Shares Outstanding
21.42M

Executive compensation

Executive compensation (annual)

Executive compensation not available.

CEO compensation breakdown

No CEO compensation history available.

Proxy statements

Proxy statements (DEF 14A)

No proxy statements available for this company yet.

Recent SEC filings

Recent SEC filings

No SEC filings available for this company yet.

Executive team

NameTitleCompensationGender
Ariel Dor Chief Executive Officer & Director 524.0K male
Habib Eisenkraft Chief Financial Officer & Deputy Chief Executive Officer 135.0K male
Kfir Zilberman Co-Owner 109.0K male
Kobi Edri Vice President of Operations & Deputy Chief Executive Officer 82.0K male
ESG Score History

No data available for this company.

Senate Trading Activity

No Senate trading activity found for this company.

House Trading Activity

No House trading activity found for this company.

Market share among peers
Peer comparison — filtered group (TTM)
Your opinion

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Dividend history

Earnings history

Earnings reports

Stock splits